SEO
How to Build an SEO Roadmap in 7 Steps (Template Included)
The SEO roadmap is one of the most important documents in an SEO campaign. Not only does it formalize your SEO strategy, but it’s also used as a tracker for actioning your SEO tasks.
There’s no set way to build a roadmap. For over four years, I’ve been working in SEO agencies building a ton of roadmaps. As a senior SEO strategist at Kaizen, I oversee the SEO strategy for all clients. So it’s fair to say I spend a lot of time working with SEO roadmaps.
I’ve leaned on this experience to share some top tips for creating your roadmap. I’ll break down the process into seven easy-to-follow steps that you can start applying in my Google Sheet template to create your first SEO roadmap.
An SEO roadmap is a strategic plan of action used to formalize and track key tasks within an SEO campaign.
This document is typically created within the first three months of an SEO campaign and will often set out the plan for a period of six to 12 months.
The SEO roadmap is often referred to as a “living” document, meaning updates and amendments should be made where necessary as the SEO strategy is adapted and developed over time.
Building a roadmap will ensure all parties are clear on the tasks ahead.
From development teams to content writers, the roadmap will provide an early indication of the workstreams they will be needed for, when they will be needed, and how much resource they’ll need to assign.
It should be treated as more of a “loose guide,” particularly at an early stage. Having the roadmap in place early on can help you get the ball rolling and start conversations with the people involved in bringing your strategy to fruition.
This will help you align priorities and plan the use of resource in advance. Some compromises may need to be made. However, getting on top of this early means you can set up your roadmap for the most effective use of resource possible.
Say for example, you are creating an SEO roadmap for a gifting e-commerce website. The development teams may advise against any plans to use development resource during the notoriously busy Black Friday and Christmas periods.
As a result, an action you could take is to move some all-important schema recommendations to an earlier stage in the roadmap to ensure they’ll be implemented in good time for Black Friday.
Another benefit to building an SEO roadmap is that it can help generate the buy-in for your long-term SEO strategy. Rome wasn’t built in a day, and it will naturally take some time to action and implement your SEO strategy. The SEO roadmap makes it easy to provide a visual view of what you’ll be working on over the next few months.
When you are ready to build your roadmap, you should have an understanding of:
In step #1, I’ll be sharing some examples of how you can quickly build up this knowledge within your first couple of months of the campaign.
I like to produce my roadmaps around the end of month two to the beginning of month three of an SEO campaign.
By the end of month one, you can start to have a strong idea of the key areas of focus for your campaign. That being said, I often find that it’s too early to build the full twelve-month SEO roadmap at this stage.
By the end of month two, I tend to have a broad and in-depth enough understanding of the strategy ahead to build the roadmap. It does however greatly depend on how you spend your time in those first couple of months.
Now you’re almost ready to start building your roadmap. Before it’s time to go through the steps, you may be wondering, “How much time should I set aside for actually building the roadmap?”
If you’re providing consultancy on a relatively small scale (e.g., fewer than three days per month), it could take around two to three hours to set up your roadmap.
On the other hand, if you are working on a larger consultancy basis or on a larger scope of work (e.g., 10+ days per month), this could take anywhere from half a day to a full day and beyond.
Step 1. Have your key SEO insights ready
To create your roadmap, you’ll want to lean on initial keyword research to have a good top-level understanding of content gaps and low-hanging fruit opportunities.
Starting your campaign with thorough keyword research is essential for making SEO projections and understanding where and how much time you should spend on your content. This can range from fresh content opportunities to existing content re-optimization.
A keyword gap analysis is an effective way to quickly gauge how much time you should spend on content.
To form your keyword gap analysis, use Ahrefs’ Content Gap tool to easily see what keywords your competitors rank for where you don’t rank.
In similar fashion, you’ll want to do the same for technical tasks by leaning on key actions from a technical SEO audit. Ideally, you should already have a technical backlog from this audit. This makes it easy to slot your tasks into this list.
If you run regular site crawls via Ahrefs’ Site Audit, now is a great time to refresh yourself on key issues that will need addressing in your roadmap.
Depending on your approach to link building and team structure, you may wish to list out tasks relating to this too. That said, it’s perfectly fine to adopt a dedicated digital PR/link building roadmap if it suits your workflows better.
The Overview report in Ahrefs’ Site Explorer is a great starting point for understanding your backlink profile. Simply enter your domain and note down key metrics such as Domain Rating (DR), URL Rating (UR), total backlinks, and referring domains. This will prove to be a useful benchmark for the future.
You can also compare your backlink history (among other metrics such as traffic) vs. your competition via the “Performance” graph. Comparing by referring domains is a great way to quickly understand the rate at which backlinks have previously been acquired.
Step 2. List out your key tasks or workstreams
The best way to get the ball rolling is to simply write out a rough list of tasks and key workstreams that you feel could form part of your strategy over the next 12 months.
Note
If you haven’t heard of “workstreams” in this context, this may sound a bit confusing. This is simply the choice of wording we use at Kaizen to describe an overarching category of tasks.
You may prefer to call this “workflow” or another project management term. This is completely up to your personal preference.
As you’re at an early stage of the campaign, you won’t have every detail covered, and that’s OK. Keeping with key workstreams and overarching tasks is a great starting point for your roadmap.
Say for example, you are working for an insurance provider that covers multiple verticals. Having “travel insurance article writing” is suitable at this stage as opposed to specifically listing out each article idea. It is a case of finding the right balance of detail, as going too broad (e.g., “article writing”) doesn’t provide a lot of direction.
If you’re fortunate enough to be working in a team, this is the perfect time to get everybody involved and to play their part in the creation of the roadmap. Get everyone together in person (or virtually) for an “ideation session” to brainstorm ideas for key tasks and workstreams as part of your strategy.
Here are some tips for an effective roadmap ideation session:
- Book in plenty of time (30-45 mins work well)
- Get everything down; even “bad ideas” help to get the ball rolling
- Keep all ideas visible to the team, as this can inspire further ideas
- Use post-it notes or retrospective tools like Metro Retro
- Have everyone involved anonymously vote for their favorites
By compiling the roadmap at around months two to three of the campaign, you won’t be aimlessly plucking random ideas for your strategy. After an effective first two months, you should start to have a good idea about what’s required as part of your strategy.
Not your first rodeo?
If you’re looking to create a roadmap for an existing strategy or to renew a completed roadmap, you’ll have the luxury of looking back on what worked well and what didn’t to form your list.
This is a great time to carry out a “Stop, Start, Continue” exercise. Be sure to pull together all relevant members of your team and extend the invite to key stakeholders and clients to ensure all possible feedback is taken into account.
The “Stop, Start, Continue” framework is simple:
Stop: What didn’t work and should not be included in future roadmaps?
Start: What didn’t we get around to but should be included?
Continue: What worked that we can do more of or nearly worked that we can improve?
Once again, post-it notes are great for this. If you are working remotely, be sure to utilize retrospective tools such as Metro Retro.
Step 3. Review and refine your task list
You may wonder, “How do I decide if a task should be included in my roadmap?” This aspect can certainly take a bit of getting used to. That said, the more strategies and roadmaps you build over time, the more you’ll develop a knack and instinct for what works for you.
As a general rule, I like to keep my roadmaps limited to tasks carried out by the SEO team only. Tasks for other teams such as developers and content writers should be kept in separate documents.
For example, developer actions fit nicely into a technical backlog while actions for copywriters can be kept within a dedicated content tracker document. This prevents the roadmap from becoming too detailed and too long.
If however there is a technical task that the SEO team needs to carry out before assigning actions into a technical backlog, then it makes perfect sense to include this as a task item in your SEO roadmap.
Bucketing tasks that are too granular into a single, larger task is another great technique to prevent your roadmap from becoming too big.
On the flip side, you should also avoid having tasks that are too broad, as this can lead to the roadmap not providing enough useful information. Similarly, you’ll want to avoid having tasks that are too big, as this can lead to a “flat” roadmap.
What you can do is to review your roadmap and break tasks that are too big or generic into smaller chunks.
You are now in a great position to start loading your items into the roadmap. We’ve created an SEO roadmap template to save you from starting on a blank canvas. Feel free to make your own copy and edit the sheet to suit your needs.
Step 4. Prioritize your tasks logically
Once you have your roadmap task items in place, it’s time to prioritize them.
It’s highly likely after spending some time on this step that you won’t be 100% satisfied. That’s OK. It’s routine to continue to re-prioritize and make adjustments as you continue through the remaining steps and beyond. Remember to treat this as a “living” document.
That said, prioritizing effectively at this stage will reduce the amount of time you spend making adjustments in the future.
Following a prioritization framework, such as the Action Priority Matrix (also referred to as the “Impact Effort Matrix”), helps with effective prioritization. This ensures you’ll prioritize tasks that offer a strong impact relative to the required level of effort.
With the Action Priority Matrix, you’ll be putting tasks into four categories:
- Quick wins: high impact, low effort (highest priority)
- Long-term projects: high impact, high effort (high priority)
- Backlog: low impact, low effort (lower priority)
- Not going to happen: low impact, high effort (lowest priority)
The best of quick wins should sit at the top of your roadmap. These are your impactful and easy-to-implement tasks. Getting these actioned early on means that it won’t take too long to start seeing some organic growth.
Be cautious about “front loading” every single one of your quick wins ahead of longer-term projects. Although you won’t see the results from long-term projects right away, if you hold off from simply getting started with these for too long, you could be holding yourself back in the long run.
Task items within the backlog category will typically slot in nicely toward the end of the roadmap. While they don’t offer the highest of returns, they still play a part in your SEO strategy and are easy to implement.
In almost all cases, you’ll want to avoid including tasks with low impact that require high effort (“not going to happen” category). These take up much more time than they are worth and, in most cases, there are usually plenty of actions to be getting on with from the high-impact categories.
To re-prioritize roadmap items as you go, simply drag and drop the rows within the Google sheet.
The general aim here is to keep the items with the highest priority toward the top. It’s still no problem if you’re not 100% satisfied just yet. You’ll likely continue to re-prioritize as you naturally begin the next step.
Step 5. Assign time and resource to your items
By this stage, you’ll now be in a great position to start adding time estimates to your roadmap task items. This should be a relatively simple step, as you would have given this some thought as you began to prioritize your tasks.
This stage of the process may become a lot more difficult if you decide to include tasks that sit with non-SEO team members. This is because you’ll have to make a lot of assumptions on how long a task should take.
By only including tasks that are owned by the SEO department, you’re in a much stronger position to lean on your own experience and expertise to include time estimates for all items.
To include time estimates within the roadmap template, simply enter the number of days in the respective month column.
I personally go with the number of days as an estimate for the total time a senior member of staff would likely spend on the task. If a junior member of the team takes this task on, it’s worth taking into consideration that it may take longer to execute than the specified number of days.
This step can be somewhat “fiddly,” particularly if you are working as a consultant toward a set retainer. This shouldn’t be too time consuming though, especially once you get used to the process.
It’s usually a simple case of making slight refinements and adjustments to make sure the number of days balances out to match your designated capacity for SEO tasks.
I like to keep to half-day or full-day intervals. Anything more specific (such as hourly) can easily over-complicate the roadmap, so don’t be afraid to round your time estimates appropriately.
If you feel rounding a task up to half a day is too extreme, it’s possible that you’ve gone too granular with your task list. Now would be a great time to reconsider bucketing smaller tasks into bigger roadmap task items.
Don’t forget to account for regular BAU (business as usual) tasks. This can range from regular monitoring to reporting, such as monthly reports and quarterly business reviews (QBRs).
These regular tasks all take time, so don’t sell yourself short. Quite often, these tasks are forgotten about when it comes to creating the SEO roadmap.
You’re now in a great position to assign resource or task owners to roadmap items too.
This part of the roadmap is far from essential and can easily be removed if necessary. It is usually more useful when working in larger SEO departments or enterprise SEO teams.
Simply fill in the “Owner” column as and when you see fit.
Step 6. Assess and format in Gantt style for ease of use
At this stage, the SEO roadmap is nearly complete. Before shipping the document off to clients or sharing it around the company, it’s well worth spending a little time reviewing the roadmap to make any final adjustments or formatting changes.
Spend some time reading through the roadmap items to ensure everything aligns with your SEO strategy and vision.
I usually share my roadmaps with a senior SEO colleague to have everything sense-checked. If you have any internal QA processes or SOPs for reviewing key projects, now is the perfect time to apply these to your SEO roadmap.
I also spend some time making final adjustments to format my roadmap so the times and priorities flow in true Gantt chart style.
Ensuring the roadmap flows in a neat diagonal (from the top left to bottom-right corner) is not only aesthetically pleasing, it also makes the roadmap a lot easier to follow. It won’t always be perfectly straight and may deviate a little, but that’s expected.
You may have a key workstream that you plan to work on in different phases. To avoid disrupting the flow of the roadmap, don’t be afraid to break the workstream into two separate roadmap workstreams.
Now that you’ve made those final adjustments to the roadmap after receiving feedback from your team, you’re ready to start sharing your roadmap with your client (agency SEOs) or around the company (in-house SEOs).
Step 7. Regularly revise and update your roadmap
Although you’ve now “completed” and shared your roadmap around, it’s not the end of the road here.
As mentioned at the beginning of this article, the SEO roadmap is a “living” document. This means that edits or revisions could and should be made over time.
Be sure to update the status column as and when necessary so everybody is in the loop for when tasks are in progress and completed. Feel free also to add notes as you go to provide extra context. This column is the perfect place to link to any documents too.
Don’t be afraid to make major changes or edits in the future too. SEO is an ever-evolving industry, and this is often reflected in planned strategies and subsequently your SEO roadmap.
You may also need to re-prioritize as you go based on learnings. Perhaps a certain task turns out to require more effort than anticipated. In this instance, you may wish to re-prioritize and favor a task that is more of a “quick win.”
When it comes to re-prioritizing your roadmap, simply adjust the number of days to suit.
Say for example, we need to move “Car insurance keyword research” from January to February and move “Travel insurance keyword research” to January. Simply remove the number of days entry from January and re-enter the number in the February column. I personally like to use cut-and-paste shortcuts to do this efficiently.
The same principle applies should you wish to add a whole new item into the roadmap. Simply add the new task as a new row and then adjust the day counts across the roadmap accordingly.
Perhaps you’ve been hit by the latest Google algorithm update and, as a result, you need to add a new task in and delay the existing tasks. (Fingers crossed you won’t need to do this.)
Final thoughts
Creating the SEO roadmap is one of my favorite tasks as an SEO consultant. I love to strategize and feel this is where I really thrive. Hopefully, this step-by-step approach, along with the template, makes setting the SEO roadmap an enjoyable process for you too.
What’s great is you don’t necessarily need to have several years of experience to give building your first SEO roadmap a shot. Starting out a roadmap is a great way for junior staff to put their knowledge to the test and have substantial input on a key document.
Key takeaways:
- Plan to build your roadmap at around month two to three of an SEO campaign
- Ensure you have a well-rounded, top-level understanding of the state of play first
- Use this as an opportunity to pull the full team together to collaborate on strategy
- Prioritize effectively by using the Impact Effort Matrix
- Treat the roadmap as a “living” document by keeping it up to date and making adjustments where necessary
Have any questions? Ping me on Twitter and let me know.
SEO
The 9 Best Landing Page Builders For 2024
Generating leads is crucial to boosting your sales – but if your landing pages aren’t effective, you’re going to struggle to turn visitors into customers.
Landing pages play a key role in elevating the effectiveness of your marketing efforts and differentiating, refining, and enhancing the user experience.
In this article, we’ll explore how to choose the right landing page builder for your business before highlighting the nine top landing page builders and what makes them stand out.
Let’s get into it.
Choosing The Right Landing Page Builder For Your Business
With so many options to choose from, how can you decide which landing page builder is right for you?
Here are a few things to consider when making your decision.
- Marketing objectives: Start by deciding what you want to achieve with your landing pages. Are you looking to collect email subscribers, drive sales, generate leads, or promote an event? Each platform caters to different use cases, so leading with your goals can help you refine your search.
- Ease of use: Different builders have different learning curves. If you’re a novice, you should probably opt for a tool that caters to beginners. If you have more technical experience, like coding knowledge, you might want to look to more advanced builders to get the most power.
- Integration needs: Do you want your landing pages to integrate with other software or tools you’re already using?
- Mobile optimization: It’s essential that your landing pages cater to mobile users, so make sure your builder considers that with features like responsive design.
- Budget constraints: Unfortunately, budget matters. Landing page builders come with various price tags depending on their capabilities and features. Make sure you’re working within the boundaries of what you can afford.
While this is, by no means, an exhaustive list of considerations, it’s a starting point to help you choose a landing page builder that makes sense for your business needs.
Now, let’s look at nine of the best landing page builders to choose from.
1. Carrd
- Best for: Simple projects, personal use, and small budgets.
Looking for a great landing page builder that won’t break the bank? Look no further than Carrd.
Carrd is a streamlined landing page builder that focuses on creating single-page websites quickly and easily. It’s designed for simplicity, making it ideal for anyone who wants to quickly create a webpage without needing to build a multi-page site.
Think portfolios, personal profiles, project presentations, and small business showcases.
Carrd’s user-friendly interface and selection of themes allow users to create sleek pages in the blink of an eye without even needing an account – you can just visit the website, pick a theme, and get started. However, you will need to sign up to save or publish your site.
It balances simplicity and functionality to help you craft that pages are clean, focused, and responsive across all devices. If you’re just testing the waters or working with slim budgets, this is the right tool for you.
Pros:
- Extremely affordable, with a free tier available.
- Intuitive and user-friendly interface.
- Responsive design.
- Fast and lightweight, making it ideal for quick and simple sites.
Cons:
- Limited to single-page websites.
- Restrictive layouts/themes, which limit creative freedom.
- Lacks advanced features and integrations found in more comprehensive builders.
Pricing:
- Carrd’s free basic plan allows you to launch three sites with Carrd branding to .carrd.co domains.
- Paid plans range from $9 to $49 per year, and offer additional features like no Carrd branding, custom domains, and Google Analytics support (depending on your membership tier).
2. ConvertKit
Screenshot from ConvertKit.com, April 2024- Best for: Content creators, bloggers, and marketers focused on growing their audience through email.
Billing itself as “the creator marketing platform,” ConvertKit’s landing page builder is targeted at creators, bloggers, and marketers who want to expand their email subscriber base.
If your goal is to create a landing page to help you build an email list, ConvertKit might be the right option for you.
ConvertKit’s landing page builder offers a range of high-quality, customizable templates and integrates with third-party tools to help you get the most out of your site.
It also integrates with the stock photo platform Unsplash to offer access to 100,000+ free images for your landing page.
While ConvertKit’s analytics and customization options might not be as extensive as those of some of its competitors, its ease of use and focused approach make it a standout for email-driven campaigns.
Pros:
- No cost for starting (up to 1,000 subscribers).
- Access to thousands of free images.
- Robust third-party integration capabilities.
Cons:
- Limited template customization and flexibility.
- A/B testing and analytics features are less advanced.
- Priced higher than some basic landing page builders.
Pricing:
- Free plan for up to 10,000 subscribers.
- The Creator plan starts at $25/month and includes benefits like automation features and app integrations. Pricing scales are based on subscriber count.
3. Unbounce
Screenshot from Unbounce.com, April 2024Unbounce is a leading landing page builder renowned for its focus on conversion rate optimization (CRO). Its website promises to help you “build high-converting landing pages with ease.”
It offers a suite of advanced tools, such as A/B testing, dynamic text replacement, and the Smart Traffic system, which uses AI to optimize visitor flow to the highest-converting page variant based on user behavior and characteristics.
It also focuses on features that can help you boost your lead gen efforts, such as opt-in email popups and sticky banners.
With 100+ responsive templates, Unbound makes it easy to create landing pages that are both engaging and effective.
Compared to some other options on this list, Unbounce is a particularly robust platform with tons of customization and integrations – and the price point reflects that.
As a premium offering with a steeper learning curve, it might not be the best for beginners – but its AI-powered features and conversion-focused tools make it a formidable tool for achieving your goals.
Pros:
- Advanced A/B testing and AI-driven optimization.
- Large selection of responsive templates.
- Integrated features for enhancing lead capture.
Cons:
- Higher price point than some other builders, which might not work for those with limited budgets.
- Complex setup and steeper learning curve for new users.
- Some customization limitations.
Pricing
- The Build plan starts at $74/month and covers unlimited conversions, one root domain, and up to 20,000 monthly unique visitors.
- Other paid plans range from $112/month up to $649/month.
4. Leadpages
Screenshot from Leadpages.com, April 2024- Best for: Small businesses and entrepreneurs looking to generate sales.
Need a landing page that will help you generate sales? Consider taking a look at Leadpages.
Its strength lies in its user-friendly, drag-and-drop editor and an extensive collection of templates that streamline the page-building process. Plus, according to the Leadpages website, it’s a platform that converts five times better than the industry average.
Leadages offers CRO tools, real-time analytics, and A/B testing capabilities, enabling users to enhance their page performance effectively.
Its various widgets allow you to add videos, images, forms, and even payment integrations directly onto your landing pages, making it a versatile tool for businesses that want to combine content with sales functionality.
On top of all this, Leadpages now includes an AI Engine for creating headlines and images and an AI writing assistant at some membership tiers, which can help you write better content.
Pros:
- Intuitive no-code editor and easy payment integration.
- Comprehensive A/B testing and real-time analytics.
- Extensive template library with over 250 options.
Cons:
- Higher cost compared to some alternatives.
- Limited ecommerce features and potential mobile responsiveness issues.
- Some users report mobile responsiveness issues.
Pricing:
- The standard plan starts at $37/month for one custom domain, unlimited traffic and leads, and 10,000 monthly AI Engine credits.
- More advanced features are available in higher-tier plans, which start at $74/month.
5. Landingi
Screenshot from Landingi.com, April 2024- Best for: Businesses seeking a versatile landing page solution with a wide range of features.
If you’re in the market for versatility, Landingi is worth investigating.
Landingi offers a flexible, comprehensive landing page builder with a robust set of features, including an advanced editor, popups, A/B testing, and a substantial library of 300+ templates.
Its unique Smart Sections feature allows you to reuse and easily update specific page elements across multiple designs, saving time and headaches.
Designed to serve businesses of all sizes, Landingi’s simple, drag-and-drop builder can help you create and optimize various types of landing pages – and if you have any HTML and CSS knowledge, it can be a pretty impressive editor.
Landingi is a particularly strong choice for small businesses looking to target different customer segments with unique landing pages. The integration capabilities with numerous apps, including payment gateways like Stripe, make it a great choice for companies looking to sell products.
While its rich feature set can be overwhelming for newcomers, and creating pages might take a bit longer compared to other platforms, the level of customization and control it offers makes Landingi one of the best landing page builders out there.
Pros:
- Extensive template library with 300+ customizable options.
- Powerful editing capabilities with Smart Sections for efficient design.
- Broad integration with various apps, including payment systems.
Cons:
- Steeper learning curve for beginners.
- Potentially longer time to create landing pages compared to simpler platforms.
Pricing:
- The Lite plan starts at $35/month and gives you 10 digital assets, unlimited conversions, 5,000 visits per month, and one custom domain.
- Landingi also offers Professional and Unlimited tiers with more advanced features and capabilities.
6. Instapage
Screenshot from Instapage.com, April 2024- Best for: Large businesses, marketing teams, or agencies that require collaboration and advanced optimization features.
If you’re seeking a more high-end landing page platform, Instapage might be the one for you. It offers advanced features tailored for professional marketing teams and agencies with a need to create optimized landing pages at scale.
In addition to a drag-and-drop builder and plenty of high-quality templates, Instapage offers a bevy of features, including advanced cloud-based team collaboration tools, heatmaps for user engagement analysis, robust A/B testing capabilities, AI-generated content creation, and more.
One of its standout features is Instablocks, which allows users to create custom page components that can be easily reused across different projects.
Instapage supports advanced marketing goals with features like AdMap to align ads with page content. Plus, its mobile-friendly design ensures a fast, seamless user experience.
While Instapage offers a premium experience with its comprehensive set of tools and features, its higher price point and complex functionalities may be a barrier for smaller businesses or those new to landing page optimization.
Pros:
- Extensive customization with a library of professional templates.
- Instablocks for efficient design and asset reuse.
- Effective team collaboration features.
Cons:
- Premium pricing will be a barrier for many businesses.
- Steep learning curve for utilizing advanced features.
- Limitations in reporting and visitor tracking for lower-tier plans.
Pricing:
- The Build plan starts at $199/month, with a 14-day free trial.
- Customers will need to upgrade to a customized Convert plan to access some of the more complex features, such as AdMap, heatmaps, and more.
7. Wix
Screenshot from Wix.com, April 2024- Best for: Individuals and small businesses seeking creative control without advanced coding.
Now for something much more accessible: Wix is renowned for its user-friendly platform, which is ideal for creating attractive landing pages with minimal effort.
Like other options on this list, Wix offers an accessible drag-and-drop editor and a range of existing templates to help users craft aesthetically pleasing and functional landing pages.
Wix’s platform has a reputation for being particularly beginner-friendly, with a low learning curve and a free plan to help new users get started without any upfront investment.
For those focused on ecommerce, Wix provides specific features to build landing pages that showcase products and promotions, supported by over 50 payment solutions and tools like heatmaps to enhance user engagement and conversion rates.
While it offers a free starter plan, accessing more advanced functionalities and removing Wix ads requires upgrading to a paid subscription.
Wix’s balance of user-friendly design tools, ecommerce support, and cost-effective pricing makes it a favorable option for those new to web design or businesses needing straightforward, visually appealing landing pages.
Pros:
- User-friendly with an intuitive drag-and-drop interface.
- Free plan available, making it accessible for beginners.
- Ecommerce capabilities with extensive payment integration.
Cons:
- Advanced features and ad-free experience require a paid plan.
- Potential limitations in customization for complex requirements.
- Site speed may decrease with more intricate designs.
Pricing:
- A free plan is available, but it includes Wix branding and lacks more advanced features like payments.
- Paid plans start at $17/month, offering additional features.
8. Elementor
Screenshot from Elementor.com, April 2024- Best for: WordPress users looking for a powerful and intuitive landing page builder.
If you’re a WordPress user, you’ll want to know about Elementor.
It’s a WordPress page builder that has gained popularity for its flexibility, comprehensive customization capabilities, and user-friendly interface.
Elementor allows users to design dynamic and detailed landing pages within WordPress. This feature makes it the perfect choice for WordPress users who want to extend the functionality of their website with sleek landing pages that maintain a consistent look and feel with their existing content.
Its real-time editing features allow for immediate feedback on design changes without any coding.
It also offers dozens of designer-made templates to choose from. You can add custom forms and popups to your landing page, save page components for reuse, and seamlessly integrate with your customer relationship management (CRM) tools to create a powerful customer experience.
While Elementor offers a ton in terms of design flexibility and integration, it’s important to note that it’s exclusively for WordPress users and can be resource-intensive – so it might impact site performance, especially on more complex websites.
Pros:
- Advanced customization and design flexibility.
- Real-time editing and instant feedback.
- Seamless WordPress integration.
Cons:
- Exclusively for WordPress users.
- Potentially impacts site performance due to resource intensity.
Pricing:
- Free version with limited functionality.
- Paid versions start at $59/year, providing advanced features and support.
9. Taplink
Screenshot from Taplink.at, April 2024- Best for: Social media influencers and businesses looking to direct traffic from social platforms to other content or actions.
This one’s a little different than some of the other examples here, but it deserves highlighting.
Taplink is a specialized micro-landing page builder optimized for social media profiles. It’s perfect for businesses and influencers that want to drive traffic from social media to other content or actions. You just use Taplink to create landing pages and share them on your social profiles.
Taplink stands out for its simplicity and mobile optimization, which is crucial when targeting social media audiences.
The focus on quick, effective page creation allows users to engage with their audience without the complexities of traditional website development.
For those aiming to convert social media interest into tangible outcomes – such as lead generation, sales, or content promotion – Taplink is a winner.
While its feature set is more limited than some of the more comprehensive builders featured here, its affordability and user-friendly design make it a great tool for those looking to maximize their social engagement with minimal effort and investment.
Pros:
- Simple and quick setup.
- Mobile-optimized for social media engagement.
- Cost-effective for targeted campaigns.
Cons:
- Designed primarily for micro-landing pages, limiting the scope.
- Fewer features and customization options than extensive landing page builders.
Pricing:
- Taplink offers a free basic plan, with premium features available on paid plans starting from $3/month. The most expensive tier, the Business tier, is $6/month.
There’s A Landing Page Platform To Help You Convert Visitors
Choosing the right landing page builder for your business can significantly impact your marketing success – but the decision will depend on your specific goals and needs.
As we’ve explored, each tool has unique strengths and caters to different aspects of the landing page creation and optimization process.
Whether you’re looking for advanced design capabilities, a user-friendly interface, or specific functionalities like CRO, there’s a platform that can help you not just streamline your landing page design process, but start converting visitors into loyal customers.
More resources:
Featured Image: Griboedov/Shutterstock
SEO
Google’s Search Engine Market Share Drops As Competitors’ Grows
According to data from GS Statcounter, Google’s search engine market share has fallen to 86.99%, the lowest point since the firm began tracking search engine share in 2009.
The drop represents a more than 4% decrease from the previous month, marking the largest single-month decline on record.
U.S. Market Impact
The decline is most significant in Google’s key market, the United States, where its share of searches across all devices fell by nearly 10%, reaching 77.52%.
Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024.Concurrently, competitors Microsoft Bing and Yahoo Search have seen gains. Bing reached a 13% market share in the U.S. and 5.8% globally, its highest since launching in 2009.
Yahoo Search’s worldwide share nearly tripled to 3.06%, a level not seen since July 2015.
Screenshot from: https://gs.statcounter.com/search-engine-market-share/, May 2024.Search Quality Concerns
Many industry experts have recently expressed concerns about the declining quality of Google’s search results.
A portion of the SEO community believes that the search giant’s results have worsened following the latest update.
These concerns have begun to extend to average internet users, who are increasingly voicing complaints about the state of their search results.
Alternative Perspectives
Web analytics platform SimilarWeb provided additional context on X (formerly Twitter), stating that its data for the US for March 2024 suggests Google’s decline may not be as severe as initially reported.
From our data (Search Engine website category, US, March 2024) it doesn’t look like we’re there yet: pic.twitter.com/RBUJp4ZLeb
— Similarweb (@Similarweb) May 1, 2024
SimilarWeb also highlighted Yahoo’s strong performance, categorizing it as a News and Media platform rather than a direct competitor to Google in the Search Engine category.
Don’t underestimate Yahoo. They’re doing great. On our platform they’re categorized as News and Media, and hence not a direct competitor to Google in the Search Engine category. But they rank #10 worldwide, #6 in the US, and #1 in their category. Much higher than Bing and OpenAI. pic.twitter.com/O4yJu5QEK6
— Similarweb (@Similarweb) May 2, 2024
At the same time, Google is slightly declining 👀 pic.twitter.com/9i7paeU1QG
— Similarweb (@Similarweb) May 2, 2024
Why It Matters
The shifting search engine market trends can impact businesses, marketers, and regular users.
Google has been on top for a long time, shaping how we find things online and how users behave.
However, as its market share drops and other search engines gain popularity, publishers may need to rethink their online strategies and optimize for multiple search platforms besides Google.
Users are becoming vocal about Google’s declining search quality over time. As people start trying alternate search engines, the various platforms must prioritize keeping users satisfied if they want to maintain or grow their market position.
It will be interesting to see how they respond to this boost in market share.
What It Means for SEO Pros
As Google’s competitors gain ground, SEO strategies may need to adapt by accounting for how each search engine’s algorithms and ranking factors work.
This could involve diversifying SEO efforts across multiple platforms and staying up-to-date on best practices for each one.
The increased focus on high-quality search results emphasizes the need to create valuable, user-focused content that meets the needs of the target audience.
SEO pros must prioritize informative, engaging, trustworthy content that meets search engine algorithms and user expectations.
Remain flexible, adaptable, and proactive to navigate these shifts. Keeping a pulse on industry trends, user behaviors, and competing search engine strategies will be key for successful SEO campaigns.
Featured Image: Tada Images/Shutterstock
SEO
How To Drive Pipeline With A Silo-Free Strategy
When it comes to B2B strategy, a holistic approach is the only approach.
Revenue organizations usually operate with siloed teams, and often expect a one-size-fits-all solution (usually buying clicks with paid media).
However, without cohesive brand, infrastructure, and pipeline generation efforts, they’re pretty much doomed to fail.
It’s just like rowing crew, where each member of the team must synchronize their movements to propel the boat forward – successful B2B marketing requires an integrated strategy.
So if you’re ready to ditch your disjointed marketing efforts and try a holistic approach, we’ve got you covered.
Join us on May 15, for an insightful live session with Digital Reach Agency on how to craft a compelling brand and PMF.
We’ll walk through the critical infrastructure you need, and the reliances and dependences of the core digital marketing disciplines.
Key takeaways from this webinar:
- Thinking Beyond Traditional Silos: Learn why traditional marketing silos are no longer viable and how they spell doom for modern revenue organizations.
- How To Identify and Fix Silos: Discover actionable strategies for pinpointing and sealing the gaps in your marketing silos.
- The Power of Integration: Uncover the secrets to successfully integrating brand strategy, digital infrastructure, and pipeline generation efforts.
Ben Childs, President and Founder of Digital Reach Agency, and Jordan Gibson, Head of Growth at Digital Reach Agency, will show you how to seamlessly integrate various elements of your marketing strategy for optimal results.
Don’t make the common mistake of using traditional marketing silos – sign up now and learn what it takes to transform your B2B go-to-market.
You’ll also get the opportunity to ask Ben and Jordan your most pressing questions, following the presentation.
And if you can’t make it to the live event, register anyway and we’ll send you a recording shortly after the webinar.
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