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How IoT is Revolutionizing Digital Marketing

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How IoT is Revolutionizing Digital Marketing


IoT is reshaping digital marketing by offering marketers endless possibilities to boost their marketing tactics.

IoT is a giant network of things and people communicating with each other using various wired and wireless technologies. IoT makes communication between people and things seamless. Similar to how IoT has been shaping various industries, like healthcare, retail, and logistics, we are now witnessing how IoT is shaping digital marketing. Any business, be it big, small, or a startup, aims to provide satisfaction to its customers and build great relationships with them, to make larger profits. 

Benefits Offered by IoT in Digital Marketing

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IoT provides numerous benefits to organizations.

Here are the advantages of using IoT:

  • Improved productivity of staff and reduced human labor

  • Efficient operation management

  • Better use of resources and assets

  • Cost-effective operation

  • Improved work safety

  • Thorough marketing and business development

  • Enhanced customer service and retention

  • Better business opportunities

IoT platforms collect data from different devices that contain inbuilt sensors. Thereafter, it applies analytics to the digital assets accumulated and shares the most valuable information with applications built to address specific needs. IoT provides various benefits, such as real-time monitoring, operation and process optimization, and provision of immediate help for complex systems. IoT enables physical devices to stay connected. This helps maintain complete transparency amongst machines. Moreover, machines can communicate with each other without any human intervention. Furthermore, marketers can get more profound insights about their customers and get an idea about their purchase or browsing history. Another critical advantage of IoT is monitoring. For instance, knowing that you are low on a specific product could save you recurrent grocery shopping trips. Besides, tracking the expiration of any product enhances customer safety. IoT allows appliances to interact with each other effectively, thereby conserving cost and energy simultaneously.

IoT is Shaping Digital Marketing

Marketers aim at interacting with their customers through various means available. One of the dominant forms of marketing is digital marketing. Nowadays, people perform online shopping, browse online content for their needs, and marketers could use this opportunity to boost their marketing skills. Marketers must analyze their customer’s behavior and know what they are planning to buy. IoT tools could be used to analyze customer responses and accordingly send them offers related to similar products. IoT can help digital marketers with large datasets about their customers to provide useful insights and enable customers to interact with brands without the need for third-party merchants. However, digital marketers might face few challenges. The major component of any IoT ecosystem is a sensor. Sensors collect all the data about customers. Once these large chunks of data get assimilated, handling them is an issue. IoT is shaping digital marketing and digital marketers must inculcate practices and strategies to overcome the current challenges that lie in the path of such an implementation and must thoroughly analyze their customer’s behavior to achieve significant advancements in their respective sectors.



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TECHNOLOGY

VMware unveils vSphere+ and vSAN+ to simplify operations with Centralised Infrastructure Management

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VMware unveils vSphere+ and vSAN+ to simplify operations with Centralised Infrastructure Management


VMware has launched VMware vSphere+ and VMware vSAN+ to help organisations bring the benefits of the cloud to their existing on-premises infrastructure with no disruption to their workloads or hosts.

Introduced at VMworld 2021 as a technology preview known as Project Arctic, these new offerings will help customers enhance their infrastructure by providing centralised cloud-based infrastructure management, integrated Kubernetes, access to new hybrid cloud services, and a flexible subscription model.

Krish Prasad, senior vice president and general manager for VMware Cloud Platform Business, Cloud Infrastructure Business Group, VMware, said: “VMware vSphere+ and VMware vSAN+ represent the next major evolution of those foundational solutions that customers know and trust.

“Wherever customers are on their digital transformation journey and in executing their cloud strategy, vSphere+ and vSAN+ will help accelerate their transformation by bringing the benefits of cloud to their existing on-premises infrastructure and workloads, along with simplified consumption via a flexible subscription model.”

VMware vSphere+ and VMware vSAN+ are an integral part of the VMware Cloud strategy to deliver consistent infrastructure with value-added capabilities across distributed environments. vSphere+ and vSAN+ will enable customers to activate add-on hybrid cloud services that deliver on key use cases for business-critical applications running on-premises, including disaster recovery and ransomware protection. Customers of all sizes will be able to consume new capabilities, security and product updates at a much faster pace and vastly simplify their operations—without making changes to their existing applications or hardware.

“The transformation of on-premises infrastructure with cloud services is an emerging modernisation trend that IDC is seeing draw significant interest from enterprises,” said Gary Chen, IDC Research Director, Software Defined Compute. “By enabling the ubiquitous datacenter hypervisor with cloud services, users will be able to onboard innovative capabilities that can be delivered immediately and fully managed from the cloud to address a broad range of pain points such as management efficiency, scale out Kubernetes operations, and DR. The future possibilities of this delivery model, such as with vSphere+ and vSAN+, are endless and can be a key tool for enterprises to modernise existing infrastructure quickly with minimal burden.”

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Under pressure to improve efficiency and productivity, infrastructure operations teams are seeking more efficient ways to maintain and protect infrastructure to support increasingly larger and more complex environments. In many instances, customers’ vSphere environments are distributed across siloed locations, edge sites, and clouds leading to operational complexity and inefficient maintenance experience.

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vSphere+ and vSAN+ provide a unified infrastructure management experience for these distributed environments via the VMware Cloud Console. The console features global inventory, configuration, alerts, administration and security status for on-premises deployments. Admins will be able to perform certain operational tasks directly from the VMware Cloud Console such as managing configurations and policies across their deployments. Additionally, customers will benefit from a vastly simplified lifecycle management experience through cloud-enabled automation of updates of on-premises infrastructure components. Customers will also gain from cloud-based remediation and configuration drift capabilities, including security checks to maintain compliance with corporate and regulatory requirements.

Developer teams are focused on modernising their applications and infrastructure to deliver better software to production, faster. Providing a single workload platform for running VMs and containers orchestrated by Kubernetes, vSphere+ will help transform on-premises infrastructure into an enterprise-ready Kubernetes platform. This includes providing a multi-cloud IaaS consumption experience for developers by extending the capabilities of VMware Tanzu Standard Runtime to enable developers to run and manage Kubernetes at scale with consistency and efficiency across on-premises, public clouds, and edge. The inclusion of VMware Tanzu Mission Control Essentials will provide customers with global visibility across their entire Kubernetes footprint and automate operational tasks.

Modern organisations require integrated and expanded cloud services to consistently bolster their security posture, quickly recover from disasters and site outages, and better protect against ransomware. With vSphere+ and vSAN+, customers will continue to use their existing investments, including toolsets and domain expertise, while benefiting from the expanded capabilities of VMware Cloud. Customers will benefit from protection workflows available as add-on cloud services directly integrated into their operating environment including VMware Cloud Disaster Recovery, an on-demand ransomware and disaster recovery service. New add-on cloud services are under development and are expected to be delivered in the future providing customers with a streamlined path to the cloud, should they choose to migrate down the road.

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