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How Artificial Intelligence Audits Eliminate Algorithmic Biases



How Artificial Intelligence Audits Eliminate Algorithmic Biases

Algorithm bias may develop when AI is used to tackle global problems, resulting in unanticipated, wrong, and damaging outcomes.

Artificial intelligence (AI) bias is a problem that is becoming more prevalent as software becomes more integrated into our daily lives.

AI can sometimes manifest the same prejudices as humans, and it could be even worse in some circumstances. An aberration in the output of machine learning algorithms could be due to biases in the training data or prejudiced assumptions made during the algorithm building phase. Our society’s beliefs and standards have blind spots or certain expectations in our thinking. As a result, algorithmic AI bias is heavily influenced by societal bias.

The Origins of Artificial Intelligence Bias

People are shaped by their upbringing, experiences, and society. They internalize certain beliefs about the world around them. It’s the same with AI. It doesn’t exist in a vacuum; it’s made up of algorithms created and refined by the same individuals. It tends to “think” or run algorithms in the same manner, it’s been taught.


Whether conscious or unconscious, human prejudice lurking in AI algorithms throughout their development is the root cause of AI bias. Human biases and prejudices are adopted and scaled by AI solutions.

The Role of Auditing in Artificial Intelligence

All the information and data collected by the AI algorithm are accessed and examined to see how these algorithms have performed, their outputs, and how they have computed things.


In other words, what problem are they trying to solve, and what data do they have? Audits with access to an algorithm’s code can assess whether the algorithm’s training data is biased and create hypothetical scenarios to examine the impact on different populations.

Can Auditing Eliminate Algorithmic Bias?


The algorithms and data may appear neutral, yet their output reinforces societal biases. Artificial intelligence (AI) and machine learning have advanced rapidly, resulting in strong algorithms that have the potential to enhance people’s lives on a massive scale. Algorithms, particularly machine learning algorithms, are increasingly being used to supplement or replace human decision-making in ways that impact people’s lives, interests, opportunities, and rights. The ethical impact of AI has been extensively studied in recent years, with public crises involving lack of transparency, data exploitation and the proliferation of systemic racism. One of the few examples to explain AI bias would be Twitter’s photo cropping algorithm.

The quality of an AI system’s input data determines how good it is. You can design an AI system that makes unbiased data-driven decisions if you can clean your training dataset of conscious and unconscious assumptions about race, gender, and other ideological ideas. However, there are innumerable human biases. As a result, having a perfectly unbiased human mind and an AI system may not be attainable. 

AI can assist us in avoiding discrimination in hiring, operations, customer service, and the more extensive business and social networks — and it makes excellent commercial sense to do so. Artificial intelligence can help us avoid harmful human bias – both intentional and unintentional. It is now evident that AI algorithms integrated into digital and social technologies can encode societal prejudices, speed the spread of rumors and disinformation, amplify echo chambers of public opinion, hijack our attention and even affect our mental welfare if left uncontrolled. AI bias can be avoided to a certain degree, but only if we educate it to play fair and continuously challenge the findings.      

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Which Subscriptions are Brits Cancelling this Year?



Which Subscriptions are Brits Cancelling this Year?

A new study from online data experts at VPN Overview has revealed which popular online subscription services are most likely to be cancelled this year.

Using Google search data, the study analysed the number of searches around cancellations. 

The data revealed, “Cancel Amazon Prime” has received the most searches in the last 12 months, with 232,540 on average. 

As the cost of living continues to soar, new research shows Brits are sacrificing their online subscriptions in a bid to save money.

Recent studies show the average household spends £41.70 on online subscriptions each month in 2022, however, with services such as Amazon Prime hiking their prices, it’s no surprise to find that an increasing number of Brits are trying to cancel.

To find out more, online data experts from VPN Overview analysed Google search data to reveal which subscription services are receiving the highest number of searches around cancellations.

Comparing searches YOY from 21 to 22, the data also reveals which subscriptions have received the highest percentage increase overall.


With 232,540 Google searches in the last 12 months, Amazon Prime is the subscription service most likely to be axed by Brits, followed by Spotify which received 220,340 searches overall.

Both streaming services have recently hiked their prices; Amazon Prime in September, when monthly prices jumped from £7.99 to £8.99, and Spotify at the end of 2021 when family accounts increased from £12.99 to £13.99. It’s also been reported that Spotify are planning a further increase at the end of this year.

Sky TV is next on the list with 163,340 searches around cancellations. An all-inclusive Sky TV package comes in at £110.00 per month, which is no doubt a high price to pay during the cost-of-living crisis.

In fifth place comes Netflix (163,340 searches), followed by Audible, an Amazon-owned platform for audiobooks

Further down the list, queries such as ‘cancel Now TV’ and ‘how to cancel Now TV’ have received 91, 220 UK searches, whilst Amazon Music has received 70.080 and Disney Plus tallied up 49,090.

Which search terms have the highest YOY increase in 2022?

Alongside annual searches, the study also analysed which online subscriptions have the highest YOY increase, suggesting a further surge of cancellations this year.

Sky TV has seen the biggest increase in searches around how to cancel, with the data revealing a 40.53% surge YOY.

This is followed by Apple TV with a 37.25% increase and Netflix with 35.44%. Spotify isn’t far behind with searches for ‘cancel Spotify’ increasing by 31.82%.

Live and on-demand sports streaming platform, Dazn, also makes the list with a 19.05% increase along with BT Sport (18.35%).

Finally, Brits are saying goodbye to Discovery plus, which has seen an increase of 15.97% and Britbox with an increase of 4.72%.



A spokesperson from VPN Overview commented: “It’s interesting to see such a high number of searches around cancelling subscription services which are often part of our daily lives. However, as the cost of living continues to rise and these services hike their prices, it’s no surprise to see people sacrificing their premium packages.”

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