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20 Tips for Starting a New Job

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20 Tips for Starting a New Job

Starting a new job? Then it’s time to put your best foot forward.

Specifically, you’ve got to show up to your new job, make a great first impression, and contribute something of value. No biggie, right?

To crush your new gig right from the get-go, you need to prepare for the first day. Below are 20 of our favorite tips to help you do just that.

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Tips for Having a Great First Day

1. Familiarize yourself with the company’s online assets.

You probably already did this as part of the interview process, but it doesn’t hurt to do it again before your first day.

There’s no better way to learn about a company’s marketing than to consume it. Read their blog. Subscribe to their email newsletter. Follow their social media accounts. Download and read their most recent ebooks. All of this information gathering will give you context.

Besides, when you’re in your initial marketing team meetings, you’ll be able to chime in with new ideas since you’ve got the advantage of a fresh set of eyes.

2. Test-drive your commute.

Before your first day, test-drive your commute to work — ideally around the same time you’d actually leave. Practicing your route will put you at ease and help reduce the possibility of getting lost or being unaware of road closures.

Be sure to add extra time in case of rush-hour traffic! Your future self will thank you later.

3. Plan out your wardrobe.

You’ll be most confident if you’re wearing something you’re comfortable in. Take a moment the night before your big day to think about what you’ll wear in the morning.

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Double check the company’s dress code policy. Do you need to iron a suit to wear, or is your company more casual? Give yourself the gift of confidence and plan out your wardrobe.

4. Research your new boss on social media.

To help you familiarize yourself with your new boss, have a look at their Twitter account, LinkedIn profile, and any writing they publish (either on the company blog, their personal website, or an external site like Medium).

If you’re like me, taking physical notes can help you better remember things — so write down a few quick notes about what content they’ve been sharing online and some of their interests or hobbies. This will give you fuel for future small talk on the first day.

5. Read The First 100 Days.

First impressions are hard to change, so it’s a good idea to make some positive contributions quickly. That could mean differentiating yourself from your peers with a new idea, asking thoughtful questions, providing feedback, leading a new project to success, or simply showing your team that you are a curious lifelong learner.

Check out our new guide, The First 100 Days. It will show you how to make the most of your first 100 days on the job, including tips from successful employees, managers, and companies such as Eventbrite and Twitter EMEA & APAC.

6. Pack your favorite desk accessories in your bag the night before.

Are you an avid pen-and-paper note taker? Do you like to have a water bottle or coffee cup at your desk? Would you prefer to always have breath mints on hand?

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Think about the small items you like having at work and make sure they’re in your bag the night before your first day. These things will make you feel more at home at your new job.

7. Pay attention to your body language.

Body language can have a huge impact on how others perceive us and how we perceive ourselves. According to research by social psychologist and Harvard Business School professor Amy Cuddy, “power poses” can actually make you feel more confident — and appear that way to others. So before you walk through the door, remember to pull your shoulders back, tilt your chin up, and stand tall.

8. Prep your “introduction speech.”

Your new manager or boss will likely introduce you to the team — either in person or remotely. While this is usually informal, you should have an idea of what you want to say.

In a few sentences, say a little bit about yourself and why you’re excited to be joining the team. If you’re on a remote team, go the extra mile to message your coworkers saying hello and letting them know you’ve joined the team.

9. Uplevel your small talk.

Learning more about your coworkers can help you integrate into the team. Plus, it makes the job way more enjoyable when you build a sense of community and camaraderie with others.

Plan some small-talk topics ahead of time and ask plenty of questions, such as, “How long have you been at the company?” or, “What’s your favorite lunch spot around here?” Being open and genuine can go a long way with your new team members.

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10. Check the company’s BYOC policy.

Some employers have a Bring Your Own Computer (BYOC) or Bring Your Own Device (BYOD) policy. This may include laptops, smartphones, or tablets. In many remote-first companies, you may be expected to use your own laptop, or one is provided. Double check with your manager or consult the HR manual if you have it.

11. Take a mental note of potential mentors.

As you move through your first few days, make a mental note of individuals who could serve as a mentor — ideally someone within your department. Besides being a great resource, mentors can guide you in your professional development and long-term goals.

Once you’ve spotted potential candidates, get the conversation started by introducing yourself in person (or, if you’re remote, send an email or set up a video chat.

12. Bring your HR/Payroll Paperwork.

Typically, you’ll need to fill out HR/payroll paperwork during the onboarding process. If you’re asked to fill something out before your start date, make sure to complete it and bring it with you on your first day. This gets the ball rolling and presents yourself as an organized employee.

13. Plan your goals for the next 30 days.

Your short-term goals are just as important as your long-term ones. During your first 30 days, chances are you will spend the majority of your time attending trainings, learning the ropes, and meeting team members. Map what goals you hope to accomplish during this time. Make sure they’re realistic and specific by using the SMART method.

14. Create healthy habits.

What habits can help with your new schedule? Maybe it’s going for a walk in the morning to be extra focused or meal-prepping your lunches during the weekend. Or, it could be writing a to-do list when you first arrive at work.

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Creating healthy habits and routines is especially crucial for remote workers who may struggle to separate work and personal life.

15. Leverage LinkedIn.

Hopefully, by the end of the first week or two, you’re settling nicely into your job (and loving it). Consider sharing the news by updating your LinkedIn profile to let your network know. This also lets potential recruiters know that you’re not open to new jobs.

While you’re there, add your new team members and “follow” your company’s LinkedIn page.

16. Embrace the learning curve.

It’s normal to face a steep learning curve when starting a new job. Between orientation, trainings, and meetings, you may find yourself overwhelmed and stressed.

Be proactive and reach out to your manager or coworkers with questions to provide clarity and get you back on path. Don’t be afraid to admit you’re confused or overwhelmed — in fact, this shows that you care about doing a great job. And, it can be a great way to connect with another person on a human level.

17. Set healthy boundaries early.

Attention all remote workers — this point is especially important for you!

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During the first few months of your job, you may find yourself going to work early and leaving late — or even working on the weekend. It’s understandable — you want to do a good job. But stretching yourself thin is detrimental in the long run. This is why it’s essential to set healthy boundaries for work.

For instance, you could disable your Slack notifications during lunch or designate a room in your home as an “office” to create a physical boundary between work and life. In any case, it’s important to set healthy boundaries early and revisit them often.

18. Observe the company culture.

Many companies look for candidates who fit their company culture. Now that you’re through the door, you can witness it first hand. How does it play out day to day? And what positive attitudes can you adopt?

Remember that as you step into your new role, you can also shape and contribute to the culture in a meaningful way.

19. Keep your manager in the loop.

Odds are, you’ll be working closely with your manager during your first few weeks. During this time, keep the communication lines strong.

Inform them on what you’re working on, if any disruptions could interfere with your onboarding (like a scheduled internet outage), or if you have any questions. By keeping your manager in the loop, you can build trust and save yourself (and your manager) a lot of confusion.

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20. Don’t overthink it.

You were hired for a reason. So don’t get so caught up in preparing for your first day that you get too nervous when you actually show up. The night before your first day, take the time you need to relax so you can get a good night’s sleep. Your new coworkers are excited you’re on board — you just need to show up, be friendly and confident, and make ’em glad they hired you.

Back to You

Congratulations on your new job! While exciting, the hard work isn’t over just yet — you still need to ace your first day. Use the tips in this article to lead with confidence and give a positive first impression.

Apply for a job, keep track of important information, and prepare for an  interview with the help of this free job seekers kit.

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The Role of Enterprise Mobility Management in Modern Businesses

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The Role of Enterprise Mobility Management in Modern Businesses

In today’s fast-paced business environment, Enterprise Mobility Management (EMM) has emerged as a critical facilitator for enhancing operational efficiency and competitiveness. EMM solutions streamline workflows, ensuring that enterprises can adapt to the rapidly changing digital landscape. This blog discusses the indispensable role of EMM in modern businesses, focusing on how it revolutionizes workflows and positions businesses for success.

EMM solutions act as the backbone for securely managing mobile devices, applications, and content that facilitate remote work and on-the-go access to company resources. With a robust EMM platform, businesses can ensure data protection and compliance with regulatory requirements, even in highly dynamic environments. This not only minimizes the risk of data breaches but also reinforces the company’s reputation for reliability and security.

Seamless Integration Across Devices

In today’s digital era, seamless integration across devices is not just a luxury; it’s a necessity for maintaining operational fluency within any organization. Our EMM solutions are designed to ensure that employees have secure and efficient access to the necessary resources, irrespective of the device being used. This cross-platform compatibility significantly enhances productivity by allowing for a unified user experience that supports both the agility and dynamism required in modern business operations. Leveraging cutting-edge technology, our solutions provide a cohesive ecosystem where data flows securely and effortlessly across mobile phones, tablets, and laptops, ensuring that your workforce remains connected and productive, regardless of their physical location. The adoption of our EMM solutions speaks volumes about an organization’s commitment to fostering a technologically forward and secure working environment, echoing its dedication to innovation and excellence.

Enhanced Productivity

EMM facilitates the seamless integration of mobile devices into the corporate environment, enabling employees to access corporate resources from anywhere. This flexibility significantly enhances productivity by allowing tasks to be completed outside of traditional office settings.

Unified Endpoint Management

The incorporation of Unified Endpoint Management (UEM) within EMM solutions ensures that both mobile and fixed devices can be managed from a single console, simplifying IT operations and enhancing security.

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Advanced Security Protocols

Where cyber threats loom larger than ever, our EMM solutions incorporate cutting-edge security protocols designed to shield your organization’s data from unauthorized access and breaches. By consistently updating and refining our security measures, we ensure your assets are protected by the most advanced defenses available. This commitment to security not only safeguards your information but also reinforces your company’s reputation as a secure and trustworthy enterprise.

Data Protection

EMM solutions implement robust security measures to protect sensitive corporate data across all mobile devices. This includes encryption, secure VPN connections, and the ability to remotely wipe data from lost or stolen devices, thereby mitigating potential data breaches.

Compliance Management

By enforcing security policies and ensuring compliance with regulatory standards, EMM helps businesses avoid costly fines and reputational damage associated with data breaches.

Driving Operational Efficiency

In the quest to drive operational efficiency, our solutions streamline processes, reduce redundancies, and automate routine tasks. By leveraging cutting-edge technologies, we empower businesses to optimize their workflows, resulting in significant time and cost savings. Our approach not only enhances operational agility but also positions your organization at the forefront of innovation, setting a new standard in your industry.

Automated Workflows

By automating repetitive tasks, EMM reduces manual efforts, increases accuracy, and speeds up business processes. This automation supports operational efficiency and allows employees to focus on more strategic tasks.

Real-time Communication and Collaboration

EMM enhances communication and collaboration among team members by providing tools that facilitate real-time interactions. This immediate exchange of information accelerates decision-making processes and improves project outcomes.

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Testimonials from Industry Leaders

Leaders in various industries have witnessed tangible benefits from implementing EMM solutions, including increased productivity, improved security, and enhanced operational efficiency. Testimonials from these leaders underscore the transformative impact of EMM on their businesses, solidifying its vital role in modern operational strategies.

Our commitment to innovation and excellence propels us to continually refine our EMM solutions, ensuring they remain at the cutting edge of technology. This dedication not only solidifies our standing as industry leaders but also guarantees that our clients receive the most advanced and effective operational tools available, tailored specifically to meet their unique business challenges.

Looking Ahead

The evolution of EMM solutions continues at a rapid pace, with advancements in technology such as Artificial Intelligence (AI), Machine Learning (ML), and the Internet of Things (IoT) further enhancing their capabilities. These developments promise even greater efficiencies, security measures, and competitive advantages for businesses willing to invest in the future of mobility management.

Our proactive approach to integrating emerging technologies with EMM solutions positions our clients at the forefront of their industries. By leveraging our deep technical expertise and industry insights, we empower businesses to not only adapt to but also lead in an increasingly digital world, ensuring they remain competitive and resilient amidst rapid technological shifts.

In conclusion, the role of Enterprise Mobility Management in modern businesses cannot be overstated. Its ability to revolutionize workflows, enhance security, and drive operational efficiency positions it as a foundational element of digital transformation strategies. We invite businesses to explore the potential of EMM solutions and partner with us to achieve unprecedented levels of success and innovation in the digital era. Together, we can redefine the boundaries of what is possible in business operations and set new benchmarks for excellence in the industry.

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Lessons From Air Canada’s Chatbot Fail

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Lessons From Air Canada’s Chatbot Fail

Air Canada tried to throw its chatbot under the AI bus.

It didn’t work.

A Canadian court recently ruled Air Canada must compensate a customer who bought a full-price ticket after receiving inaccurate information from the airline’s chatbot.

Air Canada had argued its chatbot made up the answer, so it shouldn’t be liable. As Pepper Brooks from the movie Dodgeball might say, “That’s a bold strategy, Cotton. Let’s see if it pays off for ’em.” 

But what does that chatbot mistake mean for you as your brands add these conversational tools to their websites? What does it mean for the future of search and the impact on you when consumers use tools like Google’s Gemini and OpenAI’s ChatGPT to research your brand?

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AI disrupts Air Canada

AI seems like the only topic of conversation these days. Clients expect their agencies to use it as long as they accompany that use with a big discount on their services. “It’s so easy,” they say. “You must be so happy.”

Boards at startup companies pressure their management teams about it. “Where are we on an AI strategy,” they ask. “It’s so easy. Everybody is doing it.” Even Hollywood artists are hedging their bets by looking at the newest generative AI developments and saying, “Hmmm … Do we really want to invest more in humans?  

Let’s all take a breath. Humans are not going anywhere. Let me be super clear, “AI is NOT a strategy. It’s an innovation looking for a strategy.” Last week’s Air Canada decision may be the first real-world distinction of that.

The story starts with a man asking Air Canada’s chatbot if he could get a retroactive refund for a bereavement fare as long as he provided the proper paperwork. The chatbot encouraged him to book his flight to his grandmother’s funeral and then request a refund for the difference between the full-price and bereavement fair within 90 days. The passenger did what the chatbot suggested.

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Air Canada refused to give a refund, citing its policy that explicitly states it will not provide refunds for travel after the flight is booked.

When the passenger sued, Air Canada’s refusal to pay got more interesting. It argued it should not be responsible because the chatbot was a “separate legal entity” and, therefore, Air Canada shouldn’t be responsible for its actions.

I remember a similar defense in childhood: “I’m not responsible. My friends made me do it.” To which my mom would respond, “Well, if they told you to jump off a bridge, would you?”

My favorite part of the case was when a member of the tribunal said what my mom would have said, “Air Canada does not explain why it believes …. why its webpage titled ‘bereavement travel’ was inherently more trustworthy than its chatbot.”

The BIG mistake in human thinking about AI

That is the interesting thing as you deal with this AI challenge of the moment. Companies mistake AI as a strategy to deploy rather than an innovation to a strategy that should be deployed. AI is not the answer for your content strategy. AI is simply a way to help an existing strategy be better.

Generative AI is only as good as the content — the data and the training — fed to it.  Generative AI is a fantastic recognizer of patterns and understanding of the probable next word choice. But it’s not doing any critical thinking. It cannot discern what is real and what is fiction.

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Think for a moment about your website as a learning model, a brain of sorts. How well could it accurately answer questions about the current state of your company? Think about all the help documents, manuals, and educational and training content. If you put all of that — and only that — into an artificial brain, only then could you trust the answers.

Your chatbot likely would deliver some great results and some bad answers. Air Canada’s case involved a minuscule challenge. But imagine when it’s not a small mistake. And what about the impact of unintended content? Imagine if the AI tool picked up that stray folder in your customer help repository — the one with all the snarky answers and idiotic responses? Or what if it finds the archive that details everything wrong with your product or safety? AI might not know you don’t want it to use that content.

ChatGPT, Gemini, and others present brand challenges, too

Publicly available generative AI solutions may create the biggest challenges.

I tested the problematic potential. I asked ChatGPT to give me the pricing for two of the best-known CRM systems. (I’ll let you guess which two.) I asked it to compare the pricing and features of the two similar packages and tell me which one might be more appropriate.

First, it told me it couldn’t provide pricing for either of them but included the pricing page for each in a footnote. I pressed the citation and asked it to compare the two named packages. For one of them, it proceeded to give me a price 30% too high, failing to note it was now discounted. And it still couldn’t provide the price for the other, saying the company did not disclose pricing but again footnoted the pricing page where the cost is clearly shown.

In another test, I asked ChatGPT, “What’s so great about the digital asset management (DAM) solution from [name of tech company]?” I know this company doesn’t offer a DAM system, but ChatGPT didn’t.

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It returned with an answer explaining this company’s DAM solution was a wonderful, single source of truth for digital assets and a great system. It didn’t tell me it paraphrased the answer from content on the company’s webpage that highlighted its ability to integrate into a third-party provider’s DAM system.

Now, these differences are small. I get it. I also should be clear that I got good answers for some of my harder questions in my brief testing. But that’s what’s so insidious. If users expected answers that were always a little wrong, they would check their veracity. But when the answers seem right and impressive, even though they are completely wrong or unintentionally accurate, users trust the whole system.

That’s the lesson from Air Canada and the subsequent challenges coming down the road.

AI is a tool, not a strategy

Remember, AI is not your content strategy. You still need to audit it. Just as you’ve done for over 20 years, you must ensure the entirety of your digital properties reflect the current values, integrity, accuracy, and trust you want to instill.

AI will not do this for you. It cannot know the value of those things unless you give it the value of those things. Think of AI as a way to innovate your human-centered content strategy. It can express your human story in different and possibly faster ways to all your stakeholders.

But only you can know if it’s your story. You have to create it, value it, and manage it, and then perhaps AI can help you tell it well. 

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Cover image by Joseph Kalinowski/Content Marketing Institute

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Only 6% of global marketers apply customer insights to product and brand

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Only 6% of global marketers apply customer insights to product and brand

While many brands talk about focusing on the customer, few do it. Less than a quarter (24%) of global brands are mapping customer behavior and sentiment, according to Braze’s 2024 Customer Engagement Review. What’s worse, only 6% apply customer insights to their product and brand approach.

“At the end of the day, a lot of companies operate based on their structure and not how the consumer interacts with them,” Mariam Asmar, VP of strategic consulting, told MarTech. “And while some companies have done a great job of reorienting that, with roles like the chief customer officer, there are many more that still don’t. Cross-channel doesn’t exist because there are still all these silos. But the customer doesn’t care about your silos. The customer doesn’t see silos. They see a brand.”

Half of all marketers report either depending on multiple, siloed point solutions to cobble together a multi-channel experience manually (33%); or primarily relying on single-channel solutions (17%).  Only 30% have access to a single customer engagement platform capable of creating personalized, seamless experiences across channels. This is a huge problem when it comes to cross-channel, personalization.

The persistence of silos

The persistence of data silos despite decades of explanation about the problems they cause, surprised Asmar the most.

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Screenshot 2024 02 27 140015
Source: Braze 2024 Global Customer Engagement Review

“Why are we still talking about this?” she said to MarTech. “One of the themes I see in the report is we’re still getting caught up on some of the same stumbling blocks as before.”

She said silos are indicative of teams working on different goals and “the only way that gets unsolved is if a leader comes in and aligns people towards some of those goals.”

These silos also hinder the use of AI, something 99% of respondents said they were already doing. The top uses of AI by marketers are:

  • Generating creative ideas (48%).
  • Automating repetitive tasks (47%).
  • Optimizing strategies in real-time (47%).
  • Enhancing data analysis (47%).
  • Powering predictive analytics (45%).
  • Personalizing campaigns (44%). 

Despite the high usage numbers, less than half of marketers have any interest in exploring AI’s potential to enhance customer engagement. Asmar believes there are two main reasons for this. First is that many people like the systems they know and understand. The other reason is a lack of training on the part of companies.

Dig deeper: 5 ways CRMs are leveraging AI to automate marketing today

“I think about when I was in advertising and everybody switched to social media,” she told MarTech. “Companies acted like ‘Well, all the marketers will just figure out social media.’ You can’t do that because whenever you’re teaching somebody how to do something new there’s always a level of training them up, even though they’re apps that we use every day, as people using them as a business and how they apply, how we get impact from them.”

The good news is that brands are setting the stage for the data agility they need.

  • 50% export performance feedback to business intelligence platforms to generate advanced analytics.
  • 48% sync performance with insights generated by other platforms in the business.

Also worth noting: Marketers say these are the four main obstacles to creativity and strategy:  

  • Emphasis on KPIs inherently inhibits a focus on creativity (42%).
  • Too much time spent on business-as-usual execution and tasks (42%).
  • Lack of technology to execute creative ideas, (41%).
  • Hard to demonstrate ROI impact of creativity (40%).
Screenshot 2024 02 27 135952Screenshot 2024 02 27 135952

Methodology

The 2024 Global Customer Engagement Review (registration required) is based on insights from 1,900 VP+ marketing decision-makers across 14 countries in three global regions: The Americas (Brazil, Mexico, and the US), APAC (Australia, Indonesia, Japan, New Zealand, Singapore, and South Korea), and EMEA (France, Germany, Spain, the UAE, and the UK).

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