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15 Video Ad Networks Helping You Profit From Your Content in 2023

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15 Video Ad Networks Helping You Profit From Your Content in 2023

Are you looking to boost your revenue with video ad campaigns? Have you tried different monetization methods for your content and are unsatisfied with the results? If so, you might be interested in this list of the best video ad networks and how they can help you.

Different video ad formats can be used to promote products or services, and sometimes just the awareness of a business.

And these videos can be used on social media or a website to increase sales, brand popularity, and drive traffic.

Best Video Ad Networks for Publishers

Video ad platforms are like the middlemen between a publisher and an advertiser. Publishers make money from selling ad space, and advertisers go to ad networks to buy space for their video ads.

The video advertising industry is booming, with over three billion internet users streaming or downloading video content at least once a month in 2022. And this number is projected to jump to 3.5 billion in 2023.

Ad networks do all the work for you, including negotiating terms and tracking and reporting on how well your video ads are doing on your site.

Take a look at the different video ad networks listed below to decide which is the best for your needs.

1. Admaven

Admaven is a top video ad network for publishers who want to use video marketing.

It’s run by a team of advertising and tech experts and offers multiple types of video ad units, such as video ads, popup ads, banners, interstitial ads, push ads, and more.

With 15+ years in the business, Admaven knows how to increase conversion rates and clickthrough rates for publishers so they can earn more money and advertisers can get a great return on investment.

Over 25,000 publishers and advertisers trust them and have an easy integration process, so you can get set up and start monetizing your traffic in under five minutes.

Pay is made on a Net30 basis, and you can choose to be paid via:

  • PayPal
  • Payoneer
  • Bitcoin
  • Paxum
  • WebMoney
  • Wire Transfer

2. Publift

video ad networks

Publift is another platform that delivers video ads and provides tailored ad strategies for publishers.

Run by a highly specialized team of ad optimization experts, you can be sure your ad strategy will be reviewed weekly so it delivers the best results.

They supply a range of ad formats, including:

  • Flexi slots
  • Miniscroller
  • Interscroller
  • Pimp your sticky
  • Sticky footer scroller
  • Pimp your video player

Publift works with a range of video ad networks such as OpenX, Primis, Teads, and Magnite and has secured its publishers an average 55% increase in revenue.


3. PropellerAds

video ad networks

PropellerAds is an industry-leading ads platform that supports multiple ad formats such as video ads, push ads, pop ads, interstitial ads, out-stream video ads, and direct click ads.

As a publisher, you can monetize your website, social media content, and mobile traffic and get a high CPM rate with a 100% fill rate.

And, because the ads are highly relevant for the products and services on your website, you will get more click-throughs and sales, ultimately leading to an increase in revenue.

PropellerAds has a minimum payment threshold of $100, pays on a Net30 or Net15 frequency, and you can choose to receive your funds through Payoneer, PayPal, or bank transfer.


4. Viewdeos

Viewdeos

Viewdeos is a top-level, fully managed video monetization platform that helps publishers grow their revenue and gives advertisers the chance to promote on premium domains.

Their customized, all-in-one solution includes:

  • Video player. Versatile solutions to suit each publisher’s content.
  • Video content. Opt for client video content or Viewdeos content that will be matched to your site.
  • Video technology infrastructure. Technology that continually optimizes video content.
  • Video ads. The best video ads for monetization and customer experience.
  • Access to premium advertisers. Local and global brands across multiple markets.

With this ad network, you can run it alongside any other advertising tools you may be using to earn additional income.

Viewdeos pays its publishers on a Net30 basis after they hit a minimum payment threshold of $50.


5. Adsterra

video ad networks

Adsterra is a global advertising network that offers a range of high-converting ad formats such as video ads, popunders, native banners, push ads, and more.

The platform currently works with over 12,000 advertisers, has a 100% fill rate, and has a simple, 10-minute approval process.

With Adsterra, you can monetize any type of traffic, such as websites, social media and mobile apps, and parked domains.

The benefits of choosing Adsterra include:

  • Three-level security
  • Easy to use
  • 24/7 online chat support
  • Multiple ad formats
  • Tailored payment options
  • Three anti-ad block options that increase revenue by 35%

Learn more about Adsterra and the best CPA networks in this detailed article.


6. Primis

Primis

Primis is a video discovery platform that helps publishers increase their revenue by showing video advertisements on their sites.

Publishers have full control to choose the video categories, channels, and keywords that best fit their content, and by offering an interactive experience, visitors can actively choose what they want to watch.

By partnering with Primis, you get access to a dedicated account success manager. All you have to do is choose a video design and add the code to your site, and the process is fully automated.

Primis is open and transparent about respecting your business and is:

  • Public company audited
  • Insured against bankruptcies
  • GDPR and CCPA compliant
  • Protects users against fraud

All ads are carefully selected to maximize RPMs and earn you the highest revenue possible.


7. Aniview

video ad networks

Aniview is a video monetization platform that helps publishers generate extra income.

It supports a range of ad formats, such as:

  • Instream video ads
  • Outstream video ads
  • In-app video ads
  • In-banner video ads

Aniview gives publishers access to a huge amount of advertisers in their Marketplace, and they can take control of their advertising with control ad displays, audience targeting options, and real-time analytics.

And another top feature offered by Aniview is the server-side ad insertion technology, which helps to boost revenue by bypassing AdBlockers.


8. AdPlayer.Pro

video ad networks

AdPlayer.pro is one of the best ad networks for publishers, allowing them to monetize content whether they have their own video content or not.

Set up is simple, and you can keep track of video ad campaign settings in a handy dashboard.

Choose from a range of high-quality video ads such as:

  • In-page video ads
  • In view video ads
  • In banner video ads
  • In-stream video ads
  • Sticky video ads

New users can enjoy smooth onboarding, proactive account management, 24/7 tech support, and client assistance.


9. OpenX

video ad networks

OpenX is another top video ad network for publishers and developers allowing monetization across multiple platforms such as mobile, desktop, and CTV apps.

It works with over 100,000 advertisers, deals with 365 billion ad requests a day, and has over 130,000+ active publisher domains signed up.

Publishers can monetize with many different ad formats, such as in-stream, in-app, out-stream, opt-in ads, and CTV video ads; plus, they support programmatic direct deals, which have some of the highest industry CPMs.

It supports almost any ad server and video player and provides real-time analytics, making OpenX a worthwhile video ad network to check out.


10. Magnite

Magnite

Magnite calls itself the world’s largest independent sell-side ad platform, and it works with a variety of big-name publishers such as CNN, ESPN, The Economist, and Bloomberg.

This video ad platform offers publishers:

  • Ad-Pod control. Maximize performance and revenue for every ad.
  • Customized reporting. Seek out every opportunity with alerts and insights.
  • Audience management. Control, connect, and safeguard your audience data.
  • Live stream monetization. Make more money with live stream monetization opportunities.

This platform uses top video ad technology and AI to improve video ad deliverability. Plus, you can take advantage of enabled video header bidding to generate extra revenue from your site.


11. Chocolate Platform

chocolate platform

The Chocolate Platform is a fast-growing video ad network for publishers to deliver video ads and make more money from their content.

It’s a good choice for publishers and developers who want to use mobile video advertising because they specifically design ads to get more clicks from viewers on mobile devices. These mobile-first video formats are designed not to interrupt a customer’s experience.

Chocolate Platform has 14+ billion ad auctions monthly and works with 35+ premium demand partners and 3500+ premium app and web properties.

If the majority of your traffic is on mobile, this is a good video ad network to try out.


12. Taboola

Taboola

Taboola is a video advertising network that offers engaging video ads such as the Taboola Feed, which is a scrolling newsfeed.

This type of ad unit mirrors a social feed that combines blog content and advertising that generally gets high engagement.

You can also build new audiences using the Taboola network and track editorial insights using the Taboola Newsroom.

You can also choose from a range of video ads and ad formats such as widget, slider, and inline. Sponsored video lets you achieve market-leading monetization and seamless, in-feed video experiences.

The minimum payout is $50, made on a Net45 basis via Payoneer or bank deposit.

Learn more about Taboola and the best ad networks for bloggers here.


13. SpringServe

Spring Serve

SpringServe is an open video ad-serving platform purposely built for OTT and video businesses.

It’s been established since 2015 and has helped many publishers take control of their video advertising to boost revenue.

They offer real-time analytics, rich targeting options, and video header bidding so you can deliver high video ad performance.

SpringServe is available across multiple channels, including mobile, CTV, and desktop, and it comes with a handy automatic optimization feature that runs every 20 minutes to allow publishers to adjust parameters when needed.


14. Google Adsense

Google adsense

Google Adsense is perhaps the most well-known digital advertising network that allows you to monetize your content with relevant video ads and various ad formats.

It was one of the first-ever ad networks for publishers, and the automated ads feature scans your site and places ads where they’re the most likely to perform well and generate the most revenue.

The sign-up process is simple, and there’s no minimum traffic requirement, making this a great option for new publishers just starting out.

To get started with Adsense, you need these three things:

  • A Google account
  • Phone number and postal address
  • Place the Adsense code on your website

Payments are made after you reach the $100 payment threshold and on a Net30 basis.

Check out these Google Adsense alternatives for more ideas.


15. Select Media

Select media

Select Media is another great video advertising platform to earn revenue from various ad formats.

Publishers can monetize their desktop and mobile sites with relevant out-stream video ad formats such as:

  • In article
  • Bottom sticky
  • In article floating
  • Vidsplay
  • Overlay
  • Fixed playlist
  • Slider playlist
  • Brand header

Select Media uses advanced technology and AI to identify the best price and audience match for each impression and fraud detection so you can be sure your video ads are of the highest quality.

To join as a publisher, you must complete their registration form detailing your monthly unique site views, users, and home country.

Payments are made when you earn a minimum of $25 on a Net60 basis. The available payment methods are bank transfer or PayPal.

Conclusion – Best Video Ad Networks

Those are the best video advertising platforms for you to consider.

The right video ad network is invaluable, helping you find relevant advertisers, place video ads, and have real-time analytics to keep an eye on how your video ads perform to optimize your campaigns where necessary.

And, if you haven’t considered utilizing video ads for your site yet, now is the time, as they generally do better than picture ads in terms of engagement and click-throughs.

Want more ways to market your products and make money? Check out these digital marketing apps and ways to get free advertising online.



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John Thornhills Ambassador Program Review: Unleashing Digital Prosperity

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In the realm of online marketing, the pursuit of high-ticket commissions has become a focal point for many aspiring entrepreneurs. Among the various programs available, the John Thornhills Ambassador Program stands out as a proven system that offers a pathway to substantial earnings. This comprehensive review will delve into the core components, benefits, and earning potential of Thornhill’s program. By the end, you will have a clear understanding of how this program can empower you to achieve digital prosperity.

Understanding the John Thornhills Ambassador Program

Designed by the seasoned digital product expert himself, John Thornhill’s Ambassador Program presents a unique opportunity to generate significant commissions. This high-end affiliate marketing initiative revolves around promoting Thornhill’s flagship programs, providing participants with the chance to earn up to $3,493 per high-ticket sale. Notably, the program also offers a 50% profit share from the sales generated by referrals, creating a two-pronged income source.

John Thornhills Ambassador Program Affiliate (credit: PR)
John Thornhills Ambassador Program Affiliate (credit: PR)

Click here and start earning your commissions without doing any selling >

Core Components of the Program

To fully comprehend the Ambassador Program, let’s dissect its three core components:

  1. High-Ticket Webinar Funnel: As an Ambassador, you gain access to a personalized high-ticket webinar funnel, allowing you to effectively promote Thornhill’s flagship programs.

  2. 50/50 Profit Share: Any sales generated by your referrals entitle you to a 50% profit share, further augmenting your income potential.

  3. Email List Building: Building and leveraging your email list, which you solely own, is a fundamental skill that you will acquire through this program. This skill will result in consistent monthly revenue.

Click here and start earning your commissions without doing any selling >

Benefits of the John Thornhills Ambassador Program

The Ambassador Program offers several distinct advantages that set it apart from other online marketing programs:

  1. Earning Potential: With the Ambassador Program, your earning potential is substantial. Not only do you receive significant commissions from high-ticket sales, but you also benefit from the sales generated by your referrals, creating a dual revenue stream.

  2. Second-Tier Profits: The program provides an opportunity to earn second-tier profits through the success of your recruited ambassadors. This mutually beneficial arrangement enhances your overall income potential.

  3. Email List Building: Effective email list building is a critical aspect of online business. The Ambassador Program equips you with the skills to build and monetize your list effectively, ensuring consistent monthly revenue.

  4. Fast-Mover Bonuses: As a testament to Thornhill’s confidence in his program, he offers Fast-Mover Bonuses to those who take swift action. These bonuses typically include additional resources and tools that can jumpstart your affiliate marketing efforts.

  5. The Guarantee: Thornhill’s commitment to the success of his program is evident through his guarantee. If you don’t earn at least $2,000 within your first 60 days, he pledges to work with you until you do.

Success Stories

Numerous success stories from beginners to seasoned marketers exemplify the program’s effectiveness. These stories serve as a testament to the potential that the Ambassador Program unlocks, showcasing the real opportunities it offers. The program has empowered individuals to achieve their financial goals and build thriving online businesses.

Joining the John Thornhills Ambassador Program

Joining the Ambassador Program is a straightforward process. Once you sign up, you gain access to all essential resources, including the high-ticket webinar funnel, promotional materials, and comprehensive training modules. This all-inclusive package provides you with everything you need to start earning high-ticket commissions.

Click here and start earning your commissions without doing any selling >

A Deeper Look into The Ambassador Program

To truly maximize the benefits of the Ambassador Program, it is important to delve into its various aspects:

The Training

The program’s comprehensive training serves as the cornerstone of your success. It guides you through every step, from setting up your webinar funnel to driving traffic to your site, ensuring that you have the knowledge and tools necessary for success.

The Commission Model

The Ambassador Program employs a unique two-tiered commission model that allows you to earn from both your sales and the sales made by your recruited affiliates. This model enhances your income potential and provides additional revenue streams.

The Benefits of High-Ticket Commissions

Focusing on high-ticket items has the power to transform your income potential. Selling high-ticket items translates to higher commissions per sale, potentially catapulting your income to new heights.

 John Thornhills Ambassador Program Commission (credit: PR)
John Thornhills Ambassador Program Commission (credit: PR)

Click here and start earning your commissions without doing any selling >

Making the Most of The Ambassador Program

To truly capitalize on the Ambassador Program, you must take action and implement what you learn. While Thornhill provides the tools, resources, and knowledge, it is your commitment to applying them that will drive your success. The program offers several strategies to help you make the most of your journey:

Networking and Collaborations

The Ambassador Program is not solely about selling; it also emphasizes building valuable relationships. Networking with fellow ambassadors can lead to collaborations, idea sharing, and more commission opportunities. By fostering connections and engaging with the community, you open doors to new possibilities.

Continual Learning

In the ever-evolving digital marketing landscape, continuous learning is essential. The Ambassador Program provides consistent support and updates, ensuring that you stay ahead of the curve. By staying informed about industry trends and implementing new strategies, you can maintain a competitive edge.

The Power of Thornhill’s Proven Funnels

Leveraging Thornhill’s proven funnels is a game-changer. When you join the Ambassador Program, you gain access to his tried-and-tested strategies that have generated millions in sales. By utilizing these proven funnels, you eliminate the guesswork from your marketing efforts and increase your chances of success.

Click here and start earning your commissions without doing any selling >

Top 10 John Thornhill’s Ambassador Program FAQs:

1. What is the John Thornhill Ambassador Program?

The John Thornhill Ambassador Program is a program designed to help individuals build a profitable online business leveraging John Thornhill’s affiliate marketing resources and strategies.

2. Who is John Thornhill?

John Thornhill is an entrepreneur and online marketer known for his expertise in affiliate marketing and digital product creation. He has built a successful online empire and aims to empower others through his programs and courses.

3. What are the benefits of joining the program?

The program offers several benefits, including:

  • Access to John Thornhill’s proven affiliate marketing strategies and resources.
  • Done-for-you marketing materials and sales funnels.
  • Community support and mentorship from experienced online entrepreneurs.
  • Free training and resources on various online marketing topics.
  • Lifetime commissions on sales generated through your affiliate link.

4. Do I need any prior experience to join?

No, the program is designed for individuals of all experience levels, even those with no prior knowledge of online marketing.

5. How much time do I need to commit to the program?

The amount of time you need to commit will depend on your individual goals and desired level of success. However, the program recommends dedicating at least 10-15 hours per week to achieve significant results.

6. What are the payment options available?

The John Thornhill Ambassador Program offers three main payment options:

  • One-Time Payment: Pay the full program fee upfront through a secure online payment system for immediate access to the program’s resources. This option offers significant savings compared to monthly plans.
  • Flexible Payment Plans: Spread the cost over several months with convenient monthly installments. The program offers various plans with different durations and pricing. Choose the one that best fits your budget and financial situation.
  • Financing Options: Partner with third-party financing providers to extend your payment term and manage your cash flow. This option allows you to access the program and start generating income while making manageable monthly payments.

7. Is there a guarantee?

There is no money-back guarantee offered by the program. However, they offer a 30-day refund policy in case you are not satisfied with the program content.

8. What makes this program different from others?

The program emphasizes John Thornhill’s proven affiliate marketing strategies and provides access to his done-for-you marketing materials, which are designed to save participants time and effort. Additionally, the program offers personalized mentorship and support from experienced online entrepreneurs.

9. Who should consider joining this program?

This program is ideal for individuals who:

  • Want to learn proven affiliate marketing strategies from a successful entrepreneur.
  • Are looking for a step-by-step system to build a profitable online business.
  • Appreciate done-for-you marketing materials and resources.
  • Desire community support and mentorship.
  • Aim to earn lifetime commissions through affiliate marketing.

10. Where can I learn more about the program?

You can learn more about the John Thornhill Ambassador Program by visiting their website. They also offer free training sessions and webinars that provide further details about the program and its benefits.

Conclusion

In conclusion, John Thornhill’s Ambassador Program offers a comprehensive and proven model for earning high commissions online. With its focus on high-ticket products, a two-tiered commission structure, and proven funnels, it presents a compelling opportunity for anyone seeking substantial online income. Success in the program requires dedication, hard work, and a willingness to apply what you learn. By leveraging the training, support, and mentorship provided, you can embark on a journey towards achieving digital prosperity.



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Revolutionising affiliate marketing in the era of influencers, ET BrandEquity

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Revolutionising affiliate marketing in the era of influencers, ET BrandEquity

Affiliate marketing spends in India are estimated to be Rs 2500 crore in FY 2023, constituting eight percent of the overall digital marketing spend, according to the State of Digital Marketing in India report. Despite the popularity of affiliate marketing, the model presents its own challenges, such as onboarding and managing affiliates, high commission fees, and vulnerability to fraudulent and malicious practices.

During a discussion at DigiPlus Fest 2023, marketers explored the evolving landscape of affiliate marketing and strategies to optimise return on investment (RoI). The session featured Nishant Jaiswal, VP – marketing, Zupee; Sachin Vashishtha, chief marketing officer, Paisabazaar, and was chaired by Saumya Jain, ETBrandEquity.com.

Essentially, affiliate marketing involves incentivizing affiliates with a commission or payout to drive a business action, such as a click or purchase. The practice began with blogs, websites, and email but has since expanded to include social media and e-commerce platforms.

Vashishtha observed that while affiliate marketing was one of the most profitable and RoI-positive ways for online businesses to grow, it didn’t take long for bad actors to leverage it for fraud. Affiliates with malicious intent began generating traffic for brands using any means necessary to earn a commission.

The practice started losing its appeal until the explosion of the creator economy and the rise of influencers. Additionally, improvements in technology and the emergence of attribution models like multi-touch attribution or view-through attribution started bringing transparency into the affiliate marketing model.

Jaiswal remarked that affiliate marketing in India is still nascent compared to global platforms, where many end publishers are not directly accessible to advertisers. He said, “With technology, many fraud-related concerns like click hijacking, app install hijacking, and click spam can be controlled by your mobile measurement partner (MMP) or attribution partner.”

However, despite technological advancements, brands still run the risk of being visible in an unsafe environment due to the way affiliate marketing models are structured. While advertisers primarily engage with larger affiliate networks, campaigns might be outsourced to smaller publishers, networks, and individuals, making it challenging to map where conversions are coming from. Additionally, smaller publishers or creators may create clickbait content or reach out to irrelevant audiences simply to drive traffic or act with malicious intent, harming the brand’s reputation.

Vashishtha stated, “You can go back to the affiliate network and ban the publisher, but it is still very difficult to work with the ecosystem the way it is now. We prefer to work with large publishers or content creators directly.”

By working directly with publishers or creators, brands can see how content gets created and deployed to generate conversions. Jaiswal suggested that brands could share a high volume of assets with affiliates directly to test their effectiveness and ensure that the brand positioning and messaging remain consistent.

While it is not entirely avoidable to discourage malicious activity, Jaiswal opined that assigning realistic key performance indicators (KPIs) while designing the campaign can automatically rule out any fraud from the equation. He said, “Marketers could leverage a combination of hard KPIs and soft KPIs, where soft KPIs can be click-to-conversion rate, sign-up-to-purchase rate, and hard KPIs could be cost-to-purchase or cost-to-sign-up.”

Affiliate marketing has its fair share of challenges; however, the ecosystem is continuously evolving. With new technologies like AI, affiliate marketing initiatives will become sharper and more targeted.

  • Published On Dec 9, 2023 at 05:03 PM IST

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Revolutionising affiliate marketing in the era of influencers ET BrandEquity

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First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

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First, AI came for Sports Illustrated. Soon, it will want to give you sports betting advice

Open this photo in gallery:

Real Sports Bar and Grill in Toronto on Nov. 24, 2016.Glenn Lowson/The Globe and Mail

When Sports Illustrated was outed last week for its alleged use of generative AI to create online articles – and, even worse, for topping them with fake bylines and AI author headshots – readers of the legendary glossy were appalled and disappointed at how the mighty had fallen.

But there was one element of the story that largely got lost amid the outrage, and it hints at an even darker prospect of what lies ahead for sports media and fans.

The SI pieces in question were product reviews: Inoffensive rankings of say, seven brands of volleyballs, which included links to Amazon that a reader could click on if they suddenly felt the urge to take up the sport. So, not only was the editorial copy generated by fake people, it was actually fake editorial copy. It was real advertising.

The practice of peppering editorial content with commercial links – known in the business as affiliate marketing – is a mainstay of Internet advertising, from movie reviews that direct readers to online ticketing sites, to podcasters and TikTok influencers giving out discount codes for listeners or viewers to buy merch from specific retailers.

But affiliate marketing has exploded in recent years in one notorious segment of the industry – sports betting, and its gush of ad dollars that are falling on a desperate media sector like rain on a parched prairie.

Affiliate sites that funnel new customers to online gambling operators are raking in the cash because of a quirk in that segment of the business – and they’re doing it on the backs of those new bettors.

In the spring of 2021, the Canadian sports media startup Playmaker Capital went public on the TSX Venture Exchange and quickly began scooping up digital properties with large followings that the company believed could be converted to bettors. When I interviewed Playmaker’s CEO, Jordan Gnat, shortly after shares began trading, he said he wanted to be in “the fan monetization business.”

There were tens of millions to monetize. The company began by buying soccer-focused sites in Latin America such as Bolavip, which targeted fans in Brazil, Argentina, Chile, Colombia, Mexico, Peru, Ecuador, Central America and the United States, then expanded into the English-language North American market with the newsletter publisher and aggregator Yardbarker. Here in Canada it bought The Nation Network, which operates the hockey fantasy site, Daily Faceoff, and the Quebec-based La Poche Bleue.

But last month, Playmaker went from the hunter to the hunted when Better Collective, an affiliate-marketing giant based in Denmark that Gnat had cited to me as an inspiration for his company, gobbled it up for about $260-million.

The flurry of activity is partly because affiliate marketers who funnel customers to sportsbooks are an entirely different beast. They’re not just making one-time commissions, as they would if they were helping to sell concert tickets or tennis racquets or fly traps. Instead, they get a percentage of the sportsbook’s net revenue made from any new bettor.

“Net revenue” is another term for “total lifetime losses by a new bettor.”

Forget the pennies that digital ads are infamous for bringing in. If a site converts a reader or listener or viewer into a regular gambler – that is, a regular loser – the payday can be hundreds of dollars or more.

Here’s where it might occur to you that the incentives for a site to give you good betting advice might clash with that same site’s incentive to get you to sign up with a sports book and then lose a lot of money.

You would not be wrong.

In the social-media industry, there’s a saying that if you’re not paying for the product, you are the product. In the world of affiliate marketing, you are the product – the one that’s being sold to the sportsbooks. But boy, are you paying for it.

An academic paper published in January, 2020, in International Gambling Studies titled Affiliate Marketing of Sports Betting – A Cause for Concern? points out that many sites aren’t transparent about their duelling allegiances. It also notes that “people assign greater levels of trust to expert advice during decision-making tasks involving financial risk. This may be a particular concern for those who are just beginning to gamble upon sport, as they may be more inclined to rely on expert advice on bet choice due to their lack of experience.” Newbies may be especially susceptible, given that affiliates position themselves as being on the side of the bettor, when in fact they’re being paid by the sportsbook.

Which brings us full circle back to where we started. Generative AI is notoriously bad at a lot of things, including getting facts straight. But it’s very good at sounding confident, even as it bluffs its way through life.

And it’s about to use its charms to lull you into thinking you can beat the house.

Last May, Lloyd Danzig, the managing partner at the New York-based venture-capital company Sharp Alpha Advisors, noted in a piece for Sports Business Journal that publishers doing affiliate marketing for sportsbooks, “will soon leverage generative AI to instantly create thousands of SEO-optimized articles that discuss the current day’s calendar of games, betting trends, stories to follow, and sportsbook promotions. Pregame previews, postgame summaries, and highlight reels can be created on command without the use of specialized software or manual oversight. Articles, sportsbook reviews, and odds comparison pieces can be generated for any audience, with a fraction of the effort required from human writers.”

Think we’re already swamped with sports betting content? You haven’t seen anything yet.

Après ChatGPT, le déluge.

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