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8 Tactics to Increase Authority in 2023

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8 Tactics to Increase Authority in 2023

Are you searching for link-building opportunities that can help you boost your ranking in the SERPs? A link-building strategy is key to establishing yourself as an authority in your field and niche. Fortunately, implementing a solid strategy is easier than ever when you harness the power of AI tools like ChatGPT for link building.

If you’re searching for a way to make routine link-building tasks more efficient, here is what you need to know about getting high-quality backlinks using artificial intelligence.

Let’s dive right in!

To build the best link building strategy, you need to know where you can apply for opportunities to get your link out into the ether. Finding relevant online communities is often the first step regarding potential guest blogging opportunities and other types of SEO link building. 

Here is where ChatGPT might come into play. 

You can use the tool to find relevant websites where you can pitch your content, services, or products. Ask ChatGPT to develop the top 10 or 20 sites in your niche and then get to know their content. From here, you can write outreach emails if your content would be a good fit (more on this in a minute). 

You can do the same to find influencers who may be able to promote your brand. Ask for a list (or “create table”) of relevant influencers in a niche, and you will have some new chances to promote your brand or product. 

The only catch is that ChatGPT is not currently connected to the internet, so the information it provides is from around September 2021. If you are searching for up and coming websites or new influencers with a smaller sphere of influence (for a less expensive link building strategy technique), you may have a harder time.

To this end, you can utilize other AI tools like Bing GPT. 

Content creation isn’t the only option for link building opportunities. You can also earn high-quality backlinks to your page by volunteering as a speaker or sponsoring an in-person event. 

Think of it this way: you could sponsor a local youth baseball team, and your site would be featured on their site, boosting your own website’s visibility. You’re doing good for your community and earning a little link juice all at the same time. 

Of course, you could also find industry events speaking about your niche. While it may not be able to give you a list of brand new events, it can let you know about events that take place annually, as these would have been available before 2021.

It’s a great starting point for routine link building tasks. 

Much like we talked about earlier, this might not be the most up-to-date information though. If you’re serious about finding link building opportunities this way, you must search elsewhere for an AI tool that suits your needs. 

Maybe a tool like Bing GPT would better fit you for this purpose. 

Find Interviews for Podcasts & Other Opportunities

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Potential guest blogging opportunities aren’t the only way to benefit from a link building strategy. If you prefer public speaking, you might consider using ChatGPT for link building to help you find podcasts and other speaking opportunities. 

A podcast can be a great way to boost your visibility, but there is one thing you should be aware of when trying to use this as a link building strategy technique: it may not actually earn you a backlink. 

Many podcasts don’t publish their episodes to a website, meaning that your link might be sent out into the ether, only found by those who listen to the podcast regularly. 

If you want to find relevant podcasts for the link building opportunity, then you should be as specific as possible when typing your prompt into ChatGPT. Look for websites that publish podcasts in your given niche instead of just the more general “podcasts in your niche.”

You can also use ChatGPT to find other speaking opportunities. Look for websites that feature interviews with people in your field, and then start pitching! It’s the same process as finding podcasts that suit your needs, just a different prompt. 

Find Online Forums and Communities

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Part of the best link building strategy is to continuously put yourself out there on high-authority websites and communities. To this end, you can start to build up a strategy using ChatGPT for link building, using it to specify online forums and communities where your target audience might hang out. 

Keep in mind a few best practices if you decide to use this strategy: 

  • Always provide high-quality content if you want to link back to your site. 
  • Make sure that your answers are not just self-promotional. 
  • Interact with others, even if it isn’t a link building opportunity. 
  • Use your digital asset (like a blog or a resource page on your site) to help back up your answer instead of just dropping a link in the signature. 

Because most of the best communities will have been around for a while, you may be able to find these sites via ChatGPT. 

For those worried about how they will keep up with writing answers to questions in the forums, fear not. With the right writing prompts, you can manufacture AI-generated content and pieces that sound plausible for having written it yourself. 

Give the AI some talking points, the desired length, and the tone of your answer. It will get something that you can use in online forums in a matter of minutes, making it easy to use link building. 

Start with Keyword Research

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Why is finding relevant keywords such a big deal? The words you use in your SEO marketing are key to helping people find you. You can use these keywords to build links around content that may not be as prominent on the internet. 

For example, you can ask it for long-tail keywords related to your area of expertise. These terms pop up less frequently in search engines, meaning they have less competition from other websites. 

While you might have to pay to find keywords the old-fashioned way using an all-in-one SEO tool like Semrush (or take a shot in the dark), ChatGPT helps you compile a list of what you’re looking for. It combines creativity and research to help you find keywords you could rank for and build links around. Which you can then import into your SEO tool to asses which are best to go after.

These keywords can also be worked into your meta descriptions to make it more likely that someone searching for these keywords will click on your response.

And remember, the more topics you rank at the top of Google, the more natural links you’ll receive.

This is because others referencing a topic you rank highly for will use you as a source and link to your page.

Write Pitches for Content Creation

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Maybe a tool like ChatGPT can help you to pinpoint where you want to post your content, but how do you get from where you are now to being a published author on this site? You can use ChatGPT to help you write an outreach letter that summarizes just the main points of a particular article that you would like to publish. 

It might have taken you hours to come up with a pitch and draft a first outreach letter in the past, but you can simplify the process with ChatGPT. Here are a few ways that you can prompt the software to give you what you need for a pitch: 

  • Search for relevant keywords and websites that align with your niche or expertise. 
  • Generate headlines for your articles that are click-worthy. 
  • Come up with talking points for the title that aligns best with your brand. 
  • Write an outreach letter with just the main points. 

Whether you want to publish on personal blogs or industry titans, you can compose pitches that suit your every need. If you don’t get a response from that first outreach letter, try to draft a follow-up email with the AI tool so your work doesn’t get lost. 

Content Creation for Successful Pitches

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Once your outreach has been successful, it means that you have to buckle down and actually get that work done. ChatGPT-generated content can help you write the content you pitched using its natural language processing. 

All you have to do is let it know the title of the piece, a few talking points you want to include, and the desired length. ChatGPT will do the rest of the heavy lifting for you. 

Make sure that you do a little bit of competitor analysis when writing your piece. You can include similar talking points or differentiate yourself from them. You can even use more interesting techniques, allowing ChatGPT to conduct the research on your behalf and write a piece that you’re proud of. 

Keep in mind that you should always fact-check what ChatGPT comes up with when you use it to generate content for your SEO strategy.

Create a Linkable Asset

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Similar to content creation with AI platforms like ChatGPT, you can create a linkable asset with the potential to generate tons of backlinks for you. It functions like building a lead magnet that entices people to get in touch with you or your brand.

However, instead of offering the resource in exchange for an email address, a linkable asset is freely available on your site. People can link to it as often as they like without worrying about parting with their ultra-important personal details – making them more likely to share!

To make a linkable asset, you can ask ChatGPT to create something that interests your audience. It can flesh out a recent study or a finding that might pique the interest of your audience. It could create a clever framework for an infographic or a step-by-step guide to help solve a problem. And as we’ve seen in our look at ChatGPT vs programmers and developers, it can even help you write code for some niche-relevant, free tool on your site!

No matter what you decide to make for your linkable asset, you’ll generate new links faster when you have content like this that others want to share.

Broken Link Building

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You can also use ChatGPT to create content that commercial websites can use to replace their broken links with. 

Use ChatGPT to come up with a list of sites that include links to outside sources. The tool won’t do the heavy lifting to actually replace broken links. However, it can give you a list of sites with existing links to monitor for potential opportunities. 

You can even use it to draft a letter that positions your link as the best option for a replacement. 

Of course, in order to build backlinks, you need to have content on your website. ChatGPT makes it easy for you to create your own blog content, build up a repertoire of resources for your audience, and even create a source of traffic that leads to more sales and revenue. 

Creating content for other sites to link to is one of the best uses of ChatGPT for link building because it can be done quickly and easily. For more information on a broken link building strategy, see our guide here.

If you’re interested in driving more traffic to your site through link building, then ChatGPT is the best resource for you. The AI tool harnesses natural language processing and research to give you the resources to establish yourself as an authority. Give it a spin today and start building more links to your site! 



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Site Traffic Down? Google Just Made Some Big Search Changes

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Site Traffic Down? Google Just Made Some Big Search Changes

Google is now doing the Googling for its expansive U.S. audience — and news publishers are facing potentially multi-billion-dollar consequences caused by the change.

Google announced on Tuesday that it is applying AI to high-impact elements of search, from AI summaries to pages of AI recommendations in clustered groups. AI summaries, which appear at the top of search results and neatly summarize content found across the web, started rolling out on Tuesday to all of Google’s 246 million unique U.S. users.

The AI summaries mean that websites across the board will get less traffic, as people simply search and read what the AI has generated without clicking on anything.

As newsrooms get less traffic and less money, their ability to create fresh content diminishes. At the same time, Google becomes less of a gateway to sources and more of a direct source Anastasia Kotsiubynska, Head of SEO at SE Ranking, shared with Entrepreneur.

“Most likely, there will still be misleading information in search results and hallucinations, and many users will probably use this information without double-checking,” Kotsiubynska cautioned.

Google I/O 2024 on May 14, 2024. (Photo by Christoph Dernbach/picture alliance via Getty Images)

Related: Google Introduces Its New Project Astra AI Assistant at Tuesday’s I/O Event — Here’s What Else You Missed

Google’s search changes could cost websites $2 billion collectively; some could lose two-thirds of their traffic, according to data from media industry growth company Raptive.

“This will be catastrophic to our traffic, as marketed by Google to further satisfy user queries, leaving even less incentive to click through so that we can monetize our content,” Danielle Coffey, the chief executive of the News/Media Alliance, told CNN Business.

Google, a major tech company with over 90% of the global market share in search, can now frame search results however it wants with AI summaries, and pull from websites without guaranteeing site traffic or profit.

Related: Two Yale PhDs Are Trying to Make AI Hallucinate 10x Less

“AI Overviews relies on content creators’ intellectual property, which raises serious questions about compensation and fairness,” said Raptive in a statement.

Google does link to sites within its summary, citing its sources.

Unlike OpenAI, which has entered into deals with major publishers like Axel Springer and The Financial Times to compensate publishers for training AI on their articles and linking directly to them, Google has yet to publicly announce a similar deal with a major publication.

OpenAI has also earned the ire of some publishers, with the New York Times filing a lawsuit against the company over copyright grounds in December.

Related: An Elite Financial Publication With a $75 Per Month Subscription Price Is Letting AI Use Its Articles for Training

Google does have a $60 million deal with Reddit, announced in February, to train its AI on Reddit data.



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Carnival Cruise Line Installs Starlink Internet on Every Ship

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Carnival Cruise Line Installs Starlink Internet on Every Ship

It’s another massive milestone for SpaceX CEO Elon Musk.

On Tuesday, Carnival Cruises announced that 100% of its ships have officially installed high-speed internet from Musk’s Starlink.

The installation took place on 90-plus ships in Carnival’s global fleet and allows for more reliable Wi-Fi when onboard (especially during remote parts of the route) for passengers and helps the ship’s staff with improving “operational and communications capabilities,” per a release from Carnival.

Related: New Jersey Man Accused of Trafficking 675 Starlink Terminals

“Starlink has been a game-changer for the onboard connectivity experience our cruise lines deliver to their guests, and we’ve already seen a surge in guest satisfaction and positive feedback from the super-fast and reliable Wi-Fi service we provide onboard,” said Josh Weinstein, CEO of Carnival Corporation in a release. “We see this technology as a win-win-win – it provides our guests with more flexibility to stay as connected as they’d like on vacation, it allows our crew to stay in touch with friends and loved ones, and it enhances our onboard operational systems.”

The installment of Starlink on Carnival ships began in December 2022 and has now expanded to all of Carnival’s smaller companies, including Princess Cruises and Holland America Line.

Musk reposted the news with one word to share his sentiments: “Cool.”

Royal Caribbean started installing Starlink on its ships in 2022 and as of February 2024, said that it was “currently in the process of upgrading more vessels” from VOOM internet to Starlink.

Carnival is coming off a strong Q1 2024, setting the record for first-quarter revenue at $5.4 billion, while bookings hit a record high — despite higher prices.

“This has been a fantastic start to the year. We delivered another strong quarter that outperformed guidance on every measure, while concluding a monumental wave season that achieved all-time high booking volumes at considerably higher prices,” Weinstein said at the time. “These results are a continuation of the strong demand we have been generating across our brands and all core deployments, leading to an upward revision of full year expectations by more than a point of incremental yield improvement and setting us up nicely to deliver a nearly double-digit improvement in net yields.”

Carnival was up nearly 41% year over year as of Tuesday afternoon.



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12 Proven Methods to Make Money Blogging in 2024

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Make money blogging

 

Make money bloggingThis is a contributed article.

The world of blogging continues to thrive in 2024, offering a compelling avenue for creative minds to share their knowledge, build an audience, and even turn their passion into profit. Whether you’re a seasoned blogger or just starting, there are numerous effective strategies to monetize your blog and achieve financial success. Here, we delve into 12 proven methods to make money blogging in 2024:

1. Embrace Niche Expertise:

Standing out in the vast blogosphere requires focus. Carving a niche allows you to cater to a specific audience with targeted content. This not only builds a loyal following but also positions you as an authority in your chosen field. Whether it’s gardening techniques, travel hacking tips, or the intricacies of cryptocurrency, delve deep into a subject you’re passionate and knowledgeable about. Targeted audiences are more receptive to monetization efforts, making them ideal for success.

2. Content is King (and Queen):

High-quality content remains the cornerstone of any successful blog. In 2024, readers crave informative, engaging, and well-written content that solves their problems, answers their questions, or entertains them. Invest time in crafting valuable blog posts, articles, or videos that resonate with your target audience.

  • Focus on evergreen content: Create content that remains relevant for a long time, attracting consistent traffic and boosting your earning potential.
  • Incorporate multimedia: Spice up your content with captivating images, infographics, or even videos to enhance reader engagement and improve SEO.
  • Maintain consistency: Develop a regular publishing schedule to build anticipation and keep your audience coming back for more.

3. The Power of SEO:

Search Engine Optimization (SEO) ensures your blog ranks high in search engine results for relevant keywords. This increases organic traffic, the lifeblood of any monetization strategy.

  • Keyword research: Use keyword research tools to identify terms your target audience searches for. Strategically incorporate these keywords into your content naturally.
  • Technical SEO: Optimize your blog’s loading speed, mobile responsiveness, and overall technical aspects to improve search engine ranking.
  • Backlink building: Encourage other websites to link back to your content, boosting your blog’s authority in the eyes of search engines.

4. Monetization Magic: Affiliate Marketing

Affiliate marketing allows you to earn commissions by promoting other companies’ products or services. When a reader clicks on your affiliate link and makes a purchase, you get a commission.

  • Choose relevant affiliates: Promote products or services that align with your niche and resonate with your audience.
  • Transparency is key: Disclose your affiliate relationships clearly to your readers and build trust.
  • Integrate strategically: Don’t just bombard readers with links. Weave affiliate promotions naturally into your content, highlighting the value proposition.

5. Display Advertising: A Classic Approach

Display advertising involves placing banner ads, text ads, or other visual elements on your blog. When a reader clicks on an ad, you earn revenue.

  • Choose reputable ad networks: Partner with established ad networks that offer competitive rates and relevant ads for your audience.
  • Strategic ad placement: Place ads thoughtfully, avoiding an overwhelming experience for readers.
  • Track your performance: Monitor ad clicks and conversions to measure the effectiveness of your ad placements and optimize for better results.

6. Offer Premium Content:

Providing exclusive, in-depth content behind a paywall can generate additional income. This could be premium blog posts, ebooks, online courses, or webinars.

  • Deliver exceptional value: Ensure your premium content offers significant value that justifies the price tag.
  • Multiple pricing options: Consider offering tiered subscription plans to cater to different audience needs and budgets.
  • Promote effectively: Highlight the benefits of your premium content and encourage readers to subscribe.

7. Coaching and Consulting:

Leverage your expertise by offering coaching or consulting services related to your niche. Readers who find your content valuable may be interested in personalized guidance.

  • Position yourself as an expert: Showcase your qualifications, experience, and client testimonials to build trust and establish your credibility.
  • Offer free consultations: Provide a limited free consultation to potential clients, allowing them to experience your expertise firsthand.
  • Develop clear packages: Outline different coaching or consulting packages with varying time commitments and pricing structures.

8. The Power of Community: Online Events and Webinars

Host online events or webinars related to your niche. These events offer valuable content while also providing an opportunity to promote other monetization avenues.

  • Interactive and engaging: Structure your online events to be interactive with polls, Q&A sessions, or live chats. Click here to learn more about image marketing with Q&A sessions and live chats.

9. Embrace the Power of Email Marketing:

Building an email list allows you to foster stronger relationships with your audience and promote your content and offerings directly.

  • Offer valuable incentives: Encourage readers to subscribe by offering exclusive content, discounts, or early access to new products.
  • Segmentation is key: Segment your email list based on reader interests to send targeted campaigns that resonate more effectively.
  • Regular communication: Maintain consistent communication with your subscribers through engaging newsletters or updates.

10. Sell Your Own Products:

Take your expertise to the next level by creating and selling your own products. This could be physical merchandise, digital downloads, or even printables related to your niche.

  • Identify audience needs: Develop products that address the specific needs and desires of your target audience.
  • High-quality offerings: Invest in creating high-quality products that offer exceptional value and user experience.
  • Utilize multiple platforms: Sell your products through your blog, online marketplaces, or even social media platforms.

11. Sponsorships and Brand Collaborations:

Partner with brands or businesses relevant to your niche for sponsored content or collaborations. This can be a lucrative way to leverage your audience and generate income.

  • Maintain editorial control: While working with sponsors, ensure you retain editorial control to maintain your blog’s authenticity and audience trust.
  • Disclosures are essential: Clearly disclose sponsored content to readers, upholding transparency and ethical practices.
  • Align with your niche: Partner with brands that complement your content and resonate with your audience.

12. Freelancing and Paid Writing Opportunities:

Your blog can serve as a springboard for freelance writing opportunities. Showcase your writing skills and expertise through your blog content, attracting potential clients.

  • Target relevant publications: Identify online publications, websites, or magazines related to your niche and pitch your writing services.
  • High-quality samples: Include high-quality blog posts from your site as writing samples when pitching to potential clients.
  • Develop strong writing skills: Continuously hone your writing skills and stay updated on current trends in your niche to deliver exceptional work.

Conclusion:

Building a successful blog that generates income requires dedication, strategic planning, and high-quality content. In today’s digital age, there are numerous opportunities to make money online through blogging. By utilizing a combination of methods such as affiliate marketing, sponsored content, and selling digital products or services, you can leverage your blog’s potential and achieve financial success.

Remember, consistency in posting, engaging with your audience, and staying adaptable to trends are key to thriving in the ever-evolving blogosphere. Embrace new strategies, refine your approaches, and always keep your readers at the forefront of your content creation journey. With dedication and the right approach, your blog has the potential to become a valuable source of income and a platform for sharing your knowledge and passion with the world, making money online while doing what you love.

Image Credit: DepositPhotos



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