If marketing is the art of persuasion, then retargeting is that art at its finest. A user that has expressed interest in our brand, products, or...
While some businesses invest solely in one type of advertising and marketing, like social media, others thrive by seamlessly combining multiple strategies, like content marketing and...
YouTube is great for marketing, a fact that is supported by a ton of mind-blowing usage statistics. These are some that really stand out: 500 hours...
More and more businesses are hiring freelance talent and consultants instead of hiring full-time employees. It’s not just that many millennials are unwilling to work a...
Why is Apple So Successful? Apple’s Machine Learning Strategy & Self Driving Car Project Apple is successful due to its high quality products, unique culture, loyal...
You can transform your business into a content publishing powerhouse by answering one question: Should you spend your time churning out broad, general content to fill...
Marketing activities are actions an individual or organization undertakes to achieve specific marketing outcomes. There are probably as many marketing activities as there are marketing goals....
Without actionable data, customer experience strategies are doomed to fail. Lisa Loftis, Principal of Customer Intelligence Solutions at SAS, discussed some interesting CX findings from Futurum...
In a recent study of over 1000 Go-To-Market (GTM) teams, over 90% of marketers said they want to target prospects and customers through a tailored approach...
Contrary to widespread practice, marketing analytics expands beyond email marketing and can be applied to practically every other inbound marketing tactic — social media, blogging, landing...