Connect with us

GOOGLE

Google Updates Some SERPs With Translated Results

Published

on

Google Updates Some SERPs With Translated Results

Google added documentation for what appears to be a new feature called Translated Results. Translated Results is a feature that will automatically translate and rank web pages that are in a different language than the language of the user and then publish the title and snippet in the translated language.

This change does not affect all languages and is currently rolled out in only six languages. 

Google has previously ranked content in other languages but Google did not translate the title and snippet. The previous behavior was to add a link to the translated content.

A new Google Search Central web page documents what might be a new feature that enables Google to show search results to users regardless of language.

The goal of the new feature is to fill in “content gaps” for users where there might not be enough content in the users native language.

The way this system works is if there is a lack of adequate web pages to rank in the users native language then Google will select the best web page in a different language and display that in the search results.

Google automatically translates the title tag and meta description of the ranked web page from the foreign language to the language of the user.

When the user clicks through from the search engine results page (SERP) to the web page Google will automatically translate the entire web page into the users native language.

Google’s new Search Central help page describes the feature as something that will be good for publishers because it will expand the audience for their content.

Advertisement

The documentation states:

“A translated result is a Google Search feature that enables users to view results from other languages in their language, and can help publishers reach a larger audience.”

All embedded images and JavaScript are supposed to work in the translated web page.

According to Google:

“If the user clicks the translated title link, all further user interaction with the page is through Google Translate, which will automatically translate any links followed.

By expanding the result, users can view the original title link and snippet, and access the entire page in the original language.”

Previous Translation of Search Results

Translated Results is different from how Google used to handle content in a different language.

Google’s usual method is to add a link to translated content in the search results. But it didn’t actually translate the title and snippet shown in the search result.

This change in Google’s ranking is reflected in the updated developer page for the Notranslate Meta Tag.

Google Notranslate Meta Tag

Google recognizes a notranslate meta tag that will prevent Google from translating a web page.

Advertisement

Google’s Developer page for the notranslate meta tag used to read like this on November 10, 2021: 

“When Google recognizes that the contents of a page aren’t in the language that the user is likely to want to read, Google often provides a link to a translation in the search results.”

On November 17, 2021 Google updated the last part of that sentence in the documentation to now say that Google will translate the title tag and snippet:

“Google may provide a translated title link and snippet in search results.”

Google also added new wording to reflect a change in how translated search results are handled:

“If the user clicks the translated title link, all further user interaction with the page is through Google Translate, which will automatically translate any links followed.”

Translated SERPs Are Limited

The change to how Google is surfacing content in multiple languages is currently limited to the following languages:

  • Indonesian
  • Hindi
  • Kannada
  • Malayalam
  • Tamil
  • Telugu

Google’s documentation says that these are the languages that this feature is “currently” available, which can be construed to imply that the door is open to expanding the feature to other languages.

Currently, translated results are available in the following languages:”

Opt In and Out of Translated SERPs

The announcement states that all websites are automatically opted in to this new feature. Publishers wishing to opt out should consider using the notranslate directive.

Directions for Ad Networks

Google also published a new help page with documentation for enabling ad networks to work with this update.

The documentation is: Enabling your ad network to work with translation-related Google Search features

Citations

Read Google’s New Documentation for Translated SERPs:

Translated results

Advertisement

Newly Updated Notranslate Documentation

New Documentation: All meta tags that Google understands

Old Documentation: Archive of previous Notranslate Documentation

Documentation for Enabling Translation for Ad Networks

Enabling your ad network to work with translation-related Google Search features

Searchenginejournal.com

GOOGLE

Google Workspace vs. Microsoft 365: What’s the best office suite for business?

Published

on

Google G Suite vs. Microsoft Office

Once upon a time, Microsoft Office ruled the business world. By the late ‘90s and early 2000s, Microsoft’s office suite had brushed aside rivals such as WordPerfect Office and Lotus SmartSuite, and there was no competition on the horizon.

Then in 2006 Google came along with Google Docs & Spreadsheets, a collaborative online word processing and spreadsheet duo that was combined with other business services to form the Google Apps suite, later rebranded as G Suite, and now as Google Workspace. Although Google’s productivity suite didn’t immediately take the business world by storm, over time it has gained both in features and in popularity, boasting 6 million paying customers, according to Google’s most recent public stats in March 2020.

Microsoft, meanwhile, has shifted its emphasis away from its traditional licensed Office software to Microsoft 365 (formerly Office 365), a subscription-based version that’s treated more like a service, with frequent updates and new features. Microsoft 365 is what we’ve focused on in this story.

Nowadays, choosing an office suite isn’t as simple as it once was. We’re here to help.

Google Workspace vs. Microsoft 365

Google Workspace and Microsoft 365 have much in common. Both are subscription-based, charging businesses per-person fees every month, in varying tiers, depending on the capabilities their customers are looking for. Although Google Workspace is web-based, it has the capability to work offline as well. And while Microsoft 365 is based on installed desktop software, it also provides (less powerful) web-based versions of its applications.

Both suites work well with a range of devices. Because it’s web-based, Google Workspace works in most browsers on any operating system, and Google also offers mobile apps for Android and iOS. Microsoft provides Office client apps for Windows, macOS, iOS, and Android, and its web-based apps work across browsers.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish