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7 Proven Website Traffic Monetization Strategies You Need To Try in 2023



7 Proven Website Traffic Monetization Strategies You Need To Try in 2023

We’re talking traffic monetization. Are you running a website and wondering about monetizing traffic? How does it work? Is your website’s traffic able to be monetized? What are the options?

We’re answering all those questions and more in this article.

Discover what traffic monetization is, income potential, requirements, and more.

  • Learn how advertising campaigns work
  • Read about how creating valuable content can pay off in dividends
  • Discover the power and income potential behind paid content, and much more!

Let’s get to it!

How Do Websites Make Money From Traffic?

Websites make money from traffic in a number of ways, from sponsored partnerships to display ads and other ways. Website owners with even minimal amounts of traffic can make a sizable income. This is how website owners can be rewarded for their valuable content and traffic.

This food blogger makes six figures from her website, monetizing it from sources like ad networks and partnerships. Kate Doubler earns $40,000/month from her health website.

In this article, we’re covering 7 proven ways to convert your website traffic to income:

  • Ad network
  • Affiliate marketing
  • Sponsored partnerships
  • Selling products
  • Selling services
  • Lead generation
  • Memberships

Let’s start!

7 Proven Traffic Monetization Strategies to Try

From selling ad space to doing sponsored posts, we’re going to cover 7 monetization methods to use to generate revenue for your site.

1. Ad Network

Working with an ad network is a great way to monetize your website with advertisements. You earn ad revenue each time a web visitor clicks on an ad. It’s a good way to make money passively, as you can imagine.

The ad network is a middleman between you, the publisher, and the advertiser. Advertisers pay ad networks to show their company to a larger audience. Publishers work with ad networks to monetize their traffic.

After meeting the requirements to join the ad network, display advertising will be placed on your website you will make money passively.

  • Jon Dykstra earns $100K/month from his websites, in part from display advertising and working with the ad network, Mediavine
  • $13,000/month from this website, with about half coming from display ads.

What Ad Networks Monetize Websites?

There are many ad networks for bloggers you can work with:

Want to learn more about ad networks? Here are 13 of the best ad networks for bloggers to enjoy passive income.

How to Join Ad Networks

Each ad network may have requirements for publishers to join. This can include traffic volume, website quality, content guidelines, and more.

First, identify an ad network you want to join.

Next, apply to join the ad network. Your website will be reviewed by the ad network. This can be instant or manually reviewed. Once your website is approved, you’ll be able to have ads placed on your site.

With some networks, like Google Adsense, you can choose an ad format and create and place the display ads where you want:

  • Sidebar
  • In content
  • Native ads

Other networks, like Mediavine, will manage the ad creation/placement process for you, making the process mostly hands-off.

After ads are placed on the site, you just want to continue to comply with the network’s policies and continue creating great, high-quality content.

Pros and Cons of Advertising Networks

What’s good, and what should you watch out for with advertising networks?


  • Passive income
  • Easy to set up


  • Stringent requirements to join
  • Too many ads can be off-putting to your audience

With no traffic requirements, Ezoic is an easy choice for bloggers looking to make money from their sites from the start. It’s trusted by 10,000+ publishers, so why not join them?

2. Affiliate Marketing

traffic monetization using affiliate marketing

Affiliate marketing works when publishers join affiliate programs and refer products to their audience. When web visitors click the affiliate link and take action (like making a purchase), the affiliate (the publisher) earns a commission.

To give you an idea of the income potential and how much affiliate marketers make, here’s what some successful affiliates (and website owners) are making:

How Can Websites Use Affiliate Marketing For Traffic Monetization?

First, join an affiliate program. Identify products that would be beneficial for your audience. Join affiliate programs for those products and then refer the products to your audience using affiliate links.

You can also join an affiliate network which is a collection of affiliate programs in various niches.

Examples of affiliate networks include:

  • Shareasale
  • Maxbounty
  • Impact Radius

Take a look at our pick of the best affiliate programs.

How to Start With Affiliate Marketing

Affiliate marketing has a low barrier to entry. Publishers of virtually any size can usually join most affiliate programs, whether you receive 1,000 visits or 100,000 visits a month.

If you’re looking to turn on traffic monetization for your website right now, affiliate marketing is the best way to start making money fast with your traffic.

Note: Some affiliate programs do have traffic requirements and other criteria.

Pros and Cons of Affiliate Marketing


  • Beginner-friendly way to make money with your website
  • Easy to start
  • Good for publishers at all levels
  • Lucrative


  • Earnings can be heavily driven by traffic levels

Check out the Affiliate Lab training course by Matt Diggity to learn all about affiliate marketing and ways to maximize your earnings potential using this method.

sponsored partnerships

Monetize your traffic with sponsored partnerships when you collaborate with a brand that pays you to share them with your audience.

For example, if you’re a food blog, a tomato sauce company might pay you to make a recipe with their sauce, sharing it with your audience in a blog post.

Sponsored partnerships can be very lucrative.

Top publishers earn up to $50,000 to $100,000+ per month from sponsorships alone!

How to Start With Sponsored Partnerships

Like with affiliate marketing, sponsored partnerships can work for web publishers of various sizes. There usually aren’t any hard and fast requirements as exist with ad networks.

There are three ways to find sponsored partnerships:

  1. Join sponsored post networks
  2. Reach out to companies
  3. Have companies contact you

First, you can join sponsored post networks. These companies are intermediaries between publishers and advertisers. They connect the two together to work in a sponsored partnership.

Examples include Aspire, Izea, and TapInfluence.

Next, you can be proactive and contact companies. Find companies you want to partner with and email them. This is your opportunity to cold pitch your idea. You may or may not get a partnership here, but the more companies you pitch, the more potential opportunities are available.

Lastly, companies can contact you. For this to work, you want to make sure you have your contact information prominently displayed on your website, social media, and other places your business is published online so it’s easy for advertisers to reach out to you.

Pros and Cons of Sponsored Partnerships


  • Lucrative
  • A fun, creative way to work with your favorite companies


Check out our article on how to get sponsors for your blog to learn more.

4. Selling Products

selling products

Using your website as a place to advertise, share, and sell products is an excellent way to monetize your traffic.

How does selling products on your website work?

How to Start With Selling Products

First, decide what you’ll be selling. Physical products, digital products, services? Next, consider testing the market to make sure market demand exists for what you’ll be selling. It’d be awful to put all your hard work and effort to testing and developing a product to sell when there’s no market for it.

After confirming market demand, it’s time to source your product. This could be ordering wholesale, handmaking goods, or preparing digital assets.

Next, choose a selling platform. Here are some options:

Pros and Cons of Selling Products


  • Passive income opportunity (for digital products)
  • Lucrative
  • Easy for publishers of all sizes to do


I like that selling products has a low barrier to entry. Publishers of all sizes can do this. It’s a way to earn passive income if you’re selling digital products. It can be very lucrative as well.

With all product-based businesses, though, you’ll need customer service and support to deal with customers. That’ll likely be you, which can be painful for some website owners that would prefer this process be hands-off to them. But you can always hire someone to do this for you!

5. Selling Services

traffic monetization selling services

Selling services is a great option for traffic monetization. If you offer services, sell them to your audience. Here are some examples:

  • Consulting
  • Coaching
  • Bookkeeping
  • Website audits
  • Web design

Selling services can be extremely lucrative:

Marcus Clarke earns up to $100K/month selling services!

How to Start With Selling Services

The process for selling services is very similar to selling products.

You’ll decide what to sell, identify a need, test the market, and set up your store or webpage for selling services and collecting payment.

Pros and Cons of Selling Services

This is virtually the same as for products.


  • Lucrative
  • Beginner-friendly


  • No unlimited income potential usually
  • Time-intensive

6. Lead Generation

lead generation for traffic monetization

Lead generation is one of the top traffic monetization strategies of marketers worldwide. Did you know that 50% of marketers consider lead generation a top marketing priority? Podcasts, blog posts, and videos are the top content types that generate awareness and demand.

Website owners attract potential leads for the purpose of converting them into paying customers. As a traffic monetization strategy, publishers can sell those leads to companies and make money.

An example of how this might work would be a finance blogger giving away a free budgeting worksheet in exchange for a web visitor’s email address. Then later, selling those leads to a lead aggregator or company.

Lead generation can make millions!

Shane Dutka makes millions from lead generation and affiliate marketing!

You’ll create content to solve your audience’s problem. Then, generate a lead capture form for them to “learn more.” When you capture the email address, you can sell it to companies for a flat fee or commission.

It’s a widely used traffic monetization practice that websites use to make money.

So, using your website is a great option for generating leads for the purpose of traffic monetization.

How to Start With Lead Generation

Here’s a step-by-step outline of how the lead generation process works:

  1. Identify your target audience: Figure out what audience you’re targeting and identify key problems they have that you’ll market to for the purpose of capturing them as a lead. For example, homeowners that need their lawn cut by a lawnmowing service.
  2. Attract potential leads: Create content that aims to solve your audience’s problem. This could be a blog post to help homeowners know what to look for in a lawnmowing service company and what questions to ask them.
  3. Make an offer and use a CTA (call-to-action): Post a CTA form for the reader to learn more. This can be a simple form where the reader shares their email address.
  4. Capture the lead: They will submit their email address in exchange for learning more about getting their lawn cut by a lawnmowing service.
  5. Sell your lead list to clients: After capturing the lead’s email address, you sell it to your client, the lawnmowing service company.

This is how lead generation works, in a nutshell. Lawnmowing is one example of a problem your audience might have. It’ll differ of course, based on your niche.

Pros and Cons of Lead Generation


  • An opportunity to relationship-build
  • Increased sales opportunities
  • Cost-effective


  • Time-intensive
  • Resource-intensive
  • Competition

7. Membership Groups

membership groups traffic monetization

Last but not least, a membership group or membership site is a traffic monetization option to use for making money with your site. This can be a free or paid membership group. The money is in the community.

A group is a place where you’ll share content firsthand with your audience. They’ll get to mix and mingle with like-minded peers, learn from you, learn from others, ask questions, and be part of a niche community.

Sarah Chant makes $10,000/month from her travel blogs and Facebook group!

How to Start With Membership Groups

I joined a business Facebook group of over 100,000 entrepreneurs. The group creator charged a $99/month fee to advertise to that group, and it really seemed like it was paying off for members.

Imagine spending 100 bucks a month to advertise to 100K targeted people in your niche. It was a steal and an incredibly effective way to promote products!

Read about these 15 ways to monetize a Facebook group to get some more ideas.

Pros and Cons of Membership Groups


  • Easy to start
  • Recurring-revenue opportunity
  • Community-building opportunity


  • Lack of engagement is possible
  • Resource-intensive

Is Your Website Traffic Ready to be Monetized?

traffic monetization

The big question is, are you ready to have your traffic monetized? The answer is probably yes. If you’re thinking about monetizing your traffic, you’re probably ready, but just in case, check out our post on optimizing your blog for monetization.

Regardless of where you’re at in your website journey, there are at least 2 or 3 different ways you can make money from your site.

Beginner publishers can take advantage of affiliate marketing or lead generation. Seasoned sites with moderate amounts of traffic can join high-traffic ad networks like Mediavine or Adthrive. There’s really something for everyone.

Which traffic monetization strategy will you start with?

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With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value



With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs.

The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators. 

But unlike traditional affiliate models—where retailers like Amazon pay publishers like Wirecutter on a cost-per-acquisition basis each time a customer makes a purchase—The Sporting News uses a revenue-share structure, meaning that it receives a percentage of the lifetime value of the new customers it sends to gambling operators.

“When it comes to delivering a customer to a platform with a longer use case, it is short-sighted to take a one-time fee,” The Sporting News CEO Rich Routman said. “If I send someone to a streaming platform, and they spend $10 a month for five years, why would I take a $20 bounty? I’ll take $2 a month for five years.”

The model enables The Sporting News to act more as a long-term partner to the sportsbooks it works with, sharing in their successes by generating revenue when their referrals spend money. This year, the sports-betting industry in the U.S. is projected to generate $7.62 billion in revenue, according to Statista.

Interest in this kind of model has risen as publishers look to diversify their revenue streams.

While affiliate marketing and commerce are critical in these efforts, they are challenging because publishers have to stack up thousands—if not millions—of individual purchases to make the operation worthwhile. 

But revenue-share models let publishers generate recurring income from the customers they generate while placing the onus on them to source quality referrals—a dynamic similar to performance advertising.

Potential in other publishing sectors

The revenue-share model is commonplace in Europe, where the sports-betting market is more mature. The Dutch firm Better Collective, for instance, projects 2023 revenues of $345 million, according to company filings.

But it’s rarer in the U.S., where gambling on sporting events became legal federally just five years ago. So far, only sports publishers have embraced the model, as it functions best in industries in which customers have high lifetime values.

But there is no technical reason why it wouldn’t suit other media companies with similar market dynamics, such as software sales or subscription services, said Bryce Widelitz, vice president of publisher innovation at partnerships management platform

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How Creators Are Powering Social Commerce



How Creators Are Powering Social Commerce


In the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce.

At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce.

From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.

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Cyber Monday 2023: The best extended deals from Amazon, Walmart, Best Buy, Apple and more



As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

There is still time for Cyber Monday savings. If you didn’t have time to pick stuff up on Cyber Monday, don’t worry as many of your favorite brands still have extended Cyber Monday sales. Here is every major brand’s extended Cyber Monday and Black Friday 2023 sales that you need to know. Check out best Cyber Monday deals under $100 and best Cyber Monday deals on Amazon.

Deals from top retailers


Amazon’s Cyber Monday event has ended, but there’s still time for holiday shopping with sales up to 71% on all things tech, household appliances and more.

Cyber Monday 2023 The best extended deals from Amazon Walmart

This is your last chance to get the Apple Airpods 2nd Gen for under $100.

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The most powerful Beats headphones yet, the Studio Pro is on sale for more than 50%.

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Hisense 58-Inch ULED 4K Smart Fire TV

The crisp Hisense TV is on sale for 41% off.


Walmart’s Cyber Monday Deals is live until supplies last, with massive sales on items from Dyson, Sony, Apple and more.

PlayStation 5 Disc Console Marvel s Spider Man 2 Bundle 9fc9b318 ba6b 405b b92c bf0721b790f2.c760fb26883b8d4b58035c153ae089cb

PlayStation 5 Spider-Man 2 Bundle

The PS5 bundle comes with the hit Marvel’s Spider-Man 2 disc for 10% off.

Xbox Series S Xbox Wireless Controller Robot White 3 Month Game Pass b1d78fad 0369 42b4 8c24 ba8d60d2bcc4.299fa1cfbfe7b6c32f7965818e9003e7

The Xbox Series S bundle comes with an additional Xbox controller and a 3-month Game Pass subscription.

BISSELL Symphony All in One 1132A Steam Vacuum Cleaner Blue Silver 5d3b22b2 cf21 41c7 8196 5d2cd3e03607.b126797891bf30821ca852c907fabaa2

The fan-favorite Bissell Vac-and-Steam All-in-one is on sale for nearly $100 off.

Home Depot

Home Depot is offering Cyber Monday deals online and in stores now through 11/29, with up to 60% off on home appliances.

Best home products deals

HexClad Cookware

Gordon Ramsay’s favorite cookware brand is offering 50% off their excellent pan and pot sets for Cyber Monday 2023.

HexClad 12-piece Cookware Set

At 40% off, you could have Gordon Ramsey’s favorite 12-piece cookware set for the lowest price ever.


Dyson deals are the best, with many of its revolutionary hair products and vacuums now on sale for up to 50%.

1701217563 385 Cyber Monday 2023 The best extended deals from Amazon Walmart

Dyson Supersonic Hair Dryer

Dyson’s revolutionary Supersonic Hair Dryer is on sale for the first time this year – grab this excellent product for 25% off.

West Elm

West Elm is giving 70% off on many of its best luxury furniture for extended Cyber Monday sales.

roar rabbit geo inlay nightstand 24

Roar & Rabbit Geo Inlay Nightstand

This beautiful nightstand is going for 30% off at West Elm.

Solo Stove

Solo Stove is the best fire pit retailer on the market, so get their warmth for up to 40% off.

MESA Stainless Flame On White?io=transform%3Afill%2Cwidth%3A1100%2Cheight%3A1100

Secure some holiday warmth with the table top Mesa fire pit for 22% off.

Tech and entertainment


Take advantage of Hulu’s amazing Black Friday deal for a limited time! Subscribe to the Hulu (With Ads) plan for 99 per month for one year, current regular monthly price after. Get this deal now by clicking here. Ends 11/28/23. Eligibility restrictions and terms apply.

Best jewelry, clothing and fashion deals


Crocs’ Cyber Week sale are hosting sales up to 50%.


The Classic Clog is a classic for a reason at 25% off.


UNIQLO is having its only sale of the year, with amazing Cyber Week deals for your online shopping experience.


Nordstrom has Cyber Monday deals until midnight tonight, offering up to 82% off across all categories like Nike, UGG, Calvin Klein, Tory Burch and more.


The popular athleisure wear company has a number of great extended Cyber Monday finds, especially in their “We Made Too Much” page for the holiday shopping season.

Best haircare and cosmetics deals

Find deals from Ulta, Sephora and more.


Ulta’s Cyber Monday sales are now live and ends Tuesday November 28th, with up to 50% select beauty products.

The Walt Disney Co. is the parent company of Hulu and this ABC station.

* By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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