Zeta becomes first marketing platform to join the AWS marketplace

Zeta Global has announced that its Zeta Marketing Platform (ZMP) will become available in the Amazon Web Services Marketplace. The Marketplace does list individual martech solutions such as marketing automation platform Mautic and Suite CRM, but ZMP is a more comprehensive marketing suite comprising customer data management, identity management, omnichannel activation and analytics.

The move gives Zeta access to more than 300,000 active AWS customers who will be able to deploy ZMP as part of their Enterprise Discount Program.

Planning rapid growth. Zeta has set itself the target of overtaking other major marketing cloud platforms such as Adobe, Oracle and Salesforce by 2025. “As we continue to build our path to Zeta 2025, our long-term goal to elevate to the largest marketing cloud in the industry, becoming the first marketing cloud natively available to AWS customers will be an accelerant through the co-selling relationship,” said Steve Gerber, president and Chief Operating Officer at Zeta Global in a release.

This follows a number of acquisitions made by Zeta over the last three years including surveying tool Apptness, AI and content classification company Temnos, DMP and DSP Sizmek, and location data company PlaceIQ.

Read next: More about Zeta Marketing Platform in our guide to email marketing platforms

Why we care. It’s good to have ambitions. Right now, Zeta is staffed on a scale comparable with competitor Acoustic and remains dwarfed by Adobe, Oracle and Salesforce — although Oracle in particular offers way more than a marketing platform.

Nevertheless, this seems like a good step to take on the path to growth. We wonder whether other marketing suites will follow the same route.

About The Author

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space. He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020. Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.