New research by BrightEdge shows emerging post-pandemic consumer trends are creating new opportunities for online search. There are clear winners in many areas from local search...
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do...
The decisions made in the planning stage of a new site launch can either constrain the site and force it to underachieve or serve as a...
Higher search engine rankings = more website traffic = more opportunities to sell. Everyone knows that. But marketers can become so obsessed with rankings that they...
Automattic, founded by the same person who created WordPress, formally launched Jetpack Boost, a free plugin that helps web pages optimize for Core Web Vitals. This...
Google’s John Mueller was asked if blocking Google from anti-ad block detection function would cause Google to see the page as cloaking. Mueller explains what cloaking...
In a Google Office Hours Hangout Google’s John Mueller answered if the Core Web Vitals scoring would give consideration to sites whose users come from countries...
A recent Google research paper on Long Form Question Answering illustrates how difficult it is to answer questions that need longer and nuanced answers. While the...
Google fixed a Core Web Vitals metric in order to make it more fair to certain kinds of sites. With about one month to go before...
Google’s John Mueller answered a question about an ongoing problem on Google’s side related to soft 404 error response code and how it’s handled. It’s because...
