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Best WordPress Google Analytics plugins of 2021

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Best WordPress Google Analytics plugins

If you want to grow your online business, or just your digital presence, you can’t ignore your website’s analytics. You can hook up your WordPress site to Google Analytics but you then have to make sense of all the data that’s now coming your way.

Thankfully, there’s a raft of plugins whose purpose is to do just that – and we’ve gathered five of the best ones out there.

1. Analytify

The a-la-carte approach to analytics

Reasons to buy

+Customisable pricing structure
+Clear results straight from the WordPress dashboard

Analytify is a very popular Google Analytics plugin. You can view all the data inside your WordPress dashboard, which is highly convenient. The data can be viewed for your entire site, or broken down for every page and post published.

Add-ons are available to boost the information you’re getting. There’s Campaigns for instance, which helps you track your stats in real time, as you see from which social media site your traffic is generated from. WooCommerce gives you enhanced Ecommerce tracking (for your WooCommerce account), even seeing when people click on “add to basket”, and where your visitors have come from.

Pricing starts at $39 for the Personal option (i.e. 1 site). Add-ons bump up the price, but at least it allows you to only pay for the features you need. Bundles (i.e. discounts) are also on offer, based on popular groupings. If you manage more than one site, you can choose Business (3) for $69, Agency (10) for $99, and Developer (100) for $199.

2. ExactMetrics

A popular analytics plugin aimed at professionals

Reasons to buy

+Extremely in-depth and thorough

ExactMetrics are proud to say that they have a million active installs of their plugin, and it’s not surprising when you see how in-depth and thorough the data is gathered for you.

As with Analytify, everything is done through your WordPress dashboard. The plugin allows you to check your website, or view individual posts or pages, including Ecommerce tracking. You can see page views, bounce rates, mobile analytics stats, traffic from social media, it’s pretty much all there. All this is done through a vast series of detailed reports.

This kind of thoroughness comes at a price, although as of this writing, it’s available at a 50% discount. The cheapest option is Plus for $99.50 per year. Its greatest limitation is that you can only use it on one site. Next is Pro ($199.50/year – 5 sites, including Ecommerce reports), Agency ($399.50/year – 25 sites), and finally “Need More Sites?” ($699.50/year – 100 sites).

3. Google Analytics by 10Web

The analytics plugin that comes in a bundle

Reasons to buy

+Good design and value
+Affordable

As with the other plugins, Google Analytics by 10Web, gives you access to all that tracking data from your WordPress dashboard, giving you stats on your audience and its demographics. The reports can be displayed in line, pie and column charts, based on your preference. As with the others, you can create reports for individual pages and posts. There’s also Ecommerce tracking, and Adsense and Google Ads integration.

Pricing is different than Analytify and ExactMetrics as the cost includes 10Web’s bundle (you get to choose 15 premium plugins and 35 plugin extensions from their catalog for the price). Also, although you pay for six months (for Basic and Standard) or yearly (for Advanced), should you choose to stop paying, you can still use the plugins – you just won’t get support, nor any updates. Basic costs $85 (half yearly – 3 sites), Standard, $100 (half yearly – 30 sites) and Advanced $150 (yearly – 30 sites).

4. MonsterInsights

The most popular analytics plugin around

Reasons to buy

+Comprehensive and thorough
+Wealth of data
+Detailed reports

MonsterInsights is an incredibly popular analytics plugin, currently being used by over two million professionals to keep track of their websites’ performance.

Everything is broken down for you to analyse your visitors, from country, gender, device, etc. You can keep tabs on affiliate links and ad tracking, get access to enhanced Ecommerce tracking, and  as with the others, can get general information about your entire site, or focus on specific pages, all complaint with GDPR and other privacy regulations.

Three plans are on offer, which are currently enjoying a 50% discount. Prices start with Plus for $99.50 per year for a single site, Pro is $199.50 per year and includes Ecommerce tracking and 5 sites, and Agency is $399.50 per year, and you can use it on up to 25 sites.

5. WPFlow

An analytics plugin that keeps things simple

Reasons to buy

+Simplified analytics
+Beginner friendly

WPFlow (formerly WP Google Analytics Events) is a bit different, offering simple tracking information but isn’t as comprehensive as the others on this list. It’s a good plugin to see what your visitors are up to on your site in real time, what they click on and even how much they scroll through your page. One nice feature is the ability to track when they play an embedded YouTube or Vimeo video, or even when they paused it. It’s a simple form of analytics for those who aren’t into the full on control the others provide.

Prices start at $79 per year for the Personal plan – which includes support for a single site, but also an interesting YouTube and Vimeo tracking feature. Business goes for $149 per year for 5 websites, and Developer costs $199 per year for up to 20 websites.

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Shopmatey – Create a web store on your phone. Built on WooCommerce

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Shopmatey - Create a web store on your phone. Built on WooCommerce

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Shopmatey is a social commerce platform that combines shopping and social media. Discover new products, sell your own, or combine your products sold on other marketplaces into a single link. Join the future of shopping with Shopmatey today.

Launched in Android, iOS, E-Commerce by

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How to Prevent Fraud and Fake Orders in WooCommerce

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How to Prevent Fraud and Fake Orders in WooCommerce

Do you want to prevent fraud and fake orders on your WooCommerce store? Fraud and fake orders can cause serious losses for an online store. Luckily, …

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If Shopify Passes This Test, the Stock Could Soar

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If Shopify Passes This Test, the Stock Could Soar

For the first time in 12 years, Shopify (SHOP -4.37%) is raising prices.

The e-commerce software peddler hiked rates on its Basic, Shopify, and Advanced tiers by about 33%, leaving the most expensive Shopify Plus plan untouched at $2,000 a month.

The move comes after Shopify has been rocked by the pandemic hangover as e-commerce growth slowed dramatically last year after booming in 2020 and 2021. That was true not just for Shopify, but also peers like Amazon and Etsy.

The company has taken steps to reel in costs, issuing layoffs and finding other ways to trim expenses. As it looks for ways to grow and reinvest in the business, raising prices seems to make sense.

At a time when the stock is still down roughly 70% from the 2021 peak, the price hikes pose a major test for Shopify — one investors should pay close attention to.

Image source: Getty Images.

How wide is your moat?

Shopify has been a top-performing stock for most of its history thanks to its turbocharged revenue growth, but the company has also earned a high valuation from the market because of its perceived economic moat.

The company dominates the e-commerce software sector, serving a wide range of businesses from sole proprietors to Fortune 500 enterprises, and its customers generate roughly $200 billion in gross merchandise volume on its platform. The company fended off a challenge from Amazon, which closed its competing Amazon Webstore product several years ago, and is much larger than direct competitors like BigCommerce and WooCommerce.

That large base of customers and significant lead over its competition offers evidence for the company’s competitive advantage, and its product comes with high switching costs. Once you get set up selling, it’s costly, both in time and money, to switch to another provider.

Another way Shopify can demonstrate its competitive advantage is with pricing power. Great companies often have the ability to raise prices without significant customer loss. This might be due to a powerful brand or the sense among customers that there’s no equal substitute for the original company’s product or service. So, they simply accent a higher price when it gets passed down to them. 

Shopify was a much smaller company 12 years ago, and therefore has never really tested its pricing power before.

What Shopify merchants are saying

Unsurprisingly, the Shopify price hike sparked a lively debate on Reddit’s Shopify channel, with merchants airing different opinions on the matter. Some were frustrated with the price hike, especially coming at a time when online retailers are already struggling and facing higher costs through inflation.

However, others dismissed those concerns, essentially saying that the value of Shopify was worth paying an extra $10 or $20 a month. One commenter said, “As a web dev myself with years of experience in e-commerce, I can tell you there are so many Shopify features I take for granted now as a store owner that I know were mammoth tasks in our own platforms. You won’t get a shop for that price with the same functionality and ease of use.” They also added, “I do agree the app subscriptions are a bloody rip-off though!”

A handful of commenters said they planned to switch to Block‘s Square, and others discussed alternatives like BigCommerce and WooCommerce, but most didn’t seem to consider switching in response to the price hikes. A number of commenters also seemed to defend the move, saying that Shopify’s business has been struggling and it needs more money.

Will the price hikes pay off?

It’s unclear how much Shopify’s revenue stands to increase from the move. Subscriptions made up 28% of revenue in the most recent quarter, but close to half of its gross profit. However, this isn’t a straight 33% price increase as current merchants can keep the old monthly rate by switching to a yearly plan, and they also have three months before the price hikes are implemented. New merchants will have to pay the higher prices immediately.

Still, these price increases could add at least a mid-single-digit bump to revenue, but more important is that that extra income will flow straight to the bottom line since there are no extra costs associated with it.

That will give Shopify more money to reinvest in the business and could also give the stock a boost by padding the bottom line. 

Investors will learn more about the price hike’s impact over the coming quarters, but if the move is successful, Shopify could start increasing prices more regularly, possibly every few years, giving it an additional lever to pull as it grows the bottom line.

If the company can clearly demonstrate its pricing power and give a jolt to the bottom line at the same time, the stock could soar in response.

John Mackey, former CEO of Whole Foods Market, an Amazon subsidiary, is a member of The Motley Fool’s board of directors. Jeremy Bowman has positions in Amazon.com, Block, Etsy, and Shopify. The Motley Fool has positions in and recommends Amazon.com, BigCommerce, Block, Etsy, and Shopify. The Motley Fool recommends the following options: long January 2023 $1,140 calls on Shopify and short January 2023 $1,160 calls on Shopify. The Motley Fool has a disclosure policy.

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