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The Best Skills to Put on LinkedIn To Help You Stand Out in 2023



The Best Skills to Put on LinkedIn To Help You Stand Out in 2023

Choose your skills to put on LinkedIn wisely – it can be the game-changer that makes your profile pop among a sea of potential candidates.

In this article, I will discuss the top LinkedIn skills that catch a recruiter’s eye. I will also explain how to polish your LinkedIn profile for the best results.

You’re about to make your LinkedIn profile a magnet for opportunities, and I’m here to guide you through each step.

Skills to Put on LinkedIn: Why it’s Important

LinkedIn is the world’s biggest network of professionals online. It has over 985 million members worldwide, located in 200 countries and territories.

LinkedIn member satistics

So, if you are looking for a new job opportunity, LinkedIn is the place to be! And including a well-curated list of skills on your LinkedIn profile is vital.

Visibility and First Impressions

A detailed LinkedIn skills list can grab recruiters’ attention and make a captivating first impression.

A comprehensive list will clarify to any employer that you have the qualifications they are looking for. The initial impact will make your profile stand out, and you will be noticed.

Increased Contact from Recruiters

The more skills you list, the more likely it is that you will be discovered by those looking for your specific expertise.

Job Matching

When applying for jobs, the skills listed on your LinkedIn profile offer recruiters a snapshot of your capabilities. This enables them to determine if there’s a match between your qualifications and the job’s requirements.


Passive Recruitment Opportunities

Even without applying for jobs, your skills make you searchable on LinkedIn. Recruiters often use the platform to search for candidates with specific skill sets.

Listing your skills increases your chances of being discovered for opportunities.

SEO (Search Engine Optimization)

Recruiters often use search engines to find suitable candidates. Keywords in your skills section can help your profile rank in these searches.

Comprehensive Professional Overview

A good LinkedIn profile provides a comprehensive view of your professional expertise.

Networking and Connections

LinkedIn skills lead to connections with others in the same field or with similar interests. As a result, professional networks and communities are built.

In-Demand Skills to Include in Your LinkedIn Profile

LinkedIn regularly publishes a list of their most in-demand skills. It provides interesting insights into the job market.

Here is our take on the subject. Have a look at these valuable skills to list in your profile and add the ones that apply to you.


This encompasses the following abilities and attributes:

  • Find innovative solutions
  • Think outside the box
  • Curiosity
  • Imagination
  • Open-mindedness
  • Problem-solving


Effective teamwork and working well with others are essential in any workplace. This includes interpersonal and intrapersonal qualities, emphasizing the ability to work cohesively within teams.


Emotional Intelligence

This involves understanding and managing your emotions and the emotions of others. Effective communication and teamwork require active listening, conflict resolution, empathy, and resilience.

Blockchain (Hard skill)

Blockchain technology offers a new approach to:

  • Data storage
  • Validation
  • Transfer online

These play a crucial role in the secure handling of digital assets.

Its numerous applications include:

  • Personal data security
  • Supply chain management
  • Election integrity
  • Identity validation
  • Cross-border transactions
Blockchain technology.Blockchain technology.

To enhance your LinkedIn profile and make it more appealing in this innovative field, consider highlighting skills in areas such as:

  • Blockchain System Design
  • Cryptographic Security
  • Decentralized Application (Dapp) Creation
  • Data Organization Structures
  • Development of Smart Contracts
  • Proficiency in Solidity Programming

Artificial Intelligence (AI) (Hard skill)

Key competencies in AI and machine learning (ML) are:

  • Algorithm development
  • Programming languages
  • Software development
  • Robotics
  • ML platforms

Read our article on Machine Learning platforms to get to know more about the topic.

Cloud and Distributed Computing (Hard skill)

The shift to cloud-based technologies requires skills in:

  • Cloud security
  • Network management
  • Database management
  • Development and Operations (DevOps)
  • Expertise in cloud service platforms

Scientific Computing (Hard skill)

Crucial tasks include:

  • High-performance computing
  • Numerical analysis
  • Scientific modeling

Analytical Skills (Hard skill)

Analytical reasoning skills are in demand. Particularly in data mining and interpreting metrics for effective business decision-making.

Hard Skills to Add to Your LinkedIn Profile

Hard skills are specific, teachable abilities or skill sets that are easily quantifiable. In the current job market, specific hard skills are in demand due to technological advancement and challenges after the pandemic.

In addition to the technical skills mentioned in the “In Demand” section, consider the following.


For those eyeing a career in marketing, the array of the best skills you can showcase on your LinkedIn profile is diverse, given the broad spectrum of roles within the industry.


Depending on your expertise and career aspirations, consider including these skills on your LinkedIn:

  • Content Creation and Marketing
  • Strategic Content Planning
  • Online and Digital Marketing Techniques
  • Digital Media Expertise
  • Marketing and Promotional Planning
  • Conducting and Analyzing Market Research
  • Public Relations Management
  • Sales Expertise
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing Strategies

Need to brush up on your online marketing skills? Read our article about the best online marketing courses.

Business Analysis

This includes the ability to:

  • Understand business processes
  • Conduct gap and stakeholder analysis
  • Improve operations
  • Use tools like Microsoft Access and SQL for data management

Digital Marketing

In the expansive marketing field, the skills range includes:

  • Creating content
  • Digital marketing
  • Market research
  • Media planning
  • Sales strategies

Connecting customers with companies requires an understanding of:

  • Online marketing
  • Social media platforms
  • Affiliate marketing

As businesses evolve with technological advancements, technical skills and work experience are among the top requirements of any hiring manager.

Soft Skills to Put on LinkedIn

Non-technical skills, or soft skills, refer to how you interact and work with others. They are personal attributes that can affect relationships, communication, and exchange in the workplace.

Soft skills.Soft skills.

Here are the most valuable soft skills you need to highlight.


In a fast-changing world, the ability to adapt to new environments, processes, and technologies is vital. This skill ensures that organizations and individuals can overcome challenges and seize opportunities.

Communication Skills

The ability to effectively communicate information is an important skill in any business environment. Strong communicators can share ideas swiftly and effectively.

Critical Thinking

This is the ability to:

  • Objectively analyze information, and
  • Make reasoned judgment.

These are valuable assets in decision-making.

Digital Literacy

As businesses use a variety of digital tools, being able to learn and adapt to new technologies is a necessity.

Time Management

This skill, especially relevant in remote work, involves managing time effectively to meet deadlines and be productive.


Going beyond expectations and being proactive can distinguish you as a valuable team member.


A valuable skill is demonstrating the ability to guide others and take charge when necessary.


Establishing and nurturing professional connections is essential for advancing your career. Maintaining them is equally important.

Life-Long Learning

A commitment to ongoing personal and professional development is key to keeping up with industry changes.

Life long learning.Life long learning.


Whether discussing salaries or project terms, negotiating effectively is a valuable skill.


Managing work-life balance to prevent burnout is essential for long-term career success and personal well-being.


Believing in your abilities can help you overcome imposter syndrome and contribute more effectively to your work.


This is the ability to bounce back swiftly from challenges and sustain a positive outlook.

Soft skills are critical to professional success. Employers increasingly value them.

Tips for Listing Skills on LinkedIn

Consider the following tips to make your skills stand out on your LinkedIn profile.

LinkedIn skills listLinkedIn skills list

Rank Your Skills

Put the most important and relevant skills at the top of your list. LinkedIn allows you to reorder your skills to showcase your primary abilities first.

Include Both Hard and Soft Skills

Hard skills show your technical ability. Soft skills are equally important and attractive to potential employers. I will discuss both in more detail later.

Be Specific

Use specific skill names and industry keywords. Use precise terms like “project management” or “team leadership”. Don’t use general terms like “management skills.”

Keep it Updated

Make sure your LinkedIn profile reflects any new abilities or certifications you acquire.

Limit Your List

Listing a focused set of LinkedIn skills (up to 50) is more effective than a long, irrelevant one.

Avoid Overused Buzzwords

Terms like “hardworking,” “specialized,” or “experienced” should be more specific. They don’t differentiate you from others in your field.

Highlight Transferable Skills

If you plan to switch to a new industry or role, it is a good idea to showcase your transferable skills applicable to your new field.

Balance Industry Jargon with Layman’s Terms

Use terms recognized in your industry but also understandable to those outside of it. Your profile should be clear to all recruiters who might look at it.

Group Skills Logically

Organize your skills in a way that makes sense and tells the story of your professional growth and focus areas.

Follow an Organization or a Skill Page on LinkedIn

Your public profile information will be visible to all Page admins when you follow a Page.

Adjust Your Skills Before Applying for a Job

Before you go job hunting, investigate which skills employers are looking for and update your profile.

Job search.Job search.

Match Your Profile to the Best Job Description

Some jobs require different skills than others. Find the job posting that suits you best to see what the employer is looking for in applicants. Be sure to incorporate those keyword phrases into your LinkedIn skills section.

Cross-reference Skills with Your Experiences

Make sure the skills you mention in your experience align with the job descriptions and roles. This creates authenticity.

Reinforce Your Skills

Get Professional Recommendations

Recommendations are valuable to showcase your skills and provide real examples of your abilities.

Use LinkedIn Skill Assessments

These assessments can validate your proficiencies. They will show a “Verified” badge next to the skill on your profile.

Confirm with Accomplishments

Confirm your skills with corresponding achievements listed in your experience section.

Endorsements Matter

Seek endorsements from colleagues, clients, and employers. Endorsements serve as social proof of your skills.

By curating and presenting your skills well, you’ll make an impression on those viewing your LinkedIn profile. Boost your professional image to attract more attention from recruiters and hiring managers.

How to Manage the Skills on Your LinkedIn Profile

To update skills on your LinkedIn profile, begin by accessing your profile and scrolling to the “Skills” section.

step 1 in adding skills to profile.step 1 in adding skills to profile.

Click on “Show all skills.”

step 2 in adding skills to profile.step 2 in adding skills to profile.

You can add new skills by clicking “+” on the top right corner.

step 3 add the relevant skill.step 3 add the relevant skill.

Alternatively, you can add skills by selecting “Add New Profile Section” located beneath your profile headline and navigating to the “Skills” tab.

Click on the pencil icon in the “Skills” section to manage your skills.

Edit a skill.Edit a skill.

You can rearrange the order of your skills by pressing the three dots and using up/down arrows to place the most relevant ones at the top for better visibility.

Reorder skills.Reorder skills.

To remove any skill, click on “Delete skill.”

Delete a skill.Delete a skill.

Regularly update your skills. This ensures they reflect your current expertise and align with the endorsements you receive from your connections.

How to Endorse Skills on LinkedIn

The subject of endorsements on LinkedIn focuses on enhancing your profile’s visibility and credibility through skill endorsements.

To appear in LinkedIn’s search algorithm, your skills need endorsements, and the more endorsements you receive, the higher your chances of showing up in search results.

You can ask for endorsements from various connections, such as:

  • Classmates
  • Current or former managers
  • Colleagues
  • Mentors
  • Mentees
  • Members of professional groups

A reciprocal approach is often practical.

Endorse the skills of others, especially those who have witnessed your skills in action. This way, you’re likely to receive endorsements in return.

Endorse skills on LinkedIn.Endorse skills on LinkedIn.

It’s important to authentically endorse the skills of contacts you genuinely believe in rather than randomly endorsing people you don’t know.

This mutual endorsement approach increases your skill endorsements and helps build a network of credible professional relationships on LinkedIn.

Wrapping up Skills to Put on LinkedIn

Put skills to put on LinkedIn.Put skills to put on LinkedIn.

Maintain a current and relevant set of skills on your LinkedIn profile. Updating and refining your skills list is critical to staying competitive and relevant in your industry.

This enhances your visibility to recruiters, especially if you’re seeking new employment opportunities, and also positions you as a potential candidate for head-hunting.

I have provided a list of top skills recommended by LinkedIn research, which you should consider adding to your profile if they align with your expertise.

Beyond our suggestions, it’s wise to review job postings within your field regularly. Take note of the skills frequently requested, as this will offer insights into the most sought-after capabilities in your industry.

You may want to consider completing some online classes offered by Skillshare so that you can add more skills to your LinkedIn profile. Or, for more technical courses, look at a few of the many Skillshare alternatives.

Of course, there is also LinkedIn Learning. It offers over 16,000 online courses by real-world professionals.

With your newly polished profile, you’ll be sure to land the perfect job in no time!

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Beware of These Risky Sales Tactics That Are Doomed to Fail or Backfire



Beware of These Risky Sales Tactics That Are Doomed to Fail or Backfire

Opinions expressed by Entrepreneur contributors are their own.

True story: Recently, my daughter was at a major brand car dealership with her boyfriend, intending to purchase a pre-owned car. Note I made up the numbers for the sake of my daughter’s financial privacy, but the takeaways are still the same.

The dealership asked for, let’s say, $26,000 “all in” for the car, but my daughter had already decided that $20,000 was the most she would pay. There was a lot of ground to cover to actually make a deal happen. After some discussion, the salesperson did his best, dropping the price to $25,000. But that still left a big gap, so he told her, “Let me go check with my manager and see if he has any ideas.”

After five minutes, the salesperson and his manager entered the room together. The manager explained that at $25,000, this was a great price; it was already well below their MSRP, and the deal was “very thin” as it was for him. He then used the famous line, “Okay, here’s what I’m going to do to get you into this car today.” The manager pulled out a piece of paper with revised numbers that showed his price now at $23,995. He explained to my daughter that this was the absolute best possible price. He was “all in;” this was his “best offer,” and he told her to take it or leave it. For the grand finale — keeping in mind that this is a 100% true story — the manager took out a big red ink stamp and smacked it down on the paper. The stamp read “FINAL” in bold red ink. $23,995. FINAL.

My daughter responded, “Thanks, but I’m sorry; it looks like it’s not going to work out.” Without hesitation, he immediately blurted out, “How about $22,500?”

When my daughter told me the story, I had a wonderful laugh. After the big show, the manager held his price for a full six seconds. And the idea of the red final stamp just made the story even better. But the more I thought about it, the more I realized there’s actually quite a lot to unpack here regarding sales tactics, psychology and effectiveness.

Related: 3 Unconventional Sales Tactics That Will Close More Deals

I’m not in the car business, and I’ve never sold cars, but I can see some familiar sales tactics (and mistakes) playing out here:

Playing the waiting game

All this went down after my daughter had spent hours on the lot. It was getting late in the day on a Saturday, and the manager knew she was hoping to get it done. At some level, the manager was wearing her down and playing out the clock, playing the “waiting game.” It didn’t work in this case, but often, this notion of using time as a weapon can be very effective. Utilizing time as a strategic element in the negotiation process can be effective, but it must be used carefully and respectfully. Pushing too hard on time constraints can backfire.

Closing the deal by changing the sales lineup

When the salesperson reached his personal negotiation line or felt he would lose her, he brought in his manager. In addition to adding some time to the clock, this step created a new opportunity for a new dynamic. The dealership never really wants a potential buyer to walk out the door, so if one person doesn’t get the job done, it’s always worth trying someone else. Involving a manager or company administrator in the negotiation process can create new dynamics and opportunities for closing a deal.

Proposing your best and final offer

Although I laughed hysterically when I heard about the red stamp, I soon realized it was actually a smart move. Once upon a time, I’m guessing some sales and marketing people sat in a room, and someone said, “I have an idea — let’s make a red stamp that says final and use that during negotiations.” Everyone probably laughed, and they would have said, “No, I’m serious!” And then everyone thought about it and agreed, as funny of an idea as it was, it actually made sense. It’s one thing to tell someone something verbally, but when it’s “official” and in red ink on paper, it’s human nature to believe it and take it as indisputable. Using psychological sales tactics to create a Fear Of Missing Out (FOMO) effect, such as a “Final Offer” stamp, can be effective in conveying seriousness and finality, but you have to honor your word, or you will likely lose credibility.

All the tactics I outlined above were smart, but here’s where I think the dealership dropped the ball:

Trying a shutdown move too soon

The manager came in cold, and rather than take some time (again, time is on their side) to talk about the value, create some alignment, and build some rapport, he went straight for the kill. That tactic may work, but I felt it was too aggressive. He would have been better off discussing the pain points and goals concerning the product, coming up with some extra incentives, etc. Understanding the customer’s needs, discussing the product’s value and building rapport and trust can be crucial in successful sales.

Related: How to Master Your Sales Success — Why Every Answer and Rejection Matters

Putting an out-of-reach offer on the table

The manager decided to go for the close in a fairly aggressive way. In some cases, that tactic makes sense. But he played it all wrong with the numbers. He knew they were a full $5,000 or 20% off, and he decided to put it all on the line at $23,995. Obviously, given how fast he dropped another thousand, he had plenty more room. If he was going for the hard close and “FINAL” offer, he should have made it more compelling. By putting on the big show and then immediately dropping his price, he completely lost credibility and lowered the odds of closing. In this case, he lost my daughter’s trust and the sale. In negotiation, it’s important to understand the other party’s budget and limits before making an offer. Being aware of their constraints will increase the likelihood of closing a deal.

Saying your offer is “final” when it’s not

If you offer something of value at a good price and tell them it’s “final” (which I personally don’t recommend as a sales tactic), then stand by it and mean it. Your word has to mean something. Once he realized his “final” price was not going to work, rather than lower it, he could have thrown in some additional valuable incentive, perhaps some amount of free service or some kind of special financing. If a “final offer” is presented, standing by it as your final word is essential. If adjustments are needed, they should include additional incentives or value to maintain trust and credibility.

Sales is an art, no doubt about that. A great salesperson builds a relationship, asks questions and listens, understands the client’s pain points, is honest and transparent, and operates with integrity. Of course, strategies, techniques, incentives, and a lot of human emotion and psychology are at play, but all of them can happen successfully without losing your credibility.

So, the overall moral of my story? Choose wisely before using the big red stamp!

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Why Morgan Stanley Analysts Doubled Apple iPhone Predictions



Why Morgan Stanley Analysts Doubled Apple iPhone Predictions

Apple entered the AI game last month with Apple Intelligence, a suite of new features designed to bring AI straight to iPhone, iPad, and Mac screens. Apple’s AI has a catch though: it only works on the newest iPhones and it could be the reason why millions of iPhone users with older models seriously think about upgrading, say Morgan Stanley analysts.

Morgan Stanley analysts named Apple a top-pick stock on Monday, after which Apple shares jumped to an all-time high, per Bloomberg. Apple Intelligence is a “clear catalyst” for iPhone upgrades and will enable Apple to sell nearly half a billion iPhones in the next two years, analyst Eric Woodring stated.

Apple Intelligence is expected to come out this fall for the iPhone 15 Pro and 15 Pro Max — older iPhones will not have access to Apple’s AI. The update offers AI-generated emojis, a smarter Siri, and direct access to ChatGPT, though some anticipated Siri AI upgrades may arrive next year.

Related: Apple Is Expanding What The iPhone Can Do. Here’s What’s Changing Right Away.

“We believe that there is record level of pent-up demand entering the iPhone 16 cycle later this year,” Woodring noted, adding that Apple Intelligence delivers “unique-to-the-Apple-ecosystem” value.

Morgan Stanley previously forecasted that Apple would sell around 230 million iPhones in the same time frame, making the new prediction more than double the previous one.

Apple is also uniquely positioned to be the AI “base camp” for its customers, “just as it has done for digital content (iPod) and social media (iPhone),” wrote Morgan Stanley analyst Ananda Baruah.

Apple CEO Tim Cook waves to customers before they enter Apple’s 5th Avenue store. (Photo by Drew Angerer/Getty Images)

Other analysts at different firms have made similar predictions. Wedbush Securities analyst Dan Ives told Reuters in June that more than 15% of existing iPhone users could buy the new iPhone Apple is expected to release this fall.

Related: Apple Labels These 3 Iconic Products ‘Vintage,’ and Soon-to-Be ‘Obsolete’

Ives estimated that 270 million iPhone users have not bought a new model in the past four years.

More than half of Apple’s overall revenue in the second quarter of 2024 came from iPhones; Apple has the majority of the market share for smartphones in the U.S.

At the time of writing, Apple was the largest company in the world with a $3.584 trillion market cap. Microsoft, Nvidia, Google, and Amazon followed.

Related: Warren Buffett Had to Work From His iPhone After Telephone Lines Went Down at Berkshire Hathaway: ‘I’m Glad We Didn’t Sell All of Our Apple’

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How to Start a Business This Weekend: AppSumo CEO Noah Kagan



How to Start a Business This Weekend: AppSumo CEO Noah Kagan

Noah Kagan shared how he started AppSumo, a “Groupon for software,” in one weekend in a new podcast episode. The startup cost was $60; AppSumo earned $80 million last year and Kagan is still its CEO.

In 2010, Kagan was 28 years old and had already experienced what it was like to be the 30th employee at Facebook and the fourth employee at personal finance app Mint.

“I think I just felt insecure at some of these places,” Kagan told fellow entrepreneur Jeff Berman in a June episode of the “Masters of Scale” podcast.

Kagan was fired after nine months at Facebook by Mark Zuckerberg and later fired from Mint, too. He realized that dedicating his time to his day job carried a risk — another person could decide to let him go at any time.

Related: The Author of ‘Million Dollar Weekend’ Says This Is the Only Difference Between You and the Many ‘Very, Very Dumb People’ Making a Lot of Money

“I think I wanted to prove that I’m smart or prove that I’m successful or prove that Facebook when they fired me, and then when Mint fired me, [that] I can do it,” Kagan said.

The idea for AppSumo, a marketplace of software deals for small business owners or solopreneurs, was born when Kagan thought there was a way to promote software tools and also get paid for it. He saw that the site MacHeist gave Apple users discounts on software bundles and wanted to try making the same type of discounts available to a broader audience.

“My interest was letting the geniuses create software, and my skill and my excitement is promotion,” Kagain said.

The business came together in about 60 hours. First, Kagan found software he wanted to sell: the image-sharing service Imgur. He cold-emailed Imgur’s founder on Reddit and got approval to sell a discounted version in exchange for a cut of sales.

Related: Here’s Why Reddit Turned Down an Acquisition Offer From Google in Its Early Days, According to Cofounder Alexis Ohanian

The next piece was meeting with Reddit’s founding engineer to ask for free advertising. He got that too.

The final part was paying a developer to create a website with a PayPal button and purchasing the domain name.

What was the total cost to launch the business? $60 and one weekend of his time.

AppSumo made $300,000 in the first year, and $3 million in the second, Kagan said in the podcast. It brought in $80 million in revenue last year.

Kagan now has a net worth of $36 million.

Kagan said that the crucial part of business was being invested in the problem and getting excited about it.

Related: This Flexible Side Hustle Is Helping Millions Earn Extra Cash — and Might Be ‘More Attractive’ Than an Office Job

“I think that’s the thing in business people are kind of missing out,” Kagan said. “They’re chasing AI now or chasing being an influencer. I think find areas [where] you’re like, I don’t know if I’m going to ever get tired of this.”

Starting a side hustle or finding an extra source of income has an upside — according to Kagan, you have more control over your future.

“If you can just give up 30 minutes a week, if you can just give up one Netflix show a week, if you can give up one thing a week, and you keep doing it weekly, eventually you can have that business,” he said.

Related: This Is the Winning Formula for Starting a Successful Podcast, According to a New Analysis

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