I guess it’s true what they say about product marketing—it suffers from an identity crisis. Because product marketing is closely related to some other roles in...
Danny Sullivan, the Google Search Liaison, responded to Andrew Yang, the businessman, attorney, lobbyist and political candidate and Ramesh Srinivasan, UCLA professor, that they are wrong...
The AARRR metrics framework, also called pirate metrics or the AARRR funnel, is a set of metrics used to track and influence critical user behavior that...
For simple user queries, a search engine can reliably find the correct content using keyword matching alone. A “red toaster” query pulls up all of the...
Twitter has added some new enhancements for its Super Follows creator monetization tools, including a separate ‘Super Followers’ notification tab for creators, and a new way...
TikTok explains how its advertising campaigns and tools work in a free course for businesses, which comes with multiple videos and a downloadable guide. The new...
Marketers routinely discuss content production in terms of tools, tech, and processes. Use that app or this device, and we’ll produce better content. We want to...