YouTube is now letting creators see how many people subscribe to their channel with a new counter that updates in real-time.
This data has never before been available to channels through YouTube itself. Until today creators have relied on third-party tools to view current subscriber metrics.
Now this information is easily accessible in the Analytics tab of YouTube Studio on desktop. To view the data click on “see live count” in the real-time card to track what’s going on with subscriber numbers at any point in time.
With the launch of real-time subscribers in channel analytics, YouTube is fulfilling another long-standing creator request to provide historical data about subscribers.
Underneath the real-time count is a chart that shows a channel’s total subscriber counts over time.
Creators will now be able to answer questions such as: in what year did I reach 1,000 subscribers?
YouTube Studio is adding celebratory animations that will appear when channels hit subscriber milestones at 100, 1K, 10K, 100K, 1M, 10M, and 100M.
In addition to commemorating milestones, channels can use the historical data to measure their growth. For example, they can look up how many subscribers they had on this day last year and compare it to growth over previous years.
This update to YouTube Studio is now available on desktop for all creators.
Other Updates For YouTube Creators
Along with the introduction of real-time subscribers, YouTube announced additional updates in its weekly news update for creators.
“Known Issues” On Studio Mobile
In a first of its kind addition to channel dashboards, YouTube is launching a “known issues” card.
This card is available only in the YouTube Studio mobile app and will keep creators informed about any issues that might be disrupting their workflow.
Issues may include errors preventing channels from uploading, features that aren’t working right, or bugs that are being worked on.
Issues can negatively impact the creator experience, so this card will keep everyone informed when things may not be running smoothly.
Expanding YouTube Shopping Experiment
YouTube is expanding an experimental feature that allows users to buy products they see in videos.
Information provided by creators lets YouTube identify which products are shown in videos and fetch corresponding shopping pages.
YouTube has experimented with this in the past. Creators started getting asked back in October to tag products in their videos.
It was previously reported by Bloomberg that YouTube has long-term plans to become a more shopping-focused site. YouTube’s decision to expand its shopping experiment lends credence to those reports.
If you’re in the United States you may start seeing more links to shopping pages when viewing videos about products.
Whether a channel wants to take part in this experiment is optional. Those who would prefer not to have shopping links on their video pages can simply choose not to tag their products when asked.
Source: Creator Insider
3 Ways to Use YouTube to Hack Google’s SEO Algorithm
There’s nothing worse than starting an SEO plan for a client that does understand that SEO can be a LONG game. Even after you’ve beat them over the head with that fact, the client can still get upset for paying month after month with only little to show.
That’s where Google’s little brother YouTube comes to the rescue! By adding a video marketing plan to your clients SEO strategy. You can help them get quick wins.
You see, when your little brother makes you billions of dollars, little brother doesn’t have to wait in line like the other websites for that page 1 ranking, little brother cuts the line with the 3 video carousel that will be right on page 1 of Google.
Getting your clients videos to rank in that video carousel will help your client feel good about working with you +PLUS help your SEO plan stand out from your competition.
Here are 3 Video SEO tips to help your client snag that top spot!
- Determine what long tail or short tail keywords you want to go after and craft your content verbiage around that. Have your client say those words in the video.
- Once you upload that video, correct the close caption transcript google creates, when you do that, Google will mark that video optimized.
- Create an eye-catching thumbnail. You don’t want to claim that spot and have a boring, unclickable thumb nail. Make sure you design an image that’s quick to read, understand and answers the question they just searched for.
If you’re like, Doug, how do I even begin to create that video content for my clients YouTube channel?
Well, we at Magnfi have you covered check out our white label option at Magnfi.com and have your own in-house scalable video service offering.
I hope you enjoyed the video! Thanks for watching! – Doug
Doug Dibert Jr.
Doug Dibert, Jr. has been in the world of video marketing since January 2005 when he founded his 1st video marketing agency. He has worked with 100’s of businesses nationally and internationally helping them create video content and video marketing plans.
Seeing the future growth of video and the need for any business to quickly create professional video content with no video editing needed, in 2017 he found the SaaS video marketing platform Magnfi.com and a year later sold his video marketing agency to focus on Magnfi’s growth.
Doug is a highly welcomed speaker at many business strategy events, online or in-person, where he teaches practical how-to methods on how businesses can leverage video content quickly.
Doug and his team at Magnfi partner with businesses and digital marketing agencies who want their own in-house scalable video service offering via the Magnfi white label program.
Source: Doug Dibert Jr.
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