In business, goals are extremely important – they serve as a roadmap for your strategy, and at the same time enable you to evaluate your successes...
As a marketer, you generally have a range of different goals that you’re concurrently working towards at any given time. Those could include boosting brand awareness,...
The question of misinformation, and its impact on public perception of major issues, has become a key focus in recent times, with social media platforms seen...
It’s taken some time, but Twitter has finally rolled out an element of its ‘conversational’ feature updates that its been beta testing over the last six...
Pay-per-click (PPC) advertising is hands down one of the best ways to reach potential customers, build brand awareness and get them to buy your products or...
Lip-syncing app Dubsmash was on the brink of death. After a brief moment of virality in 2015 alongside Vine (R.I.P), Dubsmash was bleeding users faster than...
As Facebook pushes further into gaming, and game streaming in particular, The Social Network is also being forced to address issues with trolling and other types...
I mean, it seems almost too obvious, now that Twitter’s done it, but Instagram is reportedly also testing out quick emoji reactions for direct messages in...
Twitter confirmed it has temporarily suspended the account of controversial right-wing commentator Katie Hopkins. The move was reported earlier by the BBC. Hopkins, a former MailOnline...
An influencer marketing agency reveals how much brands are currently paying for sponsored content on TikTok and YouTube. TalentX Entertainment, an agency managing 32 influencers across...