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5 Tips to Create a Linktree for Instagram in No Time

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5 Tips to Create a Linktree for Instagram in No Time

If you use Instagram, you might have seen the phrase “link in bio” before.

This means that someone is directing people to go to their Instagram profile page and click the URL that’s in their bio. Driving people to these links often helps Instagram users generate traffic on different websites, like a YouTube channel or website landing page.

But the native linking option only allows businesses and creators to share one link in an Instagram bio, which can prove challenging if you want to share multiple links with your audience.

In this post, learn how Linktree is a solution to help you share multiple high-quality links with your followers and discover high-quality examples from brands already using the tool.

 

What is Linktree on Instagram?

On Instagram, a Linktree is a simple link in your bio that leads to a landing page containing multiple links to content relevant to your business, like your website, a video, or even an affiliate discount link.

You may be wondering why using this tool can make a difference on Instagram, and we’ll discuss this below.

Should you use Linktree for marketing on Instagram?

Linktree is helpful for marketing on Instagram because it helps you direct users to multiple different content offerings. So instead of only sharing, say, a link to your website, you can also link to your various social channels, your newest YouTube video, or a recent partnership you launched.

Another common use case on Instagram is if you run multiple campaigns on the platform at once, as your Linktree can contain links relevant to each of the different buyer personas you target.  

When considering leveraging Linktree on Instagram, the main factor to consider is that it helps you drive additional traffic to other high-impact sources. If you don’t use a Linktree, you’ll likely be updating your bio every time you want to direct users to a new piece of content, or you link to a website page where users can take additional action.

If driving traffic from Instagram is not a top priority for in-platform marketing, Linktree likely isn’t for you as it does require upkeep to ensure you don’t share so many links that users get overwhelmed by their choices.

If you want to leverage the tool in your Instagram strategy, let’s discuss how you can create one.

How to Create a Linktree for Instagram

1. Navigate to linktr.ee/, select the purple button that says Get Started For Free, and fill out the required contact information to create your account.

linktree account creation pageImage Source

2. Follow the on-screen prompts and enter the desired name for your Linktree and a business category that relates to what you offer.

3. Select your preferred business plan, Free or Pro.

The image below shows the differences between the tiers, the most significant being cost (free vs. $6 per month). The pro version also comes with additional customization options and advanced analytics for understanding how users interact with your links.

linktree account plan optionsImage Source

4. After selecting your plan, you should land on the Links page, where there is a purple Add New Links button and a black Explore Links button.

linktree link addition pageImage Source

5. To begin adding links to your Linktree, you have two options:

Select Add New Link to add your first new link, and a card (as shown in the image below) will appear where you fill in the relevant Title and URL.

add new link to linktreeImage Source

Or, select Explore Link to view various link options that you can add depending on their content, such as music or video links.

linktree explore links dropdown menuImage Source

Regardless of the method you choose, your completed link should look similar to the image below.

example of a filled out linktree tileImage Source

6. Once you’ve added all of your links, the icons at the bottom of the tiles allow you to make card-specific edits.

linktree card icon tilesImage Source

If you have a free account, you can upload your own tile thumbnail, gate the link for specific audiences, and view the number of times your tile has been clicked.

With a pro account, you can take all of the free actions, in addition to highlighting specific links as priority links, scheduling when certain links go live, and accessing more in-depth analytics.

7. Add all the relevant links you’re hoping to include in your Linktree. Note that the creation tool shows live previews so you can see what your final product will look like as you work in the phone icon on the right-hand side of your screen, as shown in the image below.

linktree: sample profileImage Source

Once you’ve added all your links, you can begin customizations.

8. Select the Appearance tab on your screen’s top left-hand corner.

9. In the profile window, insert relevant information to the links you’re offering, including Profile Title, a brief bio, and a business-relevant image.

linktree: profile edit screenImage Source

10. In the themes window, select a Linktree theme that meets your preferences. The image below is an example of a customized Linktree.

sample linktree profileImage Source

If you have a pro account, you can design your own theme, edit background colors, choose button shapes, and change fonts.

11. Under the settings tab on the top left header, you can further edit your Linktree and add support banners, ecommerce integrations, and social media icons to link to your other social profiles.

If you have a pro account, you can do everything previously mentioned in addition to adding mailing list integrations for email or SMS.

12. Once you’re satisfied with your Linktree and how it looks it’s time to put the link in your Instagram profile. 

How to Add Linktree to Instagram

There are multiple ways to add your Linktree link to your Instagram profile. The first way is to:

1. Within Linktree, select the Add Linktree to your socials button in the Share dropdown menu and click Instagram, as shown in the image below.

add linktree to instagram profileImage Source

2. You can simply select the Copy button and choose your URL, navigate to Instagram and click Edit Profile, and paste the link into the Website field in your Instagram profile. Or,

3. Click the Go to my Instagram button to be immediately taken to your profile and insert the link there.

Now that you know how to create your Linktree and add it to your Instagram profile let’s go over some examples from brands that already use Linktree on Instagram to meet their business needs.

Instagram Linktree Tips

  • Choose relevant names for your links: You want to use a Linktree to easily send your customers to different sites, so ensuring you name each link in a way that clearly says what it’s linking to increases effectiveness.
  • Use descriptions wisely: If you use descriptions in your Linktree, ensure that you use them wisely so users can clearly understand your links. Ensure that descriptions aren’t too long either, or you may lose audience attention.
  • Only include the most relevant links: While it may be tempting to have as many links as possible, it’s best to only place the most relevant links in your Linktree, so users aren’t overwhelmed with options. For example, if you’re running a new campaign, consider only linking to that one and removing links from older campaigns.
  • Use branded tools: if you have a Linktree pro account, use the custom branded tools that will help your users content your Linktree to your brand assets that they already know and recognize, like custom icons and color schemes.
  • Continuously monitor your Linktree: Continuously monitor your Linktree to ensure it’s up to date with your current business offerings. This means removing irrelevant links that will distract from what you’re hoping to center and monitoring analytics to see if you need to make any changes to your Linktree strategy.

Instagram Linktree Examples

Black Owned Everything

Black Owned Everything is an online marketplace that champions Black-owned businesses and the products and services they sell. It uses a Linktree on its Instagram profile to call attention to its different offerings, as shown in the image below.

example of a linktree in Instagram profile: black owned everything

Image Source

Why We Like This:

Black Owned Everything’s Linktree is successful because it includes links that are clearly labeled for users to understand and find what they are looking for, and there are also very few links. As a result, viewers likely aren’t experiencing decision paralysis as they don’t need to put in additional effort to find what they are looking for.

Patsy’s

Patsy’s is a dessert business based out of Brooklyn, NY. It sells Caribbean rum cakes made from scratch and uses a Linktree to help profile browsers order their cakes and view recent collaborations.

example of a linktree in Instagram profile: patsy's rum cake

Image Source

Why We Like This:

Patsy’s uses Linktree as a unique way to call user attention to a holiday ordering guide that walks users through the process of placing an order. While it could simply share this information in an Instagram post, users may not want to read a lengthy caption. Instead, Patsy’s can direct users to the link in its bio to quickly navigate to the ordering landing page.

Sean Garette 

Sean Garette is an esthetician that uses Instagram to share helpful content with their audience. They also have a branded Linktree in their bio where they share links to recent collaborations and partnership discount links.

instagram linktree example: sean garrette

Image Source

Why We Like This:

Sean Garrette shows us the value of using a Linktree to plug partnerships with other businesses.

You can always post about the partnerships you have on Instagram, but if they’re long-standing, people might forget they exist. You can place affiliate links in your Linktree to remind users that your partnerships are still running and, if you successfully drive users to your Linktree, all of your traffic will come across these links.

Golde 

Golde is a business that sells superfood and wellness products. It uses Instagram to provide educational content and product photos and has a branded Linktree in its Instagram bio.

instagram Linktree example: golde

Image Source

Why We Like This:

While Golde does have more links in its Linktree, users aren’t overwhelmed by choices because each link clearly states what it is, and the emojis provide additional explanations. If you have multiple links that you want to share with your users without overwhelming them, use Golde’s Linktree as inspiration.

TikTok

TikTok uses Instagram to call attention to trends, updates, and high-performing videos on the app. In addition, it has a branded Linktree in bio, which is pictured below.

instagram Linktree example: tiktok

Image Source

Why We Like This:

TikTok’s Linktree is a great inspiration because it drives users to critical actions related to the app: downloading the app, understanding trending moments and sounds, and contacting customer support. It also contains branded links in the footer of the Linktree that users can navigate to and easily understand where clicking will land them.

Should you choose to use Linktree, you’ll be able to share multiple high-impact links with your audience all at once, giving them more ways to interact with your business and become engaged in what you have to offer.

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45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

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45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.)

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. (more…)

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How data clean rooms might help keep the internet open

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How data clean rooms might help keep the internet open

Are data clean rooms the solution to what IAB CEO David Cohen has called the “slow-motion train wreck” of addressability? Voices at the IAB will tell you that they have a big role to play.

“The issue with addressability is that once cookies go away, and with the loss of identifiers, about 80% of the addressable market will become unknown audiences which is why there is a need for privacy-centric consent and a better consent-value exchange,” said Jeffrey Bustos, VP, measurement, addressability and data at the IAB.

“Everyone’s talking about first-party data, and it is very valuable,” he explained, “but most publishers who don’t have sign-on, they have about 3 to 10% of their readership’s first-party data.” First-party data, from the perspective of advertisers who want to reach relevant and audiences, and publishers who want to offer valuable inventory, just isn’t enough.

Why we care. Two years ago, who was talking about data clean rooms? The surge of interest is recent and significant, according to the IAB. DCRs have the potential, at least, to keep brands in touch with their audiences on the open internet; to maintain viability for publishers’ inventories; and to provide sophisticated measurement capabilities.

How data clean rooms can help. DCRs are a type of privacy-enhancing technology that allows data owners (including brands and publishers) to share customer first-party data in a privacy-compliant way. Clean rooms are secure spaces where first-party data from a number of sources can be resolved to the same customer’s profile while that profile remains anonymized.

In other words, a DCR is a kind of Switzerland — a space where a truce is called on competition while first-party data is enriched without compromising privacy.

“The value of a data clean room is that a publisher is able to collaborate with a brand across both their data sources and the brand is able to understand audience behavior,” said Bestos. For example, a brand selling eye-glasses might know nothing about their customers except basic transactional data — and that they wear glasses. Matching profiles with a publisher’s behavioral data provides enrichment.

“If you’re able to understand behavioral context, you’re able to understand what your customers are reading, what they’re interested in, what their hobbies are,” said Bustos. Armed with those insights, a brand has a better idea of what kind of content they want to advertise against.

The publisher does need to have a certain level of first-party data for the matching to take place, even if it doesn’t have a universal requirement for sign-ins like The New York Times. A publisher may be able to match only a small percentage of the eye-glass vendor’s customers, but if they like reading the sports and arts sections, at least that gives some directional guidance as to what audience the vendor should target.

Dig deeper: Why we care about data clean rooms

What counts as good matching? In its “State of Data 2023” report, which focuses almost exclusively on data clean rooms, concern is expressed that DCR efficacy might be threatened by poor match rates. Average match rates hover around 50% (less for some types of DCR).

Bustos is keen to put this into context. “When you are matching data from a cookie perspective, match rates are usually about 70-ish percent,” he said, so 50% isn’t terrible, although there’s room for improvement.

One obstacle is a persistent lack of interoperability between identity solutions — although it does exist; LiveRamp’s RampID is interoperable, for example, with The Trade Desk’s UID2.

Nevertheless, said Bustos, “it’s incredibly difficult for publishers. They have a bunch of identity pixels firing for all these different things. You don’t know which identity provider to use. Definitely a long road ahead to make sure there’s interoperability.”

Maintaining an open internet. If DCRs can contribute to solving the addressability problem they will also contribute to the challenge of keeping the internet open. Walled gardens like Facebook do have rich troves of first-party and behavioral data; brands can access those audiences, but with very limited visibility into them.

“The reason CTV is a really valuable proposition for advertisers is that you are able to identify the user 1:1 which is really powerful,” Bustos said. “Your standard news or editorial publisher doesn’t have that. I mean, the New York Times has moved to that and it’s been incredibly successful for them.” In order to compete with the walled gardens and streaming services, publishers need to offer some degree of addressability — and without relying on cookies.

But DCRs are a heavy lift. Data maturity is an important qualification for getting the most out of a DCR. The IAB report shows that, of the brands evaluating or using DCRs, over 70% have other data-related technologies like CDPs and DMPs.

“If you want a data clean room,” Bustos explained, “there are a lot of other technological solutions you have to have in place before. You need to make sure you have strong data assets.” He also recommends starting out by asking what you want to achieve, not what technology would be nice to have. “The first question is, what do you want to accomplish? You may not need a DCR. ‘I want to do this,’ then see what tools would get you to that.”

Understand also that implementation is going to require talent. “It is a demanding project in terms of the set-up,” said Bustos, “and there’s been significant growth in consulting companies and agencies helping set up these data clean rooms. You do need a lot of people, so it’s more efficient to hire outside help for the set up, and then just have a maintenance crew in-house.”

Underuse of measurement capabilities. One key finding in the IAB’s research is that DCR users are exploiting the audience matching capabilities much more than realizing the potential for measurement and attribution. “You need very strong data scientists and engineers to build advanced models,” Bustos said.

“A lot of brands that look into this say, ‘I want to be able to do a predictive analysis of my high lifetime value customers that are going to buy in the next 90 days.’ Or ‘I want to be able to measure which channels are driving the most incremental lift.’ It’s very complex analyses they want to do; but they don’t really have a reason as to why. What is the point? Understand your outcome and develop a sequential data strategy.”

Trying to understand incremental lift from your marketing can take a long time, he warned. “But you can easily do a reach and frequency and overlap analysis.” That will identify wasted investment in channels and as a by-product suggest where incremental lift is occurring. “There’s a need for companies to know what they want, identify what the outcome is, and then there are steps that are going to get you there. That’s also going to help to prove out ROI.”

Dig deeper: Failure to get the most out of data clean rooms is costing marketers money


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Ascend | DigitalMarketer

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Ascend | DigitalMarketer

At this stage, your goal is to generate repeat buys and real profits. While your entry-point offer was designed for conversions, your ascension offers should be geared for profits—because if you’re serving your customers well, they’ll want to buy again and again.

Ascension offers may be simple upsells made after that initial purchase… bigger, better solutions… or “done for you” add-ons.

So now we must ask ourselves, what is our core flagship offer and how do we continue to deliver value after the first sale is made? What is the thing that we are selling? 

How we continue to deliver value after the first sale is really important, because having upsells and cross sales gives you the ability to sell to customers you already have. It will give you higher Average Customer values, which is going to give you higher margins. Which means you can spend more to acquire new customers. 

Why does this matter? It matters because of this universal law of marketing and customer acquisition, he or she who is able and willing to spend the most to acquire a customer wins.

Very often the business with the best product messaging very often is the business that can throw the most into customer acquisition. Now there are two ways to do that.

The first way is to just raise a lot of money. The problem is if you have a lot of money, that doesn’t last forever. At some point you need economics. 

The second way, and the most timeless and predictable approach, is to simply have the highest value customers of anyone in your market. If your customers are worth more to you than they are to your competitors, you can spend more to acquire them at the same margin. 

If a customer is worth twice as much to you than it is to your competitor, you can spend twice as much trying to acquire them to make the same margin. You can invest in your customer acquisition, because your customers are investing in your business. You can invest in your customer experiences, and when we invest more into the customer we build brands that have greater value. Meaning, people are more likely to choose you over someone else, which can actually lower acquisition costs. 

Happy customers refer others to us, which is called zero dollar customer acquisition, and generally just ensures you’re making a bigger impact. You can invest more in the customer experience and customer acquisition process if you don’t have high margins. 

If you deliver a preview experience, you can utilize revenue maximizers like up sells, cross sales, and bundles. These are things that would follow up the initial sale or are combined with the initial sale to increase the Average Customer Value.

The best example of an immediate upsell is the classic McDonalds, “would you like fries with that?” You got just a burger, do you also want fries with that? 

What distinguishes an upsell from other types of follow up offers is the upsell promise, the same end result for a bigger and better end result. 

What’s your desired result when you go to McDonalds? It’s not to eat healthy food, and it’s not even to eat a small amount of food. When you go to McDonalds your job is to have a tasty, greasy, predictable inexpensive meal. No one is going there because it’s healthy, you’re going there because you want to eat good. 

It’s predictable. It’s not going to break the bank for a hamburger, neither will adding fries or a Coke. It’s the same experience, but it’s BIGGER and BETTER. 

Amazon does this all of the time with their “Customers Who Bought This Also Bought …” But this one is algorithmic. The point of a cross sell is that it is relevant to the consumer, but it doesn’t necessarily have to be aligned with the original purchase. What you don’t want to do is start someone down one path and confuse them.

You can make this process easy with Bundles and Kits. With a bundle or a kit you’re essentially saying to someone, “you can buy just one piece, or you can get this bundle that does all of these other things for a little bit more. And it’s a higher value.”

The idea behind bundles and kits is that we are adding to the primary offer, not offering them something different. We’re simply promising to get them this desired result in higher definition. 

The Elements of High-Converting Revenue Maximizers (like our bundles and kits) are:

  1. Speed

If you’re an e-Commerce business, selling a physical product, this can look like: offering free shipping for orders $X or more. We’re looking to get your customers the same desired result, but with less work for them.

  1. Automation

If you’re a furniture business, and you want to add a Revenue Maximizer, this can look like: Right now for an extra $X our highly trained employees will come and put this together for you. 

  1. Access 

People will pay for speed, they’ll pay for less work, but they will also pay for a look behind the curtain. Think about the people who pay for Backstage Passes. Your customers will pay for a VIP experience just so they can kind of see how everything works. 

Remember, the ascension stage doesn’t have to stop. Once you have a customer, you should do your best to make them a customer for life. You should continue serving them. Continue asking them, “what needs are we still not meeting” and seek to meet those needs. 

It is your job as a marketer to seek out to discover these needs, to bring these back to the product team, because that’s what’s going to enable you to fully maximize the average customer value. Which is going to enable you to have a whole lot more to spend to acquire those customers and make your job a whole lot easier. 

Now that you understand the importance of the ascend stage, let’s apply it to our examples.

Hazel & Hem could have free priority shipping over $150, a “Boutique Points” reward program with exclusive “double point” days to encourage spending, and an exclusive “Stylist Package” that includes a full outfit custom selected for the customer. 

Cyrus & Clark can retain current clients by offering an annual strategic plan, “Done for You” Marketing services that execute on the strategic plan, and the top tier would allow customers to be the exclusive company that Cyrus & Clark services in specific geographical territories.



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