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8 Tactics to Increase Authority in 2023



8 Tactics to Increase Authority in 2023

Are you searching for link-building opportunities that can help you boost your ranking in the SERPs? A link-building strategy is key to establishing yourself as an authority in your field and niche. Fortunately, implementing a solid strategy is easier than ever when you harness the power of AI tools like ChatGPT for link building.

If you’re searching for a way to make routine link-building tasks more efficient, here is what you need to know about getting high-quality backlinks using artificial intelligence.

Let’s dive right in!

To build the best link building strategy, you need to know where you can apply for opportunities to get your link out into the ether. Finding relevant online communities is often the first step regarding potential guest blogging opportunities and other types of SEO link building. 

Here is where ChatGPT might come into play. 

You can use the tool to find relevant websites where you can pitch your content, services, or products. Ask ChatGPT to develop the top 10 or 20 sites in your niche and then get to know their content. From here, you can write outreach emails if your content would be a good fit (more on this in a minute). 

You can do the same to find influencers who may be able to promote your brand. Ask for a list (or “create table”) of relevant influencers in a niche, and you will have some new chances to promote your brand or product. 

The only catch is that ChatGPT is not currently connected to the internet, so the information it provides is from around September 2021. If you are searching for up and coming websites or new influencers with a smaller sphere of influence (for a less expensive link building strategy technique), you may have a harder time.

To this end, you can utilize other AI tools like Bing GPT. 

Content creation isn’t the only option for link building opportunities. You can also earn high-quality backlinks to your page by volunteering as a speaker or sponsoring an in-person event. 

Think of it this way: you could sponsor a local youth baseball team, and your site would be featured on their site, boosting your own website’s visibility. You’re doing good for your community and earning a little link juice all at the same time. 

Of course, you could also find industry events speaking about your niche. While it may not be able to give you a list of brand new events, it can let you know about events that take place annually, as these would have been available before 2021.

It’s a great starting point for routine link building tasks. 

Much like we talked about earlier, this might not be the most up-to-date information though. If you’re serious about finding link building opportunities this way, you must search elsewhere for an AI tool that suits your needs. 

Maybe a tool like Bing GPT would better fit you for this purpose. 

Find Interviews for Podcasts & Other Opportunities

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Potential guest blogging opportunities aren’t the only way to benefit from a link building strategy. If you prefer public speaking, you might consider using ChatGPT for link building to help you find podcasts and other speaking opportunities. 

A podcast can be a great way to boost your visibility, but there is one thing you should be aware of when trying to use this as a link building strategy technique: it may not actually earn you a backlink. 

Many podcasts don’t publish their episodes to a website, meaning that your link might be sent out into the ether, only found by those who listen to the podcast regularly. 

If you want to find relevant podcasts for the link building opportunity, then you should be as specific as possible when typing your prompt into ChatGPT. Look for websites that publish podcasts in your given niche instead of just the more general “podcasts in your niche.”

You can also use ChatGPT to find other speaking opportunities. Look for websites that feature interviews with people in your field, and then start pitching! It’s the same process as finding podcasts that suit your needs, just a different prompt. 

Find Online Forums and Communities

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Part of the best link building strategy is to continuously put yourself out there on high-authority websites and communities. To this end, you can start to build up a strategy using ChatGPT for link building, using it to specify online forums and communities where your target audience might hang out. 

Keep in mind a few best practices if you decide to use this strategy: 

  • Always provide high-quality content if you want to link back to your site. 
  • Make sure that your answers are not just self-promotional. 
  • Interact with others, even if it isn’t a link building opportunity. 
  • Use your digital asset (like a blog or a resource page on your site) to help back up your answer instead of just dropping a link in the signature. 

Because most of the best communities will have been around for a while, you may be able to find these sites via ChatGPT. 

For those worried about how they will keep up with writing answers to questions in the forums, fear not. With the right writing prompts, you can manufacture AI-generated content and pieces that sound plausible for having written it yourself. 

Give the AI some talking points, the desired length, and the tone of your answer. It will get something that you can use in online forums in a matter of minutes, making it easy to use link building. 

Start with Keyword Research

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Why is finding relevant keywords such a big deal? The words you use in your SEO marketing are key to helping people find you. You can use these keywords to build links around content that may not be as prominent on the internet. 

For example, you can ask it for long-tail keywords related to your area of expertise. These terms pop up less frequently in search engines, meaning they have less competition from other websites. 

While you might have to pay to find keywords the old-fashioned way using an all-in-one SEO tool like Semrush (or take a shot in the dark), ChatGPT helps you compile a list of what you’re looking for. It combines creativity and research to help you find keywords you could rank for and build links around. Which you can then import into your SEO tool to asses which are best to go after.

These keywords can also be worked into your meta descriptions to make it more likely that someone searching for these keywords will click on your response.

And remember, the more topics you rank at the top of Google, the more natural links you’ll receive.

This is because others referencing a topic you rank highly for will use you as a source and link to your page.

Write Pitches for Content Creation

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Maybe a tool like ChatGPT can help you to pinpoint where you want to post your content, but how do you get from where you are now to being a published author on this site? You can use ChatGPT to help you write an outreach letter that summarizes just the main points of a particular article that you would like to publish. 

It might have taken you hours to come up with a pitch and draft a first outreach letter in the past, but you can simplify the process with ChatGPT. Here are a few ways that you can prompt the software to give you what you need for a pitch: 

  • Search for relevant keywords and websites that align with your niche or expertise. 
  • Generate headlines for your articles that are click-worthy. 
  • Come up with talking points for the title that aligns best with your brand. 
  • Write an outreach letter with just the main points. 

Whether you want to publish on personal blogs or industry titans, you can compose pitches that suit your every need. If you don’t get a response from that first outreach letter, try to draft a follow-up email with the AI tool so your work doesn’t get lost. 

Content Creation for Successful Pitches

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Once your outreach has been successful, it means that you have to buckle down and actually get that work done. ChatGPT-generated content can help you write the content you pitched using its natural language processing. 

All you have to do is let it know the title of the piece, a few talking points you want to include, and the desired length. ChatGPT will do the rest of the heavy lifting for you. 

Make sure that you do a little bit of competitor analysis when writing your piece. You can include similar talking points or differentiate yourself from them. You can even use more interesting techniques, allowing ChatGPT to conduct the research on your behalf and write a piece that you’re proud of. 

Keep in mind that you should always fact-check what ChatGPT comes up with when you use it to generate content for your SEO strategy.

Create a Linkable Asset

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Similar to content creation with AI platforms like ChatGPT, you can create a linkable asset with the potential to generate tons of backlinks for you. It functions like building a lead magnet that entices people to get in touch with you or your brand.

However, instead of offering the resource in exchange for an email address, a linkable asset is freely available on your site. People can link to it as often as they like without worrying about parting with their ultra-important personal details – making them more likely to share!

To make a linkable asset, you can ask ChatGPT to create something that interests your audience. It can flesh out a recent study or a finding that might pique the interest of your audience. It could create a clever framework for an infographic or a step-by-step guide to help solve a problem. And as we’ve seen in our look at ChatGPT vs programmers and developers, it can even help you write code for some niche-relevant, free tool on your site!

No matter what you decide to make for your linkable asset, you’ll generate new links faster when you have content like this that others want to share.

Broken Link Building

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You can also use ChatGPT to create content that commercial websites can use to replace their broken links with. 

Use ChatGPT to come up with a list of sites that include links to outside sources. The tool won’t do the heavy lifting to actually replace broken links. However, it can give you a list of sites with existing links to monitor for potential opportunities. 

You can even use it to draft a letter that positions your link as the best option for a replacement. 

Of course, in order to build backlinks, you need to have content on your website. ChatGPT makes it easy for you to create your own blog content, build up a repertoire of resources for your audience, and even create a source of traffic that leads to more sales and revenue. 

Creating content for other sites to link to is one of the best uses of ChatGPT for link building because it can be done quickly and easily. For more information on a broken link building strategy, see our guide here.

If you’re interested in driving more traffic to your site through link building, then ChatGPT is the best resource for you. The AI tool harnesses natural language processing and research to give you the resources to establish yourself as an authority. Give it a spin today and start building more links to your site! 

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With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value



With Its Novel Affiliate Model, The Sporting News Bets on Lifetime Value

Sports publisher The Sporting News raised $15 million in Series A funding in September, in large part because of the unique affiliate marketing model it employs.

The company, like a growing number of sports media newsrooms, generates revenue from referring its readers to sportsbooks and gambling operators. 

But unlike traditional affiliate models—where retailers like Amazon pay publishers like Wirecutter on a cost-per-acquisition basis each time a customer makes a purchase—The Sporting News uses a revenue-share structure, meaning that it receives a percentage of the lifetime value of the new customers it sends to gambling operators.

“When it comes to delivering a customer to a platform with a longer use case, it is short-sighted to take a one-time fee,” The Sporting News CEO Rich Routman said. “If I send someone to a streaming platform, and they spend $10 a month for five years, why would I take a $20 bounty? I’ll take $2 a month for five years.”

The model enables The Sporting News to act more as a long-term partner to the sportsbooks it works with, sharing in their successes by generating revenue when their referrals spend money. This year, the sports-betting industry in the U.S. is projected to generate $7.62 billion in revenue, according to Statista.

Interest in this kind of model has risen as publishers look to diversify their revenue streams.

While affiliate marketing and commerce are critical in these efforts, they are challenging because publishers have to stack up thousands—if not millions—of individual purchases to make the operation worthwhile. 

But revenue-share models let publishers generate recurring income from the customers they generate while placing the onus on them to source quality referrals—a dynamic similar to performance advertising.

Potential in other publishing sectors

The revenue-share model is commonplace in Europe, where the sports-betting market is more mature. The Dutch firm Better Collective, for instance, projects 2023 revenues of $345 million, according to company filings.

But it’s rarer in the U.S., where gambling on sporting events became legal federally just five years ago. So far, only sports publishers have embraced the model, as it functions best in industries in which customers have high lifetime values.

But there is no technical reason why it wouldn’t suit other media companies with similar market dynamics, such as software sales or subscription services, said Bryce Widelitz, vice president of publisher innovation at partnerships management platform

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How Creators Are Powering Social Commerce



How Creators Are Powering Social Commerce


In the ever-evolving landscape of social media and shopping, a profound shift is underway as retail giants like Amazon and Walmart, along with social media platforms such as TikTok and YouTube, rely on creators to delve deeper into social commerce.

At the forefront of this transformative journey are creators, emerging as pivotal players in steering the course of social commerce.

From Walmart launching its own creator marketplace to the emergence of TikTok Shop, here are the key developments.

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Cyber Monday 2023: The best extended deals from Amazon, Walmart, Best Buy, Apple and more



As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

There is still time for Cyber Monday savings. If you didn’t have time to pick stuff up on Cyber Monday, don’t worry as many of your favorite brands still have extended Cyber Monday sales. Here is every major brand’s extended Cyber Monday and Black Friday 2023 sales that you need to know. Check out best Cyber Monday deals under $100 and best Cyber Monday deals on Amazon.

Deals from top retailers


Amazon’s Cyber Monday event has ended, but there’s still time for holiday shopping with sales up to 71% on all things tech, household appliances and more.

Cyber Monday 2023 The best extended deals from Amazon Walmart

This is your last chance to get the Apple Airpods 2nd Gen for under $100.

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The most powerful Beats headphones yet, the Studio Pro is on sale for more than 50%.

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Hisense 58-Inch ULED 4K Smart Fire TV

The crisp Hisense TV is on sale for 41% off.


Walmart’s Cyber Monday Deals is live until supplies last, with massive sales on items from Dyson, Sony, Apple and more.

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PlayStation 5 Spider-Man 2 Bundle

The PS5 bundle comes with the hit Marvel’s Spider-Man 2 disc for 10% off.

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The Xbox Series S bundle comes with an additional Xbox controller and a 3-month Game Pass subscription.

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The fan-favorite Bissell Vac-and-Steam All-in-one is on sale for nearly $100 off.

Home Depot

Home Depot is offering Cyber Monday deals online and in stores now through 11/29, with up to 60% off on home appliances.

Best home products deals

HexClad Cookware

Gordon Ramsay’s favorite cookware brand is offering 50% off their excellent pan and pot sets for Cyber Monday 2023.

HexClad 12-piece Cookware Set

At 40% off, you could have Gordon Ramsey’s favorite 12-piece cookware set for the lowest price ever.


Dyson deals are the best, with many of its revolutionary hair products and vacuums now on sale for up to 50%.

1701217563 385 Cyber Monday 2023 The best extended deals from Amazon Walmart

Dyson Supersonic Hair Dryer

Dyson’s revolutionary Supersonic Hair Dryer is on sale for the first time this year – grab this excellent product for 25% off.

West Elm

West Elm is giving 70% off on many of its best luxury furniture for extended Cyber Monday sales.

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Roar & Rabbit Geo Inlay Nightstand

This beautiful nightstand is going for 30% off at West Elm.

Solo Stove

Solo Stove is the best fire pit retailer on the market, so get their warmth for up to 40% off.

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Secure some holiday warmth with the table top Mesa fire pit for 22% off.

Tech and entertainment


Take advantage of Hulu’s amazing Black Friday deal for a limited time! Subscribe to the Hulu (With Ads) plan for 99 per month for one year, current regular monthly price after. Get this deal now by clicking here. Ends 11/28/23. Eligibility restrictions and terms apply.

Best jewelry, clothing and fashion deals


Crocs’ Cyber Week sale are hosting sales up to 50%.


The Classic Clog is a classic for a reason at 25% off.


UNIQLO is having its only sale of the year, with amazing Cyber Week deals for your online shopping experience.


Nordstrom has Cyber Monday deals until midnight tonight, offering up to 82% off across all categories like Nike, UGG, Calvin Klein, Tory Burch and more.


The popular athleisure wear company has a number of great extended Cyber Monday finds, especially in their “We Made Too Much” page for the holiday shopping season.

Best haircare and cosmetics deals

Find deals from Ulta, Sephora and more.


Ulta’s Cyber Monday sales are now live and ends Tuesday November 28th, with up to 50% select beauty products.

The Walt Disney Co. is the parent company of Hulu and this ABC station.

* By clicking on the featured links, visitors will leave and be directed to third-party e-commerce sites that operate under different terms and privacy policies. Although we are sharing our personal opinions of these products with you, Localish is not endorsing these products. It has not performed product safety testing on any of these products, did not manufacture them, and is not selling, or distributing them and is not making any representations about the safety or caliber of these products. Prices and availability are subject to change from the date of publication.

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