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The 21 Most Profitable Niches to Get Into

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The 21 Most Profitable Niches to Get Into

If you’re considering starting a business or looking for ways to increase your income, finding a profitable niche is key. In this article, you’ll discover a list of the 21 most profitable niches to help you start or grow online businesses. Let’s begin!



What is the Most Profitable Niche to Make Money Online?

The most profitable niche to make money online is the weight loss and weight management diet market, which is projected to reach $295.3 billion by 2027 with a Compound Annual Growth Rate (CAGR) of 7.0% from 2021 to 2027. Three ways to make money in this niche are through related affiliate marketing niches, creating and selling digital products about weight loss and management, and blogging expert advice on weight loss techniques. Researching how to make money blogging can help with that last one.

The Top 21 Most Profitable Niches for Online Business

If you’re looking for evergreen niches in a huge market that can help you make money online through an affiliate program or other means, then check out our list of niche ideas below to find your next profitable venture.

1. Make Money Online Niche

The making money online niche is always in demand. Google Trends scores it 76 out of 100 with it bottoming out at 63 and maxing out at 100 over the last year.

2. Finance Niche

The personal finance niche is another great niche to get into and has ranged between 52 and 100 over the last 12 months.

3. Fitness Niche

While the fitness niche might be a saturated niche, it’s quite popular and evergreen with it ranging between 56 and 100 in the last year.

4. Personal Development Niche

With people always looking to better themselves, the personal development niche is always in demand. It has ranged between 48 and 100 over the last year.

5. Dating and Relationships Niche

Dating and relationships can be hit more or miss with Google Trends currently scoring it at 78, but it’s on a downtrend.

6. Pet Owners Niche

Ranging over the last year between 78 and 100, pet owners are always in search of ways to make their pet’s life better.

7. Technology Niche

People are always looking for the latest and greatest technology. This past year, the technology niche has ranged between 46 and 100.

8. Food and Recipes Niche

As people become more health conscious, the food and recipes niche has been on a steady rise with it rising recently from 65 to 92.

9. Travel Niche

The travel niche is always popular with people wanting to get away from it all. This niche currently has a good score of 83.

10. Lifestyle Blog

If you’re considering getting into the lifestyle niche, you might not want to start a blog. Since September 2022, lifestyle blogs have had a score of 14 or lower even though the niche itself has a decent score of 64.

11. Real Estate

Here’s another evergreen niche that has been going strong for many years. Real estate is currently at a Google Trends score of 88 and rising.

12. The Green Energy Niche

Green energy has been getting more and more attention over the last year with its current score being 83.

13. Gaming Niche

If you know a lot about gaming, then this may be the niche for you. It has had a score of 56 to 100 over the last 12 months.

14. Entertainment

People are always looking for entertainment and a high Google Trends score of 95 proves it.

15. Beauty Niche

The global beauty market is worth over $500 billion and has an impressive GT score of 89. While this is a competitive niche, there’s still plenty of money to be made within this broad niche.

16. Vending Machines

Most profitable vending machines are in high demand as they require minimal maintenance and generate high profits. This niche is sizzling hot with a score of 93.

17. Home Decor and Improvement

Both home decor and home improvement are great, in-demand niches to get into with scores of 83 and 79 respectively.

18. Blogging Niche

Some of the most profitable blog niches like food bloggers and travel bloggers are very popular. However, blogging in general has a pretty disappointing score of 42.

19. Digital Marketing

Sub-niches Internet marketing, SEO, and social media marketing have been booming in recent years which explains why digital marketing scored 100 as recently as January 2023. Each sub-niche scores pretty well also.

20. Online Education

With more and more people going online to learn, the online education niche is one to consider. It’s currently sitting at a score of 76.

21. Family Niche

What’s more important than family? This evergreen niche has held steady over the last 12 months with scores ranging between 74 and 100.

How do I Find A Profitable Niche?

Finding a profitable niche can be challenging, especially if you don’t know where to start. Here are some practical steps to help you identify a profitable niche:

Google Trends

Use Google Trends to identify profitable niches by showing you the search volume and popularity of different topics.

Explore Social Media

Join groups or communities related to your interests on social media platforms to see what people are talking about and what topics are getting a lot of engagement.

Check Amazon Bestsellers

Use Amazon Bestsellers to get an idea of what products are in demand and what niches are popular.

Look for Gaps in the Market

Identify profitable niches by looking for gaps in the market where competitors are not meeting the needs of their customers or underserving a particular market.

FAQ’s

What are the Most Successful Niches?

The most successful niches are health, wealth, and relationships. These three areas consistently attract high demand among consumers seeking solutions to their problems. Individuals are willing to invest in products or services that help them improve their physical and mental well-being, increase their income, or establish meaningful connections with others. If you want to cash in, then promote quality products with an affiliate link.

What Niches are Growing in 2023?

The niches that are expected to grow in 2023 include virtual events, e-commerce, and online education. These industries have seen a significant increase in demand due to the pandemic and are projected to continue their upward trajectory. With the shift towards remote work and digital communication, these niches are likely to become even more essential in the coming years.

What are the Most Profitable YouTube Niches?

The most profitable YouTube niches include gaming, beauty, technology, health and fitness, and personal finance. These niches offer a large audience and the potential for high revenue through sponsorships, brand deals, and ad revenue. To succeed, creators must produce high-quality content, build a loyal following, and engage with their audience.

Which Instagram Niche is Most Profitable?

The most profitable Instagram niche market is dependent on several factors, such as the target audience, engagement rate, and monetization strategy. However, popular niches such as fashion, beauty, lifestyle, and fitness tend to generate high earnings due to their broad appeal and opportunities for sponsored content and affiliate marketing.

Image: Envato Elements




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How CEO Visibility Shapes Your Company’s Reputation

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How CEO Visibility Shapes Your Company's Reputation

Opinions expressed by Entrepreneur contributors are their own.

Hyperconnectivity and social media have forever changed the reach and impact of company leadership. These days, chief executives are expected to be the face of their companies, not only in the boardroom, across annual reports or at shareholder meetings, but across the entire and endless digital expanse.

The supercharged visibility of CEOs and other C-suite executives online plays a pivotal, if not essential, role in shaping brand perception and, by extension, brand perception and reputation. This transformation not only forced corporate PR teams to shift focus toward heavily digital branding strategies; it’s also prompted many leaders to rethink their entire approach to image management and public engagement.

Related: How to Skyrocket Your Business to the Top With Thought Leadership and Visibility

The digital persona: More than just a role

The internet (particularly social platforms) has democratized information in incredible ways, giving consumers unprecedented access to the people behind the brands their favorite brands. This shift has made your CEO’s digital persona an integral part of your company’s image.

When your CEO actively engages with audiences online, whether that’s through social media, blogging, webinars or workplace videos, they essentially humanize your brand, lending a powerful human element that can lead to stronger connections with both current and potential customers. A proactive and carefully managed online presence can boost such intangibles as trust and transparency. When your CEO is visible and interacting in ways that align with company values, they can help create a sense of openness that builds trust and connection with your business.

Such a presence can also elevate your thought leadership efforts. By sharing industry insights and forecasts, your CEO (and other executive leaders) can establish themselves and your brand as experts in your space, strengthening a critical perception that nudges customers closer to the finish line.

Impact of CEO visibility on brand perception

How your CEO crafts their image and engages with folks online can have a meaningful, sometimes even lasting, impact on your brand’s relevance and relatability. For example, a CEO who makes themselves approachable and (perhaps most importantly) relatable on social platforms like Facebook, LinkedIn and even TikTok can deliver real-time dividends for brand loyalty, driving trust and consumer interactions in the right direction.

In contrast, as a leader of an organization, a CEO who often seems aloof, distant or disconnected — especially from the values they preach or relevant societal issues and events — can inadvertently drain their company’s reputation, creating an association that can be hard to pull away from.

Successful CEO visibility efforts

Consider Tim Cook of Apple or Satya Nadella of Microsoft. Through both brand PR and adept personal efforts, both leaders have crafted online personas that align closely with the innovative and forward-thinking ethos of their companies. Cook and Nadella are not only effective, often persuasive advocates for their products, but also for broader issues like border societal concerns like privacy, security and corporate responsibility, often mirroring sentiment among their customer base.

Related: In a Downturn, It’s Not Enough to Have Good Financials — Brand Visibility Is the New Currency.

Potential risks of higher visibility

Of course, while there are clear benefits to having a highly visible CEO, there are also risks, including:

  • Inconsistency. Any discrepancy between your CEO’s online persona and your company’s actions can lead to public relations issues. Consistency and brand-leadership alignment are key.
  • Overexposure. Too much visibility can backfire over time, especially if it shifts focus away from your company and onto your CEO’s personal views or actions. Again, coordination and careful management of each strategy is essential.

Harnessing social media for CEO influence

Social media can be a double-edged sword. While it does offer a host of valuable platforms for leaders to engage audiences, it also poses considerable risks, especially if not managed carefully.

Here’s how savvy CEOs use social media to their advantage:

Regular updates: Skilled leaders understand how to leverage social channels to keep followers informed about company news and industry trends.

Engagement: While often challenging, CEOs who respond to comments and participate in discussions (measuredly, of course) help build a community around the brand.

Crisis management: Executives who address issues head-on can turn potential negatives into positive press. This also helps demonstrate leadership and accountability, essential to building positive sentiment and trust among consumers.

The SEO advantage of CEO visibility

While sometimes overlooked, CEO visibility can have a sizable impact on your brand’s search engine optimization (SEO) efforts. For instance, regularly updated blog posts and articles from your CEO can provide an incredible opportunity to drive organic traffic to your website, in turn improving its search engine ranking. Additionally, positive mentions of the CEO in the media can help generate positive headlines in Google, boosting your company’s larger online footprint.

Elements like consistent content creation — high-quality, optimized content — and link-building (leveraging and promoting CEO-authored articles and posts) can heighten your CEO’s online visibility and, by extension, elevate your brand across critical search results pages.

Related: This CEO Shares 4 Highly Effective Ways to Promote and Scale Your Small to Medium-Sized Business

Stepping into the spotlight with integrity

Visibility is powerful, but it must be handled with integrity to really benefit your company’s reputation. Your CEO’s online actions and communications should be thoughtful, authentic and aligned with the company’s values. Whether it’s participating in online discussions, writing insightful articles or engaging with followers on social, every activity contributes to the tapestry of the company’s online presence.

A CEO’s digital visibility is a formidable tool that can profoundly shape your company’s reputation. By embracing the spotlight with sincerity and strategy, your CEO not only bolsters your company’s image but also sets a benchmark for future leaders.

In this rapidly evolving digital landscape, those at the helm who can navigate with visibility and integrity are the ones who will steer their companies to new heights of success and influence.

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Improve Workflow with Advanced Diagramming for $20

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Improve Workflow with Advanced Diagramming for $20

Disclosure: Our goal is to feature products and services that we think you’ll find interesting and useful. If you purchase them, Entrepreneur may get a small share of the revenue from the sale from our commerce partners.

When embarking on a large team project, communicating all of the ins and outs of it and then keeping track of everyone’s work in relation to the plan can grow overly complicated fast. In essence, that’s why diagrams and project tools have proven to be so valuable to businesses over the years.

For a deal on one of the world’s best business planning and diagramming tools, you might want to hop on this very limited-time opportunity. Today only, you can get Microsoft Project 2021 Professional (PC) or Microsoft Visio 2021 Professional for Windows for $19.97 (reg. $29.99).

Visio makes it easy for business professionals and teams to create and share data-linked diagrams of all varieties. The program makes creating these diagrams simple with a wide range of templates, which users can customize using any of over a quarter-million shapes available on Visio’s online content ecosystem.

Visio users can automatically generate org charts using common sources like Excel sheets, and docs from Exchange and Microsoft Entra ID. In addition to org charts, businesses commonly use Visio for creating network diagrams, floor plans, flowcharts, and various brainstorming tools like fishbone diagrams and SWOT analysis docs.

From 13 reviews by verified purchasers in the Entrepreneur Store, this deal has an astonishing 5/5 star average rating. One recent five-star review described the appeal well, stating, “Incredible deal on Visio 2021 Pro! I can do floor plans, network diagrams, and more. Extremely happy with this purchase.”

Also available for $20 for one day only, Microsoft Project Professional allows users to take the data they learn from diagrams and actualize it into effective, successful projects. It features pre-built project management templates, timesheet trackers, schedule builders, and more. Project Pro is also rated 4.4/5 stars on Capterra and GetApp.

Don’t forget that this is the last day when you’ll be able to get:

StackSocial prices subject to change.

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Red Lobster Speaks Out on ‘Misunderstood’ Bankruptcy Filing

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Red Lobster Speaks Out on 'Misunderstood' Bankruptcy Filing

It may be the end of an era for beloved seafood chain Red Lobster, which officially declared bankruptcy on Monday after months of speculation and dozens of abrupt restaurant closures.

Now, the company is speaking out to loyal customers — and investigating the role that its shrimp supplier may have played in its demise.

Related: Red Lobster Suddenly Shutters Dozens of Locations Without Warning Employees, Begins Auctioning Off Equipment

In a letter posted to social media, Red Lobster thanked customers for their nearly five decades of loyalty and assured the masses that the chain wasn’t going anywhere.

“Bankruptcy is a word that is often misunderstood. Filing for bankruptcy does not mean we are going out of business,” Red Lobster wrote. “In fact, it means just the opposite. It is a legal process that allows us to make changes to our business and our cost structure so that Red Lobster can continue as a stronger company going forward.”

Red Lobster noted that companies including Delta Airlines and Hertz “emerged stronger” after filing for Chapter 11 (Delta in September 2005, Hertz in May 2020) and found ways to bounce back.

“Birthdays, graduations, anniversaries, and yes, weddings. We’ve been here for them all,” the chain penned. “Red Lobster is determined to be there for these moments for generations to come.”

Red Lobster’s downfall was a slow burn, primarily blamed on an $11 million loss in November 2023 due to the chain rollout of an “Endless Shrimp” promotion. The deal offered customers all the shrimp they could eat for $20, and it proved to be a bit too popular.

Last week, it was reported that stores had begun shuttering without warning around the country, with dozens auctioning off all of their furniture and equipment online and some employees claiming they were given no notice ahead of time.

In a filing on Sunday, Red Lobster CEO Jonathan Tibus called out former CEO Paul Kenny and Red Lobster’s seafood supplier and owner, Thai Union, regarding decisions made surrounding the “Endless Shrimp” promotion and that Red Lobster is “currently investigating the circumstances” around the decision to make the promotion permanent instead of limited-time.

Related: Endless Shrimp Deal Is Too Popular, Red Lobster Loses $11M

“I understand that Thai Union exercised an outsized influence on the Company’s shrimp purchasing,” Tibus wrote. “[Red Lobster is] exploring the impact of the control Thai Union exerted, in concert with Mr. Kenny and other Thai Union-affiliated entities and individuals, and whether actions taken in light of these parties’ varying interests were appropriate and consistent with applicable duties and obligations to Red Lobster.”

Thai Union completed its purchase of Red Lobster in 2020.



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