SEARCHENGINES
Google Ads API Version 10 Is Out
Google has released version 10.0 of the Google Ads API. Keep in mind, the AdWords API will sunset on April 27, 2022, which is coming up soon. So what is new in version 10 of the Google Ads API? A lot, including smart campaigns, performance max campaign upgrades, local service ads changes and much more.
Google also added this new diff page that shows the protos that were added, removed, and changed in the latest Google Ads API release. You can click the links to view the protos in our GitHub repository after they’re released. You can view quick and full-context diffs in the Changed tab.
Google has a short video of the bigger changes in the version 10.0 release of the Google Ads API:
Account Management
- Added Customer.status and CustomerClient.status, whose type is CustomerStatus to show the status of the account.
- You can now retrieve all types of accounts when using CustomerService.ListAccessibleCustomers, GoogleAdsService.Search and GoogleAdsService.SearchStream. Previously, they returned only ENABLED accounts and test accounts.
Ads
- Renamed Video TrueView Discovery Ad format to In-Feed Video Ad:
- VideoTrueViewDiscoveryAdInfo is renamed to InFeedVideoAdInfo.
- AdType.VIDEO_TRUEVIEW_DISCOVERY_AD is renamed to AdType.IN_FEED_VIDEO_AD.
- Renamed MutateOperation.customizer_customizer_operation to MutateOperation.customer_customizer_operation.
Assets
- Added support for ad_group_ad_asset_combination_view for responsive search ads.
- Added support for reporting the performance of App pre registration ads in ad_group_ad_asset_view.
- For Image and Media Bundle assets (Asset that has image_asset and media_bundle_asset set, respectively):
- Made name required.
- Added support for auto-renaming the asset names on creation. If an asset exists with the same name but different content, it is renamed by appending the specified name with a timestamp and a counter.
- For the following asset types, if an asset with a different name having the same content already exists then the asset uploaded will be silently dropped. Image, Media Bundle, Text, Call to Action abd Book on Google
- Added the following values related to asset sets to ResourceLimitType: PAGE_FEED_ASSET_SETS_PER_CUSTOMER, DYNAMIC_EDUCATION_FEED_ASSET_SETS_PER_CUSTOMER, ASSET_PER_PAGE_FEED_ASSET_SET, ASSET_PER_DYNAMIC_EDUCATION_FEED_ASSET_SET
- Added the following values to AssetError: MOBILE_APP_INVALID_APP_ID, MOBILE_APP_INVALID_FINAL_URL_FOR_APP_DOWNLOAD_URL, NAME_REQUIRED_FOR_ASSET_TYPE
Audiences
- Added support for Audience used to create a targeting based on created dimensions, such as demographics or memberships in user lists and user interests:
- Resource: Audience
- Service: AudienceService
- Fields in other resources: GoogleAdsRow.audience, Campaign.audience_setting, AdGroup.audience_setting, AdGroupCriterion.audience
- Enums: AudienceError and CriterionType.AUDIENCE
Bidding
- Removed support for creating seasonality adjustments on manager accounts.
- Added the following values to BiddingError: BIDDING_STRATEGY_AND_BUDGET_MUST_BE_ALIGNED, BIDDING_STRATEGY_AND_BUDGET_MUST_BE_ATTACHED_TO_THE_SAME_CAMPAIGNS_TO_ALIGN, BIDDING_STRATEGY_AND_BUDGET_MUST_BE_REMOVED_TOGETHER
Campaigns
- Smart campaigns have exited open beta and entered general availability.
- Added support for Local Services Ads campaigns as open beta.
- They have AdvertisingChannelType as LOCAL_SERVICES.
- Added support for retrieving these campaigns using Search and SearchStream.
- Added support for updating their status and amount_micros of their . associated CampaignBudget objects.
- Performance Max Campaigns now support asset group signals which advertisers can use to tell the campaign who’s most likely to convert.
- Added Campaign.use_vehicle_inventory for Smart Shopping campaigns.
Conversions
- Added the following fields to the conversion_tracking_setting attribute of Customer:
- conversion_tracking_status indicates whether the customer is using conversion tracking, and who is the conversion tracking owner.
- accepted_customer_data_terms indicates if the conversion tracking owner has accepted the customer data terms.
- enhanced_conversions_for_leads_enabled indicates if the customer has opted into enhanced conversions for leads.
- Made ConversionAction.primary_for_goal optional to support setting the value to false during create operations.
- Made ConversionValueRuleSet.attachment_type immutable.
- Added ConversionValueRuleSet.conversion_action_categories and ValueRuleSetDimension.NO_CONDITION to support conversion value rules for store visits and store sales.
- Added the following values to ConversionValueRuleSetError: INELIGIBLE_CONVERSION_ACTION_CATEGORIES, DIMENSION_NO_CONDITION_USED_WITH_OTHER_DIMENSIONS, DIMENSION_NO_CONDITION_NOT_ALLOWED
- Removed LEAD from the ConversionActionCategory enum and replaced with the following new values: QUALIFIED_LEAD and CONVERTED_LEAD
- Added ExternalConversionSource.DISPLAY_AND_VIDEO_360_FLOODLIGHT.
Experiments
- Added a new ExperimentService with a set of new resources, which is a replacement for campaign experiments.
Hotel Ads
- Added hotel_reconciliation.campaign and added support for the following metrics: metrics.hotel_commission_rate_micros and metrics.hotel_expected_commission_cost
Recommendations
- Added support for returning ResponsiveSearchAdAssetRecommendation.
- Added support for returning UseBroadMatchKeywordRecommendation.
Reporting
- Fixed inconsistencies where rows with zero metrics were returned when segments were selected in some reports. All reports will now follow the expected behavior of ignoring zero-metric rows in reports that select metrics and segments.
- Added a new meta parameter omit_unselected_resource_names. When set to true, the response from GoogleAdsService will only return resource name fields that you explicitly request in the SELECT clause of your query.
- When retrieving Campaign.start_date and Campaign.end_date, the date returned will always be formatted based on the time zone of the customer specified as customer_id of SearchGoogleAdsRequest or SearchGoogleAdsStreamRequest. Previously, the returned date could vary based on the time zone of the manager account specified in login-customer-id.
- Added support for metrics.absolute_top_impression_percentage and metrics.top_impression_percentage; in geographic_view and with segments.hour
- Added support for the following segments for metrics.sk_ad_network_conversions (SKAdNetwork conversions), which is available when fetching the data of customer or campaign: segments.sk_ad_network_user_type, segments.sk_ad_network_ad_event_type, segments.sk_ad_network_source_app.sk_ad_network_source_app_id
- Added metrics.biddable_app_install_conversions and metrics.biddable_app_post_install_conversions.
RMF
- Added new requirements for Performance Max and Smart campaigns. We are also documenting the required minimum functionality for other developer tools such as shopping, hotel and app campaigns, and simplifying standard shopping campaigns to align with full service campaigns.
Forum discussion at Twitter.
Source link
SEARCHENGINES
Google AI Overview Ads, New Link Format, AI Organized Search Results & Plus More
Google announced a bunch of new AI Search features including search ads finally rolling out to AI Overviews, the new link format rolling out, AI-organized search results, new AI shopping features, Google Lens and more.
Of course, Google announced this when I am offline, but at least I got a heads up a few hours prior. So I was able to write it up for Search Engine Land and here and schedule it.
Ads In Google AI Overviews
Google Search and Shopping Ads are now rolling out to AI Overviews. These ads will have the “Sponsored” label on them, like other search ads. Google said these ads now available for mobile users in the US after several months of testing.
“People have been fidning the ads within AI Overviews helpful because they can quickly connect with relevant businesses, products and services to take the next step at the exact moment they need them,” Google wrote.
Here is a screenshot of the ads in the AI Overviews, which look like they are under the AI Overviews:
Google is also rolling out Shopping Ads through Google Lens. Shopping ads will appear above and alongside visual search results by the end of the year.
Google wrote, “For example, let’s say you’re shopping at a mall and a backpack displayed in a store’s window catches your eye. You want to learn more — and check if there’s other colors available — but you’re in a hurry. Simply tap the Lens icon in the search bar, snap a photo or upload one from your gallery to learn more about the product. Lens will bring together our advanced AI models and Google’s Shopping Graph — which has information on more than 45 billion products — to identify the exact item in your photo.”
Links Updated In AI Overviews
As Google showed us in August, Google has a new link format for AI Overviews that are now rolling out “globally to all countries where AI Overviews are available,” Google told us.
Google also told us, “with AI Overviews, we’re seeing that people have been visiting a greater diversity of websites for help with more complex questions.” “And when people click from search result pages with AI Overviews, these clicks are higher quality for websites — meaning users are more likely to spend more time on the sites they visit,” Google added.
They said they have seen a positive reception during testing, saying, “we’ve seen that this improved experience has driven an increase in traffic to supporting websites compared to the previous design, and people are finding it easier to visit sites that interest them.”
Here is the illustration Google posted:
Here are the screenshots of this test we posted a few weeks ago:
AI-Organized Search Results
Also previously announced, Google is now rolling out AI-organized search results.
Google wrote, “we’re rolling out search results pages organized with AI in the U.S. — beginning with recipes and meal inspiration on mobile. Y ou’ll now see a full-page experience, with relevant results organized just for you. You can easily explore content and perspectives from across the web including articles, videos, forums and more — all in one place.”
Here is what it looks like:
Plus, as I mentioned at Search Engine Land, there is also more on Google Lens and Shopping:
- New multimodal Lens features. Google is launching the ability to search with video in Lens and ask complex questions about moving images (available through Search Labs) and voice input in Lens, so you can ask questions out loud while snapping a photo (or recording video) to more easily search what you see.
- Shop easily with Lens. Google is now showing more helpful product information when using Lens for shopping, including a product’s price across retailers, reviews, or where to buy.
SEARCHENGINES
Google Ranking Volatility Record, Forbes Advisor Slapped, Bing Generative Search Experience & More
We had more of the same Google ranking volatility but this time, we broke a record of the longest period of heated search ranking volatility ever. Google may have slapped Forbes Advisor with some sort of penalty. Bing generative search experience is now rolling out. I posted the big Google October 2024 webmaster report. Google Search Console released sticky performance filters. Google Search Console recommendations is now fully rolled out but more people see it. Danny Sullivan, Google’s Search Liaison, was interviewed again, this time by Aledya Solis. Google warned about using JavaScript generated product markup. Google spoke again about noindex versus canonical tags. Google said don’t use a generic coming soon page for new pages. Bing Search can get dates and times wrong for search snippets. Microsoft Advertising has a new ad console experience, and new diagnostics and performance snapshot. Bing is testing replacing the ad label with a sponsored label. Google Shopping is testing a new updated interface with expandable refinements. Google Local Service Ads has a new bidding option for target cost per lead. BingBot celebrated its 14th birthday. Google didn’t celebrate its 26th birthday for some reason. I am offline today and yesterday for Rosh Hashanah, so this video and post was pre-recorded and scheduled. The Google AI Overview news did not make it into the video, as I recorded it before I was given a heads-up on this news. That was the search news this week at the Search Engine Roundtable.
Sponsor: BruceClay one of the founding fathers of the SEO space, doing search marketing optimization since 1996. Bruce Clay is big into SEO training, check out seotraining.com to learn more and check them out at bruceclay.com. Also, check out their new product, Prewriter.ai – this tool empowers writers to write better and more efficiently, so check it out.
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Search Topics of Discussion:
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SEARCHENGINES
Daily Search Forum Recap: October 3, 2024
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
We have record-breaking Google search ranking volatility going into October. Microsoft Advertising streamlined its ad interface and added some new features. Google is testing search instead for sections. Google said SEOs can help shape policies and decisions around AI. Google Ads is testing swipable images to map. Bing celebrated the 14th birthday of BingBot. And I am offline, this content was pre-written and scheduled.
Search Engine Roundtable Stories:
-
Record-Breaking Google Search Ranking Volatility Continues Into October
Surprise, surprise, the heated Google Search ranking volatility has continued into October. This is the longest ongoing period of heated Google Search ranking volatility we had ever recorded according to data provided… -
Microsoft Advertising New Ad Experience, Diagnostics & Performance Snapshot
Microsoft announced a new streamlined experience below Copilot’s organic response and two new capabilities, diagnostics and performance snapshot. -
Google Testing Search Instead For Section
Google is testing replacing the “People also search for” box with a “Search instead for” box. I think this is just a title change because the functionality looks equivalent to the previous version. -
Google: SEOs Can Help Shape Client Policies & Decisions On AI Bots
Google’s John Mueller said that SEOs are in a great place because they understand how crawlers work, how the controls work, and they can help their clients decide on their AI policies and decisions as they navigate this new era of AI bots. -
Google Ads With Images & Map Carousel
Google is testing an ad format for Google Ads where you swipe over a carousel of images, eventually leading to a map. When you click on the map, it takes you to the Google Business Profile in Google Maps. -
Happy 14th Birthday BingBot
Fabrice Canel from Microsoft posted on X this week that BingBot turned 14 years old. Yea, 14 years of crawling the web. Fabrice wrote, “Happy 14th Birthday, BingBot! You’ve been crawling… -
Google Atlanta Poolside View
Here is a photo, I guess of a hotel across the street from the Google offices in Atlanta. I think… So if you want to relax and go for a night swim, while checking your rankings, this might be a good place to do that. -
Programming Note: Rosh Hashanah 5785 – Happy & Healthy Jewish New Year
This is a programming note that Thursday and Wednesday are Rosh Hashanah, the Jewish New Year and I will be offline the next two days. I will be offline on Thursday and Wednesday, October 3rd and October 4th.
Other Great Search Threads:
Search Engine Land Stories:
Other Great Search Stories:
Industry & Business
Links & Content Marketing
Local & Maps
Mobile & Voice
SEO
PPC
Other Search
Feedback:
Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, on Threads, Mastodon and Bluesky and you can follow us on Facebook and on Google News and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.
Note: This was pre-written and scheduled to be posted today, I am currently offline for Rosh Hashanah.
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