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How to Effectively Calculate Instagram Engagement With These 7 Tools

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How to Effectively Calculate Instagram Engagement With These 7 Tools

Instagram is one of the most popular social media networking sites, with over 2 billion monthly users in 2021. Brands have inundated Instagram to create meaningful relationships with their audience, but the competition for engagement has never been higher.

Here’s another issue: how can we track engagement rates? While social media dashboards and Instagram analytics provide some data, it isn’t always sufficient. But marketers and influencers need this information to track the effectiveness of their marketing campaigns.

Fortunately, finding out how successfully our content reaches our audience is simple with an Instagram engagement rate calculator. Let’s look at what an Instagram engagement rate is and some of the tools that can help you calculate it.

What Is Instagram Engagement Rate?

An Instagram engagement rate is the percentage of individuals who see your post and engage with it in some form. Engagement refers to any interaction with content that goes beyond just watching. Likes, shares, click-throughs, comments, and a variety of other interactions are all considered engagement.

But how can you compute an engagement rate when so many different types of acts might be considered engagement? You can always count all interactions to get the big picture. However, if you want to track only certain forms of interaction, you may count any combination of activities.

The engagement rate is derived by dividing the number of desired actions by the number of content views in each case.

What Is a Good Instagram Engagement Rate?

The topic of a reasonable Instagram engagement rate is extensively discussed. On top of that, there’s a disagreement on what constitutes involvement. For example, if you count all interactions, you’ll have a far greater engagement rate than if you only track likes, comments, or shares.

A decent Instagram engagement rate is between 1% and 5%. This figure suggests that you’ve factored in most interaction activities, although it doesn’t have to be complete. Hootsuite claims to have a 4.5 percent engagement rate, indicating that achieving the 5 percent target is challenging.

Why Should You Track Your Engagement Rate?

It’s crucial to keep track of your Instagram engagement rate. While having many followers is impressive, what’s even more so is how engaged those followers are.

Tracking your engagement rate is important because it shows how well your followers receive your material:

  • If your engagement numbers are regularly high, your audience is enjoying your posts.
  • If your engagement rate is lower than you’d like, your followers may not be interested in the content you put out.

Either way, the engagement rate gives you useful information about your content’s performance and can help you enhance your social approach.

7 Best Instagram Engagement Rate Calculators

Anyone who wants to discover the engagement rate of their profile (or another profile) can use an engagement rate calculating tool. In addition to giving you the engagement rate of your content, some tools also show the average number of likes and comments a profile receives on its posts.

Here are 7 great tools for tracking your Instagram account’s engagement rate:

InBeat

People seeking social media influencers can use InBeat.co as a search engine. Most businesses may not have the financial means to hire well-known celebrities or influencers to promote their brands. Instead, they’ll use micro and nano influencers to market their products and services in a specific niche. It is less expensive than sponsoring huge influencers but still generates quality leads that might help you sell more.

InBeat’s Instagram engagement rate calculator will help determine whether your chosen influencer has a high engagement rate. Besides that, the tool also analyzes metrics like follower count and popular content and lets you search for similar profiles based on your search parameters.

Phlanx

Phlanx is an excellent tool for increasing your reach on any social media network. It measures Instagram engagement rate as well as the average number of likes and comments a profile gets. It’s a useful tool if you want to emphasize likes and comments.

However, Phlanx does more than assist brands and companies find influencers; it also helps businesses of any type, whether in the dental, clothing or services industry, interact with other brands and companies. Knowing about different firms and cooperating with them may help market products and increase sales for all involved parties.

Kicksta

Kicksta operates similarly to other social media marketing companies. They begin managing your social media presence and assist you in gaining more visibility and followers.

The goal is to broaden your reach by targeting potential followers’ accounts and commenting on their posts. You may have previously seen this when your post received a like or remark from a profile that is not among your followers.

Kicksta also includes useful tools like an Instagram engagement rate calculator and a hashtag generator.

HypeAuditor

HypeAuditor is a platform that promises to offer analytical tools that deliver high-quality results. You can use this tool to identify real influencers with a large following and high interaction rates.

Even though HypeAuditor is a paid platform, you may use the Instagram engagement rate calculator for free. Many influencers and marketers try to cheat by only emphasizing vanity stats. HypeAuditor will help you identify genuine influencers and weed out imposters!

Grin

Grin does not want to take over complete control but rather give you a method that may assist you with your Influencer marketing efforts while also giving you adequate control over each phase of the process.

Grin can help you find relevant and acceptable influencers for your business or products. The organization scans a database of more than 32 million people from various social media networks. You may use this site’s Instagram engagement rate calculator by entering the URL of the Instagram user whose stats you want to check out.

PathSocial

Succeeding in social media marketing may be tricky if you don’t grasp the specifics of SSM and promotion ideas. To see progress with your campaigns, you must devote time to them regularly. However, many people find it challenging to balance content development with a decent advertising approach to get organic followers.

Even if you have a product to promote, you may not have the necessary knowledge or personnel to accomplish your marketing goals. PathSocial is here to fix these issues. When you combine their knowledge with the engagement rate provided by their technology, it’s easy to find Instagram influencers who match your vision.

Nitreo

Nitreo is a startup that creates solutions to assist people who want to improve their Instagram follower count; it will operate as a social media manager for you. Nitreo will begin communicating with various related accounts and posts on your behalf. This activity will start exposing your account and content to a broader audience.

Its Instagram engagement rate calculator is intended to assist you in determining not only your engagement rate but also the engagement rate of other users. You will also see the average number of likes and comments on every post.

In Conclusion

Finally, we want to emphasize the need for patience and working smartly. Continue hammering, and the success stone will eventually crack! Just keep going and take advantage of the numerous tools available. Using this list, we hope you can discover a good Instagram engagement rate calculator that will help you reach all your marketing goals. Good luck with your social media success!

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MARKETING

YouTube Ad Specs, Sizes, and Examples [2024 Update]

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YouTube Ad Specs, Sizes, and Examples

Introduction

With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.

Types of YouTube Ads

Video Ads

  • Description: These play before, during, or after a YouTube video on computers or mobile devices.
  • Types:
    • In-stream ads: Can be skippable or non-skippable.
    • Bumper ads: Non-skippable, short ads that play before, during, or after a video.

Display Ads

  • Description: These appear in different spots on YouTube and usually use text or static images.
  • Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).

Companion Banners

  • Description: Appears to the right of the YouTube player on desktop.
  • Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.

In-feed Ads

  • Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.

Outstream Ads

  • Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.

Masthead Ads

  • Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.

YouTube Ad Specs by Type

Skippable In-stream Video Ads

  • Placement: Before, during, or after a YouTube video.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
    • Action: 15-20 seconds

Non-skippable In-stream Video Ads

  • Description: Must be watched completely before the main video.
  • Length: 15 seconds (or 20 seconds in certain markets).
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Vertical: 9:16
    • Square: 1:1

Bumper Ads

  • Length: Maximum 6 seconds.
  • File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
  • Resolution:
    • Horizontal: 640 x 360px
    • Vertical: 480 x 360px

In-feed Ads

  • Description: Show alongside YouTube content, like search results or the Home feed.
  • Resolution:
    • Horizontal: 1920 x 1080px
    • Vertical: 1080 x 1920px
    • Square: 1080 x 1080px
  • Aspect Ratio:
    • Horizontal: 16:9
    • Square: 1:1
  • Length:
    • Awareness: 15-20 seconds
    • Consideration: 2-3 minutes
  • Headline/Description:
    • Headline: Up to 2 lines, 40 characters per line
    • Description: Up to 2 lines, 35 characters per line

Display Ads

  • Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
  • Image Size: 300×60 pixels.
  • File Type: GIF, JPG, PNG.
  • File Size: Max 150KB.
  • Max Animation Length: 30 seconds.

Outstream Ads

  • Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
  • Logo Specs:
    • Square: 1:1 (200 x 200px).
    • File Type: JPG, GIF, PNG.
    • Max Size: 200KB.

Masthead Ads

  • Description: High-visibility ads at the top of the YouTube homepage.
  • Resolution: 1920 x 1080 or higher.
  • File Type: JPG or PNG (without transparency).

Conclusion

YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!

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Why We Are Always ‘Clicking to Buy’, According to Psychologists

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Why We Are Always 'Clicking to Buy', According to Psychologists

Amazon pillows.

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A deeper dive into data, personalization and Copilots

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A deeper dive into data, personalization and Copilots

Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.

To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.

Dig deeper: Salesforce piles on the Einstein Copilots

Salesforce’s evolving architecture

It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?

“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”

Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”

That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.

“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.

Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”

Let’s learn more about Einstein Copilot

“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.

For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”

Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”

It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”

What’s new about Einstein Personalization

Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?

“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”

Finally, trust

One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.

“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”

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