Connect with us

MARKETING

8 Tips For Writing Effective Email Subject Lines [VIDEO]

Published

on

8 Tips For Writing Effective Email Subject Lines [VIDEO]

We’ve created these 8 fundamental points to make writing effective email marketing subject lines quick and easy.

The Self-Interest Email Subject Line

These are your bread and butter subject lines—you should be using them most frequently.

They are usually direct and speak to a specific benefit your audience will gain by opening the email.

Self-interest subject lines also help pre-qualify openers by giving them a clue about your email’s body content.

Pique Curiosity

If self-interest subject lines work because they communicate a direct benefit, curiosity-based ones succeed for the exact opposite reason.

They pique the interest of subscribers without giving away too much information, leading to higher opens.

Advertisement

Be careful though, because curiosity-based subject lines can get old fast and are the most likely to miss their mark.

The Offer

Do you like free stuff? Do you like to buy things when they’re on sale?

So does your email list.

When you are giving something away or selling something your subscribers would be interested in, directly stating that in your subject line is a great way to convince them to open the email and learn more.

GET CERTIFIED. Discover the proven plan for effortless, automated email marketing. Click Here

Urgency/Scarcity Subject Line

This is the most powerful type of subject line you have at your disposal.

Subject lines that communicate urgency and scarcity tell readers they must act now.

But too many of these can lead to list exhaustion, so use sparingly and, of course, only when there is truly a deadline, limited quantity, or limited availability.

Advertisement

Humanity Email Subject Line

Don’t forget to remind your list about the person or people behind your products.

Sometimes you need to thank your subscribers, tell them a story about yourself, or make a human appeal for their attention.

Breaking News

Keeping your audience informed about new developments in your field builds authority and keeps your open rates high.

These subject lines often work well when combined with a curiosity element.

Social Proof Email Subject Line

A fundamental characteristic of humans is that we look to the behavior of others when making decisions.

You can leverage this in your email subject lines by mentioning individual’s success stories, familiar names, or highlighting how many people are already using a product or service.

The Story Time Subject Line

Telling a story, or at least teasing the beginning of one in your subject line is a unique way to highlight benefit and get the open rate you’re looking for.


Source link

Advertisement

MARKETING

The Simplicity of a Press Badge with Jeff J Hunter [VIDEO]

Published

on

The Simplicity of a Press Badge with Jeff J Hunter [VIDEO]

Jeff Hunter

Jeff is the Chief Growth Officer of Branded Media where he creates solid, recognizable, legacy driven personal brands for legitimate companies and influencers.
Over the last half decade, and 1000+ paying clients later, Jeff has tested and perfected proven branding strategies, processes, and systems.
Jeff is also the Founder and “King of Outsourcing” at VA Staffer. VA Staffer is an inbound marketing agency powered by virtual assistants that helps business owners get things done.

Source link

Continue Reading

DON'T MISS ANY IMPORTANT NEWS!
Subscribe To our Newsletter
We promise not to spam you. Unsubscribe at any time.
Invalid email address

Trending

en_USEnglish