Google Ads announce more changes to match types – Challenges and opportunities

Google Ads has recently announced that it now allows ads to be served for queries that it understands to share the same meaning on broad modified and phrase match keywords. For bigger…

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Effective Amazon PPC Management: How to get the most of a limited budget

To be honest, paid search marketing is not a child’s play. Although its compelling benefits cannot be overemphasized, just like SEO, it has its own portion of disadvantages. With no…

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