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90+ Impressive eCommerce Statistics You Won’t Believe (2024)



90+ Impressive eCommerce Statistics You Won't Believe (2024)

Are you ready to see some eCommerce statistics that will help you take your online business to the next level? 

It’s safe to say that in the last 20 years, eCommerce has grown beyond our wildest expectations. And it’s still evolving faster than ever. If you want to keep your customers happy and build a relationship with new prospects, you need to stay current on the latest stats and insights.

In this post, we will share some of the best and most relevant eCommerce statistics of 2024. Our goal is to help you stay informed and make meaningful, data-driven decisions the next time you work on your website or marketing strategy. 

eCommerce statistics

Ultimate List of eCommerce Statistics

Before we get started, here’s a list of all the topics we will be discussing today. Feel free to jump to the part that catches your attention or read the whole thing from top to bottom!

General eCommerce Statistics

First, let’s start with some statistics about the general state of eCommerce and online stores.

1. Globally, there are over 12 million eCommerce websites.

Over 12 million eCommerce websites might sound like a saturated market at first glance. But you will be happy to know the answer is a little more complex than that. 

While competition is fierce for online stores, this statistic also shows that this is a growing market and there’s room for new business owners across all industries. The keys to success are to choose your target audience, cater to their goals, needs, and pain points, and create a website that separates you from everyone else. 

By catering to a specific audience and offering a unique, memorable customer experience, you can carve out your own spot in the eCommerce world. Remember, even giants like Amazon started small, so there’s room for you to succeed, too.

2. More than 80% of US shoppers say they occasionally buy from eCommerce stores.

More than 80% of US shoppers say they occasionally buy from eCommerce stores.More than 80% of US shoppers say they occasionally buy from eCommerce stores.

If your goal is to get more customers, then this statistic is very exciting. Business owners across all industries can be sure that their audience is out there and interested in their products and services. All they have to do is reach them. 

If you’re in this position, make sure you start an online store with a blog and write plenty of great content so people have a reason to stay once they discover your site. 

Think about it this way: four out of every five in a population of 331.1 million is about 265 million people! And that’s just in the United States.

3. It’s estimated that the eCommerce market will be worth $6.8 trillion by the end of this year, an almost 10% increase year over year.

The eCommerce market share is currently projected to hit a whopping $6.8 trillion by year’s end – that’s a 10% leap from last year! 

This huge growth is fantastic news for both established businesses and those just starting out. 

For veterans, it means a bigger customer pool to tap into. With more consumers shopping online, there’s a chance to expand your reach and grow your brand in new and exciting ways. 

New businesses can also benefit from this boom. As more people shop online, they are more open to discovering new brands. This presents a golden opportunity to get your foot in the door and establish yourself in the market.

4. Amazon made close to $575 billion in net sales revenue in 2023, making it the biggest eCommerce seller in the world.

There’s no question that Amazon’s success shows the potential of online sales. We were shocked to find that 44% of shoppers check Amazon for products before they turn to Google. 

But here’s the thing – they aren’t the only ones profiting. The entire eCommerce market is thriving and ready for smart, dedicated people who want to build customer-centric products and services. This means there’s space for you to win, too.

5. When it comes to eCommerce platforms, WooCommerce leads the pack, with over 6.6 million active users.

When it comes to eCommerce platforms, WooCommerce leads the pack, with over 6.6 million active users. When it comes to eCommerce platforms, WooCommerce leads the pack, with over 6.6 million active users.

WooCommerce is the most popular eCommerce platform, with an eCommerce market share of 37.7% and 6.6 million users.

For context, Squarespace Online Stores takes second at 14.67%, and WooThemes takes third at 14.95%. The runner-ups are popular enough, but they don’t compare to WooCommerce. 

People prefer to use WooCommerce to start a store because it’s user-friendly, flexible, and comes with tons of great features and integrations. Plus, it’s customizable so you can use it to create an online store that matches your vision.

More General eCommerce Statistics

  • Across all industries, the average conversion rate on an eCommerce website is 2.86%. 
  • The top four drivers of online purchases are free shipping (49.4%), discounts (37.9%), customer reviews (31.6%), and an easy return policy (30.4%)
  • The largest group of online shoppers are people between the ages of 25 and 34. 
  • Nearly 55% of people prefer shopping online over traditional brick-and-mortar stores. 
  • China contributes the most to the eCommerce market share, as it is responsible for 52.1% of all eCommerce sales. 
  • But India is the fastest growing market, with a projected growth of 14.11% between 2023 and 2027. 
  • There are 604 eCommerce platforms to choose from.

eCommerce Marketing Statistics

Marketing is key to an online store’s success. Let’s now take a look at some eCommerce marketing statistics.

6. eCommerce businesses with three or more marketing channels see 251% more engagement than those that stick to a single marketing channel. 

eCommerce businesses with three or more marketing channels see 251% more engagement than those that stick to a single marketing channel.  eCommerce businesses with three or more marketing channels see 251% more engagement than those that stick to a single marketing channel.

Standing out online requires reaching your target audience, and this stat makes it clear: using just one marketing channel limits your reach. And if you can’t connect with your audience, then it’s hard to grow your eCommerce business.   

The solution is actually quite simple – add more ways to get your message out, and you’ll unlock more opportunities to reach potential customers. 

We suggest investing heavily in email marketing, social media outreach, and search engine optimization (SEO) since these are three of the best ways to generate traffic and conversions.

7. Content marketing helps brands generate 3x more leads than their non-blogging counterparts.

Imagine getting 3x more leads just by writing informative blog posts! That’s the advantage that content marketing offers.

Businesses that blog regularly see a huge jump in leads. Here’s why it works: blogs attract potential customers looking for answers.

By consistently creating helpful content related to users’ goals and interests, you can build trust and become an expert in their eyes. This makes them more likely to choose you when they are ready to buy. It’s like giving away valuable advice to build relationships—and ultimately, sales.

Our advice is to spend plenty of time doing keyword research so that you know what matters to your target audience. It’s much easier to create eye-catching content if you know what matters to your audience. 

8. 71% of shoppers expect businesses to use personalization in their marketing and 76% get frustrated when that doesn’t happen.

71% of shoppers expect businesses to use personalization in their marketing and 76% get frustrated when that doesn’t happen. 71% of shoppers expect businesses to use personalization in their marketing and 76% get frustrated when that doesn’t happen.

Forget one-size-fits-all marketing. Today’s shoppers crave personalization, and the numbers back this up. A vast majority of shoppers want businesses to use macro and micro-personalization in their marketing, and people get annoyed when that doesn’t happen. 

Including things like an email subscriber’s first name or referencing a product they purchased in the past shows that you are paying attention and want to build rapport to help them reach their goals.

If you don’t personalize at least a few parts of your marketing campaigns, then you may struggle to generate leads and connect with your prospects.

Similarly, if someone buys from your site and doesn’t see personalized messages or offers based on their interaction, they may choose another business that offers these experiences the next time they need to make a purchase. 

The best way to personalize your audience’s experience is to use tools like OptinMonster or FunnelKit. Both of these plugins allow you to show personalized content to each visitor.

For example, if someone is looking at a specific product page, you can use OptinMonster to create a popup that only shows up on that page with a unique offer. This is a great way to drive sales and grow your email list. 

9. SEO marketing matters, because search engines are the number one way people discover new products (30.6%).

SEO is more important now than ever before. Most people discover products through search engines, with TV and word-of-mouth coming in second and third place respectively.

If your site does not appear on search engine results pages (SERPs), you are missing out on a massive chunk of potential customers. The good news is that there are plenty of ways to optimize your site for search engines

All in One SEO (AIOSEO) is the best WordPress plugin you can use for the job. Currently, over 3 million people use it to check their on-page SEO, optimize their websites, and so much more. It’s a great tool for beginners and experts alike because it manages to be both user-friendly and has plenty of advanced features.

If you want to know more, just check out our Ultimate WordPress SEO Guide for more information.

More eCommerce Marketing Statistics

  • Video is a powerful marketing tool, with 73% of people saying they’d be more likely to buy a product if they could watch a video about it first. 
  • 75% of shoppers say they need to see photos of a product before they buy it. 
  • eCommerce advertising influences over 56% of in-store purchases.
  • Ad spending for eCommerce is worth $38.4 billion, which is 3x what it was in 2019. 
  • 75% of shoppers say they’ve used a paid search ad on Google to find a new product. 
  • Nearly three-fourths (73%) of people shop across multiple marketing channels.

Mobile eCommerce Statistics

Mobile browsing is more popular than ever, and the same goes for mobile shopping. Here are some key eCommerce statistics for mobile shoppers.

10. 71% of U.S. shoppers say they’ve made a purchase from their mobile phone.

71% of U.S. shoppers say they’ve made a purchase from their mobile phone.71% of U.S. shoppers say they’ve made a purchase from their mobile phone.

This stat is a wake-up call for all eCommerce business owners: having a mobile-friendly website is no longer optional. It’s necessary.  

If your website isn’t easy to navigate and use on a smartphone, then you are missing out on a ton of traffic and potentially losing a huge chunk of sales.  

Mobile optimization includes things like a smooth user experience, clickable calls-to-action, fast loading times, and a layout that adapts to different screen sizes.  By prioritizing mobile users, you will be meeting your customers where they are and making the buying process as convenient as possible.

For more details, you can see our guide on how to create a mobile-friendly WordPress website.

11. During Q3 of 2023, 74% of all eCommerce visits happened via mobile.

Based on this statistic, it’s clear how people prefer to browse websites and shop online. This means you need to go beyond a responsive design and instead focus on creating a mobile-first experience.

Imagine what would happen if 3 out of 4 people who visited your site had trouble browsing your product landing page, contacting your customer support, or reading your blog. Odds are, you’d see a significant dip in engagement. 

If you follow mobile-first practices, then you’ll be in a much better position to capture your audience’s attention and turn them into customers.

12. 40% of shoppers say they are likely to leave an online store if it isn’t optimized for their device.

40% of shoppers say they are likely to leave an online store if it isn’t optimized for their device.40% of shoppers say they are likely to leave an online store if it isn’t optimized for their device.

At a glance, it’s concerning to see that almost half of shoppers say they’ll leave a site if it’s not optimized for mobile. This could lead to a significant portion of potential customers bouncing off your website, simply because it isn’t user-friendly.

The good news is there’s a solution: SeedProd. It is one of the best page builders on the market and features a responsive option that allows you to fine-tune how your website displays on desktops, tablets, and mobiles. This ensures a smooth user experience for all visitors, regardless of their device.

Expert Tip: If you are looking for a different option for building a mobile-friendly website, Thrive Architect is another great choice!

More Mobile eCommerce Statistics

  • The average mobile order is between $90 and $110, which is less than the average desktop purchase. 
  • However, mobile eCommerce is growing faster at 29%, which is better than the 22% growth rate of desktop eCommerce. 
  • In the United States, there are 187 million active smartphone shoppers. 
  • Mobile apps convert 3x more customers than mobile websites.
  • 49% of smartphone shoppers use their devices to compare prices of different products when shopping online.
  • 38% of shoppers say they’ve never used a mobile device to shop, while 7% report never using desktop computers to make a purchase. 

eCommerce Payment Statistics

Next, let’s see some impressive eCommerce statistics for online payments.

When it comes to paying for online orders, credit cards are still the most popular payment method at 53%. When it comes to paying for online orders, credit cards are still the most popular payment method at 53%.

Credit cards might reign supreme for now, but the future of eCommerce payments is digital. While a solid 53% of customers still prefer credit cards, this statistic shouldn’t overshadow the rise of digital wallets and debit cards, which follow closely behind at 43% and 38%.

There’s no question that digital payment methods, like Apple Pay and PayPal, offer a faster, more convenient experience for shoppers, so integrating them into your website can dramatically boost conversions. 

The bottom line is every step a customer has to take to complete a purchase adds friction to the process. Digital wallets eliminate the need to manually enter card details, which will streamline your checkout process and result in more happy customers.

14. In one survey, half of eCommerce business owners say they lose about 10% of their international revenue because their payment vendors do not have flexible payment options.

Not having the right payment gateway on your site will result in people leaving without taking action. You don’t want to put your visitors in this position because not only are you leaving money on the table, but there’s a good chance they will not come back even if you add their preferred payment method later. 

The solution is to offer a wide range of payment methods as soon as possible. When customers have options they trust and use regularly, they are more likely to complete their purchases. 

Here’s where a plugin like WP Simple Pay can be a game-changer. This Stripe payment plugin allows you to easily integrate over 10 different payment methods into your website. This ensures a smooth checkout experience for customers, regardless of how they want to pay. 

For more details, see our guide on how to offer multiple payment methods in WordPress forms.

15. Optimizing your checkout page can improve conversions by 35%.

Optimizing your checkout process will have a noticeable impact on sales. When customers can quickly place an order with little to no friction, they’ll take action. 

You’ll be happy to know that getting your checkout page in good shape is easier than you might think. The key is to simplify as much as possible by offering a guest checkout option, limiting forms, and providing a progress bar so that customers can see how close they are to the end of the process. 

Be transparent, too. Don’t surprise customers with hidden fees. Clearly show taxes, shipping costs, and anything else upfront so they don’t get frustrated and leave. Building trust leads to happy customers, and happy customers mean more sales!

For more information, read our guide on how to customize your WooCommerce checkout page.

More eCommerce Payment Statistics

  • Over 65% of shoppers look up price comparisons in physical stores before they pay.
  • Venmo is growing at an impressive pace, with a 9% year-on-year increase, bringing its revenue to $6.7 million. 
  • However, their totals don’t come close to touching PayPal, which handles countless eCommerce transactions every day. They made $7.4 billion in revenue in 2023. 
  • Experts predict that the total number of Buy Now Pay Later (BNPL) customers will increase by 400% between 2021 and 2026. 

Social Media eCommerce Statistics

Social media is one of the best ways to reach new customers and promote your online store. Here are some important social media eCommerce statistics you need to know.

16. Businesses that use social media generate an average of 32% more revenue than ones without it.

Businesses that use social media generate an average of 32% more revenue than ones without it.Businesses that use social media generate an average of 32% more revenue than ones without it.

Social media platforms aren’t just for entertainment anymore – they are a direct line to your target audience. So, don’t underestimate the value of social media marketing. We are confident that all eCommerce business owners would love to see a 32% boost in revenue! 

Beyond direct sales, you also get plenty of opportunities to engage with your audience. Think about it: you can showcase your products, highlight special offers, and build brand awareness – all without spending a dime on traditional advertising.

You can use a plugin like Smash Balloon to share your social media on your website. This can have a dramatic impact on engagement and help you get more followers. Plus, adding a social feed to your site is fast and easy.

17. 74% of shoppers turn to social media when they are thinking about buying a product.

It turns out that social media is also one of the most widely used research tools for online shoppers. This statistic highlights that about 3/4s of people turn to their favorite social sites when they want to learn more about a product or discover something new. 

For you, this means social sites are the perfect place to introduce yourself to prospects, show off your products, and get to know your existing customers. 

It’s a good idea to spend some time on social media every day so you can connect with your audience and build a community. Then, once your page gets to a certain point, the algorithm will begin recommending your channel or profile to people who don’t follow you. This is an easy way to build your social audience and customer base. 

18. 67% of affiliates and virtually all influencers use social media sites to boost their sales.

There’s no question that affiliates and influencers have a strong relationship with eCommerce business owners. 

This shouldn’t come as a surprise when you consider these groups often partner together on social media because it’s a win-win-win situation. The brand sells more products, the affiliate makes a commission on their sales, and the customers get great products. 

The increase in profits and ease of access is probably why 68% of marketers say they plan on investing in an affiliate program this year. 

We suggest using AffiliateWP to create and manage your affiliate program. This easy-to-use WordPress plugin allows you to set commissions, issue one-click payouts, and collaborate with your affiliates in new and exciting ways.

Just see our tutorial on how to add an affiliate program in WooCommerce for more information.

19. 80% of marketers who sell products on social media say consumers have made a purchase through these platforms.

Some business leaders think that social media is just for window shopping. However, many people are turning to social media to make purchases, and that isn’t going to change anytime soon. 

This can seem intimidating if you are currently not using social sites like Facebook and Instagram to sell your products. But there’s still plenty of time for you to get involved. 

By integrating social commerce features, you can streamline the buying journey for customers. They can discover your products, learn about them, and complete their purchase – all within the familiar social media interface.

More Social Media eCommerce Statistics

  • There are over 4.74 billion active social media users
  • 34% of marketers say Facebook generates the most sales, which makes sense when you consider that over 53.5 million people have bought something from the site. 
  • 16% of social media managers use automation to communicate with prospects. 
  • When it comes to Gen-Z and millennial shoppers, 28% have bought something directly from social media in the last 3 months.
  • The top categories for social media shopping in order are apparel, beauty, and home products. 
  • 70% of people say they are far more likely to buy a product from a brand if they have a positive experience with them on social media. 
  • Almost one-third of shoppers say they turn to social media to learn about new brands or products. 

Email eCommerce Statistics

Email is an important tool for any online business. Here are some of the most important email eCommerce statistics.

20. A vast majority (86%) of eCommerce marketers use email to build rapport with their audience and improve brand awareness.

There’s a reason why email marketing remains a favorite among eCommerce marketers: it’s a direct line of communication to prospects and existing customers. When you can have a one-on-one conversation with people, there’s a better chance you can learn about their goals and pain points while overcoming their objections. 

With what you learn from these encounters, you can share relevant content, advertise exclusive promotions, showcase new products, and ask for feedback, among other things.

If you are looking for a good email marketing service, then Constant Contact is our number one choice. It’s extremely easy to use and allows you to do everything you’d expect, like create templates, design a calendar, and more.

21. 52% of people say they’ve made a purchase as the result of a marketing email.

52% of people say they’ve made a purchase as the result of a marketing email. 52% of people say they’ve made a purchase as the result of a marketing email.

This statistic highlights the value of email marketing for eCommerce businesses. There’s no doubt that it’s a cost-effective, powerful way to reach your audience and directly influence their buying decisions.

If you want to create emails that capture the attention of your subscribers and boost sales, then make sure you focus on personalization. About 80% of people say they are more likely to engage with a business if it personalizes content and offers to match their needs. 

For instance, we suggest using information subscribers have sent you, as well as their purchase history, to curate an email campaign that aligns with their interests.

22. 14% of marketing emails never reach their destination.

It’s shocking to think that so many emails never reach their destination. For business owners who use email marketing to engage with their customers, these deliverability issues could result in missed opportunities to build rapport and lost sales. 

Luckily, tools like WP Mail SMTP can help with this problem. This powerful WordPress plugin tackles deliverability issues head-on and makes sure that your emails will end up in your users’ inboxes.

For more information, just see our tutorial on how to fix the WordPress not sending emails issue.

More Email eCommerce Statistics

  • 72% of email marketers struggle with low open rates.
  • Personalized subject lines can get between 10-14% more people to read your email.  
  • Emails letting customers on a waitlist know a product is back in stock convert a staggering 8695% better than a traditional, generic email.
  • 78% of people say they don’t mind getting emails once a week from brands they love. 
  • 57% of marketers have between 1,000 and 10,000 email subscribers. 
  • Mobile-responsive emails are essential because 70% of people will delete an email if it looks bad on their phone.

eCommerce Shopping Cart Statistics

Next, let’s take a look at some eCommerce shopping cart statistics.

23. Across all industries, the average shopping cart abandonment rate is 70.19%.

23. Across all industries, the average shopping cart abandonment rate is 70.19%. 23. Across all industries, the average shopping cart abandonment rate is 70.19%.

Shopping cart abandonment occurs when someone adds an item to their cart but leaves your website before checking out. And it’s way more common than you might think. 

It doesn’t matter what industry you are in. You will see this happen more often than you’d like. Instead of letting it bother you, you can find ways to reduce abandonment, such as by creating a cart recovery email series. 

Sending 3 emails to people who joined your list after they abandoned your cart can help you recover around 60% of lost sales. Generally, it’s a good idea to send one email after they leave, another 24 hours later, and the last one about a week after they leave with items still in their cart. 

For more details, see our guide on how to set up abandoned cart emails.

24. The number one reason shoppers abandon their shopping carts is unexpected costs.

Most people have decided to abandon a shopping cart without taking action because of unexpected costs. You’d be hard-pressed to find someone who hasn’t. 

That’s because shoppers expect the price at the end to be close to what they were shown when they added the items to their cart. Imagine thinking a new shirt will cost $25, only to see $60 after shipping and taxes.

You can reduce this type of abandonment by embracing an “always-on” shopping cart that shows visitors their total regardless of where they are on your site. Then, you can offer free shipping on orders over a specific amount.

25. 26% of people who leave items in their cart will go on to buy a similar item from a different store. 

You may be shocked to learn that people will buy the same type of product from a different eCommerce website after they first view it on another site. This means you need to do everything you can to capture visitors’ attention so you don’t lose sales and opportunities to engage with your customers. 

To win people over, there are two key areas you need to focus on: product information and enticing offers. 

You can overcome hesitation by creating informative product landing pages that showcase features, benefits, and high-quality images.

Additionally, strategic discounts are a game-changer.  Consider offering targeted promotions or deals specifically for recovering abandoned carts. This sweetens the deal and incentivizes customers to complete their purchase at your store instead of heading to a competitor.

Exit-intent popups can help you connect with 53% of visitors before they leave. Exit-intent popups can help you connect with 53% of visitors before they leave.

This is why you shouldn’t underestimate the power of a well-timed popup. This statistic reveals that exit-intent popups, which appear when a visitor shows signs of leaving your site, can help you reconnect with a whopping 53% of departing customers.

With a tool like OptinMonster, you can streamline this process and turn more visitors into subscribers, which can later be converted into customers. 

With its drag-and-drop builder, you can design beautiful, high-converting popups – even if you don’t know how to code. OptinMonster offers customizable campaigns, from exit-intent popups to lightbox forms, which lets you reach visitors at various touchpoints in their journey.

Need more proof? We used OptinMonster and managed to grow our email list by 600%

More Shopping Cart Statistics

  • 92% of visitors don’t intend to buy something the first time they land on your site. 
  • 54% of shoppers say they are more likely to revisit a website and complete their order if they are offered a discount. 
  • Despite this, only 38% of marketers say they use email to reduce abandonment. 
  • Organic search traffic is less likely to abandon their cart (76%) than visitors who find your site through social media (91%).
  • A little less than half (46%) of shoppers have left items in their cart because a discount code they received didn’t work. 
  • Using predictive AI to personalize product and content recommendations can reduce abandonment by up to 18%. 
  • While it’s hard to pin down an exact number, experts estimate over $4 trillion worth of products are left in abandoned shopping carts each year. 

Customer Experience and eCommerce Statistics

Providing a good customer experience is important if you want your eCommerce business to succeed. Here are some statistics to keep in mind.

27. 76% of people say they are more likely to buy from an online store if they personalize their shopping experience.

This stat highlights a crucial factor for eCommerce business owners: creating unique shopping journeys that resonate with each customer. 

Think about it: People who see generic offers that don’t resonate with their needs will likely ignore them in favor of ultra-personalized, relevant promotions. Personalized content and product suggestions will make customers feel like you are there with them, understand their needs, and are committed to their success. 

Interestingly, 85% of leaders believe they are already doing a good job personalizing content and offers, but only 60% of shoppers agree. In other words, there’s a gap that you need to be mindful of when designing your personalization strategy.

28. 95% of shoppers look for reviews and other forms of social proof before making a purchase.

95% of shoppers look for reviews and other forms of social proof before making a purchase. 95% of shoppers look for reviews and other forms of social proof before making a purchase.

It’s impossible to deny the power of social proof in eCommerce. We bet that you look at reviews every time you buy something new online – after all, most people do.

When potential customers see positive reviews, testimonials, or user-generated content, it builds trust and validates your brand’s credibility.  Imagine walking into a store and seeing it packed with happy customers – that feeling of social validation translates to the online world as well.

It’s a good idea to display reviews and testimonials on key parts of your website. The social wall plugin Smash Balloon can help with this because it lets you embed a reviews feed and show website visitors what people are saying about you on social media and other websites.

Plus consider using the social proof plugin TrustPulse to add engaging real-time live sales notifications to your site. 

For more information, see our guide to the best social proof plugins for WordPress.

29. If your customer service team is unresponsive and a user has a question, 79% will leave and may never return.

You probably know that customer support is essential to your business, but did you know that 4 out of 5 people who don’t get their questions answered will leave for good? This startling statistic highlights why it’s so important to have a well-rounded customer support plan in place. 

The consequences of having an unresponsive customer service team are quite severe. You’ll miss opportunities to connect with potential customers, people will think poorly of your brand, and existing customers may churn in favor of a company that offers 24/7 support.

Our advice is to use a mix of live support agents and chatbots to help your customers quickly and easily find what they are looking for.

Groove is a great help desk option that can make life easier for your support team. It allows you to quickly and easily respond to customers, track user history, create tasks, monitor feedback, and much more.

More Customer Experience Statistics

  • 78% of people are more likely to place an order if there’s a fast and affordable shipping option. 
  • Around 35% of shoppers say they would shop online more if they could virtually try a product before they buy it. 
  • 48% of internet users say if a site has a bad web design, it instantly loses credibility. 
  • Less than 20% of people say customer service interactions with retailers exceeded their expectations. 
  • Solving a customer’s problem could result in them telling 4 to 6 other people about their experience. 
  • Globally, poor customer experiences cost businesses $75 million a year. 
  • 82% of people claim they are willing to spend more money on a product if they consistently receive excellent service.

The Future of eCommerce

We already know that online shopping has been growing over the years. So, let’s take a look at the future of eCommerce.

30. By the end of 2024, global eCommerce sales are projected to grow by 10% from the same time last year. Meanwhile, in-store sales are expected to see a 2% boost.  

The future is bright for eCommerce businesses! This statistic paints a clear picture: online shopping is on a steady upward trajectory, while traditional brick-and-mortar stores see a more modest increase.

Plus, we expect this trend to continue in the years to come. 

31. Experts predict the eCommerce market share to be worth over $8.1 trillion by 2026.

Experts predict the eCommerce market share to be worth over .1 trillion by 2026. Experts predict the eCommerce market share to be worth over .1 trillion by 2026.

This is a very exciting prediction for eCommerce business owners across all industries. This means there’s a booming marketplace on the horizon, which translates to a wider audience for your products and more sales. 

If you want to take advantage of this surge of new eCommerce traffic, make sure you are doing everything you can to align with your customers’ needs. This will give you the knowledge and experience you need to scale your business.

We recommend using a plugin like MonsterInsights to learn more about your eCommerce visitors. You can see at a glance who is visiting your site, how they found you, and more. Combine all of this data and you can learn so much about your target audience, like their needs, interests, and goals.

For more details, see our tutorial on how to set up eCommerce tracking in WordPress.

32. About 20% of all retail sales occur online. It’s estimated that this number will reach 25% by the end of 2025.

This statistic aligns with the others we have already listed – eCommerce is on the rise.

Over the course of the next year, we will see retail sales jump to 25%. This is partially due to new businesses opening up, and existing brands building a website and taking their products online. 

More eCommerce Predictions

  • By the end of 2025, it’s estimated that PayPal, Venmo, and other digital wallets will make up over 52% of payments.
  • Most professional marketers agree that mobile eCommerce sales will reach $710 billion by 2025.
  • Mobile eCommerce sales are expected to bring in $729 billion in revenue by the start of 2026. 
  • By the same time, subscription eCommerce will be worth an estimated $904.2 billion.
  • In 2027, eCommerce revenue in the United States alone is estimated to hit $6.43 billion.


OptinMonster, IsItWP, WPForms, AffiliateWP, TrustPulse, Shopify, Forbes, HubSpot, Constant Contact, Instapage, WebFX, Statista, eDesk, The Future of Commerce, Exploding Topics, Hostinger, Bluehost, Video Wise, Sprout Social, Backlinko, Dash, Artios, Tidio

There you have it! We hope this extensive list of eCommerce statistics helps you on your journey. If you are looking for more interesting statistics, check out some of our other posts below!

If you liked this article, then please subscribe to our YouTube Channel for WordPress video tutorials. You can also find us on Twitter and Facebook.

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Five Takeaways from WordCamp Europe 2024 (From a First-Time WordCamp Attendee) – News




Five Takeaways from WordCamp Europe 2024 (From a First-Time WordCamp Attendee) – News

This year’s WordCamp Europe was held in Torino, Italy, the capital city of the Piedmont region in northern Italy. Torino is known for its rich automotive history, beautiful architecture, and, of course, incredible food.

From June 13-15, 2024, over 2,500 folks from the WordPress community, including many of us from the team, came together to learn, connect, and give back to the WordPress project that powers over 43% of the entire internet.

I joined the team back in January of this year, so WordCamp Europe 2024 was my first WordCamp experience. In today’s post, I thought it might be interesting to hear about the conference from a first-timer, especially if you’re considering attending a WordCamp or WordPress meetup in the future. 

Here are my top five takeaways from my very first WordCamp:

1. In-person connection is powerful.

If your typical workday looks similar to mine––sitting at a desk at your house all day by yourself––going to a conference as large as WordCamp Europe may be a wee bit out of your comfort zone. It certainly was out of mine.

That said, I’ve recently found myself craving in-person connection after the pandemic and working almost exclusively from home for over eight years. Not only did attending this conference just get me out of my normal routine, it allowed me to connect with folks who love the tool I’ve used personally and professionally for over a decade: WordPress.

I staffed the booth, so I had a ton of opportunities to chat with other business owners, developers, creators, and makers over the course of the conference. I actually talked with a few fellow self-taught women developers like me, and I walked away feeling inspired, motivated, and just really thankful to be a part of this community.

But the best conversations happened in places I wouldn’t have expected: over spritzes, grabbing a cafe at the venue, or just walking around the city.

Embracing connection was a big focus of Matt’s final keynote speech during the event, and I couldn’t agree more. Events like WordCamps allow for swapping ideas, collaborating and troubleshooting, and experiencing a sense of community that you just don’t get while sitting behind a computer. 

That said, if large-scale conferences like a flagship WordCamp just aren’t for you, try checking out a local WordPress meetup to connect with other like-minded folks in your community.

2. It takes a ton of people to make WordCamps great.

One of the most moving parts of WordCamp Europe was at the very end when all of the volunteers and organizers were called to the stage; it’s truly amazing just how many people need to be involved to make an event like WordCamp actually happen.

People in black tshirts on a stage with a blue background and other people sitting in chairs facing the stage
Screenshot from the WordCamp Europe 2024 livestream on YouTube

Everything was smooth and well-organized, and the volunteers and organizers could not have been more helpful. Their enthusiasm about the event, WordPress, and community in general throughout the conference was infectious.

WordCamps and local WordPress meetups are always looking for volunteers; donating your time and expertise for events and meetups like this are a great way to give back to the WordPress project and community.

And if you’re an organizer of your local WordPress meetup, check out this post for information on how you can get a free website for your local meetup.

3. Contributor Day isn’t intimidating for a first-timer.

I’ve never contributed to WordPress core, but it was one of my goals for this year. That’s why I was so excited to participate in Contributor Day at WordCamp Europe.

If you’re unfamiliar with Contributor Day, it’s an event that usually kicks off a WordCamp. Teams focus on contributing to the WordPress open source project, with groups focused on code, support, translations, sustainability, inclusion, and more.

After listening to all of the team presentations, I decided to join the Accessibility team. Accessibility is something that has always interested me, but it’s also something I don’t have a ton of experience with.

That said, my inexperience wasn’t just accepted, it was actively welcomed.

people sitting around circular tables and #wceu on a wall

Once I got to the Accessibility team table, I was immediately greeted and welcomed. Then I paired with a fellow contributor, Marco Acato from Acato Digital Agency, to test the accessibility of a new theme for the WordPress theme repository.

I learned so much, asked a ton of questions, and felt surprisingly accomplished after just a few hours of testing this theme. We were actually able to publish feedback for the theme developer at the end of the day as well. 

Contributor Day gave me an even deeper appreciation for the entire community that supports the WordPress project every single day. So much work and effort goes into maintaining and improving this tool that millions of websites across the world rely on to run their businesses, amplify their messages, and stay in touch with others. I felt so grateful to have been a part of it during Contributor Day and would encourage any other first-timers to attend a Contributor Day in the future as well.

Luckily, WordPress core is always looking for volunteers and contributors; check out this guide or the new Contributor Mentorship Program if you’re interested in becoming a contributor yourself.

4. Torino was a great host city, and the WordCamp team made navigating a new city easy.

Between attending Contributor Day and sessions, to checking out sponsor booths and attending side events, I didn’t think we’d have a ton of time to actually see the city or Torino.

I actually had plenty of time to explore with my coworkers, eat pizza every single day, and scope out the best gelato spots outside of conference hours. 

a gelato cup filled with two different colors of gelato with a spoon sticking out of it

The WordCamp Europe team did a great job preparing attendees to make the most of our time in the city as well; their travel guides helped me feel confident navigating the city and finding some of the foods that come from this area in Italy.

As a first-timer in Torino, I really appreciated the extra work that the WordCamp team did to ensure everyone had a chance to explore and experience the city.

5. Pizza really is poetry.

I would be remiss to not mention the food that we ate during our time in our host city! While we like to say that “Code is poetry” around here, so is pizza. 

One of my very favorite memories from the event was the branding. The design team for WordCamp Europe 2024 added subtle nods to our host country throughout the venue, which was incredibly clever and well-done.

a sign that says 'Code is Poetry (...but so is pizza)' and #wceu

And while pizza is indeed poetry, it’s even better when shared amongst coworkers, friends, and people who get excited about the same things that excite you.

five people sitting at a table with three large pizzas on top

Wrapping up

I loved my time at WordCamp Europe, and I’m already looking forward to the next time I can connect face-to-face with the WordPress community. 

Were you at WordCamp Europe this year? Leave a comment with your favorite memory from the event below.

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Inside’s World-Class Security Features – News




Inside’s World-Class Security Features – News

You can rest easy knowing that you have the web’s best security guards working on your behalf.

It’s never been easier to create a website—especially with—but keeping that site secure can be challenging. When you host with, though, we do the heavy lifting for you and let you focus on the fun of creating your dream website. Whether you’re a blogger, entrepreneur, or hobbyist, our top-notch security features safeguard your site day and night so that you don’t need to stress. 

Whether you’ve known about it or not, we’ve long been scanning and monitoring your site’s files to catch and remove threats. Let’s dig in just a bit more. 

Built-in protection at your fingertips

Scan history is available on higher-tier plans

Using Automattic’s homegrown Jetpack software, every site is scanned on a daily basis for dangerous plugins, themes, malware, and other vulnerabilities. Once weaknesses are spotted, our security team swiftly resolves the issues, updating or reverting files as needed depending on the problem. 

Perhaps the best part is that we offer this peace of mind for free, on every plan. This certainly isn’t the case everywhere. Many WordPress hosts charge for the type of protection that offers on all of our website plans.  

Plus, you don’t have to do a thing to activate or maintain these security features. Our scanning tools are up and running as soon as your site is created. You can rest easy knowing that you have the web’s best security guards working on your behalf.

Why does website security even matter? 

It’s possible you’ve never before thought of the importance of website security. The reality of the modern web, however, is that bad actors are out there looking to take advantage of you and your site’s visitors. 

If your site is hacked, it’s liable to cause serious damage to your reputation and your livelihood (not to mention your emotional well-being). Hackers can manipulate your website’s data, steal information from you or your users (including passwords), install and execute malicious code, and even distribute the malicious code to your visitors, infecting their sites and machines. It’s not an insignificant problem or threat, that’s for sure. 

Jetpack’s web application firewall (WAF) monitors every request to your site and blocks requests from anything malicious. Our team of security experts continually updates the web application firewall’s rules to ensure you are protected against the most up‑to‑date threats. You don’t have time for downtime. 

Even more robust security tools are available 

1718839563 143 Inside WordPresscoms World Class Security Features – WordPresscom News

On our higher-tier plans you also have access to the scan history, which shows a record of all previous threats on your site. Additionally, you’ll have access to real-time backups, real-time security scans, malware removal, spam protection, and vulnerability notifications for core code and plugins.

Set it and forget it 

At, we want you dreaming big rather than spending your energy worrying about your website’s security. This is why we provide automatically-installed best-in-class monitoring with no extra charge, on every single plan. 

And our security features will grow right alongside you; whether your dream is to blog about your adorable cats, highlight your stunning landscape photography, or build a home base for your budding technology startup, we have your back. Learn more about all our security features or get started building right now:

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WordPress Themes 101: Free vs. Premium and Everything in Between




WordPress Themes 101: Free vs. Premium and Everything in Between

Do you want to learn about WordPress themes and how they can take your website to the next level? If so, you’re in the right place! 

There’s no question that choosing the right WordPress theme is vital for building a website that not only looks great but also offers your customers the best experience possible. 

But as a beginner or someone looking for a change, this process can be overwhelming, after all, there are thousands of themes to choose from!

We believe that by understanding themes and the important factors around them, you’ll be better prepared to choose one that aligns with your goals. Today, we will give you the full rundown on WordPress themes. Keep reading, and you’ll learn everything you need to know about finding the perfect theme for your site.

Let’s begin!  

Understanding WordPress themes

At its core, WordPress themes are a collection of files that define the appearance and functionality of a WordPress website. Themes control everything from the layout and color scheme to the typography and navigation menus. They are the visual and structural foundation that dictates how content is presented to visitors.

Not only do themes determine the look of your site, but they have a direct impact on performance and your overall user experience (UX).

Choosing the best WordPress themes can enhance the overall branding, improve readability, and provide a seamless browsing experience across different devices. But a quick look at the ecosystem will show you that the possibilities are quite endless. You can find sleek and minimalist themes as well as incredibly in-depth, feature-rich options and everything in between. 

One way to start exploring your options is to see what themes your favorite websites use. There are various tools and resources available that can help you with your research. A popular option is “What WordPress Theme Is That?,” which allows users to enter a website URL and quickly discover the active theme. Additionally, “WordPress Theme Detector” can automatically detect and display the theme information for any WordPress site you visit.

WordPress Themes 101 Free vs Premium and Everything in Between
Adobe Stock

Choosing the right theme

Now that you know a bit more about themes, let’s talk about some of the major factors you need to know when choosing one for your website. 

  1. Responsive Design: Did you know there are over 5.48 billion mobile users? This statistic highlights why it’s essential to choose a theme that offers a responsive design that looks great and works perfectly across all devices and screen sizes.
  2. SEO Optimized: You’ll want to find a WordPress theme that can help with search engine optimization (SEO). For example, some themes come with a schema markup alongside the theme.  This feature can give your website a competitive edge in search engine rankings and lead to more traffic.
  3. Customizable Design: Depending on your needs, you may want to choose a theme that allows for easy and flexible customization, whether through theme options, page builders, or the ability to modify the code directly. This feature can help you add some personal flair and style to your site. 
  4. Compatibility with WordPress plugins: WordPress plugins can add powerful functionality to your website, so it’s crucial to choose a theme that is compatible with the plugins you plan to use or might need in the future. Trust us, you don’t want to buy a theme that isn’t compatible with what you’re currently using. 
  5. Loading Times: Research shows that 53% of people will leave a website if it takes too long to load. So, this means a fast-loading website is crucial for boosting engagement, sales, and your search visibility. When looking for a theme that can help, choose one with optimized code and a lightweight design.

Free vs. premium themes

When it comes to choosing the best WordPress themes for your site, you’ll need to balance the factors above with the decision to use a free or premium option. Both have their advantages and drawbacks that you should know.

Here’s a quick overview of each, as well as when you should use them on your site: 

Free WordPress Themes:

  • Cost-effective solution, which can be helpful for people on a tight budget.
  • A wide range of free themes are available in the official WordPress directory and third-party repositories. This means you’ll have options, even if you decide to take the free route.
  • Ideal for basic websites or those with limited customization needs.
  • Free themes are usually not updated as often, which can pose security risks if not maintained properly.
  • There are limited support options, so you’ll need to check out forums if you get stuck. 

When to choose a free theme:

  • You’re on a tight budget and have basic website design needs
  • You’re comfortable with limited customization options, or don’t need advanced customization
  • You’re willing to take precautions to keep your site safe and maintained due to the lack of support and updates

Premium WordPress themes:

  • Typically come with more advanced features, which means you can tweak your site in a way that perfectly matches your needs. 
  • Outside of standard page building, these themes are often highly customizable with various built-in options and integrations.
  • Provide access to dedicated support and step-by-step guides when you have a specific problem. 
  • It can be more expensive, ranging from one-time fees to recurring subscriptions.

When to choose a premium theme:

  • You require advanced features and functionality.
  • You value regular updates, support, and maintenance.
  • You need a highly customizable and unique design.
  • Your website handles a lot of sensitive information or traffic. 

Ultimately, the decision between a free or premium WordPress theme will depend on your specific needs, budget, and the level of customization and support you require for your website. Both have a place in the community. 

Now that you know a little more about themes and how they work, let’s have a look at some of the best themes and how they can help you take your website to the next level.


WordPress Themes 101 Free vs Premium and Everything in BetweenWordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $59 per year

Astra theme is a multipurpose and lightweight theme that has become extremely popular among WordPress users due to its performance, customizability and compatibility with popular page builders such as Elementor, Beaver Builder etc. 

The free version of the theme offers basic yet important features such as responsive layout, typography controls, different layouts etc. The premium version of Astra, Astra Pro, offers advanced features such as custom layouts, header builder, footer builder, typography options etc. Weighing less than 100KB, this theme is one of the fastest WordPress themes and is suitable for any type of website.


1718603778 829 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 829 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $59 per year

Another modern and popular theme, GeneratePress, is known for its speed and ease of use. The free version already has an integrated layout builder, typography options, and basic pages such as services, portfolio, and contact.

GeneratePress is also an ideal WordPress theme for website layout because of its visual page builder in the premium version. Some of the premium features of this theme include a site library, custom layouts, sections, headers, typography, pricing tables, WooCommerce support, and advanced theme settings. If you’re looking for WordPress eCommerce themes, this is an excellent option.


1718603778 139 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 139 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $44 per year, $176 for life

A multipurpose theme with strong eCommerce and online store capabilities, OceanWP offers a range of pre-built website demos in the free version, as well as WooCommerce integration and all the customization options you’d expect from a popular WordPress theme. 

Further premium features include a pop-up builder, sticky headers, content slider, icon box, feature grid, table of contents and more. The theme also includes premium add-ons for integrating with some of the most popular plugins such as MonsterInsights, WP Rocket, and AIOSEO. Overall, OceanWP is a powerful theme suitable for business websites and online stores.


1718603778 287 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 287 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Premium $69 per year

Avada is a top-selling theme on ThemeForest. It is a fully packed, highly functional, responsive, and versatile premium WordPress theme with a visual page builder, dozens of pre-built website layouts, tons of custom options, header builder, footer builder, and e-commerce shopping cart options. 

Out of the box, Avada comes with lots of layout possibilities and you can create any type of website from business and corporate sites to e-commerce stores, restaurants, cafes, product showcases, portfolio sites, travel and wedding sites, medical and law firms, SEO and marketing agencies, and any type of responsive website.

We like the Visual Pagebuilder, which allows users complete creative freedom to build stunning and highly effective web pages. In addition to that, it offers Header Builder and Footer Builder as well. Avada is a complete theme which will fulfill all your requirements.


1718603778 164 WordPress Themes 101 Free vs Premium and Everything in Between1718603778 164 WordPress Themes 101 Free vs Premium and Everything in Between
Price: 30-day free trial, $89 per year

Divi is a bestselling premium WordPress theme by ElegantThemes which comes with a great drag-and-drop page builder. This enables complete control over your website’s design along with remarkable layout choices. 

The user-friendly visual builder helps create personalized layouts, incorporate animations, and take advantage of the pre-designed layouts and modules. Other advanced options that Divi offers are split testing, custom CSS controls, and robust theme options. All these make Divi a versatile choice for agency websites, designers, and for everyone looking for a totally customizable web solution.

Thrive Themes

1718603779 146 WordPress Themes 101 Free vs Premium and Everything in Between1718603779 146 WordPress Themes 101 Free vs Premium and Everything in Between

Price: $149 per year

Thrive Themes offers a great theme builder that can help you create stunning, high-performing websites. It comes with a list of designer-made and tested themes that can be installed with a click. Set global website branding effortlessly, including smart brand colors, global font sets and pairings, and dark/light brand logos.

With Thrive Themes, you can visually edit all your theme template files, including blog posts, headers, footers, sidebars, 404 pages, and more. The theme builder allows you to edit and style blog lists with ease and make sweeping changes across your entire website or fine-tune each pixel.

Ideal for marketers and eCommerce business owners, Thrive Themes provides the flexibility and power to create engaging, conversion-optimized websites. It integrates seamlessly with other popular WordPress plugins, making it a great choice for both new and established businesses.


1718603779 394 WordPress Themes 101 Free vs Premium and Everything in Between1718603779 394 WordPress Themes 101 Free vs Premium and Everything in Between

Price: Free + $149 per year

Specialized WordPress themes

WordPress themes are very versatile, but sometimes you need something more targeted – a specialized WordPress theme just for your site and its unique purpose.

With that thought in mind, let’s look at some of the top theme choices for some of the most common website types, including blog, e-commerce, and business themes.

WordPress blog templates

Perhaps your #1 priority is to create a successful blog. In that case, you need a WordPress theme that’s optimized for writing and blogging. Here are some of the top WordPress blog themes featuring user-friendly elements that bloggers will love:

  • Design elements that encourage readability and content discovery
  • Built-in featured posts, related posts, and popular posts widgets
  • Integration with social networks for sharing
  • Easy customization of author boxes
  • Integrated email/newsletter signup forms

Some of the most popular WordPress blog templates include Editorial, Novelty, and Poseidon. Many of the best blog themes emphasize clean design and minimal distractions for readers while still offering plenty of customization and tools.

WordPress Ecommerce templates

If you’re ready to create an online store, you’ll need an eCommerce WordPress theme. All of the best WordPress eCommerce templates are optimized for shopping and include integration with the popular WooCommerce plugin and other shopping cart systems.

Other features include:

  • Product catalogs and shopping carts
  • Secure checkouts
  • Advanced product filters and search
  • Cross- and upselling
  • Customer reviews and ratings

Astra Pro, OceanWP, and Divi all offer strong eCommerce support, while dedicated eCommerce templates like Shoptimizer and GrooveKart are specifically designed for this.

When choosing an eCommerce WordPress theme, consider the size of your product catalog, the payment options you need, and any other functionality like memberships or subscriptions.

WordPress business and corporate templates

Whether you’re a business, agency, or professional, your WordPress theme can make or break your credibility and trust with clients and customers.

Many of the best WordPress themes for business and corporate sites feature professional designs and useful business tools, including:

  • Clean, corporate layouts
  • Staff profile pages
  • Team portfolio and case studies
  • Testimonials and client logo sliders
  • Advanced contact forms and map integrations

Neve, Customizr, and the Divi theme are all popular choices for business templates. The latter offers a whole suite of professional layouts and designs for many types of industries.

When selecting a business WordPress theme, consider your industry niche, whether you need eCommerce, and your branding and design style. All of this information will help you determine the right theme for your site. 

Ultimately, picking the right template can help you start your website strong, whatever it may be. We suggest doing some additional research and looking for themes targeting your specific niche – it will be worth your time, and your visitors will appreciate the fact that your site is optimized for them. 

Theme selection based on content needs

Apart from special use cases like blogs or e-commerce websites, you can also consider the type of content you’ll publish and choose the theme that best fits your needs.

Let’s consider some good themes for posts/comments and visual content like portfolios and galleries.

Best themes for posts and comments

Do you think user comments and community engagement will be a major part of your workflow? If so, you should pick a theme that prioritizes posts and comments.

The best themes for posts and comments WordPress provides customizations like blog layouts, commenting, social sharing, related feature tabs, and customizable user profiles.

Some well-known themes in this category include Editorial, Zine, and Suffice. These themes will give you a blank slate for long-form content to go alongside engagement via comments, sharing buttons, and related posts.

Best themes for visual content

On the other hand, if your website is going to contain a lot of visual elements like photography, designs, or graphics, you need a theme that helps in showcasing this type of content.

The themes that are best for websites with lots of visual content usually come with the following features: gallery and portfolio project system, lightbox, grid options, distraction-free modes, and slider integrations.

Some of the well-known themes for websites with lots of visual content include Divi, Neve, Astra, and specialized portfolio themes like Accountor and Imprint. Many of them make use of WordPress’ native media handling while adding better visual layouts and display features.

When selecting a theme that focuses on visual content, consider the type of media you’ll be displaying (images, videos, 3D models, etc.), whether you need proofing areas for clients, and whether print/download options will be needed.

Regardless of the type of content you’ll be publishing, investing time in identifying a theme well-suited to managing how you organize and present that content can lead to a much better user experience for your target audience.

Affordable options

Creating a website needn’t be expensive. There are high-quality, cheap WordPress themes available that ensure your website looks professionally crafted without compromising on performance or usability.

Startups, small enterprises, and people with limited budgets need cost-effective solutions when it comes to choosing WordPress themes. Here are some guidelines on how to find cheap, responsive WordPress themes:

Visit free theme repositories

The official theme repository is the first place you should consider. There are thousands of free themes available there. Free doesn’t necessarily mean the theme is of low quality. There are well-coded, responsive, and regularly maintained themes in the repository if you’re willing to look and be aware of ones that haven’t been updated in a while.

Check for developer/student discounts

Most premium theme providers give attractive discounts to developers, agencies, students, and beginners. Ask if there are special discounts available even if you don’t see any listed.

Freemium themes

There are WordPress theme companies which provide themes based on a freemium model. Kandance from our list above is one such option. You can start with the free version and upgrade to premium features as and when your resources permit.

Watch out for sales and bundles

If you have a flexible deadline, you can wait for the next sale or bundle offer from prominent theme providers. Many of them offer attractive discounts (as much as 30-70%) around various festive seasons like Black Friday and so on.

Wrapping it up

Choosing the very best WordPress theme for your website is a key part of the design process. Not only does your theme determine the appearance of your site but it also determines the experience you build with visitors.

Whether you are creating a blog, an online store, a business website, or a portfolio that is heavy on images, choosing the right WordPress theme from the start will make all the difference to the success of your site.

In this article, we’ve covered the different types of WordPress themes available, some of the popular choices, specialist themes, and even some free alternatives.

So, take the time to research, experiment, and use the advice and resources we shared today. With the right WordPress theme in hand, you’ll be well on your way to creating a thriving website that resonates with your audience.

Additional resources

Theme libraries

  1. Theme Directory: The official WordPress theme repository with thousands of free themes.
  2. ThemeForest: A vast marketplace for premium WordPress themes across various categories.
  3. Elegant Themes: Home to the popular Divi theme and other premium themes and plugins.

Tools for detecting themes

  1. What WordPress Theme Is That?: A free online tool to detect the theme and plugins used by a WordPress site.
  2. WPThemeDetector: Another tool for identifying the theme and plugins on a WordPress site.

Theme comparison and review sites

  1. WPBeginner: Offers reviews and comparisons of various WordPress themes and plugins.
  2. SeedProd: Provides curated lists and reviews of free and premium WordPress themes.
  3. IsItWP: Helps you find the best WordPress themes and provides in-depth reviews.


What is a WordPress theme?

A: A WordPress theme is a collection of templates and stylesheets used to define the appearance and display of a WordPress-powered website.

How do I install a WordPress theme?

A: To install a theme, go to your WordPress dashboard, navigate to Appearance > Themes, click “Add New,” search for a theme, and click “Install.” Once installed, click “Activate” to apply the theme to your site.

What is the difference between free and premium WordPress themes?

A: Free themes are available at no cost and offer basic features and customization options. Premium themes come with advanced features, dedicated support, and regular updates but require a purchase.

Can I customize my WordPress theme?

A: Yes, most WordPress themes offer customization options through the WordPress Customizer or theme-specific settings. You can change colors, fonts, layouts, and more.

What should I consider when choosing a WordPress theme?

A: Consider factors like design, responsiveness, customization options, compatibility with plugins, SEO friendliness, speed, and support.

How can I find out which theme a website is using?

A: You can use online tools like “What WordPress Theme Is That?” or “WPThemeDetector” to identify the theme and plugins used by a WordPress site.

Can I use multiple themes on my WordPress site?

A: Typically, you can only activate one theme at a time for your entire WordPress site. However, you can use different themes for different sections of your site with plugins or custom coding.

Guest AuthorSyed Balkhi is the founder of WPBeginner, the largest free WordPress resource site. With over 10 years of experience, he’s the leading WordPress expert in the industry. You can learn more about Syed and his portfolio of companies by following him on his social media networks.

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