SEO
41 Tips & Best Practices To Create Great Webinars
Webinars can be an invaluable tool for marketers. When done right, they can:
But where do you start?
Marketers are flooded with webinars daily, some better than others.
How do you stand out above the rest and ensure you’re not presenting to only a few dozen audience members?
It’s a fact of life that many webinars fall flat, with low attendance and high drop-off rates.
That’s where we want to help.
In this guide, you’ll learn 41 tips for turning your webinar from middling returns to reaching your ideal audience and hitting your key performance indicators (KPIs).
If you need a refresher first, let’s look at what a webinar actually is.
What Is a Webinar?
As you may have guessed (or already know), a webinar is an online seminar.
It has all the necessary elements of a seminar: a moderator, a presenter who is an expert on their topic, a slide deck or other visual media, and an audience.
The main difference between webinars and online videos is that webinars offer live interaction between the presenter and the audience through live chats, interactive Q&As, and even video chats with attendees.
Why You Should Use Webinars
So, you’ve never run a webinar before – why should you start now?
Here are five reasons.
- Your ideal audience can be found anywhere in the world. No plane tickets, no booking a room. You can engage with new and existing audiences no matter their location.
- You can interface with your audience directly and in a more interactive way. You don’t have to wait to catch up with interested audience members after the presentation. You can respond to their questions and see what their focus is live on air, thanks to a moderated chat and Q&A.
- You establish yourself as a thought leader in your space. By hosting a free webinar that’s powerful and enticing, your audience will believe your paid content must be even better. (Conversions!)
- You gain tons of qualified leads. Registering for a webinar requires email addresses, and since they’re expressing interest in your webinar, you can count on qualified leads.
- You gain a huge source of evergreen content. The live webinar is only the beginning. With some extra work after, you can repurpose it into blogs, video content, infographics, and more.
What Do You Need For a Webinar?
To present a webinar, you’ll need a few elements working together:
- An online webinar application, like BigMarker or GoToWebinar, to have a place for your audience to watch the hosted webinar.
- A compelling slideshow presentation or other visual media designed to educate and entice.
- An expert or thought leader in your field to present the information and field questions from the audience.
- A good headset or microphone, with a high-quality camera for the presenter.
You also should build a promotional schedule in advance to ensure your audience is aware of your webinar with plenty of lead time before the presentation. This should include:
- A landing page detailing what the webinar will present, along with a form for registering.
- Social media posts hyping up the upcoming webinar.
- An email campaign to your list.
- A blog post or other similar content pointing to the landing page and elaborating on what the audience can expect.
We’ll go into more detail on these elements below.
Ready to create a webinar that stands out above the rest? Use these 41 tips when crafting your next webinar.
41 Tips Only The Greatest Webinar Hosts Know
Worried about being ignored or abandoned by your audience? Follow these tips to make sure it doesn’t happen.
Webinar Strategy
1. Know Your Attendees
Ask yourself:
- Who will be attending?
- What challenges/problems are they facing?
- What are their goals?
Answering these questions will help you plan a webinar that’s laser-focused on improving your attendees’ lives.
For instance, Teachable does a great job with its webinars because it knows that its audience:
- Is composed of people dreaming of creating their own profitable online courses…
- …but don’t know where to start.
2. Think About Visual Branding
Be consistent and try to align everything with your brand’s visual tone.
For example, be sure to insert your logo where it makes sense, such as the opening animation or the main slides.
You also need to use fonts, colors, and other visual elements that match your brand’s overall style. These small details are essential to creating a cohesive experience for your webinar attendees.
Also, they’ll make your brand more recognizable, especially if you utilize the same visual style in your other content.
For example, check out how Search Engine Journal links its promotional image to its branding style.
3. Keep Mobile In Mind
Not everyone who views your webinar will do so on a desktop computer.
25% of webinar viewers prefer mobile over desktop, so it’s important to ensure they’re taken care of during the webinar.
To give them a flawless experience, increase the size of your text and visuals.
Choose a webinar platform that supports mobile. A great example is ClickMeeting. (You can download its app if you want to run the webinar on your phone.)
4. Offer Your Products Or Services As An Add-On
Offering your product in the middle of a webinar won’t turn the whole thing into an ad.
As long as your webinar delivers everything it promises, your audience should be more receptive to whatever you pitch.
There are only two things you need to remember:
- The rest of the advice presented in the webinar should still be useful with or without your product.
- Make sure to present the product when it makes sense.
5. Consider A Paid Webinar Series
Webinar marketing can be costly. A paid webinar series could pay for itself.
Asking attendees to pay for a webinar raises their expectations that the quality will be top-shelf. Make sure you deliver on that promise.
Once you’re confident in the value and quality you can provide, consider producing a paid webinar series for extra income.
Just remember to wait until you’re absolutely sure your target audience is willing to pay for your webinar content.
Test different price points until you find one that’s right for your audience.
While a paid model might keep your numbers down, you will likely get a more engaged audience.
Webinar Planning & Preparation
6. Get Help
Hosting a webinar by yourself is possible, but it can drive you crazy.
To avoid this, consider getting someone (or a team) to work with you to make sure things go smoothly – from the planning and the promotion to the webinar itself and everything that follows.
They don’t necessarily have to be knowledgeable about the webinar topic, but they should be able to troubleshoot issues and moderate interactions with attendees. (An assistant who knows about webinar equipment and software is great.)
7. Pick Your Topic
Always focus on content first.
You must maintain high editorial standards.
People attend webinars to learn.
So, you need to make sure you are offering topics they find interesting.
One of your goals is to demonstrate your authority as an information source. You must show that you know your stuff and that you’re in tune with what’s going on in your space.
For a powerful webinar, you need to narrow it down to a specific topic that will be informative to your target audience.
For example, a webinar about content marketing would be a broad and vague topic to discuss in a webinar.
Instead, try to pick one area of content marketing, such as visual content. This will help you plan the webinar more efficiently and stay focused on a topic.
Here are five ways you can find a webinar topic your audience will be interested in:
- FAQs: Mind your frequently asked questions page for topics your customers frequently search.
- Search Google Analytics for top traffic pages: You can pick a topic by seeing what content is being discussed and shared the most on your site.
- Ask sales or your social team: Ask your team members what topics they discuss with customers daily. These may be areas where more information may be needed.
- Poll your audience: You can also ask your audience directly for topics they would find useful.
- Competition: Look at your competitors to see if there are any topics or ideas you can adapt and make your own.
8. Write An Attention-Grabbing Title
Your webinar’s title is your first interaction with your audience.
When they see it, they’ll decide whether to sign up.
This means the first step toward crafting a magnetizing title is to know your audience and their pain points.
For instance, you learn that your audience struggles to find share-worthy topics to write about in their blog.
To excite their interest, give your webinar a title like this.
Remember:
- Don’t be too fancy. Simply identify your audience’s problem and craft a title that promises to solve it.
- Use power-punching words. “Fill” and “ease” spark up your audience’s imagination. Think about how much less engagement you’d get with a title like “Know What to Write About.”
- Never be misleading. Your title shouldn’t make promises your webinar content can’t keep.
9. Find A Great Speaker
You can either use speakers from within your company or industry experts or influencers.
Regardless of your route, the key is making sure the speaker has the proper knowledge and experience to talk about the topic of your webinar.
Your speakers should be credible and demonstrate authority.
If your webinar is sponsored, and the sponsor will choose or provide the speaker, make sure to maintain editorial control.
Insist on an executive or subject matter expert who knows the topic well and is a polished presenter.
Work together to define a topic that balances the sponsor’s messaging with the needs of your audience.
10. Pick A Date/Time
Keep these scheduling secrets in mind:
- Wednesday and Thursday emerge as the strong days for holding webinars; the optimal day ultimately depends on your goals and audience.
- 10 a.m. GMT is the best time for webinars.
Remember to keep time zones in mind. If you’re based on the West Coast, then starting a webinar at 6 p.m. PT is probably too late for attendees living on the East Coast.
11. Decide On Your Webinar Format
Once you know what topic you want to cover, break it down into more specific topics and plan the webinar formats you will use.
Here are some of the most popular formats you should consider:
- Single expert presenter: One expert shares their insights or tips.
- Dual presenters: Instead of just one presenter, you have two presenters. This helps engage and educate the audience and may allow you to share more information.
- Panel: Like a live panel, you could host a group of experts discussing a specific topic.
- Q&A webinar: A Q&A webinar is a great opportunity to maximize the engagement of attendees. An expert (or a panel) simply answers the questions asked by your audience via chat or social media.
- Interview webinar: Having a popular influencer as a guest speaker is a great way to boost attendance and build your authority. You just need to be up for the extra work of influencer outreach, which can be time-consuming and tedious.
- Product demonstration: If the goal of your webinar is to promote a product, then you can choose the product demonstration or tutorial format.
Test different formats until you find the one that works best for your audience – then stick to it.
You can also do a mix of formats. For example, you could have a mix of a single expert presenter and Q&A.
12. Do A Dry Run
Before the day of the presentation, get everyone together to do a dry run of the webinar, acting as if it were the real thing.
Ensure all the equipment is working properly, the slides are all in order, and the speakers know what they’re doing.
Remember, things will go wrong on a dry run.
Every.
Single.
Time.
(I’m saying this from experience.)
To avoid glitches and embarrassing gaffes during the webinar, conduct a complete “dress rehearsal” a few days before going live.
13. Document Your Webinar Process
You may need to craft dozens or even hundreds of webinars to reap the full benefits of this amazing marketing tool.
That’s why you need to document your entire process.
Doing so will streamline your webinar production in the future.
Create an editorial calendar where topics, speakers, and dates are tracked and planned weeks in advance.
Also, list every task and to-do item for every stage of your webinar so nothing gets forgotten.
You can use a project management tool to ensure everyone stays on time.
Make sure to keep separate records for different webinar formats.
Over time, you’ll be able to identify what works, what doesn’t, and what you can do to fine-tune your process.
Technical Requirements
14. Choose The Right Webinar Platform
Worried that technical problems will lead to poor feedback and ratings?
You don’t have to be – once you pick the right webinar platform.
Here are four questions to ask when selecting one:
- Does it fit your budget?
- Does it include the features you need, such as the ability to offer surveys?
- How many attendees does it allow?
- Can you record?
Search Engine Journal uses BigMarker as the webinar platform for its SEJ Webinar series. Its easy interface allows for a seamless user experience.
It is also easy to schedule and configure the settings of each webinar.
BigMarker also provides automated polls, the ability to load supplemental handouts, and follow-up emails to promote attendee engagement.
It also has chat capabilities that allow for more engagement and a live Q&A function that allows the audience to upvote their favorite questions.
The webinar reports generated by BigMarker are segregated by what metrics you wish to see – whether it’s about attendance, registration, performance, a poll, Q&A questions, or just the overall webinar analytics.
It gives a good measure of what you did well and what else you can improve on.
Other webinar platform options include:
- Zoom.
- Demio.
- EasyWebinar.
- WebinarNinja.
- Webinar Jam.
- GoToWebinar.
15. Invest In A Great Headset Or Microphone
You don’t want your audience to be straining just to catch every word you say.
You want them to sit back comfortably as they listen to your crystal-clear voice.
To achieve this, stop using your laptop’s built-in mic for webinars.
Upgrade to a high-quality headset or microphone. You’ll notice the difference in no time.
This doesn’t mean you need to shell out $500. You can get excellent microphones for under a hundred dollars if you know where to look.
Check out our recommendations here.
16. Make Sure Your Internet Connection Is Stable
Have you ever gotten kicked out of a webinar?
No, right?
Now imagine this: getting kicked out of your own webinar!
Yup, this can happen if you have an unstable internet connection.
To avoid the embarrassment of this webinar gaffe, test your internet connection first.
Remember, this is true for both the host and the presenter.
17. Test Your Gear
Be careful not to overlook the basic stuff.
Make sure you are equipped to deliver a high-quality webinar that people will remember.
The best way is to set up a test webinar including every feature you wish to use, starting with your audio and video recording equipment.
You don’t need to have an elaborate plan. Just record a test clip and ask for someone’s opinion regarding your sound, video quality, or any other elements your audience will notice.
If you use a particular webinar platform, familiarize yourself with all its useful features (e.g., interactive features like polls that can help you improve engagement).
On the day of the webinar, be ready 10 to 15 minutes early to ensure you’re prepared and that all of your gear is working.
Bonus tip: Never use new equipment on the day of the webinar. Use the equipment you’re familiar with so that if there is a problem, you can troubleshoot.
18. Eliminate Any Potential Sources Of Noise
Here’s a short checklist of the things you should do right before the webinar to prevent any distracting noises:
- Mute every other device that isn’t necessary for the webinar.
- Inspect your room for anything that produces noise.
- Make sure your webinar area is inaccessible to pets and children.
- Close applications running in the background of your computer.
Marketing Your Webinar
19. Create A Webinar Landing Page
Don’t forget to create a landing page for your webinar.
Use this page to drive registrations and provide important information, including:
- The topic.
- Speaker information.
- Date and time.
- What attendees will learn.
Remember, you don’t need to get super fancy.
A simple page like this will work.
20. Write A Blog Post About Your Webinar
Write a blog post to help promote the webinar in advance.
Even if you don’t have a huge blog following, you can share this on social and email.
21. Promote Your Webinar On Social Media
Promoting your webinar on social media is one of the best ways to boost attendance.
Naturally, you need to promote your webinar through your existing social media channels, but you should also leverage the power of hashtags.
A branded hashtag can also work well as an interaction tool during your webinar.
For example, you can have a contest requiring viewers to tweet using a specific hashtag. The winner can then be chosen live by performing a quick hashtag search.
A more straightforward strategy, however, is simply encouraging attendees to use your hashtag when asking questions or discussing the webinar.
Not only will this strategy heighten the audience’s sense of involvement, but it will also further extend your brand’s social reach – introducing more people to your brand as a result.
22. Promote Your Webinar Via Email
If you already have an email database, make sure to promote your webinar to your subscribers.
Keep it concise, and make it easy for people to register.
Also, make sure you send out email reminders to people who have already registered for your webinar.
For example, you can email participants one day before the webinar or perhaps one hour before it starts.
Test what works best for you.
Bonus tip: Keep promoting after the webinar is over through all these channels as well, especially any content you publish based on it. You want to squeeze the most value out of your webinar.
23. Promote Your Webinar Via A Pop-Up
Do you say “ewww” whenever you think of pop-ups?
Those don’t work, right?
Wrong.
The top-performing pop-ups have a conversion rate of 9.3%. (Compare that to the average click-through rate of paid display ads – a meager .35%!)
So, no, pop-ups aren’t dead.
It may be that you’re simply doing them wrong.
To turn things around for your webinar invitation pop-ups:
- Be clear about what you’re offering (and ensure your audience desires it).
- Don’t show your pop-up immediately (show it when your visitor has been on your page for at least 15 seconds).
- Be unique and let your brand’s personality shine through.
Here are examples of pop-ups we’ve used in the past.
Tips For Webinar Hosts
24. Start On Time
Your attendees are busy. Don’t waste their time.
If your webinar is scheduled to start at 1 p.m., then make sure that everyone is all ready to go at 1 p.m.
There’s nothing more frustrating than being kept waiting on a hold screen.
You’ll lose attendees – and potential customers, clients, or subscribers.
25. Preparation, Preparation, Preparation
First impressions matter.
When the webinar starts, you set the tone – so you will need to keep everyone engaged by welcoming them.
Know the bios of your speakers so you can introduce them without shuffling through papers or stumbling.
26. Hook Them Quick
You need to capture your audience’s attention immediately.
Remember, it only takes a couple of clicks to leave a webinar.
To keep your audience around:
- Avoid banter. People have better things to do, and if you bore them with your childhood story or your favorite ice cream brand (or any unnecessary, irrelevant details), they won’t stick around.
- Get straight to the point as soon as you can.
- Outline your audience’s pain points…
- …and make it clear you’ll solve them by the end of the webinar.
- List everything your audience is going to learn.
- Show them your enthusiasm and excitement.
27. Have Questions Ready For Q&A
Although attendees will likely ask plenty of questions, it is always a smart idea to have a list of prepared questions ready, just in case the audience isn’t as engaged as you expected.
28. Accept That Things Might Go Wrong
No matter how prepared you are, always remember that some things are out of your hands.
You could lose electricity.
Your WiFi could go down.
Or, your laptop could choose today to die.
Usually, the problems won’t be that dramatic. They’ll be more like hiccups.
But things can – and will – go wrong.
Tips For Webinar Presenters
29. Write A Great Script
Just like any other type of live event, whether it’s a talk show or podcast, a script can do wonders for your webinar.
Your script is essentially your road map.
These notes will keep you on course.
Do you have to pre-plan every word you’re going to say?
No.
But no matter how knowledgeable or passionate you are about a specified topic, trying to present or conduct an interview for an hour can be extremely challenging if it isn’t (at least slightly) scripted.
30. But Don’t Be Afraid To Go Off Script
Preparing a well-written script may be an essential step in webinar planning, but that doesn’t mean you have to follow it to the letter.
Sometimes, you need to go off script and elaborate to keep your audience engaged and entertained.
Always remember that your goal isn’t to go through everything as fast as possible – rather, it should be to convey your message as comprehensively as possible.
31. Practice Your Presentation
There is no such thing as too much rehearsal.
Some people can just “wing it.”
But these typically result in “OK” presentations, not fantastic or memorable webinars.
Whether you’re reading your script word for word, or following cue cards, you need to rehearse in order to inject proper tonality and personality in your words.
If not for that, at least make sure your sounds and slides are working well.
Sounding like a robot is bad. Sounding like someone confident and personable is good.
Your goal is to be remembered.
People typically only remember great speakers.
The rest is quickly forgotten.
32. Develop Visual Slides
What’s the point of using slides in your webinar if they’re only going to contain bulleted lists or lengthy paragraphs?
This is lazy and a mistake.
Some presenters even make it worse by reading what the viewers can clearly see for themselves.
If that’s been your plan all along, then you might as well forget about it – your webinar is probably going to be boring and fail.
When developing your slides, think of more visuals and fewer words.
Use data visualizations rather than creating lists to iterate statistics.
Getting more visual isn’t too hard to do, as there are plenty of free and affordable design tools available.
33. Use Different Media Formats
Instead of just relying on slides and video of the presenter speaking, use different forms of media.
For example, you could add a video or animation to illustrate your points further.
If you’re demonstrating how a product works, walk the attendees through the process in real time instead of just showing previously taken images.
It breaks up the monotony of the standard webinar and can keep your audience interested.
34. Plan For Interaction
You may think that holding a webinar, which uses video, text, and audio content, is a surefire way to maintain engagement.
But after listening to someone talk for 20 minutes or longer, your audience may get bored or distracted.
To ensure they pay attention up to the end of your webinar, you need to encourage them to participate.
Ask poll questions, provide challenges, and just try to be conversational as you divulge the contents of your webinar.
Fortunately, most webinar platforms provide a handful of interactive tools – the most common of which is a chat area where attendees can communicate freely.
You should have no problem finding a platform with everything you need to carry out your ideas.
35. Are You Inexperienced?
If this is your first webinar – or your first attempt at public speaking – you can expect to be nervous.
It’s perfectly fine. Just about everyone does.
Cracking a joke and acknowledging your nervousness is acceptable, but just don’t let your nerves affect the flow of the webinar.
If you’re ever in doubt, steer the conversation toward the host or another guest speaker to take the lead.
Also, mind your use of pauses to control the pace and learn to prevent fillers like “ummm,” “err,” and so on.
Ultimately, your speaking abilities can only improve with practice.
36. Teach & Sell
You should teach and sell at the same time.
Most people make the mistake of teaching and then selling.
This mistake leads to a very awkward transition when it’s time to make the offer.
Throughout the webinar, you need to teach your audience what to want.
When you get to the offer, your product or service will be exactly what they want!
After The Webinar
37. Offer A Call To Action
Make sure the audience knows what next step you want them to take.
For example, if you want them to download a whitepaper or sign up for a free trial, let them know and provide links in the webinar and the follow-up email.
If you offer something to attendees, make sure it is:
- Clear and easy to understand.
- Easy to use and saves them either time or money.
- A great deal that they can’t get anywhere else. The price should be a no-brainer.
- Solves problems.
- Only available during the webinar promotion. If they wait, they’ll miss out completely.
- Easy to buy.
38. Ask Attendees To Decide On The Next Webinar Topic
How can you keep attendees coming back for more?
Simple – let them decide what the next webinar will be about.
You can run a poll, ask them on social media, or tell them during the webinar to comment on what they want to see next.
This also makes it easier for you to come up with engaging topics.
Giving your attendees a voice and letting them influence the direction of your webinar strategy also builds brand loyalty.
39. Survey Your Attendees
Want to know whether your attendees loved or hated your webinar?
Ask them!
Ask attendees to take a brief survey so they can provide feedback that will help you improve moving forward.
40. Send People More Content
After the event, follow up with participants by sending them additional content. This includes:
- People who registered but didn’t show up.
- Attendees who left the webinar early.
- People who converted.
For example, you could email the participants a full recap blog post, a SlideShare of the webinar, or a link to the video recording.
Remember: Your audience likes to consume content in many different formats, so repurposing content isn’t about being lazy or rehashing the same old thing. It is about creating strong, standalone pieces of content that your audience will find useful.
41. Track Your Results
Some webinar metrics you can track include:
- How many people registered?
- What were the top sources of registrations?
- How many people actually attended?
- How much time did they spend watching the webinar?
Summary
As you can see, webinars are a highly effective way to reach your ideal audience with educational content that lasts.
The first step is deciding what your goals are and then choosing a platform and format that meets those needs.
Creating a webinar takes a lot of planning, coordination, and follow-through – from settling on a specified topic and finding an awesome speaker to preparing for the live event.
The topics, content, and speakers should provide true value to your target audience.
For an effective webinar, you should always:
- Listen to your audience.
- Play to your current strengths.
- Practice for a polished presentation.
- Follow up.
- Repurpose your content.
More Resources:
Featured Image: GaudiLab/Shutterstock
SEO
ChatGPT To Surface Reddit Content Via Partnership With OpenAI
Reddit partners with OpenAI to integrate content into ChatGPT.
- Reddit and OpenAI announce a partnership.
- Reddit content will be used in ChatGPT.
- Concerns about accuracy of Reddit user-generated content.
SEO
All You Need to Know
SEO tracking involves regularly checking a set of metrics to evaluate a website’s performance in search engine results. Some of the most widely adopted metrics include keyword rankings, organic traffic, conversions, and referring domain growth.
Tracking the right metrics is crucial for SEO (search engine optimization) success. You need them to analyze your SEO performance, report to stakeholders, and take the right kind of action to improve your site’s visibility (such as improving content or building more backlinks).
Besides keeping an eye on your own website’s key metrics, it’s also smart to check out how your competitors are doing on the same metrics as you. If you notice they’re getting good results, you can figure out what tactics they’re using and consider using them too.
You can track SEO for your site to a fair degree using free tools like Google Search Console or Ahrefs Webmaster Tools. If you want deeper insights, better data, and the ability to analyze your competitors’ websites, you’ll need a tool like Ahrefs.
This guide is aimed at getting you started with tracking your SEO progress the right way. We’ll cover:
- What metrics are worth tracking in SEO.
- How to set up the tools to get the data you need.
- How to track your competitors.
- How to go a step further and build an SEO report.
While there are numerous metrics and KPIs you could track, it’s not necessary to monitor all of them continuously. You really just need these seven key metrics to effectively gauge whether your SEO efforts are working.
1. Keyword rankings
Keyword ranking refers to where your page shows up on the search engine results page (SERP) for a specific keyword. It’s like a spot on a list, and you want your page to be as high up on that list as possible — the higher the spot, the more visitors you can attract.
It’s important to keep an eye on where your keywords are ranking because if they drop lower on the list, your website might get fewer visitors. But you don’t have to watch the rankings for every single keyword, just the main ones that matter most for your key pages.
Also, if you notice your rankings are climbing higher, that’s a good sign. It means that your SEO efforts are paying off.
How to track keyword rankings
To track your keyword rankings, it’s best to use a rank tracker tool like Ahrefs’ Rank Tracker; a tool that allows you to create a list of keywords and automatically monitor their positions in the SERPs for different locations, both for mobile and desktop.
Rank Tracker will suggest keywords for tracking when you set up a new project. Just make sure you’re tracking them in the locations you want to rank (that is, countries where you can serve clients and languages in which you create content).
No need to add each and every keyword from that list. Just add the ones that are important to you and you’ll likely want to track and improve. Typically, you’ll want to track target keywords — the main topic of the page and the main keyword you optimize for.
Once added, you can see your keywords in Rank Tracker’s Overview report.
Another way to start tracking keywords is to hit Add keywords in the top right corner — best for adding single keywords or importing a list from a document.
And once data starts rolling in, you will be able to see your ranking progress in time. In the screenshot below, the Ranking history report with a quick insight into recent ranking history and a full ranking history graph.
Why do you need an SEO tool in the first place?
Google’s search results are personalized based on things like your location, browsing history, language, and device.
So when you check the SERPs manually, you might see results that are tailored specifically to you, which might not reflect the more general or widespread rankings.
2. Share of voice
Share of voice (SOV) is a measure of how many clicks your website gets from search engines compared to the total number of clicks available for the keywords you’re tracking.
The higher your rankings, the higher your Share of Voice, and the larger your slice of the market pie.
SOV is a one-of-a-kind metric because of two things:
- It considers your performance in context to your competitors, giving you a more accurate picture of where you stand in your industry.
- It doesn’t take into account the search volume of keywords with all of their fluctuations. If you see that your traffic has gone down but your Share of Voice (SOV) remains high, it suggests that the lower traffic is because the keywords you’re targeting have become less popular overall, rather than a decrease in the effectiveness of your SEO strategies.
How to track share of voice
The share of voice metric is another reason to get a rank tracking tool. If the feature is supported, these kinds of tools calculate the metric automatically, so there’s no need to keep a spreadsheet with manually tracked numbers.
In Ahrefs’s Rank Tracker, you’ll find SOV under the Competitors tab.
SOV is calculated by taking all of the tracked keywords into account, yet some of your keywords might be more important than others. If that’s the case, you can track SOV only for a certain topic, SEO campaigns, specific authors, etc. Just select a set of keywords and assign a tag for them.
Then, simply select that tag in the Competitors report.
3. Organic traffic
Organic traffic is basically the number of clicks that come to your website from people finding it through Google. If your website shows up higher on the SERPs, usually more people will click on it and visit your site.
Keeping track of how many visitors come to your site from search engines helps you understand if what you’re doing with SEO is actually working. If you see more visitors over time, your SEO efforts are paying off.
Organic traffic is the pinnacle of SEO, but it’s also important to understand which keywords drive that traffic. So although it’s arguably the most important metric, it’s never a good idea to track this metric alone.
How to track organic traffic
There are basically two ways to track organic traffic: through Google Search Console (and integrations) and through SEO tools.
In terms of raw organic traffic from Google Search, the most accurate data will likely come from their Search Console (for Bing, that would be Webmaster Tools). You can view this data right inside the tool or integrate it with analytics tools like Google Analytics, Hubspot, and Ahrefs for more convenience.
Raw traffic data is useful for getting a quick snapshot of your current performance, tracking growth trends, and calculating traffic growth for your reports.
But to dive a bit deeper into your organic traffic data, you might want to use a tool like Ahrefs’ Site Explorer because it makes it easier to analyze performance. Here are a few ways you can use the Overview and Top pages report in that tool.
Overlay competitor data on top for a quick performance analysis.
Overlay organic pages to see how adding new content correlates with traffic.
See performance in a year-over-year comparison to gauge the impact of long-term projects.
Use daily traffic chart to pinpoint the exact day when a traffic increase or decline happened (for instance, due to a Google core update).
Identify pages that account for the biggest traffic losses and improve them. You’ll find this in the Top pages report inside Site Explorer.
4. Conversions
Conversions measure how effectively your content translates into tangible results, like profits, content downloads, free trial sign-ups, or any other user action valuable to your business that indicates you’re dealing with a potential customer.
Conversions from organic visits to paid customers are typically hard to measure since this comes down to measuring the ROI of content, which is complicated in itself. However, when we asked marketers about this metric, we found a few interesting ways to solve that problem. For your inspiration, here’s what they measure:
- Conversion as revenue/signups correlation with traffic. This metric assumes that more website visitors increase your chances of turning them into subscribers or buyers.
- Conversion growth from bottom-funnel content. Content aimed at users who are on the brink of purchasing can greatly boost sales because it provides that last bit of persuasion they need to complete a purchase.
- Conversion from first page to paying customer. If the first page a visitor lands on leads to a sale, it’s a clear sign that your content is doing its job effectively.
How to track conversions
Conversions are usually tracked with website analytics tools like Google Analytics 4 (GA 4) or Matomo. They always require a custom setup for each website you want to track, but it’s not an overly complicated process.
For example, in GA4, conversions are called “key events” and are based on tracking user interaction. If a specific event takes place, such as a purchase, a file download, or a form completion, the tool records this as a conversion.
To set up conversion tracking in GA4 you first need to create an event that will be counted as conversion and mark it a key event in the Admin panel of your site (aka property).
Then, to see conversion from the organic traffic channel (the channel you’re optimizing with SEO), go to the Advertising panel.
Here are a few ideas to use this report:
- See how many and which key events were driven by organic search in the last month or quarter.
- See how organic traffic stacks up to other acquisition channels.
- See the share of organic traffic for events with longer conversion paths (the attribution paths tab).
For more information about how to properly set up GA4 for conversion tracking, see this guide.
5. Referring domain growth
Referring domains are essentially the individual websites that link back to your website. By monitoring these, you get a clear picture of how your link profile is expanding over time.
As your link profile grows with more quality links from diverse domains, it helps to build your site’s authority. This authority is crucial because search engines use it as one of the key factors to determine where your pages should rank in search results.
Essentially, the more authoritative your site becomes, the higher your pages are likely to rank and the harder it becomes for others to outrank you.
How to track referring domain growth
Here’s how to track referring domain growth using Ahrefs.
- Set up a project (if you haven’t done so yet) and go to your Dashboard.
- Click on the Backlinks card, which gives you a quick insight into backlinks growth.
- Click on the card to get more data (if you need it).
Aim to build as many or ideally more links from unique domains than your competitors to increase your chances for ranking. Read our link-building guide to learn how:
6. Technical SEO issues
Technical SEO issues, often referred to as SEO health issues, encompass a range of potential hiccups that can hinder Google from effectively finding, crawling, and indexing your website. If Google struggles with any of these steps, your site might not show up correctly — or at all — in search results.
There are eight types of SEO issues you should keep a close eye on because they can impact your ranking the most:
- Indexability issues. This means search engines might have trouble finding and adding your website’s pages to their index. If they can’t find your pages, people searching online won’t either.
- Broken pages. These are pages on your website that don’t load properly and might show errors instead (the 404 and 5XX error pagers we all see every now and then). It’s like trying to open a door that won’t budge.
- Few or no internal links. Internal links are connections between one page on your website and another. If your site doesn’t have many, it’s like having a map with missing paths, making it hard for both users and search engines to navigate.
- Mobile experience issues. This refers to problems when your website is accessed on mobile devices. If your site is hard to use on a phone or tablet, visitors might give up and go elsewhere.
- HTTPS issues. HTTPS is a security measure for websites. Ideally, Google wants to show only secure websites.
- Performance and stability issues. This is about how fast your website loads and how smoothly it runs. Typically measured through Core Web Vitals.
- Lack of relevant schema markup. Schema markup is code that helps search engines understand the content on your pages and display it attractively in search results. Without it, your site might not look as inviting or clear when it appears in search and it might not rank in these special spots that Google holds for pages with applied schema.
- Duplicate content. This is when the same or very similar content appears in multiple places on your website. Google will likely show only one of those pages and it might not be the page you want.
Besides these issues, there are more than 100 other possible issues related to less important technical SEO factors and on-page SEO. I won’t cover all of them here since you can learn what they are and how to fix them right inside Ahrefs.
How to track technical SEO issues (aka SEO health)
Use Ahrefs’ Site Audit (free in Ahrefs Webmaster Tools) to monitor for serious technical issues, marked in the tool as “errors”.
- Open Site Audit tool inside Ahrefs.
- Click on Errors in the “Issues distribution” card.
- Go to the issue list, then click on the question mark next to the error and follow the instructions.
To keep your site in good SEO health, schedule regular crawls in Site Audit and fix the most pressing issues.
Note
Before we wrap up this section, here are some other popular metrics and why they haven’t made our list of recommended metrics to track regularly (although they may be useful for other things).
- Domain Rating (DR). This metric indicates the overall strength of your website’s backlink profile. It’s a handy measure for quickly assessing other websites, particularly for link building purposes. However, it’s not the best metric for ongoing monitoring of your own site since it doesn’t provide specific actionable insights.
- Click-through Rate (CTR). This measures the percentage of impressions on SERPs that result in clicks, and this data is accessible through Google Search Console. While CTR can be confusing as a metric for the entire site, it proves useful when analyzed at the individual page level.
- Engagement metrics – Metrics such as bounce rate, engagement rate, dwell time, time on page, and session duration are often discussed in the context of SEO. However, they are either not directly relevant to SEO effectiveness or are unreliable for content analysis.
There are three ways you can track competitors using SEO tools.
- Track competitors’ rankings for benchmarking.
- Track multiple metrics for a portfolio of pages.
- Monitor for noteworthy events: new keywords, backlinks and brand mentions.
Let’s look at them in more detail.
How to track competitors’ keyword rankings
To track your competitors’ rankings, use a rank tracking tool that allows you to automatically monitor their positions on the keywords you target yourself. So whenever you add keywords you want to target in your strategy, the tool will track both your and your competitors’ rank for that keyword.
In Ahrefs’ Rank Tracker all you need to do is set add your competitors’ URLs (you can track entire domains or specific directories). You can do it as soon as setting up your project or add them later on in the Competitors section.
You can use competitor ranking data to:
- Improve the pages where your competitors outrank you to gain more SOV.
- Set goals and benchmarks.
- Compare historical rankings to your performance over time.
- Quickly see the competitive landscape; see how well you’re doing compared to competitors.
- See how much more traffic you could gain if you outranked competitors.
How to track multiple metrics for a portfolio of pages
You can also track more than just rankings. Using the Portfolios feature in Ahrefs, you can monitor key metrics such as traffic growth and the increase in referring domains for multiple competitors all at once to analyze their overall SEO performance.
You can use this feature to monitor specific pages on your competitors’ sites (such as topics on a blog) or combine all your competitors’ sites to see how your entire niche performs in organic search.
To create a portfolio in Ahrefs, go to the Dashboard and click New > Portfolio, then fill in the URLs you want to track.
Tip
It’s also handy if you have multiple authors on your content team; for example, you can track all articles written by a particular author or keep tabs on all guest and freelance posts.
How to track competitors’ new keywords, backlinks, and web mentions
The final method of tracking your competitors allows you to get email alerts when a competitor:
- Ranks for a new keyword. Useful for getting content ideas from your competitors’ new content.
- Rise and fall in keyword rankings. For example, if you see an important keyword suddenly climbing into the top 3, that means your competitor is doing something right, and it’s worth investigating. It’s worth noting that this feature scans, all of the keywords, the site ranks for and not only the ones you track, so it gives you a much wider scope.
- Gain or lose backlinks. Both situations are potential link building opportunities.
- Their brand or product is mentioned online. So, when a competitor gets featured in a review, ranking, or digital PR, you can add that site to your list of link building/PR prospects.
To set it up:
- Go to Ahrefs Alerts (in the More dropdown menu)
- Choose the type of Alert you want to set up.
- Click New alert or choose from one of the projects and fill out the details. In case of the mentions alerts, see our documentation to take advantage of advanced queries.
Tip
This is especially useful to spot important keywords you haven’t yet added to Rank Tracker.
If you’re doing SEO for someone else, at some point, you will need to put all of those metrics in a report.
In some cases, it may be enough to show the raw data with a few sentences of commentary. This is true in in-house environments when you’re reporting to someone who can interpret the data themselves, especially if you’ve worked with them for a long time.
But if you’re reporting for a client, raw numbers won’t be enough. Additionally, you will need at least these three elements:
- Executive summary: Summarizes the entire report, focusing on major points and outcomes for quick reading by senior stakeholders.
- Opportunities for improvement: Identifies potential areas for SEO enhancements.
- Roadmap: Outlines past achievements and future steps in the SEO strategy.
It’s also important how to report data for your and your stakeholders understanding and convenience. For instance, many clients require a live interactive dashboard with all the data available at all times (similar to these Ahrefs templates for Looker Studio).
Others prefer a document where everything is laid out in layman’s terms — they appreciate the data but they don’t really want to deal with it.
We’ve put together some resources, including a template, to help you quickly and efficiently create a solid report:
Final thoughts
A few tips before we wrap this up:
- Set up a routine to check performance. In SEO, consistency is crucial. Conduct weekly checks to assess immediate impacts, like how quickly Google recognizes recent content updates. For long-term planning, such as strategizing quarterly content, review your SEO performance monthly or quarterly. This routine ensures you’re always informed and ready to adapt your strategies as needed.
- Don’t neglect competitor tracking. Failing to track your competitors’ actions could make it challenging to reverse-engineer their strategies later, potentially putting you at a disadvantage.
- Learn about the data before choosing your tools. The reliability and depth of the data provided by an SEO tool are crucial for making accurate assessments and decisions. Before committing to an SEO tool, research its data sources, update frequency, historical data accuracy, and the breadth of its index. You can read about Ahref’s data here and in data studies like this one on search data accuracy.
SEO
14 Ways to Use AI for Better, Faster SEO
AI can make your SEO efforts faster, better, and more fun—if you know how to use it.
Here are 14 practical ways to get faster, more efficient SEO results with help from your robot overlords friends.
To use AI in the best way (and avoid the mistakes many people make), it helps to understand what we mean when we talk about “AI”. Here’s everything you need to know about AI, in under 60 seconds:
- When people talk about “AI” today, they generally mean generative AI: software models that can create text or images. ChatGPT is the most popular tool.
- Generative AI works like a super-powerful autocomplete. It has “read” billions of documents and is very good at creating similar documents in response to your prompts.
- Generative AI is very good at summarizing information, short-form writing, and sounding confident. It’s bad at math, consistency, and anything that involves understanding the “bigger picture” (like writing an SEO strategy for your particular company).
- AI generally doesn’t tell you when it’s misunderstood your question, can’t do what you’ve asked, or doesn’t have the right data available—so treat all of its answers with healthy skepticism.
With those ideas lodged in your brain, let’s look at how you can use AI tools for faster, better SEO.
AI is great for brainstorming keyword ideas and helping you to understand precisely what searchers need when they search for a particular keyword.
Suggest seed keywords
“Seed” keywords are words and phrases related to your business that you can use as the starting point for keyword research.
Pick a starting topic and ask AI to suggest related keywords: sub-topics, questions, similar concepts, you name it.
Take your list of ideas, plug them into a keyword research tool like Ahrefs’ Keywords Explorer, and you can quickly see the estimated traffic potential and Keyword Difficulty for each of these terms:
Not all of these seed keywords will have meaningful volume, but that’s okay. Switch to the Matching terms or Related terms tabs, and you’ll see hundreds more related keywords that do:
You can even skip the ChatGPT part entirely and use the built-in AI suggestion feature in Keywords Explorer:
Here, our AI copilot has brainstormed “subtopics and niche areas” related to our core topic, content strategy:
Sidenote.
Don’t trust any volume or difficulty numbers AI gives you. Tools like ChatGPT don’t have access to actual keyword data—but they can hallucinate and make numbers up. If you want real data, you’ll need a keyword research tool like Ahrefs.
Analyze SERP intent
AI can help you understand the different types of search intent present in a particular SERP (search engine results page).
This can be useful for working out which type of content you need to create to match the dominant intent (do searchers want an informational guide, or a free tool?).
In the example below, I copy/pasted page titles from the SERP for the keyword “LLM” and asked ChatGPT to categorize them by the different intent types present:
After a little cajoling and refining, ChatGPT grouped the titles into a few different categories, like definitional (explaining what an LLM is) and comparative (comparing different types of AI models):
You can take this process to the next level with the Identify intents feature in Ahrefs. For your given keyword, scroll to the SERP overview report, and hit the “Identify intents” button:
This has the benefit of also showing you the percentage of total estimated traffic each intent receives.
In this example, with 82% of traffic, it makes sense to target the keyword “llm” with a definitional article about LLMs, and ignore the lower traffic intent associated with LLM degree programs.
AI can be used to pump out complete articles, but you’ll get better results—and have less risk of a Google penalty—if you use it like a creative sparring partner for your content creation process.
Brainstorm titles and headers
Titles and headers have a crucial indirect role in SEO by encouraging readers to actually click and read through your content. AI can dramatically speed up the process of brainstorming titles and headers.
Here, I’ve pasted the content of my latest blog post into ChatGPT and asked it to suggest title ideas:
I generally don’t use these ideas verbatim, but ChatGPT regularly generates words or phrases that make their way into my finished titles.
You can also use our free blog post title generator in the same way. Just describe your topic, choose the writing tone, and hit “generate”:
You can modify and create new ideas at the click of a button:
Check grammar
AI is great for checking writing for grammar mistakes. Here, I’ve pasted an article paragraph into our free AI grammar checker…
…and a moment later, AI has flagged two possible issues for me to resolve:
Edit transcripts
Maybe you’ve interviewed an expert and want to add their quotes and experience into your search content. Or maybe your team has created a YouTube video that you’d like to repurpose into a keyword-targeted article.
In either case, you can use AI to tidy up and correctly format transcripts, making it much easier to pull out quotes and ideas.
In this example, I’ve asked ChatGPT to correct a free (and error-prone) transcript from a YouTube video:
And here’s the edited version, complete with correctly capitalized brand names, removed typos, and grammatically correct punctuation:
SEO is a never-ending process, and AI can be a useful tool for speeding up some of the ongoing optimization tasks you’ll need to make to keep your pages ranking.
Add missing topics
One way to improve search content’s performance is to ensure that it includes important information that the searcher needs. Common sense can be a useful guide, asking yourself “which topics am I missing?”—but AI can help automate the process too.
Ahrefs’ new experimental Content Grader tool uses AI to automatically analyze the top-ranking articles for a particular keyword, identify the topics present, and score them according to how well they cover the topic.
Here’s an example for the keyword programmatic seo, comparing the content of my article to the content of other top-ranking pieces. We can immediately see a couple of missing topic areas:
Content Grader can even explain how you should address the topic gap, and share an example from another top-ranking article:
Write meta descriptions
Good meta descriptions encourage searchers to click on your pages, but Google has a tendency to change and rewrite even the most carefully-crafted meta descriptions.
If you want to generate lots of meta descriptions without sinking tons of time into the process, AI is pretty perfect. Here’s our free AI meta description generator: just describe the contents of your page, choose a writing tone and the number of variations you’d like, and hit generate.
And here are the outputs:
Make content more helpful
Aleyda Solis created a custom GPT (a specially trained AI model) that reviews content according to Google’s helpful content guidelines.
While I don’t think it’s a replacement for the skilled judgment of a professional SEO, it can offer a quick, automated way to pinpoint obvious problems with content.
Here I’ve asked it to compare my article on programmatic SEO to a competing article:
It’s easy to mess up certain parts of technical SEO, like schema or hreflang implementation. From my experience, AI is better and more reliable than I am in these areas.
Create schema markup
Adding schema markup to relevant content types (like recipes or reviews) can help your pages become eligible for Rich Results, special Google features that include a ton of extra data about your content.
Here, I’ve asked for recipe schema for a chicken soup recipe. With a couple of tweaks (like adding in the recipe author), I could add this to my page and become eligible for rich results (and most likely more clicks):
Generate hreflang
Hreflang is an HTML attribute that tells search engines about the multiple versions of a page for different languages or regions. Here, ChatGPT has written the hreflang tags for four different versions of my blog post:
AI is great at helping with these analytical and reporting tasks, from digging through performance data to see which tactics work, to sharing your findings in easy-to-communicate ways with your company or clients.
Of all the AI/SEO use cases I’ve covered, these are probably my favorite.
Constructing regex queries
Regular expressions (or regex) allow you to search within text and data for patterns that are otherwise difficult to spot. They can be pretty complicated, but AI is extremely good at writing and troubleshooting very complex queries for you.
Here’s ChatGPT helping me extract URLs from a list of email addresses, combining regex queries with a Google Sheets formula:
And here it’s helping me filter a spreadsheet of URLs by their crawl depth:
And here it’s written a query to use with Ahrefs Site Audit to help me filter out localized content (pages that have country codes, like /de/ for Germany, somewhere in their URL):
Making Google Sheets formula
SEOs spend a lot of time in spreadsheets, often wrangling lots of data with complicated formulas. ChatGPT can make this process much, much easier.
Here I’ve described the structure of an article reporting spreadsheet to ChatGPT, and asked for a very complicated formula to allow me to filter for certain types of published articles. It doesn’t even break a sweat:
It’s also great for troubleshooting when things go wrong:
Writing Python scripts
Python is a popular language for automating SEO processes. Generative AI is pretty darn handy at writing and troubleshooting Python code, and I’ve used it to help speed up some of my SEO processes.
Here, I asked AI to create a basic web scraper for storing data from a given webpage:
And here I asked for help writing a script to call the Ahrefs API and collect bulk traffic and backlink data for a list of websites:
And yes—both of these scripts worked!
Vizualize performance data
All of the visuals in this section were created with ChatGPT, Ahrefs data, and a little know-how.
For longer explanations (and the prompts used to make these visualizations), check out Patrick’s article:
Here’s a graph of organic traffic over time, with traffic anomalies (usually Google updates) highlighted:
Here’s a plot comparing desktop and mobile rankings for a selection of keywords:
And here’s a chart showing seasonal patterns in backlink acquisition:
AI can help you do SEO, but it’s also changing the industry as a whole. There are lots of myths circulating about the impact of AI. Let’s address the biggest, head-on.
Does Google penalize AI content?
No, not strictly speaking. Google penalizes bad content, and AI makes it easy to make bad content.
Some companies use AI to dramatically scale and automate their content creation. When this content is thin, there’s a chance that Google will issue a manual spam penalty. In this example, a site used AI to publish 1,800 thin articles and received a penalty, tanking their traffic to virtually zero:
As I’ve written before,
“I don’t think that publishing AI content means an automatic penalty. AI content detectors don’t work, and even if they did, Google is apparently agnostic to AI use—but it is not agnostic to bad content or bad actors. And AI makes it very easy to make bad content.”
It’s a good idea to use AI to improve the efficiency or quality of your content, but not to pump out thin spam content.
Is Google losing market share to AI?
It doesn’t look like it.
Google has always been the main search engine SEOs care about, and in the age of AI… that hasn’t really changed. According to Statcounter, Google’s market share has held relatively steady at a staggering 91%:
But although Google’s dominance over the search market is pretty unchallenged, there are more alternatives than ever. These are useful for seeing where Google might take inspiration and improve its own search experience in the future:
- Competing search engines are offering their own AI features (like Bing or our Yep.com).
- Companies like Perplexity.ai offer an alternative search experience built entirely on AI models
- Some people are even building their own AI chatbots trained on specific bodies of work—instead of asking Google for health and fitness advice, you could ask a chatbot trained on the Huberman Labs podcast.
Will SGE reduce traffic from certain keywords?
Maybe.
Google has just launched AI Overviews (formerly known as Search Generative Experience, or SGE). AI Overviews seem to work a lot like featured snippets: they try to answer the searcher’s query directly, right there in the SERP, without the need to click on another website.
There’s a concern that many websites will see a decline in search traffic from AI Overviews, and some SEOs even suggest trying to optimize your content for AI Overviews.
While we wait to see what impact AI Overviews has on traffic from Google Search, the best response is to focus on topics that can’t be neatly summarized in a single paragraph.
We call these “deep topics”: areas where AI can’t provide everything the reader needs, because there are lots of possible answers, or it requires firsthand experience.
Does Google reward first-person experience?
Theoretically, yes.
Google already has a plan for stopping SERPs from being swamped by copycat AI content, and it involves prioritizing content that includes EEAT: expertise, experience, authority, and trust:
“There are some situations where really what you value most is content produced by someone who has first-hand, life experience on the topic at hand.”
EEAT is used by Google’s Quality Raters, whose experiences may be used to train Google’s machine learning models to help them identify “quality” content.
But Google aside, EEAT is great for readers, so it’s worth incorporating into your SEO strategy even if you won’t see an immediate ranking boost. There are three simple ways we recommend standing out from AI content:
- Experimentation: create proprietary data.
- Experience: share your real, lived experiences.
- Effort: go further than competing content.
Final thoughts
SEO isn’t something that can be automated to perfection at the click of a button (and any tool that promises otherwise is lying). But AI can help speed up and improve the more tedious parts of your job.
If you want to test out some AI tools in the easiest possible way, try experimenting with our 40 free AI writing tools. They can help with everything from writing clickable titles to generating tons of meta descriptions, and help you separate AI fact from AI fiction.
-
MARKETING6 days ago
Advertising on Hulu: Ad Formats, Examples & Tips
-
MARKETING4 days ago
18 Events and Conferences for Black Entrepreneurs in 2024
-
WORDPRESS6 days ago
Best WordPress Plugins of All Time: Updated List for 2024
-
MARKETING4 days ago
IAB Podcast Upfront highlights rebounding audiences and increased innovation
-
SEO4 days ago
Why Google Can’t Tell You About Every Ranking Drop
-
WORDPRESS5 days ago
5 Must See Telegram Plugins for WooCommerce
-
WORDPRESS6 days ago
The 9 Best eCommerce Hosting Providers in 2024
-
MARKETING5 days ago
Foundations of Agency Success: Simplifying Operations for Growth