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What will your SEO focus be this year? What has your organization done to adapt to an environment where global events are constantly changing? Are you...
Content marketing is hot today. Look at the meteoric rise in interest over the past 20 years, according to Google Trends: Many small businesses have successfully grown...
Employee performance reviews have been used in companies for decades. For employees, these reviews are an opportunity to get feedback on their work and even a...
Struggling to gain traction on your blog? Consumed tons of “ultimate guides” and courses, but traffic didn’t budge? A few years ago, we found ourselves in...
Views of YouTube Shorts count toward a channel’s total watch time, but they don’t count toward eligibility in the YouTube Partner Program (YPP). Channels in the...
Two years ago, I asked, “Is a Super Bowl ad is the equivalent of lighting money on fire?” Advertisers just ran a total of 66 commercials...
Over the last few years, Google has made several changes to the way their crawlers understand how content answers queries. Most recently, those changes have included...
Sitemap auditing involves syntax, crawlability, and indexation checks for the URLs and tags in your sitemap files. A sitemap file contains the URLs to index with...
Google Business Profile is a free feature from Google that helps business owners manage their online presence across the search engine and its growing portfolio of...
Yoast WordPress SEO plugin released an update but it soon became apparent that something went horribly wrong for some users. It appears that the problem caused...