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Your Quick Guide in 2023
Selling digital downloads is a great way to earn some passive income from a one-time investment in creating an ebook, audio file, webinar, and more. You can make decent money by automating the process without having to fulfill every order on your own. All you have to do is learn how to sell digital downloads on WordPress.
Fortunately, selling your new files is a piece of cake. All you really need are a few easy-to-use tools. Depending on your needs, you can choose one from this list of the top plugins for WordPress sites that cater to a digital download model.
In this article, we walk you through the step-by-step instructions to help you start selling digital downloads in less than an hour. And if your product is already created and ready to go, this article is for you!
Let’s dive in.
Plugins to Sell Digital Downloads on WordPress
The easiest way to sell digital downloads on WordPress is through a robust plugin. Once your site is set up and hosted, you can easily venture over to the plugin library and browse the options.
To make your decision easier, we have included this handy guide to the top plugins that you should consider.
Easy Digital Downloads
Perhaps the most highly recommended plugin to help you sell digital downloads on WordPress is Easy Digital Downloads. It might be a little more expensive than some of the other options on the market, but it’s well worth the expense if you’re serious about your digital products.
Not to mention, it has a free option that will likely give you all the tools you need to start to sell downloads with minimal hassle.
On the front end, it is extremely user-friendly and takes just minutes to set up (we’ll cover how to do this in the second half of this article). In fact, you will find that once your digital product has already been created, you can get it ready to download for your customer in less than a half hour — even less if you’re particularly savvy with WordPress’s web hosting control panel.
It allows you to take credit card payments using most of the major gateways, including Stripe, Apple Pay, Google Pay, and even PayPal.
Pros
- Takes just a few minutes to set up
- Works with most payment processors
- Easy to set up payment gateway
- Can add whole pages into your menu or use shortcode to embed the cart
- Compatible with all WordPress themes
Cons
- Can be a bit expensive for users who are just getting started (except for free version)
- No lifetime sales option (only annual subscriptions)
Pricing: Easy Digital Downloads starts at $99.50 per year and scales to $499.50 per year depending on how many sites you use it for and the features included.
You can also try it out on the free version. We will use that in the latter half of this article as we walk you through the steps to upload digital downloads onto your web hosting account.
WooCommerce Checkout for Digital Goods
This plugin might be a better fit if you are already using WooCommerce on your site. It allows you to keep things simple by only using a single type of checkout process, regardless of whether you are selling physical products or digital ones.
One of the benefits of the WooCommerce Checkout for Digital Goods is that streamlines the checkout process for your customers. While some plugins require customers to enter a shipping address, this one bypasses it because it understands that it is unnecessary when sales tax doesn’t need to be calculated.
Check out our full WooCommerce review to see if this is right for you and your site.
Pros
- Streamlined checkout process
- Allows for digital products ranging from PDFs and music to ebooks and audio
- Robust free version
- Minimal setup required
Cons
May need to upgrade to Pro to get more advanced features
Pricing: You can try the WooCommerce plugin for free, but a subscription to the premium membership will set you back about $29 per year. This isn’t bad, considering how robust the software can be.
Stripe Green Downloads
Website owners who are concerned about customers paying for the digital download might prefer to trust one of the leading payment processors: Stripe. The Stripe Green Downloads plugin for WordPress makes it a cinch to accept all major credit cards, but you can also do free digital products as well.
With this plugin, your customers will get encrypted download links valid for a certain length of time (set by you).
Pros
- Integration with the well-known Stripe platform
- Encrypted download links
- Email verification to you and the customer after successful payment
- Available for multisite installation
Cons
Might be more challenging to set up and use
Pricing: If you only want your customers to access free downloadable files, Stripe Green Downloads is just $19. If you plan to sell digital products for a fee, it is $95.
WordPress Simple PayPal Shopping Cart
Website owners who want a free option to round out their online store will want to consider whether PayPal has the solution they need. The WordPress Simple PayPal Shopping Cart gives you the flexibility to include an “add to cart” button on any page. You will guide your readers through making their cart and then take payment through the highly trusted PayPal platform.
When finished with the transaction, buyers will get an email with a link to their new digital files.
Pros
- Very lightweight solution to keep your site running smoothly
- Affordable for a highly trusted name in payment gateways
- Compatible with any type of digital download (PDF, ebook, mp3, audio, etc.)
- Create coupons to help sell digital downloads faster
Cons
- Takes a few more steps to set up selling digital downloads
Pricing: Enjoy selling digital files for your website with this free plugin.
How to Use Easy Digital Downloads Plugin
If you have made it this far, chances are that you already have a WordPress website ready for your downloadable files. We will assume that you already have a page designated for your digital downloads as we walk through how to use the Easy Digital Downloads system.
On the other hand, here is more information on starting a WordPress site if you aren’t at this point yet: Best WordPress courses to help you get started.
Installing the App
From the lefthand sidebar on your WordPress dashboard, navigate to the plugins section and select “add new.”
Type in “easy digital downloads” in the search bar to pull up the free plugin and select “install.”
When it is finished downloading, you will select the “activate” button that appears in the same spot where the “install” button once showed. This will get you set up for the plugin and allow you to get started with selling digital downloads in the next step.
You will know when the plugin is active because it will pop up with a new option on your sidebar titled “Downloads.”
Settings
Before you can start to sell digital products, you will need to configure the settings on your new plugin. Here are a few of the things that you will need to modify prior to selling.
Address
First, you will have to update the settings for your digital downloads, including the physical address for your store. Even if you don’t have a storefront in your city, the address listed here is used to calculate sales tax if and when necessary.
Once you have filled out the information, click “save changes” at the bottom of the screen.
Payments
While you are on the settings screen, you will need to configure your payment settings. This may not be as important if you are only selling free digital downloads, but you want to fill it out if you will be selling digital products on your website.
Easy Digital Downloads makes it simple to accept payments from the gateways of your choosing. Active payment gateways include:
- Stripe
- PayPal
- Store gateway
- Amazon
As a bonus, you can even select a default gateway that automatically populates for your customers. This means that you can choose the gateway that charges you the fewest fees for your product or service, hoping that your customer will not think to change it.
Click on “save changes” when finished with this screen.
Configure PayPal or Stripe
However, you aren’t quite done setting up your payment processors yet. Depending on what options you select, you may need to head to another tab. For instance, PayPal and Stripe both have separate tabs that you will need to visit if you intend to accept payments using these methods.
Click on the appropriate tab for the payments you plan to accept.
From here, it will walk you through how to connect your new payment platform with your website. Stripe takes a little bit longer to set up than PayPal does, but both are relatively user-friendly and take just a few clicks of the mouse to get where you want to go.
Don’t forget to select “save changes” at the bottom of the screen when finished with each page.
Adding a Digital Product
Now that you have the foundation laid to start to sell digital products, it is time to focus your attention on actually creating your digital product. This requires just a few steps and is easy even for users who are just getting used to their WordPress website.
Here is a quick look at how you can add your digital downloads to your store.
- On the left sidebar from your WordPress dashboard, select “downloads” again.
- Next to the header on the new page, you will see the button that says “add new.” Click here.
- Enter a title for your digital downloads at the top of the screen.
- Fill out the description information, which is what your site visitors will see about your file when they visit this screen.
- Underneath this section, you will see the option to set a price for your digital download. You can leave this section as-is (the default setting is $0.00 or free) if you intend to use it for a lead magnet to drive sales for your store. However, you can also set it up to charge a fair price for the download of your digital products.
- After entering the price, you will need to actually upload your digital downloads for your customers to review. You’re almost there! Under the price section, you will see “Download Files.” Enter the name of your new product and then enter the URL or upload the file.
- If you are uploading it, simply click the link icon to the right of the box and it will give you a popup where you can select a download from the media library or upload a new one.
Set Up Yoast
If you are also using Yoast SEO (and we recommend that you do!), you can configure the page to match up with your other SEO efforts. Add in a keyword, alter the meta description, and even set the slug for the page.
Business owners who intend to advertise their new digital download on social media may want to select the social media tab on Yoast, upload an image that represents their new offer, and change the description for social posts.
Publish Your Digital Downloads
Once you finish with all of the setup wizard on this screen, you can officially publish your product! Head up to the top of the page and in the upper right-hand corner, you will see the telltale blue button that allows you to “Publish” your new product.
That’s all you have to do to create a page that allows you to sell a digital download!
Add Your Download to a Webpage
Sometimes, you may want to consider adding your digital downloads to the menu of your website. This allows it to be more easily found. After all, nobody is going to know how to click through your link if they don’t even know it exists. Fortunately, there are just a few extra clicks involved to get that digital product onto your website menu.
Navigate to the dashboard home and select “Appearances” on the left-hand side. Click “Menus” to get started.
You will see several categories pop up on the left side. Scroll down to the third option, titled “downloads.” Click the box next to the download that you would like to add to your menu and then click on “add to menu.”
This will move it over to the screen on the right, where you can rearrange your pages until they make sense to you.
Using Shortcode
Alternatively, you may not want to create an entire page for your new lead magnet or download. In this case, you may instead prefer to place the download on another page. You may even show it on your blog posts that advertise the download. The good news is that you have another option if this describes you.
- Open up your download product page and click the gear icon at the top of the screen.
- Scroll down until you get to the “download settings” section.
- At the bottom of this download files section, you will find the “purchase shortcode.” Copy this shortcode.
- Next, on the page where you want to sell downloads on WordPress, add a block of shortcode. Paste this description in the box and save.
This will make learning how to sell digital downloads on WordPress quick and easy from any page of your website.
Tracking Results and Downloads on WordPress
Once you have your download uploaded and organized on your website with Easy Digital Downloads, you need to start tracking it. This allows you to uncover how many people are accessing your page, clicking the download option, and more.
The easiest way to track your results is to download MonsterInsights. Head over to your MonsterInsights dashboard and click on the e-commerce tab. You will see an option for Easy Digital Downloads here and check the box.
All you have to do is head to “Insights” > “Reports” > “eCommerce”. This allows you to see how your digital products are faring in the marketplace.
The Verdict: How to Sell Digital Downloads on WordPress
Selling physical products is mostly a thing of the past for people looking to set up more passive income streams. If you want to sell digital goods to your audience but don’t want to be responsible for fulfilling all those orders on your own, you need software that will automate the process for you.
Easy Digital Downloads offers just that. But it isn’t the only option if you want to sell digital downloads on WordPress. Consider some of the other top WordPress plugins on our list to expand your payment gateway and make your checkout page a breeze.
If you don’t already have a WordPress website set up, then you may want to consider how you can start today. Learn more about setting up your site in some of these articles here:
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GitHub Deployments – WordPress.com News
Say goodbye to the hassle of manual file uploads and tedious deployments, and say hello to WordPress.com’s new GitHub Deployments.
With GitHub Deployments, you can seamlessly connect your repository to your WordPress.com site in just a few clicks. Now you can focus on what you do best: writing outstanding code. Each time you push a change to your GitHub repository, it will be deployed to your WordPress.com site automatically or upon request.
Check out this video overview from Paulo Trentin, one of the developers who worked on this feature:
Here are three reasons why we know you’re going to love GitHub Deployments on WordPress.com:
1. A streamlined workflow
GitHub Deployments help you manage your site’s code in a reliable, predictable, and automated way using version control instead of older or manual mechanisms, such as FTP or SSH tools. In its simplest form, it doesn’t require a workflow file like our previous GitHub integration, which relied on a GitHub action; instead, you can connect and deploy in just a few clicks, all within your WordPress.com dashboard.
This is a welcome change for developers who want to simplify their code deployment process and migrate away from the manual operations and error-prone nature of SFTP and SSH transfers.
GitHub Deployments also allows you to connect multiple repositories to a single site, encouraging code reusability between the sites you manage. Want to deploy a plugin or theme to multiple sites with a single branch push? Have at it! Want to manage your entire site’s code from a GitHub repository? We’ve got you covered!
2. Run checks and tasks
GitHub Deployments also gives you the power to process files and run tasks before transferring the files to your WordPress.com site through GitHub workflows. This helps ensure that all team members publish code following your chosen patterns and expectations, for example.
If that’s your thing, you can install Composer dependencies and run any command supported by GitHub actions prior to sending any code updates to your site. Find a few of our favorite workflow recipes here.
Three cheers for unified, well-written code!
3. Deploy the way you want
You can adjust the deployment settings for each repository, giving you complete control over how your code is shipped.
You can choose to automatically deploy changes to your WordPress.com site as soon as code is committed to your repository, or you can request deployments manually. Manual deployments give you the most control over when your code changes are pushed live, as you’ll use the GitHub Deployments interface to trigger a deployment. We recommend manual deployments if you don’t want to use a staging site.
In general, automatic deployments are not recommended for live production sites, as any changes to the code in the repository are automatically deployed from GitHub to the live site. Instead, you may decide to automatically deploy first to a staging site and then sync the staging site to production once you’re ready.
That said, choose your own adventure and deploy on your own terms.
Do your thing, and we’ll handle the rest
Development on WordPress.com has never been easier. Say goodbye to manual deployments and hello to more efficient collaboration, streamlined version control, and the peace of mind that comes with knowing your project data is secure.
Get instant access to our new GitHub Deployments with a Creator or Entrepreneur plan (did you know we have a 14-day refund policy?).
Ready to try GitHub Deployments out for yourself? Click here to start deploying, and learn more by reading our developer documentation.
Major kudos to the GitHub Deployments team on this launch! Paulo Trentin, Jeroen Pfeil, Kenroy Mcleish, Mike Kelly, Javier Arce, Jeff Sanquist, Alexa Peduzzi, Jeremy Anderberg, and our beta testers.
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How to Start an e-commerce business in the Philippines?
Last Updated on February 17, 2024 by Richard Martin Linga
Thinking about starting an e-commerce business in the Philippines? You’re on the right path. The digital market here is booming. So, it’s a great time to jump in. First, you need a plan. This guide will show you how. We’ll keep things simple. No hard words, just easy steps.
In the Philippines, e-commerce offers vast opportunities. Why? More people shop online now. Also, it’s convenient. You can sell to anyone, anywhere in the country, without a physical store. Therefore, starting an ecommerce business here is a smart move. But how do you start? It’s not just about having products to sell. You also need to think about your website, marketing, and, above all, understanding your customers.
This journey might seem tough at first. After that, though, you’ll find it rewarding. In other words, with the right approach, you can create a successful online business. For instance, focus on what Filipinos need and want. Then, offer them exactly that. So, let’s dive into how to start an ecommerce business in the Philippines. We’ll guide you through each step, making sure you’re ready to launch your venture in this exciting market.
Best Ecommerce Platforms in the Philippines
Starting an e-commerce business in the Philippines is exciting. First, though, you need the right platform. This choice is crucial. It’s like picking the location for a physical store but online. The platform you choose affects everything. From how you sell to what your store can do. So, let’s look at the best options available in the Philippines.
Shopify
Shopify stands out for its ease of use. It’s perfect if you’re just starting out. Why? Because it makes things simple. Setting up your store is straightforward. Also, you get lots of tools to help you sell. Plus, Shopify in the Philippines handles the tech stuff. Therefore, you can focus on your products and customers.
Lazada and Shopee
For local reach, Lazada and Shopee are top picks. They’re popular in the Philippines. So, your store gets instant visibility. In addition, they offer tools tailored for Filipinos. After that, selling online becomes smoother. These platforms understand the local market. In other words, they’re a great choice if you’re targeting Filipino shoppers.
WooCommerce
WooCommerce is for those who love control. It works with WordPress. This means you can customize a lot. It’s a bit more technical. But, the effort is worth it. You get a store that truly matches your brand. Also, there are no platform fees. Therefore, it’s cost-effective in the long run.
Magento
Magento is ideal for scaling. If you plan to grow big, consider this platform. It’s powerful and flexible. However, it’s also complex. You might need a developer. But, with Magento, the sky’s the limit. You can expand your store as much as you want.
Wix Ecommerce
Wix is known for simplicity. It’s user-friendly. So, setting up your store is easy. Plus, it offers beautiful design options. This is great for creating an appealing online store. Wix is less about complex features. Instead, it focuses on giving you a good start.
Starting an e-commerce business in the Philippines means choosing the right platform first. Each option has its strengths. Shopify is easy, while Lazada and Shopee connect you with local shoppers. WooCommerce offers control, Magento is for growing, and Wix keeps things simple. Therefore, think about what you need. Above all, choose a platform that fits your business goals. This is your first step to success in the e-commerce world.
Types of Ecommerce Business Models
Starting an e-commerce business in the Philippines? It’s key to pick the right model. Your choice shapes how you sell, what you offer, and who you target. Let’s dive into the main types, making each easy to understand.
B2C: Direct to Consumer
The B2C model is what most think of when it comes to e-commerce. It’s selling products directly to consumers. Simple, right? For instance, you have an online store that sells handmade bags. People visit your site and buy them. It’s straightforward and popular in the Philippines due to its simplicity and direct connection with customers.
B2B: Business to Business
B2B means selling products or services to other businesses. It’s about bulk orders and long-term contracts. Imagine you produce coffee beans. In a B2B model, you might sell them to cafés and restaurants. This model requires understanding other businesses’ needs. Therefore, it’s a bit more complex but very rewarding.
C2C: Consumer to Consumer
Platforms like OLX or Facebook Marketplace highlight the C2C model. Here, people sell to other people. Got an old guitar? Sell it online. C2C is great because it’s flexible. Plus, it’s growing fast in the Philippines. After that, anyone can be a seller, making it a very inclusive model.
Dropshipping
Dropshipping in the Philippines is unique. You sell products but don’t keep them in stock. Instead, when someone orders from you, the supplier ships it directly to them. So, you’re the middleman. This model is appealing because it’s low risk. You don’t need a big investment to start. Therefore, it’s perfect for those new to e-commerce in the Philippines.
Subscription Services: Regular Deliveries
Subscription services are about convenience. Customers pay to get products or services regularly. For example, a monthly box of snacks. It’s a model that builds loyalty. Also, it ensures steady income. Therefore, it’s attractive for businesses that offer consumable products or ongoing services.
Choosing your e-commerce business model is a crucial first step in the Philippines. Each model has its benefits. B2C is direct and simple. B2B focuses on bulk sales to other businesses. C2C allows anyone to sell easily. Dropshipping minimizes risk. Subscription services create loyal customers. So, think about what suits your goals and start your ecommerce journey. Above all, understanding these models is your foundation for success.
How to Start an Ecommerce Business in the Philippines?
Step 1: Research and Planning
Before anything else, research is key. Understand the market. What do Filipinos need? What do they want to buy online? This step is crucial. It guides you in what to sell. Also, look at your competition. What can you offer that’s different? Make a plan. This is your roadmap. It shows where you want to go and how to get there.
Step 2: Legal Requirements
Next, let’s talk about paperwork. Starting an e-commerce business in the Philippines means registering your business. Choose between sole proprietorship, partnership, or corporation. Each has its own process. So, pick what fits your vision. After that, get your business permits. This includes barangay clearance and BIR registration. It sounds complex, but it’s just a few steps. Therefore, it’s important not to skip this part.
Step 3: Building Your Online Store
Now, for the fun part. Creating your online store. First, choose a platform like Shopify. There are many options, as we discussed before. Pick one that matches your needs. Then, design your site. Make it appealing. Also, ensure it’s user-friendly. Remember, your website is your store. So, it should look good and work well.
Step 4: Setting Up Payment and Shipping
After your store is up, set up payment options. Filipinos use various payment methods. Include as many as possible. This makes buying easy. Also, plan your shipping. Partner with reliable couriers. Make sure your products can reach your customers safely and on time.
Step 5: Marketing Your Business
You’re almost there. Now, you need customers. Marketing is how you attract them. Use social media. It’s powerful and cost-effective. Also, consider email marketing. It’s direct and personal. SEO is another tool. It helps people find you online. Therefore, invest time in marketing. It’s essential for your success.
Step 6: Launch and Learn
Finally, launch your store. But, your work doesn’t stop there. After that, listen to your customers. What feedback do they give? Use it to improve. E-commerce is fast-paced. So, always be ready to adapt. This way, you keep growing.
Starting an e-commerce business in the Philippines is an adventure. It’s not always easy. But, it’s rewarding. Follow these steps to begin. Research, register, build your store, set up payments and shipping, market, and launch. Also, remember to learn and adapt. Above all, believe in your business. With hard work and dedication, you can succeed.
Pros & Cons of Starting an Ecommerce Business
Pros
Wider Market Reach
The internet knows no bounds. So, starting an e-commerce business in the Philippines means you can reach customers far and wide. Unlike a physical store, your online shop is open to anyone with internet access. This is a big plus.
Lower Operating Costs
Running an online store costs less than a traditional one. No need for a big, expensive physical space. Also, you can manage your business from anywhere. This means saving money on rent, utilities, and more.
Open 24/7
Your e-commerce store doesn’t close. It’s open all day, every day. This means customers can shop whenever they want. So, you can make sales even while you sleep. It’s a significant advantage over physical stores.
Cons
Competition is Tough
The e-commerce space is crowded. Many businesses sell online. Therefore, standing out is a challenge. You need a solid strategy to attract and retain customers in such a competitive market.
Logistical Hurdles
Shipping can be tricky. Getting products to customers across the Philippines involves planning. Delays and damages during shipping can lead to unhappy customers. So, reliable logistics are crucial.
Technical Issues
Running an online store requires some tech knowledge. Websites crash. Payment systems fail. These problems can turn customers away. Therefore, being prepared to deal with technical issues is important.
Starting an e-commerce business in the Philippines comes with its set of highs and lows. On one hand, the potential for growth and savings is enormous. On the other, competition and operational challenges present real hurdles.
Embarking on an e-commerce venture in the Philippines is an exciting prospect. It offers a path to reach more customers and operate more flexibly. However, it’s not without its challenges. Competition is fierce, logistical and technical issues can arise. But with careful planning and resilience, the benefits can outweigh the drawbacks. Above all, understanding these pros and cons is the first step towards building a successful online business.
Tips for When You Start an Ecommerce Business in the Philippines
Know Your Market
Understanding your audience is key. What do Filipinos need? What do they love to buy online? Research helps you find answers. So, dive deep into market trends. This knowledge shapes your product offerings and marketing strategies.
Choose the Right Platform
Your e-commerce platform is your store’s foundation. Options like Shopify, Lazada, or WooCommerce are popular in the Philippines. Each has its pros and cons. Therefore, pick one that suits your business needs and budget.
Stay Legal
Register your business. It’s crucial. This step makes your venture official in the Philippines. It involves paperwork, yes. But it protects you and your customers. So, don’t skip it.
Optimize Your Website
A user-friendly website is vital. It should load fast and look good on mobile devices. Also, ensure easy navigation. This means customers find what they need quickly. Therefore, invest in good website design.
Offer Multiple Payment Options
Filipinos use various payment methods. Cash on delivery, credit cards, and e-wallets are popular. Offering multiple options makes purchasing easier. So, set up a system that accommodates different payment methods.
Plan Your Logistics
Shipping is a big deal in e-commerce. Partner with reliable couriers. Offer tracking. This way, customers know when to expect their orders. Also, consider shipping costs. They impact your pricing and customer satisfaction.
Market Your Business
Spread the word. Use social media, SEO, and email marketing. These tools help you reach more people. Also, consider promotions and discounts. They attract first-time buyers. Therefore, have a solid marketing plan.
Provide Excellent Customer Service
Happy customers are loyal customers. Answer queries quickly. Handle complaints well. Also, make returns easy. Good service builds trust. Therefore, prioritize customer satisfaction.
Learn and Adapt
E-commerce evolves fast. Stay updated on trends. Listen to your customers. Their feedback helps you improve. So, be open to change. It’s key to growing your business in the Philippines.
Starting an e-commerce business in the Philippines is a journey filled with opportunities and challenges. Following these tips can set you on the path to success. Know your market, choose the right platform, stay legal, and focus on customer experience. Also, remember that learning and adapting are part of the process. Above all, believe in your venture. With dedication and hard work, you can build a thriving e-commerce business.
Conclusion
Embarking on an e-commerce venture in the Philippines is both exciting and challenging. It’s a journey that demands research, planning, and dedication. But, the rewards can be great. By understanding your market, choosing the right platform, and focusing on customer satisfaction, you set the stage for success. Remember, it’s also about learning and adapting. The digital landscape changes quickly, so staying informed and responsive to your customers’ needs is key. Therefore, if you’re looking to start an e-commerce business in the Philippines, take these insights to heart. With hard work and a strategic approach, you can build a thriving online business. Above all, believe in your vision and take that first step today.
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