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The Best Skills to Put on LinkedIn To Help You Stand Out in 2023



The Best Skills to Put on LinkedIn To Help You Stand Out in 2023

Choose your skills to put on LinkedIn wisely – it can be the game-changer that makes your profile pop among a sea of potential candidates.

In this article, I will discuss the top LinkedIn skills that catch a recruiter’s eye. I will also explain how to polish your LinkedIn profile for the best results.

You’re about to make your LinkedIn profile a magnet for opportunities, and I’m here to guide you through each step.

Skills to Put on LinkedIn: Why it’s Important

LinkedIn is the world’s biggest network of professionals online. It has over 985 million members worldwide, located in 200 countries and territories.

LinkedIn member satistics

So, if you are looking for a new job opportunity, LinkedIn is the place to be! And including a well-curated list of skills on your LinkedIn profile is vital.

Visibility and First Impressions

A detailed LinkedIn skills list can grab recruiters’ attention and make a captivating first impression.

A comprehensive list will clarify to any employer that you have the qualifications they are looking for. The initial impact will make your profile stand out, and you will be noticed.

Increased Contact from Recruiters

The more skills you list, the more likely it is that you will be discovered by those looking for your specific expertise.

Job Matching

When applying for jobs, the skills listed on your LinkedIn profile offer recruiters a snapshot of your capabilities. This enables them to determine if there’s a match between your qualifications and the job’s requirements.


Passive Recruitment Opportunities

Even without applying for jobs, your skills make you searchable on LinkedIn. Recruiters often use the platform to search for candidates with specific skill sets.

Listing your skills increases your chances of being discovered for opportunities.

SEO (Search Engine Optimization)

Recruiters often use search engines to find suitable candidates. Keywords in your skills section can help your profile rank in these searches.

Comprehensive Professional Overview

A good LinkedIn profile provides a comprehensive view of your professional expertise.

Networking and Connections

LinkedIn skills lead to connections with others in the same field or with similar interests. As a result, professional networks and communities are built.

In-Demand Skills to Include in Your LinkedIn Profile

LinkedIn regularly publishes a list of their most in-demand skills. It provides interesting insights into the job market.

Here is our take on the subject. Have a look at these valuable skills to list in your profile and add the ones that apply to you.


This encompasses the following abilities and attributes:

  • Find innovative solutions
  • Think outside the box
  • Curiosity
  • Imagination
  • Open-mindedness
  • Problem-solving


Effective teamwork and working well with others are essential in any workplace. This includes interpersonal and intrapersonal qualities, emphasizing the ability to work cohesively within teams.


Emotional Intelligence

This involves understanding and managing your emotions and the emotions of others. Effective communication and teamwork require active listening, conflict resolution, empathy, and resilience.

Blockchain (Hard skill)

Blockchain technology offers a new approach to:

  • Data storage
  • Validation
  • Transfer online

These play a crucial role in the secure handling of digital assets.

Its numerous applications include:

  • Personal data security
  • Supply chain management
  • Election integrity
  • Identity validation
  • Cross-border transactions
Blockchain technology.Blockchain technology.

To enhance your LinkedIn profile and make it more appealing in this innovative field, consider highlighting skills in areas such as:

  • Blockchain System Design
  • Cryptographic Security
  • Decentralized Application (Dapp) Creation
  • Data Organization Structures
  • Development of Smart Contracts
  • Proficiency in Solidity Programming

Artificial Intelligence (AI) (Hard skill)

Key competencies in AI and machine learning (ML) are:

  • Algorithm development
  • Programming languages
  • Software development
  • Robotics
  • ML platforms

Read our article on Machine Learning platforms to get to know more about the topic.

Cloud and Distributed Computing (Hard skill)

The shift to cloud-based technologies requires skills in:

  • Cloud security
  • Network management
  • Database management
  • Development and Operations (DevOps)
  • Expertise in cloud service platforms

Scientific Computing (Hard skill)

Crucial tasks include:

  • High-performance computing
  • Numerical analysis
  • Scientific modeling

Analytical Skills (Hard skill)

Analytical reasoning skills are in demand. Particularly in data mining and interpreting metrics for effective business decision-making.

Hard Skills to Add to Your LinkedIn Profile

Hard skills are specific, teachable abilities or skill sets that are easily quantifiable. In the current job market, specific hard skills are in demand due to technological advancement and challenges after the pandemic.

In addition to the technical skills mentioned in the “In Demand” section, consider the following.


For those eyeing a career in marketing, the array of the best skills you can showcase on your LinkedIn profile is diverse, given the broad spectrum of roles within the industry.


Depending on your expertise and career aspirations, consider including these skills on your LinkedIn:

  • Content Creation and Marketing
  • Strategic Content Planning
  • Online and Digital Marketing Techniques
  • Digital Media Expertise
  • Marketing and Promotional Planning
  • Conducting and Analyzing Market Research
  • Public Relations Management
  • Sales Expertise
  • Search Engine Optimization (SEO)
  • Search Engine Marketing (SEM)
  • Social Media Marketing Strategies

Need to brush up on your online marketing skills? Read our article about the best online marketing courses.

Business Analysis

This includes the ability to:

  • Understand business processes
  • Conduct gap and stakeholder analysis
  • Improve operations
  • Use tools like Microsoft Access and SQL for data management

Digital Marketing

In the expansive marketing field, the skills range includes:

  • Creating content
  • Digital marketing
  • Market research
  • Media planning
  • Sales strategies

Connecting customers with companies requires an understanding of:

  • Online marketing
  • Social media platforms
  • Affiliate marketing

As businesses evolve with technological advancements, technical skills and work experience are among the top requirements of any hiring manager.

Soft Skills to Put on LinkedIn

Non-technical skills, or soft skills, refer to how you interact and work with others. They are personal attributes that can affect relationships, communication, and exchange in the workplace.

Soft skills.Soft skills.

Here are the most valuable soft skills you need to highlight.


In a fast-changing world, the ability to adapt to new environments, processes, and technologies is vital. This skill ensures that organizations and individuals can overcome challenges and seize opportunities.

Communication Skills

The ability to effectively communicate information is an important skill in any business environment. Strong communicators can share ideas swiftly and effectively.

Critical Thinking

This is the ability to:

  • Objectively analyze information, and
  • Make reasoned judgment.

These are valuable assets in decision-making.

Digital Literacy

As businesses use a variety of digital tools, being able to learn and adapt to new technologies is a necessity.

Time Management

This skill, especially relevant in remote work, involves managing time effectively to meet deadlines and be productive.


Going beyond expectations and being proactive can distinguish you as a valuable team member.


A valuable skill is demonstrating the ability to guide others and take charge when necessary.


Establishing and nurturing professional connections is essential for advancing your career. Maintaining them is equally important.

Life-Long Learning

A commitment to ongoing personal and professional development is key to keeping up with industry changes.

Life long learning.Life long learning.


Whether discussing salaries or project terms, negotiating effectively is a valuable skill.


Managing work-life balance to prevent burnout is essential for long-term career success and personal well-being.


Believing in your abilities can help you overcome imposter syndrome and contribute more effectively to your work.


This is the ability to bounce back swiftly from challenges and sustain a positive outlook.

Soft skills are critical to professional success. Employers increasingly value them.

Tips for Listing Skills on LinkedIn

Consider the following tips to make your skills stand out on your LinkedIn profile.

LinkedIn skills listLinkedIn skills list

Rank Your Skills

Put the most important and relevant skills at the top of your list. LinkedIn allows you to reorder your skills to showcase your primary abilities first.

Include Both Hard and Soft Skills

Hard skills show your technical ability. Soft skills are equally important and attractive to potential employers. I will discuss both in more detail later.

Be Specific

Use specific skill names and industry keywords. Use precise terms like “project management” or “team leadership”. Don’t use general terms like “management skills.”

Keep it Updated

Make sure your LinkedIn profile reflects any new abilities or certifications you acquire.

Limit Your List

Listing a focused set of LinkedIn skills (up to 50) is more effective than a long, irrelevant one.

Avoid Overused Buzzwords

Terms like “hardworking,” “specialized,” or “experienced” should be more specific. They don’t differentiate you from others in your field.

Highlight Transferable Skills

If you plan to switch to a new industry or role, it is a good idea to showcase your transferable skills applicable to your new field.

Balance Industry Jargon with Layman’s Terms

Use terms recognized in your industry but also understandable to those outside of it. Your profile should be clear to all recruiters who might look at it.

Group Skills Logically

Organize your skills in a way that makes sense and tells the story of your professional growth and focus areas.

Follow an Organization or a Skill Page on LinkedIn

Your public profile information will be visible to all Page admins when you follow a Page.

Adjust Your Skills Before Applying for a Job

Before you go job hunting, investigate which skills employers are looking for and update your profile.

Job search.Job search.

Match Your Profile to the Best Job Description

Some jobs require different skills than others. Find the job posting that suits you best to see what the employer is looking for in applicants. Be sure to incorporate those keyword phrases into your LinkedIn skills section.

Cross-reference Skills with Your Experiences

Make sure the skills you mention in your experience align with the job descriptions and roles. This creates authenticity.

Reinforce Your Skills

Get Professional Recommendations

Recommendations are valuable to showcase your skills and provide real examples of your abilities.

Use LinkedIn Skill Assessments

These assessments can validate your proficiencies. They will show a “Verified” badge next to the skill on your profile.

Confirm with Accomplishments

Confirm your skills with corresponding achievements listed in your experience section.

Endorsements Matter

Seek endorsements from colleagues, clients, and employers. Endorsements serve as social proof of your skills.

By curating and presenting your skills well, you’ll make an impression on those viewing your LinkedIn profile. Boost your professional image to attract more attention from recruiters and hiring managers.

How to Manage the Skills on Your LinkedIn Profile

To update skills on your LinkedIn profile, begin by accessing your profile and scrolling to the “Skills” section.

step 1 in adding skills to profile.step 1 in adding skills to profile.

Click on “Show all skills.”

step 2 in adding skills to profile.step 2 in adding skills to profile.

You can add new skills by clicking “+” on the top right corner.

step 3 add the relevant skill.step 3 add the relevant skill.

Alternatively, you can add skills by selecting “Add New Profile Section” located beneath your profile headline and navigating to the “Skills” tab.

Click on the pencil icon in the “Skills” section to manage your skills.

Edit a skill.Edit a skill.

You can rearrange the order of your skills by pressing the three dots and using up/down arrows to place the most relevant ones at the top for better visibility.

Reorder skills.Reorder skills.

To remove any skill, click on “Delete skill.”

Delete a skill.Delete a skill.

Regularly update your skills. This ensures they reflect your current expertise and align with the endorsements you receive from your connections.

How to Endorse Skills on LinkedIn

The subject of endorsements on LinkedIn focuses on enhancing your profile’s visibility and credibility through skill endorsements.

To appear in LinkedIn’s search algorithm, your skills need endorsements, and the more endorsements you receive, the higher your chances of showing up in search results.

You can ask for endorsements from various connections, such as:

  • Classmates
  • Current or former managers
  • Colleagues
  • Mentors
  • Mentees
  • Members of professional groups

A reciprocal approach is often practical.

Endorse the skills of others, especially those who have witnessed your skills in action. This way, you’re likely to receive endorsements in return.

Endorse skills on LinkedIn.Endorse skills on LinkedIn.

It’s important to authentically endorse the skills of contacts you genuinely believe in rather than randomly endorsing people you don’t know.

This mutual endorsement approach increases your skill endorsements and helps build a network of credible professional relationships on LinkedIn.

Wrapping up Skills to Put on LinkedIn

Put skills to put on LinkedIn.Put skills to put on LinkedIn.

Maintain a current and relevant set of skills on your LinkedIn profile. Updating and refining your skills list is critical to staying competitive and relevant in your industry.

This enhances your visibility to recruiters, especially if you’re seeking new employment opportunities, and also positions you as a potential candidate for head-hunting.

I have provided a list of top skills recommended by LinkedIn research, which you should consider adding to your profile if they align with your expertise.

Beyond our suggestions, it’s wise to review job postings within your field regularly. Take note of the skills frequently requested, as this will offer insights into the most sought-after capabilities in your industry.

You may want to consider completing some online classes offered by Skillshare so that you can add more skills to your LinkedIn profile. Or, for more technical courses, look at a few of the many Skillshare alternatives.

Of course, there is also LinkedIn Learning. It offers over 16,000 online courses by real-world professionals.

With your newly polished profile, you’ll be sure to land the perfect job in no time!

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The AI Video Industry Disruptor



The AI Video Industry Disruptor

In a world where generative artificial intelligence (AI) is the talk of the town, you can’t afford to overlook the revolutionary role it’s playing in our lives. From large language models (LLMs) being used to draft blog posts and diffusion models for image generation to AI coding assistants for code generation, the productivity potential that generative AI unlocks is staggering. If you are looking to know how to invest in Synthesia, this is the right place for you!

This piece will shine a spotlight on Synthesia, its stocks, investment options, and how to make the most out of this tool.

How to invest in Synthesia stocks: Navigating the basics

Introducing Synthesia – Image via Synthesia

Investing in the stocks of cutting-edge technology companies like Synthesia can be an attractive proposition for many investors. However, the process and availability of investing in such companies, especially those that are not publicly listed, can be complex. 

Here’s a guide to help you navigate the potential avenues for investing in Synthesia.

Step 1: Understanding the company’s status

Synthesia is a private company, which means its shares are not available on public stock exchanges. Investing in private companies is typically more challenging than investing in public companies due to limited availability and higher investment minimums.

Synthesia has raised significant capital through Series A, B, and C funding rounds from notable investors. These rounds have contributed to its high valuation and growth but are generally not open to individual retail investors.

If you’re curious about the cost of using Synthesia, make sure to check out our in-depth guide on “Is Synthesia Free to Use?” for valuable insights.

Step 2: Explore avenues for investment

Before investing, take a look at the wide range of investment avenues available to you:

  • Venture capital funds: One indirect way to invest in Synthesia is through venture capital funds that hold Synthesia in their portfolio. Investors can look for venture capital firms that have backed Synthesia, like Kleiner Perkins, Accel, or GV, and explore investment opportunities in those funds.
  • Secondary market platforms: Platforms like Forge Global or EquityZen provide a marketplace for buying and selling shares of private companies. However, these transactions often require significant minimum investments and are typically available to accredited investors.
  • Direct private investment: For high-net-worth individuals or institutional investors, direct private investments in Synthesia might be a possibility. This would generally involve directly contacting the company or participating in future funding rounds, subject to the company’s approval and investment terms.
  • Initial public offering (IPO) watch: Keep an eye on Synthesia’s public announcements for any potential IPO. An IPO would allow public investors to buy stock in Synthesia through stock exchanges. However, as of now, there is no public information about an impending IPO.

Step 3: Assess eligibility and requirements

Determine if you meet the criteria for an accredited investor, as many such investment opportunities are limited to accredited investors due to regulatory requirements.

Understand the minimum investment requirements, which can be significantly higher for private companies compared to public stocks.

Step 4: Consult financial experts

Before proceeding, consult with financial advisors, especially those experienced in private equity or venture capital investments. They can provide personalized advice based on your financial situation and investment goals.

Step 5: Monitor your investment

Keep track of Synthesia’s business progress, market trends, and any public announcements, especially regarding future funding rounds or a potential IPO.

Additionally, if you’re interested in exploring AI-driven creativity, our guide on Deep Dream Generator provides five valuable tips for creating stunning images.

Considerations before investing

  • Risk assessment: Investing in Synthesia carries a different risk profile compared to investing in other companies. Understanding these risks is crucial, including the lack of liquidity and the long-term nature of such investments.
  • Due diligence: Conduct thorough due diligence on Synthesia’s business model, market potential, financial health, and growth prospects. This information may be limited compared to publicly traded companies.
  • Investment horizon: These investments often come with a longer investment horizon. Assess whether you are comfortable with tying up your capital for an extended period, as it may take years to realize returns from these investments.
  • Diversification: Evaluate how an investment in Synthesia fits into your overall investment portfolio. Diversification is a key risk management strategy, and it’s important to consider how this private equity investment aligns with your other assets.
  • Exit strategies: Understand the potential exit strategies for your investment. Private equity investments typically involve strategies like mergers and acquisitions (M&A), IPOs, or secondary sales. Familiarize yourself with these options and their associated timelines.

For a more comprehensive evaluation of Synthesia’s capabilities, we recommend reading our detailed Synthesia AI review.

how to invest in synthesia

Considerations before investing in Synthesia

Investing in Synthesia’s services: An alternate approach

An alternative approach to investing in Synthesia is by availing its services. Take a look at the various ways through which you can make the most out of this AI tool:

1. Creating commercial videos for brands

One lucrative revenue stream with Synthesia is leveraging its video creation capabilities to produce commercial or explainer videos for brands. Businesses often require visually engaging content to promote their products or services. 

As a Synthesia user, you can offer your video production services on freelancing platforms, catering to companies in need of high-quality videos for marketing campaigns or internal use. By delivering professional and compelling videos, you can establish a steady client base and earn income from your creative video production services.

2. Affiliate marketing with AI videos

Another innovative approach to generating revenue with Synthesia is by creating AI-generated videos optimized for affiliate marketing. Instead of relying solely on ad revenue from platforms like YouTube, you can leverage the power of Synthesia to craft engaging and informative videos. Within these videos, strategically embed affiliate links in the video descriptions. 

By promoting products or services through these links, such as those available on e-commerce platforms like Amazon, you have the potential to earn commissions for every sale generated through your affiliate marketing efforts. This revenue stream diversifies your income sources and capitalizes on the popularity of video content in affiliate marketing.

Unlock the mesmerizing world of AI-generated artistry and unleash your creativity with a brushstroke of innovation by exploring our curated list of cutting-edge AI art tools.

3. Comparison and review videos

Synthesia can also be employed to produce valuable comparison and review videos, further expanding your potential revenue streams. For instance, you can create videos that compare two or more products or services within a specific niche, such as “MailChimp vs. SendinBlue” in the email marketing sector. 

In these videos, you can provide insightful analysis and recommendations. To monetize this content, include affiliate links for all the products or services discussed in the video description. This approach allows you to earn commissions regardless of the viewer’s choice, as they might click on any of the provided affiliate links based on their preferences. 

By delivering informative and unbiased comparisons, you can attract a dedicated audience interested in making informed purchasing decisions.

4. Targeted content creation

An effective strategy for generating revenue with Synthesia involves conducting thorough research to understand the specific queries and comparisons that people are actively searching for online. 

Armed with this valuable insight, you can create Synthesia videos that directly address these queries or comparative analyses. Within these videos, strategically embed relevant affiliate links that align with the content’s focus. 

Looking for alternatives to Synthesia? Explore our article on five AI video editors for quick and professional video editing solutions.

how to invest in synthesia

Navigating the right ways to invest in the services of Synthesia


Investing in Synthesia presents a unique opportunity to participate in the growth of the AI video industry. However, like any investment, it comes with its own set of risks. By conducting thorough due diligence and seeking professional advice, investors can make an informed decision.

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5+ High-Earning High-Ticket Affiliate Marketing Programs



Plus, How I earn full-time income on part-time hoursContinue reading on ILLUMINATION »

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Best deals this week: Get up to 40% off brands like Xbox, Hydro Flask, KitchenAid



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Friday, December 1, 2023 5:33PM

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As a participant in multiple affiliate marketing programs, Localish will earn a commission for certain purchases. See full disclaimer below*

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