Sales enablement platforms provide sellers with the content resources they need to engage buyers in a way that adds value, while also educating salespeople on the...
Content is crucial for just about any B2B business as it drives traffic and convinces your leads to become your customers. No wonder, most B2B businesses...
When compared to B2C sales, B2B sales are way tougher. In the world of B2B sales, you have to deal with high stakes, long sales cycles,...
Sales enablement platforms can assist marketers in creating, maintaining and curating customizable content that supports sales efforts. Additionally, the analytics that sales enablement platforms offer can...
TikTok became a primary platform for users to learn about new products, services, and businesses; therefore, being one of the top platforms for advertisers. A new...
As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called...
“Misalignment between marketing and sales teams is a trillion-dollar problem for B2B revenue teams,” said Julianne Thompson, director of sales development at revenue acceleration platform Drift,...
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Could the power of search intent be used for more than just driving traffic to your site? Search intent can tell you how people are searching...
Since the covid pandemic started, an increasing number of companies have adapted to a remote work environment. This can be difficult for salespeople who aren’t used...
There are two questions every sales manager asks: how much will the sale generate and when will it close? Sales forecasting predicts the total value of...