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How to Effectively Calculate Instagram Engagement With These 7 Tools



How to Effectively Calculate Instagram Engagement With These 7 Tools

Instagram is one of the most popular social media networking sites, with over 2 billion monthly users in 2021. Brands have inundated Instagram to create meaningful relationships with their audience, but the competition for engagement has never been higher.

Here’s another issue: how can we track engagement rates? While social media dashboards and Instagram analytics provide some data, it isn’t always sufficient. But marketers and influencers need this information to track the effectiveness of their marketing campaigns.

Fortunately, finding out how successfully our content reaches our audience is simple with an Instagram engagement rate calculator. Let’s look at what an Instagram engagement rate is and some of the tools that can help you calculate it.

What Is Instagram Engagement Rate?

An Instagram engagement rate is the percentage of individuals who see your post and engage with it in some form. Engagement refers to any interaction with content that goes beyond just watching. Likes, shares, click-throughs, comments, and a variety of other interactions are all considered engagement.

But how can you compute an engagement rate when so many different types of acts might be considered engagement? You can always count all interactions to get the big picture. However, if you want to track only certain forms of interaction, you may count any combination of activities.

The engagement rate is derived by dividing the number of desired actions by the number of content views in each case.

What Is a Good Instagram Engagement Rate?

The topic of a reasonable Instagram engagement rate is extensively discussed. On top of that, there’s a disagreement on what constitutes involvement. For example, if you count all interactions, you’ll have a far greater engagement rate than if you only track likes, comments, or shares.

A decent Instagram engagement rate is between 1% and 5%. This figure suggests that you’ve factored in most interaction activities, although it doesn’t have to be complete. Hootsuite claims to have a 4.5 percent engagement rate, indicating that achieving the 5 percent target is challenging.

Why Should You Track Your Engagement Rate?

It’s crucial to keep track of your Instagram engagement rate. While having many followers is impressive, what’s even more so is how engaged those followers are.

Tracking your engagement rate is important because it shows how well your followers receive your material:

  • If your engagement numbers are regularly high, your audience is enjoying your posts.
  • If your engagement rate is lower than you’d like, your followers may not be interested in the content you put out.

Either way, the engagement rate gives you useful information about your content’s performance and can help you enhance your social approach.

7 Best Instagram Engagement Rate Calculators

Anyone who wants to discover the engagement rate of their profile (or another profile) can use an engagement rate calculating tool. In addition to giving you the engagement rate of your content, some tools also show the average number of likes and comments a profile receives on its posts.

Here are 7 great tools for tracking your Instagram account’s engagement rate:


People seeking social media influencers can use as a search engine. Most businesses may not have the financial means to hire well-known celebrities or influencers to promote their brands. Instead, they’ll use micro and nano influencers to market their products and services in a specific niche. It is less expensive than sponsoring huge influencers but still generates quality leads that might help you sell more.

InBeat’s Instagram engagement rate calculator will help determine whether your chosen influencer has a high engagement rate. Besides that, the tool also analyzes metrics like follower count and popular content and lets you search for similar profiles based on your search parameters.


Phlanx is an excellent tool for increasing your reach on any social media network. It measures Instagram engagement rate as well as the average number of likes and comments a profile gets. It’s a useful tool if you want to emphasize likes and comments.

However, Phlanx does more than assist brands and companies find influencers; it also helps businesses of any type, whether in the dental, clothing or services industry, interact with other brands and companies. Knowing about different firms and cooperating with them may help market products and increase sales for all involved parties.


Kicksta operates similarly to other social media marketing companies. They begin managing your social media presence and assist you in gaining more visibility and followers.

The goal is to broaden your reach by targeting potential followers’ accounts and commenting on their posts. You may have previously seen this when your post received a like or remark from a profile that is not among your followers.

Kicksta also includes useful tools like an Instagram engagement rate calculator and a hashtag generator.


HypeAuditor is a platform that promises to offer analytical tools that deliver high-quality results. You can use this tool to identify real influencers with a large following and high interaction rates.

Even though HypeAuditor is a paid platform, you may use the Instagram engagement rate calculator for free. Many influencers and marketers try to cheat by only emphasizing vanity stats. HypeAuditor will help you identify genuine influencers and weed out imposters!


Grin does not want to take over complete control but rather give you a method that may assist you with your Influencer marketing efforts while also giving you adequate control over each phase of the process.

Grin can help you find relevant and acceptable influencers for your business or products. The organization scans a database of more than 32 million people from various social media networks. You may use this site’s Instagram engagement rate calculator by entering the URL of the Instagram user whose stats you want to check out.


Succeeding in social media marketing may be tricky if you don’t grasp the specifics of SSM and promotion ideas. To see progress with your campaigns, you must devote time to them regularly. However, many people find it challenging to balance content development with a decent advertising approach to get organic followers.

Even if you have a product to promote, you may not have the necessary knowledge or personnel to accomplish your marketing goals. PathSocial is here to fix these issues. When you combine their knowledge with the engagement rate provided by their technology, it’s easy to find Instagram influencers who match your vision.


Nitreo is a startup that creates solutions to assist people who want to improve their Instagram follower count; it will operate as a social media manager for you. Nitreo will begin communicating with various related accounts and posts on your behalf. This activity will start exposing your account and content to a broader audience.

Its Instagram engagement rate calculator is intended to assist you in determining not only your engagement rate but also the engagement rate of other users. You will also see the average number of likes and comments on every post.

In Conclusion

Finally, we want to emphasize the need for patience and working smartly. Continue hammering, and the success stone will eventually crack! Just keep going and take advantage of the numerous tools available. Using this list, we hope you can discover a good Instagram engagement rate calculator that will help you reach all your marketing goals. Good luck with your social media success!

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3 Smart Bidding Strategies To Help You Get the Most Out of Your Google Ads



3 Smart Bidding Strategies To Help You Get the Most Out of Your Google Ads

Now that we’ve officially settled into the new year, it’s important to reiterate that among the most effective ways to promote your business are Google Ads. Not only do Google Ads increase your brand visibility, but they also make it easier for you to sell your services and products while generating more traffic to your website.

The thing about Google Ads, though, is that setting up (and running) a Google Ads campaign isn’t easy – in fact, it’s pretty beginner-unfriendly and time-consuming. And yet, statistically speaking, no platform does what Google Ads can do when it comes to audience engagement and outreach. Therefore, it will be beneficial to learn about and adopt some smart bidding strategies that can help you get the most out of your Google Ads.

To that end, let’s check out a few different bidding strategies you can put behind your Google Ads campaigns, how these strategies can maximize the results of your Google Ads, and the biggest benefits of each strategy.

Smart bidding in Google Ads: what does it mean, anyway?

Before we cover the bidding strategies that can get the most out of your Google Ads, let’s define what smart bidding means. Basically, it lets Google Ads optimize your bids for you. That doesn’t mean that Google replaces you when you leverage smart bidding, but it does let you free up time otherwise spent on keeping track of the when, how, and how much when bidding on keywords.

The bidding market is simply too big – and changing too rapidly – for any one person to keep constant tabs on it. There are more than 5.5 billion searches that Google handles every day, and most of those searches are subject to behind-the-scenes auctions that determine which ads display based on certain searches, all in a particular order.

That’s where smart bidding strategies come in: they’re a type of automated bidding strategy to generate more conversions and bring in more money, increasing your profits and cash flow. Smart bidding is your way of letting Google Ads know what your goals are (a greater number of conversions, a goal cost per conversion, more revenue, or a better ROAS), after which Google checks what it’s got on file for your current conversion data and then applies that data to the signals it gets from its auctions.

Types of smart bidding strategies

Now that you know what smart bidding in Google Ads is and why it’s important, let’s cover the best smart bidding strategies you can use to your advantage.

Maximize your conversions

The goal of this strategy is pretty straightforward: maximize your conversions and get the most out of your budget’s allocation toward said conversions. Your conversions, be they a form submission, a customer transaction, or a simple phone call, are something valuable that you want to track and, of course, maximize.

The bottom line here is simply generating the greatest possible number of conversions for your budget. This strategy can potentially become costly, so remember to keep an eye on your cost-per-click and how well your spending is staying inside your budget.

If you want to be extra vigilant about keeping conversion costs in a comfy range, you can define a CPA goal for your maximize conversions strategy (assuming you’ve got this feature available).

Target cost per acquisition

The purpose behind this strategy is to meet or surpass your cost-per-acquisition objective that’s tied to your daily budget. When it comes to this strategy, it’s important to determine what your cost-per-acquisition goal is for the strategy you’re pursuing.

In most cases, your target cost per acquisition goal will be similar to the 30-day average you’ve set for your Google Ads campaign. Even if this isn’t going to be your end-all-be-all CPA goal, you’ll want to use this as a starting point.

You’ll have lots of success by simply leveraging target cost per acquisition on a campaign-by-campaign basis, but you can take this one step further by creating a single tCPA bid strategy that you share between every single one of your campaigns. This makes the most sense when running campaigns with identical CPA objectives. That’s because you’ll be engaging with a bidding strategy that’s fortified with a lot of aggregate data from which Google’s algorithm can draw, subsequently endowing all of your campaigns with some much-needed experience.

Maximize clicks

As its name implies, this strategy centers around ad optimization to gain as many clicks as possible based on your budget. We recommend using the maximize clicks strategy if you’re trying to drive more traffic to your website. The best part? Getting this strategy off the ground is about as easy as it gets.

All you need to do to get started with maximizing clicks is settle on a maximum cost-per-click that you then earmark. Once that’s done, you can decide how much money you want to shell out every time you pay for a bid. You don’t actually even need to specify an amount per bid since Google will modify your bids for you to maximize your clicks automatically.

Picture this: you’ve got a website you’re running and want to drive more traffic to it. You decide to set your maximum bid per click at $2.5. Google looks at your ad, adjusts it to $3, and automatically starts driving more clicks per ad (and more traffic to your site), all without ever going over the budget you set for your Google Ads campaign.


If you’ve been using manual bidding until now, you probably can’t help but admit that you spend way too much time wrangling with it. There are plenty of other things you’d rather be – and should be – spending your time on. Plus, bids change so quickly that trying to keep up with them manually isn’t even worth it anymore.

Thankfully, you’ve now got a better grasp on automated and smart bidding after having read through this article, and you’re aware of some important options you have when it comes to strategies for automated bidding. Now’s a good time to explore even more Google Ads bidding strategies and see which ones make the most sense when it comes to your unique and long-term business objectives. Settle on a strategy and then give it a whirl – you’ll only know whether a strategy is right for you after you’ve tested it time and time again. Good luck!

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Is Twitter Still a Thing for Content Marketers in 2023?



Is Twitter Still a Thing for Content Marketers in 2023?

The world survived the first three months of Elon Musk’s Twitter takeover.

But what are marketers doing now? Did your brand follow the shift Dennis Shiao made for his personal brand? As he recently shared, he switched his primary platform from Twitter to LinkedIn after the 2022 ownership change. (He still uses Twitter but posts less frequently.)

Are those brands that altered their strategy after the new ownership maintaining that plan? What impact do Twitter’s service changes (think Twitter Blue subscriptions) have?

We took those questions to the marketing community. No big surprise? Most still use Twitter. But from there, their responses vary from doing nothing to moving away from the platform.

Lowest points

At the beginning of the Elon era, more than 500 big-name advertisers stopped buying from the platform. Some (like Amazon and Apple) resumed their buys before the end of 2022. Brand accounts’ organic activity seems similar.

In November, Emplifi research found a 26% dip in organic posting behavior by U.S. and Canadian brands the week following a significant spike in the negative sentiment of an Elon tweet. But that drop in posting wasn’t a one-time thing.

Kyle Wong, chief strategy officer at Emplifi, shares a longer analysis of well-known fast-food brands. When comparing December 2021 to December 2022 activity, the brands posted 74% less, and December was the least active month of 2022.

Fast-food brands posted 74% less on @Twitter in December 2022 than they did in December 2021, according to @emplifi_io analysis via @AnnGynn @CMIContent. Click To Tweet

When Emplifi analyzed brand accounts across industries (2,330 from U.S. and Canada and 6,991 elsewhere in the world), their weekly Twitter activity also fell to low points in November and December. But by the end of the year, their activity was inching up.

“While the percentage of brands posting weekly is on the rise once again, the number is still lower than the consistent posting seen in earlier months,” Kyle says.

Quiet-quitting Twitter

Lacey Reichwald, marketing manager at Aha Media Group, says the company has been quiet-quitting Twitter for two months, simply monitoring and posting the occasional link. “It seems like the turmoil has settled down, but the overall impact of Twitter for brands has not recovered,” she says.

@ahamediagroup quietly quit @Twitter for two months and saw their follower count go up, says Lacey Reichwald via @AnnGynn @CMIContent. Click To Tweet

She points to their firm’s experience as a potential explanation. Though they haven’t been posting, their follower count has gone up, and many of those new follower accounts don’t seem relevant to their topic or botty. At the same time, Aha Media saw engagement and follows from active accounts in the customer segment drop.

Blue bonus

One change at Twitter has piqued some brands’ interest in the platform, says Dan Gray, CEO of Vendry, a platform for helping companies find agency partners to help them scale.

“Now that getting a blue checkmark is as easy as paying a monthly fee, brands are seeing this as an opportunity to build thought leadership quickly,” he says.

Though it remains to be seen if that strategy is viable in the long term, some companies, particularly those in the SaaS and tech space, are reallocating resources to energize their previously dormant accounts.

Automatic verification for @TwitterBlue subscribers led some brands to renew their interest in the platform, says Dan Gray of Vendry via @AnnGynn @CMIContent. Click To Tweet

These reenergized accounts also are seeing an increase in followers, though Dan says it’s difficult to tell if it’s an effect of the blue checkmark or their renewed emphasis on content. “Engagement is definitely up, and clients and agencies have both noted the algorithm seems to be favoring their content more,” he says.

New horizon

Faizan Fahim, marketing manager at Breeze, is focused on the future. They’re producing videos for small screens as part of their Twitter strategy. “We are guessing soon Elon Musk is going to turn Twitter into TikTok/YouTube to create more buzz,” he says. “We would get the first moving advantage in our niche.”

He’s not the only one who thinks video is Twitter’s next bet. Bradley Thompson, director of marketing at DigiHype Media and marketing professor at Conestoga College, thinks video content will be the next big thing. Until then, text remains king.

“The approach is the same, which is a focus on creating and sharing high-quality content relevant to the industry,” Bradley says. “Until Twitter comes out with drastically new features, then marketing and managing brands on Twitter will remain the same.

James Coulter, digital marketing director at Sole Strategies, says, “Twitter definitely still has a space in the game. The question is can they keep it, or will they be phased out in favor of a more reliable platform.”

Interestingly given the thoughts of Faizan and Bradley, James sees businesses turning to video as they limit their reliance on Twitter and diversify their social media platforms. They are now willing to invest in the resource-intensive format given the exploding popularity of TikTok, Instagram Reels, and other short-form video content.

“We’ve seen a really big push on getting vendors to help curate video content with the help of staff. Requesting so much media requires building a new (social media) infrastructure, but once the expectations and deliverables are in place, it quickly becomes engrained in the weekly workflow,” James says.

What now

“We are waiting to see what happens before making any strong decisions,” says Baruch Labunski, CEO at Rank Secure. But they aren’t sitting idly by. “We’ve moved a lot of our social media efforts to other platforms while some of these things iron themselves out.”

What is your brand doing with Twitter? Are you stepping up, stepping out, or standing still? I’d love to know. Please share in the comments.

Want more content marketing tips, insights, and examples? Subscribe to workday or weekly emails from CMI.


Cover image by Joseph Kalinowski/Content Marketing Institute

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45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]



45 Free Content Writing Tools to Love [for Writing, Editing & Content Creation]

Creating content isn’t always a walk in the park. (In fact, it can sometimes feel more like trying to swim against the current.)

While other parts of business and marketing are becoming increasingly automated, content creation is still a very manual job. (more…)

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