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Sneak Peek: The Initial MozCon 2022 Speaker Lineup

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Sneak Peek: The Initial MozCon 2022 Speaker Lineup


Have you been waiting on the edge of your seat for MozCon to start rolling out the lineup of speakers? Well, my friend, today’s the day so hold on tight!

We’re thrilled to announce the first 15 extraordinary speakers that will be taking the MozCon 2022 stage in Seattle this July (in alphabetical order).

Meet the speakers

Amalia Fowler (she/her)

Founder, Good AF Consulting
@AmaliaEFowler

Amalia is the Founder of Good AF Consulting, a Vancouver, BC consulting firm where she helps companies build great marketing teams. She’s also a marketing instructor at the British Columbia Institute of Technology and creator of The Wholehearted Manager, a newsletter for people who believe in leading with their heart, and that all employees deserve a safe space to work. Amalia has been in search marketing for eight years, with her work focused on helping businesses understand marketing strategy, mentoring new marketers, building exceptional marketing teams and advocating for more ethical and transparent practices in our space. Her favorite saying is “It Depends,” because context is everything.

Amanda Milligan (she/her)

Head of Marketing, Stacker
@millanda | @stacker

Amanda Milligan is the Head of Marketing at Stacker Studio. With a degree in journalism and a decade in content marketing, she’s spent her career helping brands harness the intersection of content and SEO.

Andy Crestodina (he/him)

Co-founder / CMO, Orbit Media Studios
@crestodina | @orbiteers

Andy Crestodina is the co-founder and CMO of Orbit Media, an award-winning 50-person digital agency in Chicago. Over the past 20 years, Andy has provided digital marketing advice to over 1,000 businesses.

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Areej AbuAli (she/her)

Head of SEO, Papier (areejabuali.com)
@areej_abuali | @TechSEOWomen

Areej is Head of SEO at Papier where she focuses on all things technical and on-site SEO. She is the founder of the global Women in Tech SEO community and has been in the digital marketing industry for over eight years.

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Crystal Carter (she/her)

Head of SEO Comms, Wix
@CrystalontheWeb

Crystal Carter is an SEO and digital marketer with over 15 years experience working with clients like Disney, Tomy, Kikkoman, and more. She shares insights in leading publications like Google Webmaster Central, The Moz Blog, Search Engine Land, and Women in Tech SEO.

Hannah Smith (she/her)

Founder, Worderist
@hannah_bo_banna

With more than 15 years in the SEO industry, Hannah’s creative work has won multiple awards, and she’s worked with a range of companies including the BBC, Dyson, Expedia, MailChimp, and Salesforce.

Jackie Chu (she/her)

SEO Lead, Intelligence, Uber
@jackiecchu

Jackie Chu is currently the SEO Lead, Intelligence for Uber, driving analytics and tooling for the SEO teams globally. She has deep experience in technical SEO, content SEO, ASO and international SEO spanning both B2B and B2C industries.

Joe Hall (he/him)

SEO Consultant & Principal Analyst, Hall Analysis
@joehall

Joe Hall is an executive SEO consultant focused on analyzing and informing the digital marketing strategies of select clients through in-depth data analysis and SEO audits.

Lidia Infante (she/her)

Senior SEO Manager, BigCommerce (lidia-infante.com)
@LidiaInfanteM | @bigcommerce

Born and raised in Barcelona, Lidia has been working in SEO for over eight years. She’s been helping businesses in e-commerce, media and B2B reach their audiences on search across European markets, the US and Australia. She has leveraged her BSc in Psychology and Master’s in Digital Business to drive organic growth for e-commerce sites, media, and SaaS.

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Lily Ray (she/her)

Senior Director, SEO & Head of Organic Research, Amsive Digital
@lilyraynyc | @amsive_digital

Lily Ray is the Sr. Director, SEO & Head of Organic Research at Amsive Digital, where she provides strategic leadership for the agency’s SEO client programs. Lily began her SEO career in 2010 in a fast-paced start-up environment and moved quickly into the agency world, where she helped grow and establish an award-winning SEO department that delivered high impact work for a fast-growing list of notable clients, including Fortune 500 companies.

Noah Learner (he/him)

Product Director, Two Octobers
@noahlearner | @twooctobers

Noah is a technical marketer, nicknamed the Kraken, who is happiest building SEO tools, automations, data pipelines and communities. When not in the lab, he loves skiing, fly fishing, camping with his family, and walking his dog, Shadow.

Paddy Moogan (he/him)

Co-Founder, Aira
@paddymoogan | @airadigital

Paddy is co-founder of Aira, a digital marketing agency based in the UK and delivering work across SEO, paid media, content marketing, and digital PR. He has been working in SEO since around 2004 when he got bored studying for his law degree.

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Dr. Pete Meyers (he/him)

Marketing Scientist, Moz
@dr_pete | @moz

Dr. Pete is Marketing Scientist for Moz, where he works with the marketing and data science teams on product research and data-driven content.

Tom Capper (he/him)

Senior Search Scientist, Moz
@thcapper | @moz

Tom heads up the Search Science team at Moz, providing research and insight for Moz’s next generation of tools. Previously, he led the London consulting team for SEO agency Distilled, and worked as a chef in a roadside grill.

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Wil Reynolds (he/him)

Founder & Vice President of Innovation, Seer Interactive
@wilreynolds | @SeerInteractive

Wil has been leading the charge to leverage “Big Data” to break down silos between SEO, PPC, and traditional marketing — pulling together data from various sources to see the big picture.

Stay tuned for more MozCon updates!

And we’re just getting warmed up! We’ve got lots more incredible speakers to reveal in the coming weeks including our community speaker lineup, but don’t wait to snap your ticket as early bird savings are only available for a limited time and once they’re gone, they’re gone for good.





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MARKETING

Martech failure? 50% say loyalty programs don’t offer much value

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Martech failure? 50% say loyalty programs don't offer much value

The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there such a huge gap between customers’ expectations for those programs and what they get?

Half of all US customers say loyalty programs don’t offer much value, according to a report from digital insights firm Incisiv and Punchh, a customer loyalty services provider. This is a real problem, given the huge impact these programs have on customer retention, satisfaction and brand advocacy. Customers who sign up for them engage with that brand 70% more than those who do not. 


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The gaps. So what is it customers want and aren’t getting?

  • 70% prefer to manage loyalty programs via app.
    • 26% Top 150 retailers and restaurant chains have a dedicated loyalty app.
  • 67% expect surprise gifts.
    • 28% Retailers and restaurant chains send gifts, offers or discounts on special occasions
  • 75% prefer instant discounts/redemptions.
    • 16% Retailers and restaurant chains offer instant discount on purchases instead of reward points.
  • 72% expect personalized rewards.
    • 48% Retailers and restaurant chains offer some form of personalization.

Enough with the cards already. It’s 2022 and people have been irritated about physical loyalty cards for decades. In case your own experience isn’t proof enough: 43% of shoppers say physical cards are the biggest obstacles to claiming rewards. And, this shouldn’t be surprising, 57% of shoppers like to engage with loyalty programs on their mobile phones. This means a digital rewards card is the bare minimum if you don’t have an app. 

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Read next: Leaning on loyalty, Chipotle orchestrates engagement across channels

If you do have an app, it should clearly provide more functionality and benefits than a card. The more it does that, the more people are likely to use it. Over 70% of shoppers are more likely to participate in a loyalty program that provides access to loyalty cards and rewards via its mobile app. However, only 4% of grocery retailers offer enhanced rewards or benefits on their apps.

Make members feel special. Joining a loyalty program signals that a customer values your brand (37% of shoppers are willing to pay to join or upgrade to a higher tier of their loyalty membership). Make sure they know you feel the same about them. Nearly 60% say loyalty programs don’t make them feel they are a part of an exclusive group. How? Well, 46% want premier or exclusive access to sales and promotions.

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Why we care. I can’t tell you how many websites I registered with and forgot about that send me an email on my birthday. I get them from a few loyalty programs as well. I’ve never gotten one with an offer or a discount. 

The bare minimum martech stack provides data unification, digitization and channel integration. A good one offers real-time analysis of customer behavior (past purchases, browsing history, etc.) combined with things like product attributes and availability to create an attractive personalized offering. For the customer, loyalty programs have to be more than a way to earn points. They have to give something unique and special. If your stack can’t tell you what that thing is, there’s something wrong with it.

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About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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