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Free Instagram Post Templates for Your Brand

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Free Instagram Post Templates for Your Brand

Instagram is an undeniably powerful marketing tool, but with over 200 million business accounts on the platform today, it’s critical that you take the time to create well-designed and thoughtful Instagram posts to stand out. You’ll need to apply a strategic design plan to your business’s Instagram to attract a loyal following and find success on the app, long-term.

However, creating a clean and cohesive Instagram feed takes design skills and time commitment you may lack, and with an algorithm that favors brands that post at least once a day, that could be adding to your stress.

If that’s the case, you’re in luck — in this post we’ll discuss how you can create pre-made Instagram post templates so you’ve got a stash ready to go. Plus, by ensuring you use the same templates for different posts, you’ll have an easier time creating a cohesive and aesthetically-pleasing feed.

Instagram Post Templates

Instagram templates can be used to serve different purposes, and we have a list of our own for you to brainstorm ideas and customize for free.

Panel Template

instagram post tempaltes: panel template example for panel of women

For those trying to spread the word on an upcoming virtual or in-person panel, you can promote it using our Panel Template.

Customize it by adding the speakers’ profile photos and usernames to build hype and give followers the chance to get an idea of what they can look forward to.

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What We Like: Your followers won’t have to DM you for panel information, as the example given in the template provides all the context necessary for them to plan to attend.

Quote Template

instagram post templates: quote template example

Sometimes you want to keep up with the algorithm, and posting consistently using quotes in between announcements can help keep that relevance businesses need to be seen.

Interview insightful team members, or even use inspirational quotes that your followers would enjoy seeing as they scroll through their feed.

What We Like: The versatility of this template lets you change the background image to fit the tone of the quote you share.

Sales Announcement Template

instagram post templates: sales announcement template example

I don’t know about you, but when I see a sales announcement I get excited to check out what’s available.

When you’re looking to sell existing inventory, or share a seasonal offer, this sales announcement template gets straight to the point to capture attention. Change the background image to fit the occasion and you’ll have this post ready within minutes.

What We Like: This template isn’t cluttered nor pushy; those who are already fans of your product will want to go to your site to take advantage of the opportunity.

Quick Tip Template

instagram post templates: quick tip template example

Sometimes your followers could be in need of some advice, that’s where our Quick Tip Template can fit that need.

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If you’re catering to budding professionals or hobbyists, you can help them become more proficient in the skill they’re trying to develop. Change the imagery to reflect the tip of your choosing and share it with your followers.

What We Like: While it’s a simple template, it’s an easy way to engage with followers in between campaigns, and if you want to make the most of it, encourage commenters to share their own tips or advice they found helpful, too.

We’re Hiring Template

instagram post templates: we're hiring template example for open positions

Yes, you could just post job openings on websites like LinkedIn, but you could reach exactly who you’re looking for on social media channels like Instagram, too.

Customize this template to either showcase a variety of positions you have open, or for a certain position that you can expand on in your post description.

What We Like: You can reach a further audience with Instagram using this template and by using the post-boost feature to better target the persona you’re looking for.

Offer Template

instagram post templates: offer tempalte example for how-to guide

Promote things like eBooks or guides using our Offer template.

By giving followers a glimpse at your newer offers, you can use the post description to give them a call to action and download different types of resources. Customize it to reflect your brand’s color scheme and offerings.

What We Like: This chic template is the right amount of professional and minimalist approach that viewers will want to check out, as opposed to lengthy announcements littered with too much text in imagery.

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New Product Template

instagram post templates: new product template example for chatbot

When you’re ready to launch a new product, you should meet your target audience right where they are on Instagram the day it goes live.

By using our New Product template, you can give your followers an idea of what they can expect with this new innovation. You can also switch out the imagery to reflect the product solution.

What We Like: Without using words, your followers can get a clearer idea of what your new product can do for them if they purchase it.

Review Template

instagram post templates: review template example with positive customer quote

Whether it’s internal or external, sharing positive reviews of your brand or product can be a great way to add legitimacy to your business.

Use our Review template to share the positive experiences your clients or employees had from your business, this can attract customers and talent to the company.

What We Like: Sharing reviews can help customers build trust, and adding posts like these to your profile can aid in the process.

Podcast Template

instagram post templates: podcast template example

Podcasts are on the rise, so to help get the word out, you should be promoting on your Instagram.

This simplistic template is a great way to announce the creation of your podcast. You can use the post description to give your followers an idea of what’s to come and encourage them to spread the word.

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What We Like: You can distinguish the type of podcast in the image if you choose or frame it as a surprise. The possibilities are endless.

These aren’t the only templates available in our offer, so download the pack to brainstorm even more ideas for your future posts.

1. Download Instagram post templates.

Let’s face it — you don’t always have the time, resources, or personnel to design noteworthy Instagram posts. That’s why we recommend using Instagram Post Templates for Business which you can build from and customize.

Here are some options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you’re ready to publish.

HubSpot resource free instagram post templates

Featured Resource: 22 Free Instagram Post Templates for Business

Need templates to get started? Download HubSpot’s free Instagram post templates for both traditional posts and stories, which you can tailor as you see fit when it comes to your brand. You can alter any parts of the template – the image, the copy, and the design elements – to ensure you’re publishing posts to grow and engage your follower base.

2. Choose your post format.

While traditional Instagram posts to your permanent timeline are more long-lasting and allow for comments and likes, you shouldn’t underestimate the power of Instagram Stories, which can be used for more immediate needs and occasions.

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In fact, 500 million accounts use the Instagram Stories feature daily. So, when you’re creating your post, ask yourself if it warrants publication as a story or as a traditional post.

3. Choose an image.

Maybe you’ve decided your post doesn’t need a photograph and that text overlay on a solid-color background will work for you. If that’s the case, hop over to the next step.

If you’ve decided you do want to use a photograph – particularly if you want one as the background for text overlay – you’ve got a few options.

  • Take a photo on your phone or with a camera. No need to be a professional photographer for your Instagram posts – you can learn how to take great photos with your phone here.
  • Use a photo from your company’s files. This works well if you need to utilize team photos or product photography, which may be better quality.
  • Use a stock photo that pertains to your business (just make sure you don’t use the same one multiple times!).

Whichever photo you decide to use, simply replace it as the background for the template you’re using in the HubSpot Instagram Post Template collection and resize the photo so it’s to your liking (and is good quality).

4. Add design elements.

Instagram post templates come with design placeholders for text with special fonts and other elements. Your next step is to alter, add, or remove any elements that you see fit.

This includes updating the copy to reflect the information you want followers to know and/or the action you want them to take.

5. Save the photo.

When you’ve done all you can in the template builder of your choosing, save your photo to be posted on Instagram. All you’ll have to do here is click File > Download > PNG Image or JPEG Image. Then, just name the photo file, email, or message it to yourself, and save it on your phone so you can post it.

6. Upload to Instagram.

Once you have your photo saved, it’s time to upload it to share with your followers. For a traditional post, open Instagram, click the + button in the bottom center, choose your photo, add any filter, description, or hashtags, and click Share. (Take a look at How to Post on Instagram: a Step-by-Step Guide if you’re still unsure.)

For an Instagram Story post, click on the camera icon in the top left of your screen, access your camera roll in the bottom left of the screen, choose your image, minimize the date that shows up to the point where it can’t be seen, and add any additional design elements – like a GIF or additional copy – to the image. From there, click Your Story on the bottom left.

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Other Ways to Design Instagram Posts

Here are some other options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you’re ready to publish.

1. HubSpot

other ways to design instagram posts: HubSpot

As previously mentioned, HubSpot has some go-to templates for your Instagram posts and stories.

You can have access to fully customizable templates through Google Slides where you can alter the color schemes, images, and purpose of each template depending on the subject you’re posting about — many of which are already made to promote business events or product releases.

2. Fotor

other ways to design posts: fotor

If you’re looking for a free collection of templates to choose from, Fotor will give you over three thousand templates for any topic or occasion.

With Fotor, you can cater your post to reflect your brand image, while incorporating seasonal designs or special sales, or discount templates for your business.

3. Crello

other ways to design instagram posts: crello

Crello is an online graphic design tool made to enhance your content for many social media channels — providing users with plenty of templates to fill out your Instagram grid.

4. Creative Market

If you’re willing to shell out the cash, you might consider buying one of Creative Market’s Instagram Template bundles.

For instance, you could purchase this 1053 Quotes social media pack.

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other ways to design instagram posts: creative market

Alternatively, you can purchase a bundle with Instagram Story content, like this Animated Stories bundle.

example animated stories bundle for instagram stories

Finally, you might consider purchasing a bundle to help you create a cohesive theme for your Instagram feed, like this The Grid template.

example templates for cohesive instagram feed

Curate Your Instagram Posts with Ease

We hope you found our guide and templates useful as you prepare to make a stylized Instagram feed. With these tools, you’ll be set to create and save pre-made Instagram templates, so you can focus on attracting a loyal following without tediously designing a post from scratch every day.

Editor’s note: This post was originally published in October 2018 and has been updated for comprehensiveness.

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MARKETING

Follow This Purpose-Driven Path to Greater SEO Success

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Follow This Purpose-Driven Path to Greater SEO Success

Historically, getting content to reach the top of a search engine results page usually hinged on your team’s ability to fulfill the rules of Google’s algorithm – no matter how complex, obscure, and sometimes unwritten.

However, that picture is changing now that AI has arrived behind the scenes of the top search engine, says Dale Bertrand, Fire and Spark’s content and SEO strategist. Its machine learning delivers more precise, adaptive, and contextual search results. It also gives marketers another approach to search result success – a purpose-driven strategy.

Develop a purpose-driven #SEO strategy that would please @Google’s #AI algorithm, says @joderama via @CMIContent @pageonepower. Click To Tweet

At the 2022 ContentTECH Summit and a recent Ask the CMWorld Community interview, Dale discussed what Google’s heavier reliance on an AI-controlled algorithm means and how a purpose-driven approach can help your brand compete with – and even beat – bigger fish in the SEO sea.

Search for greater SEO intelligence

In the early days of digital search, Google’s founders used the web’s link structure to rank the most relevant page results. “Basically, if you had the right links to your website and the right keywords on your pages, you would rank well,” Dale says.

But now, it’s more important to understand how that AI engine gets trained than to follow technical SEO rules. Dale says making this mindset change can help set your content on a path to increased visibility on search and stronger marketing performance overall.

It’s more important now to understand how that #AI engine gets trained than to follow technical #SEO rules, says Dale Bertrand of @Fire_and_Spark via @joderama @CMIContent @pageonepower. Click To Tweet

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Engineers set the technical quality guidelines

Human engineers are still involved in ranking content relevance. But instead of programming the algorithm, their role is to rate a site’s trustworthiness, content accuracy, authoritativeness, and connection to other relevant content providers on the topic at hand.

“That quality information is collected as a big dataset from websites that have been graded, which is part of what they feed into Google’s algorithm to train the AI,” says Dale. There’s a big, long document out there – the web quality raters guide. Any marketer can read it to see what the raters look for when building the training dataset for Google’s AI.”


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AI adds behavioral signals

From that point, Google’s AI engine takes over, tracking search behaviors, analyzing signals of intent, and correlating those insights with the quality rating data to determine the most relevant content to a search query.

But, Dale says, keep in mind: “Google’s AI engine doesn’t care about your content – it only cares about its own performance.” It’s looking for confirmation that the content it selects will deliver a satisfying experience for searchers. Your job is to make sure it sees your brand’s content as a likely win.

Prove your #content has what it takes for better search results. Build momentum through community and demonstrate multifactor authority, says Dale Bertrand of @Fire_and_Spark via @joderama @CMIContent @pageonepower. Click To Tweet

Shared purpose promotes multifactor authority

Dale discusses two ways brands can prove that their content has what it takes to deliver the AI’s desired results:

  • Build momentum through community. A community behind your brand frequently visits, engages with, and links to your website. They recommend your products and services and amplify your site. Dale says these actions demonstrate a high level of customer intimacy. Google’s AI uses the artifacts of success from this content – high engagement, low bounce rate, and a high click-through rate – to confirm your site and content are loved.
  • Demonstrate multifactor authority. Part of AI’s investigation of brands that resonate with online consumers is the company you keep, Dale says. Authoritative individuals, organizations, and influencers can contribute to your brand’s authority by linking to, citing, and amplifying your content across their channels and platforms.

Prove your #content has what it takes for better search results. Build momentum through community and demonstrate multifactor authority, says Dale Bertrand of @Fire_and_Spark via @joderama @CMIContent @pageonepower. Click To Tweet

HANDPICKED RELATED CONTENT:

How to use purpose to build SEO power

Dale describes an SEO strategy that can help build authority and momentum by focusing on a purpose your brand believes in: “Hopefully, your brand stands for something. But [for SEO], it’s even better if your brand is actively promoting a change that you want to see in your industry.”

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By using your content to build valuable conversations around that change, you give the tools to those with an established interest to spread your brand messages. This data around this reciprocal relationship demonstrates the brand traction Google’s AI sees as proof your content is a solid search bet.

Dale shares a client example:

I worked with one brand that was selling handmade children’s products. The US government was about to pass a law that would have made it so [small businesses like this] would have had to do $100,000 worth of testing before being allowed to sell a single product. We were able to lead the movement against that law and turn that into an SEO campaign that generated authority, backlinks, and website engagement – all the things that Google’s AI is looking for.

He explains the process he used to achieve those results:

Step 1: Find high-profile groups and learn about the causes they support

Find potential partners – influencers, non-profits, advocacy organizations, and others who are working towards a purpose in which your business might have a stake. It could be an organization that’s written about helping previously incarcerated people find jobs, influencers promoting veteran-run businesses, or an event that supports disadvantaged youth in your local community.

When you’ve identified viable candidates, research their positions and how they communicate about them in their online conversations. “You need to understand what issues these influencers care about, what they’re writing about, what’s going on in their social conversations. All of those things are targets for your purpose-driven SEO campaign,” Dale says.

Step 2: Choose a mission your content will support

Once you find an area with enough grassroots supporters, craft a mission statement around it for your brand’s SEO campaign. It should be something your brand can speak to authentically; otherwise, audiences will see right through it. “It has to be based on your organization’s values because you’re going to get behind it. At the end of the day, if you don’t care about feeding hungry children, that just can’t be the mission,” Dale says.

If you’re on the B2B side or operate in a crowded market, it may be worthwhile to adopt a unique or even slightly controversial mission to differentiate your brand. “[You might think] sustainability is a good [purpose to build on], but so many companies have taken this topic on that it doesn’t move the needle from a search marketing perspective,” Dale says.

Rather than just choosing a hot topic, he suggests looking for a niche, such as a critical change affecting the supply chain for your industry or a regulatory issue that impacts product costs, to rally around. Doing so can help insert your brand name into relevant conversations that your bigger, higher-profile competitors may not be associated with.

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Step 3: Create “citable” content aligned with your mission

The goal isn’t to promote your brand’s involvement with the chosen cause; it’s to create content your partner organizations can cite when making their case for the cause. “The content is fuel for their advocacy – it gives them credible, authoritative information they can use in their arguments,” Dale says.

For example, Dale says, interview someone personally affected by the mission, write an opinion piece about the change your business is advocating, or publish an original research report. “This is the type of content that [they] would organically mention and link to while trying to get their point across in their own content conversations. That’s how you’re going to get the deeper engagement and increased backlinks that Google’s AI can see,” says Dale.

Step 4: Reach out to other like-minded influencers

With a body of purpose-focused content cited and linked to, you can increase your content’s authority and reach by sharing the outcomes with other influencers who care about the topic. But rather than conducting a blast email campaign, contact them individually by email or personal message on social channels.

In this outreach, focus your messages on furthering the mission. “We’re not promoting our business, our products, and services, or our content. We’re saying, ‘Hey, I saw that you’re a big advocate for helping previously incarcerated youth find jobs. We’ve got an interview your audience would be interested in … would you help us promote it?’” Dale explains.

Not only are influencers more likely to respond to this type of outreach, but they may be more willing to promote your content without compensation because it helps them create content in an area that they’re passionate about, Dale says.

Fuel a shared purpose and find greater search success

In a crowded landscape, where reaching a top spot on SERPs is harder to achieve than ever, it’s time for marketers to stop trying to outsmart the search algorithm. By putting a shared human purpose at the center of your SEO strategy, your content will broadcast all the signals of authority, relevance, and value Google’s AI is looking for.

HANDPICKED RELATED CONTENT:

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Cover image by Joseph Kalinowski/Content Marketing Institute

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