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9 Best WordPress Hosting Services of 2023



9 Best WordPress Hosting Services of 2023

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WordPress is a highly-customizable, free and open-source platform that allows users to create professional-looking websites and blogs with minimal effort. To get a WordPress website up and running, you need a web hosting provider. Fortunately, there are many web hosting platforms designed specifically for WordPress.

In this review, we’ll look at the 9 best WordPress hosting services suitable for both small businesses and large commercial enterprises.

Our Top Picks for Best WordPress Hosting

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Best WordPress Hosting Reviews

  • 24/7 phone and online chat support

  • Well-developed knowledge base
  • Many user-friendly guides and video tutorials
  • Tech-savvy customers might feel limited by the novice-friendly control panel

  • Frequent UI/UX redesigns may be frustrating for some users

Why we chose it: Bluehost — one of the few hosting platforms recommended by WordPress — regularly redesigns its user panel to incorporate technological changes and make automatic WordPress installations and configuration easy for novice users.

Users just getting started with WordPress will have access to a host of professional services, including automatic WordPress installation, custom themes, SEO marketing, malware scanning and daily backups.

BlueHosts offers four plans optimized for WordPress, all of which include free CDN and free domain registration for the first year. SSL is free for the first year on the basic plan, but if you purchase a higher-tier plan, this security feature is included for free.

Business owners who want to set up an online shop can purchase the Online Store plan to access BlueHost’s e-commerce solutions — unlimited product listings, secure online payments, shipping labels and more. And if you run into any troubles with your website, Bluehost offers 24/7 phone and online chat support.


Starting price:
From $2.95 per month
2nd fastest
Traffic per month:
Load time:
  • Competitive pricing

  • Scalability
  • Requires a higher level of technical expertise
  • Upgrading plans can be confusing

Why we chose it: AWS security is unparalleled, with security standards from nearly every regulatory body, including PCI-DSS, HIPAA/HITECH, FedRAMP, GDPR, FIPS 140-2 and NIST 800-171 compliance.

Amazon Web Services, also known as AWS, is the leading cloud-hosting provider responsible for hosting over a third of all the websites hosted on the cloud.

AWS also offers the Lightsail solution, which allows users to launch pre-configured virtual private servers (VPS) to cater to a range of needs. This can be particularly useful for WordPress plugins or an app developer needing cloud-based computational power.


Starting price:
From $3.50 per month
9th fastest
Traffic per month:
1TB on their starter plan
Load time:
  • Website design and creation services
  • Can act as a domain name registrar with some price breaks
  • SSL certificate support
  • Somewhat limited bandwidth compared to competitors

  • Lack of 24/7 configuration flexibility

Why we chose it: The platform’s speed, reliability and low starting price make IONOS a solid recommendation, as does its SSL support and ability to act as an ICANN-accredited domain registrar.

IONOS has been around since 1998, making it one of the few WordPress hosting companies with decades of experience. The company uses data centers that are optimized for WordPress websites, ensuring that loading times are minimized. Additionally, they provide SSD storage, which is faster than traditional hard drives and can reduce website load times.

Additionally, IONOS uses a content delivery network (CDN), which helps improve site performance by distributing content across multiple servers worldwide. Lastly, the company offers caching solutions such as Varnish and Memcached, which can further enhance website speed by storing frequently accessed data in memory for faster retrieval.


Starting price:
From $1 per month
Fastest on our list
Traffic per month:
10,000 visits
Load time:
  • Excellent customer support

  • High ratings in security offerings
  • Limited disk space on entry-level plans

  • Long-term commitments necessary for price breaks

Why we chose it: SiteGround has a comprehensive support hub with tutorials and cataloged help articles that can be helpful for new users. Customers who run into any trouble with their website can first consult the support hub, and if that doesn’t work, they can contact SiteGround by chat and phone at any moment or submit a ticket request. recommends a handful of sites for hosting services, and among them is SiteGround. SiteGround is an industry leader in providing WordPress hosting solutions that are optimized for websites of various sizes.

Some of the platform’s notable features include one-click installation, automatic updates, managed WordPress, enhanced security and performance optimizations. Users also have access to a full array of plugins.


Starting price:
From $2.99 per month
4th fastest
Traffic per month:
10,000 visits
Load time:
  • Great for high-volume e-commerce sites

  • Excellent speed and load times
  • Higher than average pricing

Why we chose it: We recommend Convesio for high-traffic e-commerce websites due to its speedy loading times and continuous website monitoring. The company guarantees monitoring of every site at one-minute intervals, and if an error is identified, an engineer will be assigned to rectify the issue.

Convesio was designed from the ground up with WordPress-optimized infrastructure. This has made it one of the most popular WordPress hosting providers on the market but also one of the most expensive. To ensure sites hosted on the platform are stable and reliable, Convesio relies on popular third-party solutions such as Cloudflare and AWS.

Convesio also offers business plans equipped to handle high-volume websites, using automatic scaling to keep the site running smoothly during traffic surges.


Starting price:
From $50 per month
3rd fastest
Traffic per month:
50GB on the starter plan
Load time:
  • Secure, fast, optimized WordPress hosting

  • Free trial with a copy of your current website, migrated for free
  • Higher than average pricing

  • Based in EU

Why we chose it: Raidboxes makes an effort to be carbon positive in their operations by contracting energy from sustainable sources and planting a tree for every WordPress installation ordered.

Raidboxes — one of the few, large, EU-based providers — offers a user-friendly platform and installation process that’s easy even for novice users. The platform, which is optimized for WordPress, comes with multiple built-in security features, removing the need to install additional plugins.

In addition to templates and one-click installation, Raidboxes provides website monitoring, automatic updates and backups, a website staging environment for risk-free testing, and the ability to access all your WordPress projects with a single login.


Starting price:
From 15€ per month
7th fastest
Traffic per month:
5,000 visitors on their starter plan
Load time:
  • Competitive pricing

  • Broad support for e-commerce
  • Limited to a single site

  • More expensive Pro plans required for growing businesses and multiple websites

Why we chose it: GoDaddy’s ManagedWooCommerce store plans are designed for e-commerce and come with over 25 WooCommerce extensions built in.

The main advantages of the ManagedWooCommerce plan are its daily malware scans and unlimited product listings via WooCommerce. This is a significant advantage for larger e-commerce users, as other providers typically charge for more than a few hundred listings.

In addition to unlimited product listings, Managed WooCommerce Stores plans offer unlimited staff accounts, multiple payment provider options (GoDaddy Payments is built-in and offers low transaction fees compared to the rest) and the option to edit your website from any device.

And to better manage the shopping process, there are also tools to connect with clients who filled the cart but didn’t press checkout, as well as address validation tools (verification, auto-complete or postcode lookup) to prevent any shipping errors.


Starting price:
From $8.99 per month
Tied for 5th fastest
Traffic per month:
25,000 visitors on their starter plan
Load time:
  • Competitive pricing

  • One-click scripted WordPress Installation
  • 24/7/365 customer support
  • Entry-level plans not geared specifically toward WordPress

Why we chose it: HostGator is a good middle-of-the-road choice for users more concerned with reliability and budget than accessing the latest features or excellent technical support.

HostGator has over 10 million domains and is known for offering one of the most affordable plans on the market.

Starting at $9.95 per month, HostGator’s WordPress Business plan can handle 500,000 visits a month and offers up to three websites, a free SSL certificate and free domain registration for one year.

The company offers 24/7/365 customer support as well as several online resources to choose from, including blog posts, KnowldgeBase articles, YouTube tutorials, Facebook communities and webinars.


Company highlight:
Great for users on a budget
Starting price:
From $5.95 per month
6th fastest
Traffic per month:
Load time:
  • Unlimited emails

  • One-click setup
  • No-charge dedicated IP Address with every plan
  • Introductory pricing reverts to higher rates after the initial billing cycle

  • Higher prices than similar offerings from competitors

Why we chose it: Hostwinds offers unlimited subdomains, making it an excellent choice for anyone interested in running multiple WordPress installations under a blanket domain name.

Hostwinds isn’t the cheapest option on this list, but all of their WordPress hosting plans come with free SSL certificates, use only solid-state drives and provide access to a fully-featured cPanel, a web hosting control panel software.

For the price, they have a good combination of unmetered storage, bandwidth, a free dedicated IP address and unlimited emails. This also makes this one of the best email hosting services available.


Company highlight:
Free dedicated IP address
Starting price:
From $5.24 per month
7th fastest
Traffic per month:
Load time:
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Other Companies We Considered

A2 Hosting

  • Free site migration

  • Free CDN access
  • AI-powered website builder technology
  • Higher rates on plans after introductory period

A2 Hosting has great perks like free site migration, free CDN access and website builder technology powered by AI. However, A2 Hosting’s various plan offerings are most affordable only in its initial term and revert to higher prices after the first billing cycle.


  • Excellent performance, load times, and overall speed
  • Access to robust CDN offerings
  • No budget or starter plans

  • Customer support is geared toward more tech-savvy users or bigger businesses

Cloudways boasts impressive performance for larger online businesses, with advanced e-commerce features and flexible scalability paths for growing ventures. However, with starter plans at $12 per month and the most popular plan costing $50, it’s not a good choice for anyone on a budget.


  • Simple migration path

  • Free daily backups
  • No phone support option

  • Premium pricing

Kinsta offers a quick and easy setup and makes migrating from other hosts easy, but their perks come with a price. As one of the more premium hosting platforms on the market, their plans are more expensive than most competitors, with a Starter WordPress hosting plan going for $35 per month.

  • Excellent US-based support

  • Endorsed by WordPress
  • Live chat support only available at limited times

  • Limited support for customers in the EU or Asia

DreamHost features a novice-friendly user panel with various options for installing themes, plugins and other WordPress add-ons. It’s good for WordPress users interested in low-effort, reliable hosting. That said, the performance figures are slightly off compared to competitors, even though it generally has favorable reviews.

InMotion Hosting

  • Industry-leading customer support

  • Easy-to-use installation scripts
  • No pre-installed WordPress options

InMotion provides excellent performance in the U.S., though it can be noticeably slower for Asia-Pacific users. That said, it delivers exceptional value for the price for U.S. users primarily concerned with reaching a domestic audience.

InMotion features a well-developed support center for customers with FAQs, articles and tutorials, as well as always-available live support.


  • Fully-featured hosting packages
  • Dedicated WordPress hosting
  • Frequent control panel redesigns

  • Feature-rich environment confusing for novices

AliTech is a relative newcomer, founded in 2020, and can be arguably considered a work in progress. Its setup process could be clearer to amateur users, and it’s difficult to understand certain aspects of its upgrade process. However, this host is notable because it offers unlimited access to features such as PHP and MySQL.

The mid-range “Gold” WordPress package offers hosting for five websites and includes a free domain if you purchase the annual plan.

WordPress Hosting Guide

In this section, we explain how WordPress hosting works and how much the service costs. We also review the factors you should consider when selecting a WordPress hosting service.

How does WordPress hosting work?

WordPress web hosting provides a faster and more secure hosting experience designed for sites running exclusively on the WordPress platform. Users can choose a web hosting service that specializes in WordPress but many of the best web hosting companies also offer products optimized for WordPress.

WordPress hosting services offer features such as automatic updates, caching and enhanced security features. Hosting typically involves installing WordPress software and other related plugins onto a hosting server, setting up the necessary databases and configuring everything for fast and secure performance.

What is the average cost of WordPress hosting?

The average user can expect to pay anywhere from $2.95 to $35 per month. That said, the cost of WordPress hosting varies widely, depending on the hosting package you choose and whether it’s a managed WordPress hosting service or a virtual private server.

Some features that affect the price include:

  • Bandwidth allotment
  • Fast SSD storage
  • Access to WooCommerce (considered one of the best online store builders) or other e-commerce packages
  • Website security
  • Email accounts

Additionally, the amount of traffic and storage space required for your website can also affect the cost of hosting. Depending on your needs and budget, you may want to choose a more expensive package to ensure your website is properly maintained and running smoothly.

Users should also note that the advertised prices are often promotional rates valid during the first term only. Once the first term expires (the term duration can range from a month to 36 months, depending on your plan), the provider will likely increase the cost of the service to the regular rate.

How to choose a WordPress hosting provider

To choose the best WordPress hosting service, run through the following checklist and note how the provider fares in each category.


Choose an established hosting provider known for its value and reliability. Read multiple reviews and look for reviews that mention the company’s uptime, customer service and load time ratings.


Be sure to compare the cost of different hosting plans across providers so you’re not paying more than necessary for the basic features and services. Some web hosting plans are more expensive than others but may offer valuable hosting tools for that price increase. Depending on your website’s needs, some add-ons may be worth a slightly higher monthly fee.

Features and tools

Review hosting offers and identify the features that are important to you, for example, unlimited email, unlimited storage, unmetered bandwidth or a 30-day money-back guarantee. Other useful features include one-click WordPress installation, databases and third-party applications.


Choose a hosting provider that offers secure hosting, such as SSL encryption with a provided SSL certificate and malware scanning. If anything should go wrong, you’ll want to be able to rely on daily backups and a support team with good response time.

Customer support

It’s a good idea to ensure the hosting solution you choose offers the support you need, such as 24/7 customer service with multiple help channels available (online chat, phone number, help desk and tutorials).


Choose a hosting provider that can grow with your website, such as one that offers additional storage and bandwidth. Newer users or startup businesses might overlook this detail but preparing for this situation can help avoid potential headaches down the road.

How to set up WordPress hosting

Setting up WordPress hosting can seem mystifying, but it’s a reasonably straightforward process.

First, you’ll need to purchase a domain name and a web hosting account with the provider of your choice. That is, unless you’re opting for one of the free hosting packages available on

Many web hosting platforms offer free domain registration for the first year, but if you’d like more options, check out our reviews of the best domain registrars.

Once you have these two components, install WordPress by following the instructions provided by your web hosting company. After you complete the installation, it’s time to pick a theme. WordPress has varied design themes and layouts to suit all types of websites, be it an e-commerce site or a travel blog.

Lastly, browse through the available WordPress plugins to expand your site’s functionality and customize it as needed.

How to migrate from one hosting provider to another

Migrating from one hosting provider to another can sometimes be challenging. Still, there are steps you can take to make it easier and mitigate any downtime. Some providers will even take care of the transfer for you.

  1. Backup your WordPress site. Use plugins like BackupBuddy, Duplicator or BackWPup to create a complete backup. You can download it, store it on your computer or a cloud storage service
  2. Export your WordPress database with WordPress’s built-in WordPress Export tool. You can export all your posts, pages and content, enabling you to import it to your new host.
  3. Update the database name and user. Configure the new WordPress host to use the same database name and user as your old host. You’ll also need to configure your DNS settings through your domain name registrar to point to the new host.
  4. Transfer files to the new host. Move all the files from your old host to the new one and test your WordPress on the new host to ensure everything works properly. It’s also a good idea to monitor your new WordPress host closely for the first week or so in case some problems aren’t immediately obvious.

WordPress Hosting FAQs

What is the difference between WordPress hosting and web hosting?

WordPress hosting is a specialized hosting platform designed to run the WordPress content management and its associated applications. In contrast, web hosting is a more general hosting service that can support a wide range of websites, including WordPress sites. Typically, a web hosting company offers the necessary infrastructure and technologies to accommodate a wide range of websites, including those powered by WordPress.

The best web hosting services usually offer more features and flexibility than dedicated WordPress web hosting but are generally more expensive and require more technical expertise to manage.

Why do I need web hosting for WordPress?

WordPress requires web hosting to store and serve the files that make up your website. Without web hosting providers, your WordPress site won’t be accessible to the public. Web hosting providers also provide added features, such as security and backup services, which are essential for keeping your WordPress site up and running.

Can I use WordPress without hosting?

It is impossible to use WordPress without hosting. WordPress is a content management system that requires a web hosting provider to store and serve content such as images, videos and other files. Additionally, WordPress plugins central to a site’s functionality require a database to store content and settings.

Can I host multiple WordPress Sites on shared hosting?

You can host multiple WordPress sites on shared hosting. The cheapest shared hosting plans often limit you to just one site per account, but anything above an entry-level plan will allow for hosting multiple projects, either under subdomains or individual domain names.

Shared WordPress hosting plans usually come with an easy-to-use control panel, such as cPanel or Plesk, which allow users to quickly install and manage multiple WordPress sites on the same hosting account. Most shared WordPress plans will typically feature automatic WordPress installation, and some may also offer custom WordPress themes or access to paid WordPress plugins.

How We Found the Best WordPress Hosting

We considered many factors to build this list of the best hosting sites for WordPress, including:

  • Price-for-value: Instead of just focusing on the lowest priced plans, we looked at each feature and how these compared to similarly priced plans by competitors. We also considered introductory or promotional rates and pricing for renewed plans.
  • Features: We considered features such as SSD storage, CDN access and metered vs. unmetered plans.
  • Add-ons: We also considered supplementary features like regular backups, malware scanning and access to pre-configured mailing or marketing plugins
  • Ease of use: Although any hosting plan requires some expertise, we took special note of those that were much more beginner-friendly than others.
  • Performance reviews: Most hosts have some slight discrepancies between their stated performance and their real-world numbers, which is to be expected. We compared independent performance reviews against published figures in an effort to arrive at a more balanced understanding.
  • User feedback: Although speed and uptime are important metrics, user reviews shine a light on the platform’s reliability and the quality of its customer service.

Summary of the Best WordPress Hosting of 2023

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How to choose the best eCommerce platform for your online store




How to choose the best eCommerce platform for your online store

The success of an online store is influenced by its eCommerce platform. It impacts every operational aspect, from product presentation to transactions.

Selecting the best eCommerce platform for your needs can help improve customer experience, streamline management, and increase sales.

In this article, we’ll show you six essential factors to consider when choosing an eCommerce platform for your online store.

WordPress vs. WooCommerce Hosting
WordPress hosting is developed for WordPress websites in general.

Meanwhile, WooCommerce hosting is specifically designed for WordPress websites using WooCommerce. This specialised eCommerce hosting includes optimised features for managing products and orders. It also provides improved performance and security measures tailored to the needs of online stores.

Factors to consider when choosing an eCommerce platform
When selecting an eCommerce platform, consider these key features to support a successful online store:

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amazon ads Amazon ads equals a minus for Google Meta.cms

1. Performance
Pay attention to the eCommerce platform’s speed, uptime, and optimisation tools.

Your platform should ensure fast page loads and high uptime rates. These factors directly impact customer satisfaction and SEO rankings.

As for optimisation tools, look for features like caching, content delivery networks (CDN), and servers that enhance the overall performance of your store.

2. Scalability
A good eCommerce platform should be able to handle large traffic. You want to be able to expand into new markets without having to do a complete system overhaul.

Therefore, your eCommerce platform should be able to dynamically adjust resources like bandwidth and storage to meet changing demands. Look for cloud-based services that offer elastic scalability, which automatically scale up during traffic spikes.

Platforms that let you add new features easily are also preferable because they can adapt to your changing needs.

3. Pricing
Along with the previous point on scalability, look for an eCommerce platform with clear and transparent pricing without any hidden fees. This lets you understand the total cost upfront, which is crucial for effective budget planning.

Moreover, you should carefully evaluate what is included in each plan to make sure you are getting the best return on your investment.

It helps to shortlist a few platforms and compare their pricing structures to determine which one offers the most value for your business needs. When deciding on pricing, consider the long-term benefits and potential growth of your business.

4. Security
Security is paramount in protecting your business and customer information.

Your chosen eCommerce platform should come with essential security features, such as SSL certificates, secure payment gateways, and compliance with PCI-DSS standards. These measures will help safeguard sensitive data.

Make sure to choose a platform that proactively monitors potential threats and regularly updates its security measures.

5. Ease of use
The platform should offer a clean, intuitive interface that makes managing an online store easy, even for those without technical expertise.

Automation features are particularly beneficial. By automating routine tasks such as inventory management and tax calculations, you can save time and minimise the risk of human error.

6. Technical support
The ideal eCommerce platform provides 24/7 support, ensuring that help is available whenever you need it, regardless of the time of day.

The quality of customer support is just as important as its availability. The support team should be knowledgeable and responsive, capable of quickly and effectively resolving any issues that arise.

This helps minimise downtime and maintain a seamless shopping experience for your customers.

Hostinger’s Managed WooCommerce Hosting: Elevate your eCommerce platform
Hostinger’s Managed WooCommerce Hosting plans are designed to offer optimised performance through dedicated resources, ensuring your site runs smoothly even during peak traffic. Therefore, you can focus on growing your business.

WooCommerce India article (1)ET Spotlight

The onboarding process is straightforward and user-friendly, making it accessible to everyone, including those new to eCommerce.

Here are the key features of Hostinger’s Managed WooCommerce hosting:

  • One-click WooCommerce Installation: Quickly launch your store with an easy one-click setup. This feature allows you to start customising your store immediately, eliminating complex technical steps.
  • Performance Optimisation: Enhance your store’s responsiveness with LiteSpeed Cache and advanced CDN options. They significantly reduce loading times to ensure a smooth customer experience.
  • Enhanced Security: Protect your online store with strong security measures such as regular malware scans, complimentary SSL certificates, and DDoS protection. These precautions help secure your data and safeguard customer information.
  • Daily Backups: Automatic daily backups ensure that your store’s data is always secure and can be quickly restored whenever needed.
  • Dedicated Support: Enjoy around-the-clock access to WooCommerce experts who are ready to assist you with any questions or issues. This way, you can minimise any potential downtime for your store.

There are four Managed WooCommerce Hosting plans to choose from. Take a look at this comparison table to find the one most suited for your needs:

Top Features
Cloud Startup
Cloud Professional
Cloud Enterprise
Pricing ₹249 per month ₹699 per month ₹999 per month ₹2,499 per month
WooCommerce Optimisation Basic Standard Advanced Expert
Amount of traffic
~100000 visits monthly ~200000 visits monthly ~300000 visits monthly ~400000 visits monthly
Maximum number of websites 100 websites 300 websites
Storage 200 GB NVMe storage 250 GB NVMe storage 300 GB NVMe storage
Backup options Daily backups
Security Web Application Firewall, Cloudflare Protected Nameservers, Malware Scanner, Secure Access Manager

Each plan offers varying levels of storage, WooCommerce optimisation, traffic load, and security features. This variety ensures that there is a Hostinger plan suitable for businesses of any size.

We recommend starting out with the Cloud Startup plan, which offers the best value for money and gives you more options when you need to scale up.

Use the custom code ET10 during checkout to receive a 10% discount.

Hostinger also offers a 30-day money-back guarantee. This gives you the peace of mind to try out their services without risk and see if they meet your needs.

Hostinger 700x90_new (1) (1)ET Spotlight

Selecting the appropriate eCommerce platform impacts every aspect of your online store, from the user experience to the transaction process. Here are the key factors when choosing the right eCommerce platform:

  1. Performance
  2. Scalability
  3. Pricing
  4. Security
  5. Ease of use
  6. Technical support

Among many WooCommerce solutions available out there, Hostinger stands out for its value and features.

Hostinger checks all the boxes when it comes to what you should look for in an eCommerce solution. It is scalable, secure, cost-effective, easy to use, and backed by excellent technical support. It gives your online store a solid foundation to succeed in the competitive online market.

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29 Best Business Tools for Small Business (2024)




29 Best Business Tools for Small Business (2024)

Over our years of helping small websites and companies grow and compete with the big guys, we’ve learned that the right business tools can make a huge difference in their success.

Whether you are looking for something to help you with email marketing, customer support, customer relationship management, or something else, there are plenty of plugins and software options that can fit the bill.

That’s why we’ve done the research and put together a huge list of the best business tools for small businesses. We’ve broken down everything into different categories so that you can find the best options for your needs.


Quick Pick: The Best Business Tools for Small Business

Tool Category Price Free Trial
Constant Contact Email Marketing $12 per month Yes
Nextiva Business Phone $14.95 per month per user Yes
Groove Live Chat & Support $16 per person per month Yes
Gusto HR & Payroll $40 per month, plus $6 per month per additional user No
HubSpot CRM CRM $90 per month per seat Yes

How We Test and Review Business Tools

Here’s how we reviewed different small business tools for this guide:

  1. Real-World Experience: At WPBeginner, we actively run small businesses of our own. We’re involved in starting new projects and managing existing websites, so we’ve used and tested these tools extensively ourselves. We ensure that they meet our high standards of reliability and ease of use.
  2. Comprehensive Research: We perform our own dedicated research to stay up-to-date on the latest developments in each category. We regularly update our recommendations accordingly, holding each tool to a high standard.
  3. User Feedback: We’ve combed through various third-party sites and even performed polls for users to see how they enjoy using these tools.

Why Trust WPBeginner?

At WPBeginner, we’re a passionate team with over 16 years of hands-on expertise in WordPress, design, and online marketing. Our mission is simple: deliver top-notch content and valuable resources to our audience. We achieve this by thoroughly evaluating and reviewing the plugins and software we actually use.

To learn more, see our complete editorial process.

Why Do You Need the Best Small Business Tools?

Running a business is no small feat. Luckily, there’s a wealth of online tools available to streamline your workflow and ease your burden. Choosing the right ones can feel overwhelming, though.

At WPBeginner, we’ve been testing and refining our top picks for years, keeping pace with the ever-evolving market. We’ve narrowed down our favorites to a curated list across various categories.

However, it can be a chore to figure out which is the right tool for your business.

Here are just a few reasons to add some of these small business tools to your repertoire.

  • Increased Productivity: The right tools streamline business processes, automate repetitive tasks, and enhance overall efficiency. This leads to increased productivity among your team members, allowing them to focus on more strategic and value-added activities.
  • Improved Collaboration: Many small business tools come with collaboration features that facilitate communication and teamwork. This is especially important in modern work environments where remote or dispersed teams are common. Collaboration tools enhance communication, file sharing, and task management.
  • Enhanced Customer Experience: Tools such as a CRM (Customer Relationship Management) system help businesses manage customer interactions, track leads, and provide personalized services.
  • Data-Driven Decision Making: Software with analytics and reporting capabilities provides valuable insights into business performance and customer journey. With accurate data at your fingertips, you can make informed decisions, identify trends, and adjust strategies to align with your business goals.
  • Time and Cost Savings: Automation tools can significantly reduce the time spent on manual tasks, saving both time and money. You may have limited resources, so software that automates activities allows you to allocate resources more efficiently.

That said, it’s time to cover the best business tools for small businesses. Feel free to use the links below to jump to any section you need a solution for:

Email Marketing

Every business needs to build an email list. Sure, you could keep in touch with your customers via social media, but you don’t own the audience there.

An email list is something you own and can continually contact customers or leads anytime.

That’s why you need an email marketing service. These services allow you to send bulk automated emails to your subscribers. Not only that, you can segment users into groups, track their performance, and create marketing workflows.

1. Constant Contact

The Constant Contact autoresponderThe Constant Contact autoresponder

Constant Contact is the most beginner-friendly and fastest-growing email marketing service out there. It boasts an impressive 97% deliverability rate and offers a handful of time-saving automation that every small business could use.

Out of the many email service providers we’ve tried, we really like the user interface. From the moment you make your account, Constant Contact guides you through their simple process. You can create email newsletters, social media posts, landing pages, and events in minutes.

One of Constant Contact’s most unique aspects is its ability to segment the audience based on engagement level. Sure, it’s got all the standard segmentations, such as dividing contacts by location, membership, sales, email activity, and more.

That said, Constant Contact lets you segment your audience into four categories: most engaged, somewhat engaged, least engaged, and everyone else. For example, your most engaged customers could be your most loyal subscribers, to whom you can send upsell or cross-sell promotions.

Pricing: Plans start at $12 per month. If you need more storage, users, and advanced features, there are also higher-tiered plans.


  • Very affordable pricing
  • It offers powerful integrations such as Facebook ads and eCommerce platforms.
  • Constant Contact offers 200+ templates to fit your needs.


  • No advanced dynamic tags.

Why We Recommend Using Constant Contact: You can’t go wrong with Constant Contact as it’s good at just about everything. We especially like that they offer really outstanding customer support via live chat, email, phone calls, and community support, along with a large library of helpful resources. That way, you’ll always get your questions answered.

2. Brevo

Brevo websiteBrevo website

Brevo, formerly known as Sendinblue, is an email and SMS marketing software perfect for small businesses.

One of the best things about Brevo is that you receive unlimited email lists and contacts no matter which plan you choose. With contact segmentation, you can easily target smaller groups and engage them with relevant content.

Their advanced plans go well beyond just email marketing. They offer a sales CRM, live chat, landing page builder, and Facebook Ads integration. That means that for the price you are paying, you’re getting a lot more value than most email marketing services can offer.

Brevo is also known for high deliverability, guaranteeing up to 97%. That’s because they support many setup options, including email API, SMTP relay, webhook, and plugin. This means you can send bulk emails and have more control over your batch sends.

Pricing: Brevo is free to get started. However, their Starter plan begins at $25 per month and has unlimited contacts.


  • You will receive access to an unlimited number of contacts on any plan.
  • A built-in CRM app is included.
  • You can send advanced automation campaigns based on list-based behaviors.


  • You have to pay for a higher-tiered plan to get access to more advanced reporting features.

Why We Recommend Using Brevo: We like Brevo as an all-in-one marketing automation software that can do a little bit of everything. For instance, you can send timely SMS messages to promote your products and personalize them accordingly.

3. Drip


Drip is the best email marketing service for advanced users, especially for businesses looking to deliver hyper-personalized campaigns to their audience.

One of Drip’s standout features is its ability to create seamless workflow automation. The visual workflow builder makes it easy to visualize and customize user journeys.

When building your workflows, there are intuitive trigger options based on page visitors, tags, and other on-site behaviors that start the flow. Then, choose from dozens of actions to build the desired automation sequence.

If you’re running an online store, Drip offers integrations for WooCommerce, BigCommerce, and Shopify. That allows you to send strategically segmented campaigns to visitors and customers. For example, there are templates for just about everything, including cart abandonment emails and workflows.

Pricing: Pricing starts at $39 per month for up to 2,500 people on your email list. The price increases the more subscribers you have. All plans come with a 14-day free trial.


  • Drip has plenty of merge tags that dynamically replace content within an email based on the info you’ve collected in your contact or lead forms.
  • You can A/B split test automation workflows to see which one performs better and ultimately provides the best conversion rates.
  • It offers an eCommerce revenue attribution feature, so you know exactly how much revenue is generated from your email marketing campaigns.


  • Some learning curve is involved. For example, there are countless Liquid tags to learn about, which can be a lot of information if you’re used to using simpler email marketing services.

Why We Recommend Using Drip: At WPBeginner, we switched from MailChimp to Drip largely because of its more advanced segmentation and personalization features. That allows us to send more relevant and targeted campaigns to our readers.

For a more in-depth list of our favorite providers, check out our blog on the best email marketing services for small businesses.

Business Phone

While adding your mobile number to your WordPress site might seem convenient, it’s unprofessional and exposes your personal privacy.

That’s why you want to get a virtual business phone number and use a dedicated business phone service. This is a secure and professional solution. It allows you to:

  • Make calls over the internet: Eliminate expensive phone bills.
  • Use call forwarding, routing, and recording: Enhance team collaboration and capture valuable customer interactions.
  • Track call metrics: Gain insights into wait times, hold times, and call duration to optimize your customer service strategy.

In essence, a business phone service is essential for any business that wants to improve customer service and effectively manage inbound and outbound calls.

4. Nextiva

Nextiva homepageNextiva homepage

Nextiva is the best business phone service, and it makes it easy to manage communication between you and your customers.

The phone service is highly efficient and reliable, and you get helpful features beyond voice calling. There are plenty of features your call team can take advantage of, such as advanced call routing, voicemail to email and text, unlimited free domestic calling, text messages, and more.

Nextiva offers a treasure trove of data to help support your decision-making. You get critical information such as talk time, net promote score, first-time resolution rate, etc. Call center and sales team managers can easily interpret the data and come up with solutions to better improve performance.

If you’re using a traditional landline office phone system, Nextiva makes it easy to transition to a VoIP system. That means you can run your calls over the internet rather than complex landlines. They work with a variety of VoIP phones, headsets, and other call devices.

Pricing: Nextiva pricing starts at $14.95 per month per user for unlimited voice calling.


  • Nextiva provides 99.99% uptime for excellent reliability.
  • They offer 24/7 customer support, so you always get the help you need.
  • It’s an all-in-one phone system with a wide range of features to handle both outbound, inbound, and internal team communication.


  • Somewhat pricy, but the value is definitely there for what you pay for.

Why We Recommend Using Nextiva: Nextiva gives you everything you need to handle communication in your business. They offer a comprehensive set of VoIP service features that help you take your customer service to the next level. That way, your agents can work efficiently, and your customers can get their issues resolved quickly.

WPBeginner readers also get a special Nextiva Coupon to unlock an additional 21% off your purchase.

5. RingCentral

Is RingCentral the right VoIP and communications solution for you?Is RingCentral the right VoIP and communications solution for you?

RingCentral is an affordable alternative to RingCentral that offers high-quality business phone services. Despite its cost-effective price, it doesn’t skimp out on quality.

With the entry plan, you get unlimited calls and texts, team messaging, file sharing, and other basic features you need. For smaller teams of 20 people or less, the $20 per user per month price point is a great deal.

We like the call routing capabilities, which allow you to direct callers to various departments and extensions. You can create and manage custom answering rules to ensure you get callers to the right people. You can even route the most important calls directly to your mobile device.

Pricing: Plans start at $20 per user per month, billed annually. Pricing varies depending on number of users and features available.


  • RingCentral comes with video meetings, team messaging, and screen sharing.
  • It integrates with useful tools like Google Workspace and Microsoft, so you can easily connect data across platforms.
  • You can enjoy a user-friendly interface that allows you to easily understand where and how to use all of its features.


  • You need to pay for the higher-priced tiers to get access to Interactive Voice Response (IVR) menu options.

Why We Recommend Using RingCentral: RingCentral is a good beginner-friendly option for small businesses just getting started with phone services. It lacks a few advanced capabilities that Nextiva has but gives you all the essential features needed for any business phone service.

6. Ooma

Ooma VoIP phone serviceOoma VoIP phone service

Ooma is one of the top VoIP providers for small businesses. It offers virtual numbers, collaboration tools, call forwarding, voice mail, and more. It’s great for small businesses without IT teams because it provides everything you need in an easy-to-use way.

Ooma features a virtual receptionist feature, which is great for directing calls for your small business. You can easily set up a custom greeting, provide a menu of options that guides callers to the right departments, and send them to various extensions. It also helps to reduce the call load and average wait times, which your customers will appreciate.

Every Ooma plan has a mobile app so that your agents can easily answer or make calls while on the go. You can do all the important tasks, such as checking your voicemail, reviewing stats, and more.

That said, when comparing Nextiva vs. RingCentral and Ooma, this service isn’t ideal for call centers since it doesn’t support desk and conference phones.

Pricing: Plans begin at $19.95 per month per user. No contract is necessary, so you won’t be tied to a year-long commitment.


  • Ooma offers unlimited domestic calling in the US, Puerto Rico, Mexico, and Canada.
  • Pricing is relatively affordable.
  • Easy to use mobile app.


  • Missing a few advanced features unless you upgrade to the higher plans.

Why We Recommend Using Ooma: We like Ooma because it’s ready to use out-of-the-box. It requires zero technical installation, and just about everything is already configured when installed. They use an auto-configuration technology that automatically detects all the settings needed for your system to work.

You may want to also check out our full list of the best business phone services for small businesses.

Live Chat & Support

Live chat software is a tool that helps connect customers to an actual human support representative so that you can resolve their issues in real time. That way, your customers can get the answers they’re looking for quickly.

They’ll spend less time sifting through your knowledge base and waiting to find a solution.

This goes hand-in-hand with your business phone services. By offering live chats on your website, you provide a more omnichannel customer experience, reducing your call load and average handling time.

7. Groove


Groove is a popular help desk software used by big brands like HubSpot, AppSumo, AT&T, and CloudApp.

It offers all the essential features a small business needs to deliver fast and responsive customer service. These include a knowledge base builder, shared inbox, collaboration and reporting tools, and live chat support.

Using Groove, we quickly realized how accessible the software feels. Think of it like a simple inbox that manages all customer communication in one place. Each conversation can be assigned to specific team members, so it’s clear who’s responsible for managing each conversion. Even better, you can label and assign agents to conversations based on certain conditions, such as department or type of inquiry.

Sticking to the theme of simplicity, Groove makes reporting as easy to understand as possible. Rather than giving you a ton of analytics that may confuse small businesses, they stick to the most important options.

For example, some of the metrics include response time, agent performance, busiest times, customer feedback, number of customers helped, and number of resolutions.

Pricing: Starts at $16 per user per month, billed annually. There is also a free trial available.


  • Groove integrations with the most popular business tools like Shopify, Slack, and Mailchimp.
  • The knowledge base builder is customizable, and there are time-saving AI writing tools to help you quickly create support articles.
  • Live chat lets you deliver fast service to customers


  • Groove isn’t the most customizable in terms of layouts and themes.

Why We Recommend Using Groove: Groove ranks as our top choice based on its value and ease of use. The entire system is easy to adopt, so you can better manage your support reps without having to spend a lot of time training them on how to use the software.

8. Heroic Inbox

Heroic InboxHeroic Inbox

Heroic Inbox is the best WordPress-powered help desk and customer support market in the market. It allows you to easily manage customer emails and support tickets right within your WordPress site.

This can streamline workflow by keeping all support-related tasks in one place so you can respond to customer inquiries faster.

After testing the inbox, we found that it comes with all the features you’ll need to manage support emails. For instance, you can create canned responses, add notes to conversations, track your ticket history, and assign messages to team members.

Best of all, it pulls multiple inboxes into one place. Chances are, you may have various inboxes to respond to, such as sales, support, customer service, and partnerships. This allows you to ensure that an important message is never missed.

If you want to add knowledge base capabilities, then you’ll simply need to download Heroic KB, which gives you the ability to add a searchable knowledge base to your website.

Pricing: Starts at $199.50 per year.


  • Manages customer service inquiries directly in WordPress.
  • You can connect multiple inboxes in one place.
  • It offers the ability to add notes and assign tickets to users.


  • It doesn’t have live chat capabilities.

Why We Recommend Using Heroic Inbox: Juggling a lot of software can be a problem for a lot of small businesses. With Heroic Inbox, you can manage all inquiries in your WordPress dashboard. Since it lives within the WordPress ecosystem, it also seamlessly connects with other plugins, such as WooCommerce.

9. LiveChat

Live Chat Inc WebsiteLive Chat Inc Website

LiveChat is an all-in-one customer service software that works seamlessly for WordPress website owners. With over 35,000+ businesses that trust LiveChat, it’s a very popular tool for building live chatbots.

You can create a chatbot that asks the user questions before they’re automatically transferred to the right agent. During the chat, the agent is able to share files back and forth with the customer, send calendar links, or complete a purchase. On top of that, you can set up canned frequently asked questions type of responses to save time.

Beyond that, you can add pre-chat survey forms before and after each live chat session. That way, you’re able to evaluate your sales reps and customer support agents and how they’re performing.

It even integrates with popular tools like HubSpot, Zendesk, and Google Analytics, so you can better understand where your customers are coming from and who they are.

Pricing: LiveChat starts at $20 per person, billed annually, with higher-priced plans that track more users and better features. There’s also a free plugin available.


  • Plenty of integrations to seamlessly connect data across platforms.
  • You can initiate a chat with a visitor as they are browsing on your site.
  • There are lots of customization options to help users find a solution.


  • Price can quickly add up for large teams.

Why We Recommend Using LiveChat: LiveChat is an AI-powered help desk software that has a lot of advanced tools to help you sell more. For example, their custom forms, product cards, and AI automation can help turn inquiries into actual sales.

10. HubSpot Chat

HubSpot Live ChatHubSpot Live Chat

HubSpot Chat is an all-in-one marketing platform that also offers a chatbot builder and live chat feature.

You’re able to customize the live chat design to help route leads and customers to the right person on your team. The live chat widget can be edited to match the look and feel of your brand. You can even send targeted welcome messages on your live chat widget based on segments of your audience or different web pages.

The routing feature works during a chat, where your services team passes a lead to a sales rep. In addition, it provides useful automation features so you can deliver canned responses for faster response times.

Since HubSpot is an all-in-one tool, all chats are automatically stored in the CRM. That means your team will have a clear view of each customer interaction.

Pricing: It’s free to get started. But if you want the suite of marketing tools or CRM, you’ll need to buy the entire package. Prices vary based on what suite you choose.


  • HubSpot Chat is free to use.
  • You can connect the tool to Slack so your team gets immediate notifications when a visitor requests to speak with your support team.
  • You’re able to route leads to anyone on your team.


  • It’s missing advanced features such as post-chat survey forms.

Why We Recommend Using HubSpot Chat: We like HubSpot Chat because it offers all the essential features of live chat software and is absolutely free to use. That said, if you want more advanced automation or more sales-related features like product recommendations, then you may want to consider LiveChat or ChatBot instead.

11. ChatBot


ChatBot is the best helpdesk software for creating AI-generated answers to customer questions.

Where ChatBot stands out is its ability to build visual workflows that help customers get their questions answered and guide them to a sale. It comes with pre-built templates so that you can use them out of the box. For example, after a customer asks a question about a specific product category, you can immediately offer a limited-time discount to incentivize visitors to take action.

If site visitors want to chat with a real person, you can easily forward them to a live customer support representative. That said, the customization options are quite limited compared to LiveChat.

But, when it comes to AI automation, ChatBot can make your life easier. For example, depending on how users interact with your site and chatbot, you can add them to a segmentation and then import them to a CRM or email marketing service. This is great for nurturing leads and sending follow-up emails.

Pricing: Chatbot starts at $52 per month, billed annually or $65 month-to-month. However, there is a 14-day free trial, with no credit card required.


  • ChatBot saves time with its powerful and expansive automation features.
  • It allows you to segment lists and trigger actions based on visitor behavior.
  • It integrates with WooCommerce and WordPress.


  • ChatBot lacks high-level live chat features.

Why We Recommend Using ChatBot: If you want to automate your helpdesk and chat support, ChatBot is the way to go. It has many templates that help guide users into a sale.

Also, check out our expert picks of the best WordPress chat plugins.

HR & Payroll

Managing your team members is arguably one of the most important functions of a business. No matter what type of business you run, you’ll need to pay your employees and manage their hours.

With HR payroll software, you can automatically send out paychecks through bank direct deposit, manage PTO and bonuses, streamline employee onboarding, withhold a percentage for taxes, and more.

When your HR and payroll are organized, employees know what to expect, and you don’t have to worry about running into tax compliance issues.

Best of all, HR software streamlines all the tedious admin tasks that you would otherwise have to do by yourself.

12. Gusto

gusto websitegusto website

Gusto is the best payroll and HR software that helps you automate both basic and advanced payroll tasks for employees and contractors. With its beginner-friendly approach to payroll management, it’s definitely a tool to have in your corner to ensure everything runs smoothly.

Even if you’re a small business without a full accounting team, Gusto makes it easy to handle payroll. It automatically runs payroll for you as many times a month as you need, and taxes are filed automatically. In addition, it automatically syncs health insurance, workers’ compensation, time tracking, 401K, PTO, and more.

Besides payroll, Gusto makes hiring and onboarding a breeze. There are features like custom offer letters, onboarding checklists, document signing, and even software account creation.

Pricing: Gusto starts at $40 per month, plus $6 per month per additional user you add.


  • Relatively affordable to use.
  • Very beginner-friendly for both business owners and employees.
  • Gusto is a self-service tool for employees where they can hop online to check their pay stubs and important documents and request time off without the need for HR to intervene.


  • Gusto is only available in the United States.

Why We Recommend Using Gusto: Gusto is an all-encompassing tool for payroll and HR tasks. You don’t have to worry about the nitty-gritty tasks like filing payroll and tracking all the taxes withheld. Plus, its higher plans offer next-day deposits, so employees get paid faster.

13. BambooHR


BambooHR is an excellent HR software and payroll solution for small businesses. The program is better suited for human resource tasks like compensation, hiring, onboarding, and company culture.

Inside, you get an application tracking system (ATS) that helps you speed up the hiring process and weed out potential applicants who don’t meet the job role requirements. Its automated alert features ensure you stay on schedule and keep candidates in the loop during the hiring process.

Once you’ve made your decision, you can use one of the many offer letter templates that come with auto-fill features so the new hire can sign and accept everything digitally.

That said, Bamboo HR also does all of the essential payroll tasks. It automates tax filing, so you don’t have to do it manually. As a result, you’ll avoid tax penalties and ensure you accurately report your employee earnings and taxes withheld.

Pricing: BambooHR offers free pricing quotes. To receive customized pricing, you will need to complete their contact form.


  • BambooHR offers self-service tools so employees can access information such as tax forms and pay stubs online.
  • It automates the payroll process to avoid mistakes.
  • The ATS makes hiring much easier and faster.


  • BambooHR is not as contractor-friendly as Gusto since it doesn’t have many features that cater to freelancers.

Why We Recommend Using BambooHR: BambooHR is a great choice if you have a remote team based internationally (outside of the U.S.). It makes it easy to manage your hiring and payroll across multiple countries.

14. QuickBooks

Quickbooks PayrollQuickbooks Payroll

QuickBooks is a payroll software designed to make life easier for small business owners. It’s primarily used for accounting tasks, allowing you to calculate all your balance sheets and perform payroll.

One key area where QuickBooks shines is that it offers same-day or next-day direct deposit processing, depending on the plan you choose. You also get useful features such as automated tax calculations and payroll, business receipt capture, paycheck creation, and more.

There’s a dedicated mobile app, so employees can easily access their PTO and health information and even look into their paystubs on the go. For administrators, you can manage payroll from anywhere, ensuring your team never misses payday.

Pricing: Price starts at $37.50 per month, plus an additional $6 per additional employee per month.


  • Quickbooks offers a 30-day free trial.
  • For Elite users, QuickBooks Payroll provides a tax penalty protection of up to $25,000 per year.
  • QuickBooks Payroll integrates with QuickBooks Online, meaning you get a payroll and accounting system in one.


  • There are limited third-party integrations.

Why We Recommend Using QuickBooks: If you’re focused on getting your accounting and payroll right, then QuickBooks is the way to go. With the tax penalty protection, you’re getting great coverage. That means if you make an error, they’ll not only help you to fix the issue but also cover any penalty and interest fines along with it.

For a more comprehensive list, read our blog post on the best payroll software for small businesses.


Juggling customer data across scattered Excel sheets can be chaos. You may deal with missed follow-ups, forgotten birthdays, unsent emails, mixed signals, and frustrated teams and customers.

CRM apps eliminate this nightmare. They consolidate all customer data into a single, accessible platform. This empowers your sales, marketing, and customer support teams to:

  • Effortlessly access information: No more scrambling for details.
  • Personalize the customer journey: Deliver targeted experiences based on customer history.
  • Boost efficiency: Automate tasks and free up time for strategic work.

Sales reps can prioritize high-value opportunities and close deals faster. Plus, marketers can leverage customer insights to craft impactful campaigns. Customer support gains a complete view of each interaction, providing exceptional service every time.

15. HubSpot CRM

HubSpot CRMHubSpot CRM

HubSpot CRM is the most popular CRM software on the market. It is cost-effective and offers a wide range of features, making it a great choice for most small businesses. You can get started with the free plan, which already gives you access to unlimited users and contacts.

Where HubSpot excels is its all-in-one capabilities. Since it combines sales, marketing, customer service, CMS, and operation hubs, you can easily connect data between departments. For example, you can easily pass contacts from your marketing team to the sales department without having to sync information to another system.

HubSpot is also really easy to navigate. It provides a full picture of customer interactions and comes with customizable reporting dashboards so that you can see how your team is performing. By looking at the opportunities and deal stages, you can quickly see what’s currently in the pipeline and focus on high-leverage prospects who are ready to buy.

Pricing: Hubspot CRM is free to get started. If you want the entire marketing suite, it’s $800 per month for 3 seats, billed annually, and an extra $45 per month per additional user. HubSpot Sales suite costs $90 per month per seat.


  • HubSpot has an easy-to-use interface.
  • There are tons of features and even apps that you can download to make your experience better.
  • Visual dashboards and reporting make it very easy to track team performance and spot opportunities for growth.


  • While HubSpot has a very generous free plan, its pricing gets steep quickly if you wish to upgrade.

Why We Recommend Using HubSpot: HubSpot is one of those can’t-miss tools for beginners. Sure, it could be more customizable or offer more affordable plans. But with that said, its free plan is enough to get small teams started.

16. FunnelKit Automations

FunnelKit AutomationsFunnelKit Automations

FunnelKit Automations is the best CRM and marketing automation engine for WooCommerce. It’s filled with a wide range of features to help get your online more repeat sales and higher order values.

Geared towards e-commerce business owners, you have a complete 360-degree contact view of your customers. You’ll be able to see their name, gender, email, tags, lists, geographical location, and custom field data.

In addition to the CRM tool, you can build high-converting checkout pages and flows. The drag-and-drop builder connects with other major page builders, such as Divi, Elementor, Oxygen, and Gutenberg.

Once customers complete the purchase, you can create upsell pages to showcase higher-tier products, increasing your total order value.

Pricing: FunnelKit starts at $99.50 per year. That said, there is a free version as well.


  • You get plenty of automation templates and workflows to increase conversions.
  • You can view the customer’s complete profile, including purchase history, order placed, etc.
  • Everything can be tracked, including what pages and workflows led to revenue.


  • You’ll need a mailer plugin, such as WP Mail SMTP, since WordPress isn’t built for high-volume email.

Why We Recommend Using FunnelKit Automation: If you’re running an online store, adding FunnelKit Automation is a no-brainer. Keep your opt-in leads and customers organized so that you can send them more relevant product recommendations.

17. Pipedrive

Pipedrive CRMPipedrive CRM

Pipedrive is a sales-focused CRM app for small businesses. It’s an all-in-one sales platform to boost revenue and track all of your leads and customers.

What we like about Pipedrive is its smart, in-platform tips. It comes with a sales assistant that provides performance tips and recommended features to help your team get acclimated to the software. For example, if you’re not sending follow-up emails after demo calls, it might send reminders to your reps.

Pipedrive goes beyond simple CRM with powerful automation features. Imagine automatically nurturing leads with timely emails, assigning tasks, and moving deals through your pipeline.

These automated workflows free up your sales reps to focus on closing high-value deals, not repetitive tasks.

Pricing: Pipedrive begins at $14 per seat per month, billed annually. But there’s a free 14-day trial you can get started with.


  • Fairly affordable to use.
  • The smart assistant feature helps you improve your team performance.
  • It has a lead enrichment feature, which scrapes data online to find information about your prospects based on the email you’ve collected.


Why We Recommend Using Pipedrive: If you want a comprehensive sales tool to help manage your leads and drive home more revenue, Pipedrive is a solid choice. They offer many AI-powered features to make your life easier and save a lot of time.

If you want to learn about other options, check out our list of the best CRM apps for small businesses.

Bonus Small Business Tools

Aside from these top business tools that we mentioned above, we also use and recommend the following plugins to better manage our WordPress sites.

  1. WPForms is the most beginner-friendly contact form plugin used by over 6,000,000 sites. It features an intuitive drag-and-drop form builder, allowing you to build beautiful contact forms, payment forms, user registration forms, multi-page forms, and more.
  2. All in One SEO is a WordPress SEO plugin that helps you improve your WordPress SEO. It provides powerful on-page SEO optimization tools to help search engines better crawl and index your site, among many other capabilities.
  3. SeedProd is the ultimate drag-and-drop page builder plugin for WordPress. With this software, you can design high-converting and beautiful pages that convert visitors into leads and leads into customers. You can create everything from landing pages and custom home pages to 404 pages and more.
  4. MonsterInsights is the best Google Analytics plugin for WordPress. It brings the power of Google Analytics right to your WordPress dashboard, so you can get detailed reports of important metrics to see what’s working and what could be improved.
  5. OptinMonster is the best lead generation and popup plugin that helps you convert website visitors into subscribers and customers. With this tool, you can create a wide range of campaigns, including popups, scroll boxes, floating bars, and fullscreen welcome mats.
  6. MemberPress is a popular WordPress membership plugin for building membership websites. It has advanced membership features, including the ability to create gated content, add member levels, accept payments, create members-only forums, and more.
  7. PushEngage is a web push notification software that helps you engage and retain visitors once they’ve left your site. When users leave, you can send them all types of reminders, such as product announcements, blog post notifications, cart abandonment reminders, and more.
  8. RafflePress is a WordPress giveaway and contest plugin that lets you run all sorts of competitions. For example, you can run a giveaway to grow your email list.
  9. WP Mail SMTP is the best WordPress SMTP plugin for improving the deliverability and security of your emails.
  10. WP Simple Pay is the best Stripe payments plugin for WordPress. It allows you to easily create payment forms or buttons that accept 13+ payment methods and collect recurring payments.
  11. Smash Balloon is a social media feeds plugin for WordPress websites. It allows you to display custom Facebook, Instagram, Twitter, and YouTube feeds on your site to boost followers and engagement.
  12. WooCommerce is the world’s most popular eCommerce platform. It is cost-effective, super-flexible, and easy to use for beginners. You can easily create product pages, accept payments, manage orders, and much more. Basically, you can create your entire online store from scratch.

Frequently Asked Questions About Business Tools

What should you look for in a business tool?

The most important factors to consider when selecting a business tool are:

  • Integration with WordPress: If you own a WordPress site or WooCommerce store, you’ll want a business tool that easily connects the platforms. That way, no crucial information is lost in translation.
  • Ease of Use: The tool should be user-friendly and have an intuitive interface. Small businesses often have limited resources and may not have dedicated IT personnel, so it’s essential that the tool is easy for anyone on the team to use.
  • Scalability: Will it be able to grow with your business? Make sure the software can accommodate increasing data, users, and business complexity.
  • Cost-effectiveness: Evaluate the cost of the software pricing and its value for your business. Consider both upfront costs and ongoing fees. Some tools offer scalable pricing plans, which can be beneficial for small businesses.
  • Feature Set: Identify the specific features that are essential for your business. Whether it’s task management, CRM, eCommerce capabilities, or content marketing, make sure the service aligns with your business needs.
  • Customization: Look for a tool that allows some level of customization. This ensures that the tool can be adapted to meet your business’s unique requirements.
  • Customer Support: Reliable customer support is crucial. Check the availability, response times, and level of support provided. This is especially important when technical issues arise.
  • Security: Security is vital, especially when dealing with customer data. The tool should adhere to industry security standards and have measures in place to protect your business and customer information.
  • Mobile Compatibility: With an increasing number of users accessing websites through different devices, the software should be mobile-friendly.
  • Community and Reviews: Check for testimonials and user feedback to gain insights into the experiences of other small businesses using the tool.
  • Data Backup and Recovery: Make sure the software has reliable data backup and recovery mechanisms to prevent data loss in case of unexpected events. That said, if you don’t already have a WordPress backup plugin, Duplicator is our go-to recommendation.

Do business tools integrate with your WordPress site?

Yes, the best WordPress plugins should seamlessly integrate with the most popular third-party business tools. However, if there isn’t an integration, we recommend using Uncanny Automator.

It is the best automation plugin, allowing you to create unlimited automated workflows in WordPress. That means you can connect your website to a specific tool to complete an action.

Let’s say every time someone completes your contact form, you want to automatically add those contacts to your prospects list to your CRM tool. You can create an automated workflow through Uncanny Automator that will easily execute that action for you.

Are there any free business tools available?

Yes, many of these tools offer a free version with limited features. That means you can test the product and see if it meets your needs. That said, you can also check out our list of the best free business tools for small businesses.

We hope this article helped you find the best business tools for small businesses. You can also check out our list of the must-have WordPress plugins for business websites or our guide on the proven ways to make money online blogging with WordPress.

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Website Hosting Cost: How Much Should I Pay?




Web hosting domains for web pages

Website hosting costs can be complicated to untangle if you’ve never tried to build a website before. There are many factors involved: the type of web hosting you want, the company you choose, how long you decide to buy hosting for and what extras you buy.

This guide will provide a detailed breakdown of the costs associated with the most common types of web hosting, including side-by-side comparisons of popular hosting companies’ prices. I’ll also discuss extras and the hidden costs of hosting a website because the bottom line isn’t always straightforward.

How much does web hosting cost?

Web hosting services provide space on a web server, a specialized computer that makes websites accessible from the internet. Each type of web hosting uses a different server configuration, which determines the amount of resources — such as RAM or CPU power — and technical support available for your website.

Because of these variabilities, the type of web hosting you choose is the most important factor in determining website hosting costs.

Here’s an overview of what you can expect to pay for different kinds of web hosting:

  • Shared hosting: Most shared hosting plans cost $2 to $5 per month to start, rising to $10 to $30 per month upon renewal.
  • WordPress hosting: Most WordPress hosting costs $2 to $5 per month for the first term and $10 to $30 per month upon renewal.
  • Website builder hosting: Traditional web hosts typically offer website builder hosting for $2 to $5 per month to start and $10 to $30 per month upon renewal. Website builder companies like Squarespace usually charge $15 to $50 per month.
  • Cloud hosting: Conventional web hosting companies charge $30 to $400 per month for cloud hosting. Some companies, like Amazon Web Services, provide modular cloud hosting plans starting as low as $5 per month.
  • Dedicated hosting: Dedicated hosting plans cost anywhere from $50 to $700 per month.

Shared hosting

Shared website hosting costs typically start at $2 per $5 a month, rising to $10 to $30 per month upon renewal. Some companies, like SiteGround, charge as much as $45 per month for higher-tiered shared hosting plans.

In shared hosting, many websites share one server’s resources, such as processing power and bandwidth. Customers renting space on a shared server pay only for their portion of it, making this the most affordable type of web hosting.

Shared hosting is best for blogs, for-fun hobby sites and small business websites. The amount of traffic your site can handle depends on the plan, but as a general rule, shared hosting plans can accommodate up to 400,000 visitors per month.

The following table shows exact costs for shared hosting from several popular web hosts:

Company Monthly cost
GoDaddy $6-$18 (renews at $10-$25 per month based on a three-year term)
Bluehost $3-$10 (renews at $12-$27 per month, billed annually)
Dreamhost $3-$17 (renews at $7-$20 per month, billed annually)
Ionos $4-$9 (renews at $6-$16 per month based on a three-year term)
SiteGround $3-$8 (renews at $18-$45 per month billed annually)
HostGator $3-$5 (renews at $10-$20 per month billed annually)

WordPress hosting

WordPress hosting costs roughly the same as shared hosting. Some hosts charge an extra $1 to $2 per month for the additional software support. A few hosts offer WordPress hosting as virtual private server — VPS — hosting or cloud hosting for a higher fee. 

WordPress hosting is shared hosting optimized for WordPress, a content management system, or CMS, for building websites without requiring code. These plans come with WordPress pre-installed on your server. They may also offer automated software updates and other benefits.

WordPress hosting is best for folks looking to create a blog, for-fun hobby site or small business website with WordPress.

Here’s a breakdown of WordPress hosting costs at major hosting companies:

Company Monthly cost
GoDaddy $10-16 (renews at $13-23 per month billed annually)
Bluehost $3-10 (renews at $12-27 per month billed annually)
Dreamhost $3-17 (renews at $7-$20 per month billed annually)
Ionos $4-8 (renews at $6-15 per month based on a three-year term)
SiteGround $3-8 (renews at $18-$45 per month billed annually)
HostGator $4-14 (renews at $15-$27 per month based on a three-year term)

Website builder hosting

Website builder hosting costs vary, with shared website builder hosting often being close in price to regular shared hosting and cloud website builder hosting being more expensive — often $15 or more per month.

Website builders are tools for creating a website without installing anything, managing software updates or learning code. Website builder hosting comes with one of these builders pre-installed.

There are two types of website builder hosting:

  • Shared website builder hosting offered by traditional hosting companies like Hostinger. Shared website builder hosting is best for folks looking for a low-cost, low-effort way to create a blog, for-fun hobby site or small business website.
  • Cloud website builder hosting offered by specialized website builder companies like Squarespace. Cloud website builder hosting is best for folks creating blogs, for-fun hobby sites and small business websites who are prepared to pay more for higher-quality tools and the ability to accommodate rapid site growth.

Here’s a roundup of what website builder hosting plans cost from major hosting companies:

Company Monthly cost
GoDaddy $11-$21 (renews at $13-$27 per month billed annually)
Ionos $1-$17 for the first six months (renews at $12-$30 per month billed annually)
Hostinger $3-$4 (renews at $8-$14 per month billed annually)
Squarespace $16-$52 (billed annually)
Wix $17-159 (billed annually)
Shopify $29-2,300-plus (billed annually)

Cloud hosting

Cloud hosting costs from conventional hosting companies vary from $30 per month on the low end to $400 per month at the high end. Cloud hosting stores your site on multiple servers, allowing for greater uptime and faster loading speeds around the globe. Cloud hosting is also easy to scale, as your site can pull resources from more servers to accommodate high traffic levels. 

Cloud hosting is best for medium- to large-size businesses and small businesses expecting rapid growth. 

Companies like Amazon Web Services have complex, modular hosting options where you can buy only what you need for a few dollars. However, these plans often have limited technical support. Traditional hosting companies charge more for cloud hosting because they offer more robust support and features.

Here’s a quick overview of the cost of cloud hosting at three traditional web hosting companies:

Company Monthly cost
Bluehost $30-$110 (renews at $80-$250 per month billed annually)
Hostinger $10-$30 (renews at $25-$55 per month billed annually)
SiteGround $100-$400

VPS hosting

VPS hosting costs vary based on the type of VPS hosting you choose:

  • Self-managed VPS hosting involves managing the server’s software yourself or hiring a system administrator to do it. This option may cost only a few dollars more than shared hosting each month, or it may cost upward of $30 per month.
  • Managed VPS hosting involves the hosting company managing the software for you. There are some companies offering this service for as little as $10 per month, but many managed VPS hosting plans cost $50 or more each month.

Some companies, like Bluehost, offer self-managed plans where you’ll receive technical support to set up your server but be responsible for completing the setup and maintenance yourself.

VPS hosting gives you access to a virtual server with dedicated resources like bandwidth and processing power. Although you’re technically still sharing a server, your website is partitioned from other sites, allowing you to customize server settings and enjoy greater security and resources.

VPS hosting is best for medium- to large-size business websites needing to accommodate several hundred thousand monthly visitors or large amounts of data. You may also want VPS hosting if you want control over your server’s configuration — though some advanced server customization options may not be available.

Here’s a comparison of VPS website hosting costs at various companies:

Company Monthly cost
GoDaddy $9-$135 based on a three-year term (renews at $15-$165 per month based on a three-year term)
Bluehost $32-$72 based on a three-year term (renews at $82-$145 per month based on a three-year term)
HostGator $32-$80 based on a three-year term (renews at $82-$145 per month based on a three-year term)
Ionos $2-$30 billed annually (renews at $5-$50 per month billed annually)
Dreamhost $10-$80 based on a three-year term (renews at $13-$93 per month based on a three-year term)

Dedicated hosting

Dedicated hosting costs depend on the type of dedicated hosting you choose:

  • Self-managed dedicated hosting, where you are wholly responsible for configuring the server software — or hiring someone to do it. This type of hosting often starts at $80 to $100 per month.
  • Managed dedicated hosting, where the hosting company manages digital server configuration and maintenance. This type of hosting often starts at $90 or more each month.

Dedicated hosting provides an entire physical server for your website. You get the server’s full processing power, storage space and bandwidth, allowing your site to accommodate millions of viewers. You’ll also get total control over your server’s digital configuration.

Dedicated hosting is best for websites expecting millions of monthly visitors or storing massive amounts of data. You may also want to choose dedicated hosting if you want complete control over your server’s software and settings.

Here’s a quick comparison of dedicated hosting from some of the best web hosts:

Company Monthly cost
Bluehost $92-$142 (renews at $182-$291 per month based on a three-year term)
HostGator $80-$142 (renews at $170-$291 per month based on a three-year term)
A2 Hosting $80-$430 (renews at $200-$700 per month based on a two-year term)
Ionos $50-$91 based on a two-year term (renews at $100-$140 based on a two-year term)

Hidden web hosting costs and other expenses of hosting a website

Domain name

A domain name is the name of a website. For example, our domain name is Like web hosting, a domain name is essential to making your site available online.

Many web hosts offer a free domain for the first year. However, you’ll almost always have to pay for your domain in subsequent years, and some web hosts require you to buy a domain separately from the outset.

The cost of a domain can depend on the domain extension you choose and the company you register it with. Most domains with common extensions like .com and .net cost $10 to $20 per year.

SSL certificate

Secure Socket Layer, or SSL, is a security protocol that encrypts website data, including data submitted to your site.

SSL certification is essential even if your website won’t be accepting sensitive data. Google prioritizes ranking sites with SSL certification. Some browsers and VPNs also look for SSL certification and won’t allow users to visit sites without it.

Most web hosting companies include SSL certification in their plans now. A handful of companies still charge separately for it, often charging $20 to $40 per year.


Extensions — called plugins on WordPress or apps on Wix and Shopify — are tools for increasing your site’s functionality. Extensions allow you to do things like:

  • Book appointments
  • Build and sell online courses
  • Integrate your website with social media platforms

Some of these may be free. WordPress, in particular, has many free options — almost 60,000 of them.

Other extensions cost money — sometimes a lot of it. To give you an idea, let’s look at some premium WordPress plugins:

As you can see, there’s a wide price range for plugins. You can expect to find similar variations in the app or extension marketplaces for services like Squarespace and Shopify.

Themes and templates

Themes or templates dictate your site’s appearance. Most CMS options and website builders have many free themes — though you may need to find and install them yourself on a CMS like WordPress.

You can also buy a premium theme to create a more unique look. Paid WordPress themes often cost $20 to $100, while themes for sites like Squarespace and Shopify typically cost $200 to $400.

E-commerce features

Website builders like Squarespace often limit e-commerce functionality to certain plans. This means you’ll need to pay more to host a website with a store than to host a site without one.

CMS options like WordPress may require extensions for e-commerce functionality. WooCommerce, a popular e-commerce plugin for WordPress with over 5 million active installs, is free, but you’ll need to buy paid WooCommerce extensions — often costing $50 to $100 per year — to sell certain types of products or use certain payment gateways.

Marketing tools

Marketing is essential to a website’s success. Every business needs three types of marketing tools every business needs to succeed online: search engine optimization or SEO tools, social media tools and email marketing tools.

SEO tools help you optimize content for search engines by controlling the descriptions shown in search results and selecting keywords you want to rank for. These tools are often built into website builders, but they may be restricted to higher-tiered plans. If you’re using WordPress, you’ll need an SEO plugin. These plugins can be free or paid, with paid options costing $100 or more each year.

Social media integrations help you build community and increase visibility by making it easy for people to follow your social profiles and share your content on social media. These integrations are often built into website builders, but they’re not always available on all plans. If you’re using WordPress, you’ll need a plugin. There are many free social media plugins, as well as paid plugins typically costing $50 to $100 per year.

Email marketing tools help you build deeper connections with your audience through email campaigns. These tools are usually paid extensions or third-party services. You may be able to start for free, but you’ll need to upgrade once you exceed a certain number of subscribers or monthly emails. Paid plans often start at $10 to $20 per month.

So what should you pay for web hosting?

The cost of website hosting depends on the type of web hosting you choose:

  • Shared hosting and WordPress hosting typically starts at $2 to $5 a month and rises to $10 to $30 each month, with some plans costing as much ast $40 or more each month.
  • Website builder hosting costs are similar to shared hosting if you choose a traditional web host. If you choose a website builder company like Squarespace, the price can be anywhere from $15 each month to $2,300 each month.
  • Cloud hosting plans from traditional hosting companies can cost anywhere from $10 each month to $400 or more each month. Some companies offer modular cloud hosting plans with complex pricing models starting as low as $5 each month.
  • VPS hosting costs anywhere from $10 each month to $145 each month.
  • Dedicated hosting costs anywhere from $50 each month to $700 or more each month.

Once you understand the type of hosting you want and the website hosting cost you’re willing to accept, you can check out our list of the best web hosts to find a company to work with.

Every type of website hosting comes at a different price point, so it’s hard to establish an overall average cost of website hosting. However, there are some general rules you can establish:

For basic hosting types like shared hosting and WordPress hosting, you’ll typically pay $5 to $10 each month for your first term and $10 to $30 each month on renewal.

For advanced hosting types like VPS or dedicated hosting, you’ll typically pay $10 to $40 each month for your first term and $40-plus upon renewal.

Hosting a website online can cost anywhere from $2 each month for shared hosting to $700 each month for dedicated hosting plans.

Renting an entire web server typically costs $80-plus each month.

Web servers are specialized computers that require advanced configuration to make websites available online, large amounts of continuous power and temperature control to keep them running. Maintaining these servers is expensive, and the cost is passed on to the consumer, along with additional fees to help hosting companies make a profit.

Yes, you can host a website for free. However, free web hosting plans often have strict limits on storage space, bandwidth and monetization. You’ll usually have to use a subdomain and allow the company to place ads on your site — and the ads will usually pay the hosting company, not you.

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