MARKETING
The Ultimate Guide To Email Marketing for Your Dropshipping Business

Is a small advertising budget preventing you from driving a broad audience or generating significant traffic to your dropshipping business? Then you are unaware of the benefits of email marketing campaigns. It is a low-cost way to get in front of your customers where they spend most of their time: in their email inbox.
Email marketing is not “old-school” as you may have previously believed. It is a powerful tool that can help build strong customer relationships and increase sales.
Let’s explore some expert-recommended dropshipping email marketing strategies.
What Is Dropshipping?
In an age where the cost of living has risen dramatically, dropshipping is a great way to start making money before you have even created or developed your own products. It’s an e-commerce concept where instead of keeping the products you sell in stock; you purchase them from a third party (usually the manufacturer or wholesaler) to fulfill your orders.
It’s as simple as looking for products that are in high demand and then selling them on sites such as Shopify and Amazon. You can use dropshipping to test the market and see if your product or niche is popular.
How Does Email Marketing Work
When you use email marketing, you promote your products and services by emailing people who have signed up for your mailing list.
Email marketing for your dropshipping store involves a variety of steps, but the general procedure is as follows:
- You create a mailing list of people interested in learning more about your brand and the products you sell.
- Email marketing tools store and segment subscribers’ email addresses for future use.
- You create and send emails to communicate with your subscribers.
- Those who have subscribed to your content are more likely to engage with it and visit your online store when they receive a newsletter from you.
The Advantages of a Successful Email Marketing Campaign
Marketing your dropshipping business via email is a low-cost strategy that can yield a high return on your investment (ROI). But email marketing has other advantages too, such as:
- Boosting sales – Your subscribers are more likely to purchase from you if you send them the right message because you already know they’re interested.
- Low costs – The cost of running an email marketing campaign is lower than other marketing channels, such as paid social or PPC advertisements on Google. You should be able to see a clear difference in your revenue during your accounting process.
- Higher engagement – Marketing to people who have signed up for your mailing list means sending messages to people who have expressed an interest in your brand and products. This results in a higher level of participation.
- Easily measured – You can see how each email performs based on the data you collect through tracking and analytics. There are a lot of tools and platforms that include this feature.
- Higher reach – When you use email marketing, you can simultaneously send a message to hundreds or thousands of people. Your email list size is the only constraint.
- Easy to launch – You don’t need to know how to code to create an email marketing campaign; plenty of user-friendly platforms and tools are available for beginners.
Reasons To Use Email Marketing for Your Dropshipping Business
If you haven’t invested the time to create an email marketing plan for your dropshipping business, you’re missing out on the opportunity to make more money and build up your business bank account.
Here are four reasons you should consider adding email marketing to your strategy.
Building Long-Term Relationships With Customers
Email is an integral part of fostering customer loyalty. While Google and social media can help you find new customers, email is still the most effective method of maintaining and expanding existing business relationships. It’s one of the best ways to keep customers coming back.
Online businesses benefit from returning customers because it lowers the average acquisition cost; it costs five times as much to acquire a new customer than to keep an old one. Moreover, a 5% increase in customer retention can increase profits by 25% to 95%.
Can Assist In Getting Results Faster
Direct and immediate access is the hallmark of email marketing – you send an email to someone who might be interested, they open it, and then decide whether or not to take action (such as redeeming a coupon, visiting your site, checking out their abandoned cart, etc.). With email marketing, you don’t have to wait months or even years to see results.
You can get new followers and visitors to your website that have the potential to convert right away. Email marketing may produce results more quickly than other channels, even though you must continue to work on growing your subscriber list.
Email Influences Revenue Streams
One of the reasons email marketing is a good choice for dropshipping is that it can have a positive effect on all three growth multipliers at once:
- Conversions – Automating engagement and cart abandonment emails can boost revenue.
- Frequency – The number of customer purchases can be increased by cross-selling or promotional campaigns
- Average Order Value – Customers in the proper buying cycle stage can be targeted with up-selling and lifecycle marketing campaigns
Your sales results can be compounded by implementing a well-planned email marketing campaign that simultaneously targets all three revenue growth multipliers. That’s why email campaigns are worth the time and effort.
A Changing Algorithm Doesn’t Affect Email
It’s also worth noting that email isn’t affected by search engines or social media algorithms, making it a valuable asset for e-commerce businesses.
How often have you developed a social media or SEO strategy, failing because your platform decided to modify its algorithm?
If you’re a dropshipping business on a tight budget, you may not be able to afford to pay to advertise on social media sites to expand your customer base. Email marketing shines in this scenario – it’s a less expensive and more effective way to reach customers.
Five Types of Dropshipping Store Email Marketing Campaigns
Email marketing requires a well-thought-out strategy to achieve meaningful results. Hence, it must be set up correctly to generate sales.
Your dropshipping store can benefit from these five email marketing campaign types:
Initiation
What you want to accomplish with an initiation email marketing campaign is to get people familiar with your brand and establish a relationship with them. At this point, you’re beginning to convert your leads into returning customers.
The best time to send this email campaign is after a visitor has signed up for your mailing list.
Abandoned Cart
When it comes to regaining abandoned carts and turning them into sales, email marketing is a powerful tool.
Before launching an abandoned cart recovery email campaign, it’s crucial to know why customers are leaving their carts behind in the first place. The following are some prominent examples:
- Unexpected costs
- Complicated checkout procedure
- Customer disinterest in a purchase
- Lack of funds to purchase
- High cost of shipping
If you want to get these carts back, you need to be able to find them first. There are email marketing services like Zumvu to help you with this.
After that, you’ll want to create enticing emails to catch customers who have already left your site. Adding coupons, discounts, and product recommendations to your email messages can help you stand out from the competition.
Post-Purchase
If you feel it’s a good idea to thank your customers when they buy something, you are right. The post-purchase email campaign helps you do just that.
But you can do more than express gratitude to them. For example, you could provide customers with order tracking information or make product suggestions to solicit their opinions and recommendations.
Engagement
Keeping customers engaged with your brand is critical even after they have purchased from you. Don’t let them forget about your business, brand, and offerings!
You should send regular emails to your customers announcing new products, special sales and deals, and blog content.
Promotional
Promotional email marketing campaigns are used to notify customers and subscribers about upcoming sales events, such as Black Friday, Cyber Monday, and the Christmas season, among other things.
Conclusion
Running a dropshipping business puts you against hundreds of rival companies selling the same products for almost the same prices. So you can’t just assume people will find your website by accident and buy something.
Instead, you should employ your available resources to attract customers. You should also ensure that all your email marketing campaigns actually end up in your customers’ inboxes. Therefore, don’t think of selecting an email marketing service as a formality – think of it as your company’s single most crucial success factor.
MARKETING
How Does Success of Your Business Depend on Choosing Type of Native Advertising?

The very first commercial advertisement was shown on TV in 1941. It was only 10 seconds long and had an audience of 4,000 people. However, it became a strong trigger for rapid advertising development. The second half of the 20th century is known as the golden age of advertising until the Internet came to the forefront and entirely transformed the advertising landscape. The first commercial banner appeared in the mid-90s, then it was followed by pop-ups, pay-by-placement and paid-pay-click ads. Companies also started advertising their brands and adding their business logo designs, which contributes to consumer trust and trustworthiness.
The rise of social media in the mid-2000s opened a new dimension for advertising content to be integrated. The marketers were forced to make the ads less intrusive and more organic to attract younger users. This is how native advertising was born. This approach remains a perfect medium for goods and services promotion. Let’s see why and how native ads can become a win-win strategy for your business.
What is native advertising?
When it comes to digital marketing, every marketer talks about native advertising. What is the difference between traditional and native ones? You will not miss basic ads as they are typically promotional and gimmicky, while native advertising naturally blends into the content. The primary purpose of native ads is to create content that resonates with audience expectations and encourages users to perceive it seamlessly and harmoniously.
Simply put, native advertising is a paid media ad that organically aligns with the visual and operational features of the media format in which it appears. The concept is quite straightforward: while people just look through banner ads, they genuinely engage with native ads and read them. You may find a lot of native ads on Facebook, Twitter and Instagram – they appear in the form of “in-feed” posts that engage users in search for more stories, opinions, goods and services. This unobtrusive approach turns native ads into a powerful booster for any brand.
How does native advertising benefit your business?
An average Internet user comes across around 10,000 ads a day. But even physically, it is impossible to perceive this amount of information in 24 hours. So, most of them use adblockers, nullifying all efforts of markers. Native ads successfully overcome this digital challenge thanks to their authenticity. And this is not the only advantage of native advertising. How else does your business benefit? Here are just a few major benefits that prove the value of native ads:
Better brand awareness. Native ads contribute to the brand’s visibility. They seamlessly blend into educational, emotional, and visual types of content that can easily become viral. While promotional content typically receives limited shares, users readily share valuable or entertaining content. Consequently, while you incur expenses only for the display of native ads, your audience may go the extra mile by sharing your content and organically promoting your brand or SaaS product at no additional cost.
Increased click-through rates. Native ads can generate a thrilling click-through rate (CTR) primarily because they are meticulously content-adaptable. Thus, native ads become an integral part of the user’s journey without disrupting their browsing experience. Regardless of whether your native advertising campaign is designed to build an audience or drive specific actions, compelling content will always entice users to click through.
Cost-efficient campaign performance. Native advertising proves to be cheaper compared to a traditional ad format. It mainly stems from a higher CTR. Thanks to precise targeting and less customer resistance, native ads allow to bring down cost-per-click.
Native ads are continuously evolving, enabling marketers to experiment with different formats and use them for successful multi-channel campaigns and global reach.
Types of native advertising
Any content can become native advertising as there are no strict format restrictions. For example, it can be an article rating the best fitness applications, an equipment review, or a post by an influencer on a microblog. The same refers to the channels – native ads can be placed on regular websites and social media feeds. Still, some forms tend to be most frequently used.
- In-feed ads. This type of ad appears within the content feed. You have definitely seen such posts on Facebook and Instagram or such videos on TikTok. They look like regular content but are tagged with an advertising label. The user sees these native ads when scrolling the feed on social media platforms.
- Paid search ads. These are native ads that are displayed on the top and bottom of the search engine results page. They always match user’s queries and aim to capture their attention at the moment of a particular search and generate leads and conversions. This type of ad is effective for big search platforms with substantial traffic.
- Recommendation widgets. These come in the form of either texts or images and can be found at the end of the page or on a website’s sidebar. Widgets offer related or intriguing content from either the same publisher or similar sources. This type of native ads is great for retargeting campaigns.
- Sponsored content. This is one of the most popular types of native advertising. Within this format, an advertiser sponsors the creation of an article or content that aligns with the interests and values of the platform’s audience. They can be marked as “sponsored” or “recommended” to help users differentiate them from organic content.
- Influencer Advertising. In this case, advertisers partner with popular bloggers or celebrities to gain the attention and trust of the audience. Influencers integrate a product, service, or event into their content or create custom content that matches their style and topic.
Each of these formats can bring stunning results if your native ads are relevant and provide value to users. Use a creative automation platform like Creatopy to design effective ads for your business.
How to create a workable native ad?
Consider these 5 steps for creating a successful native advertising campaign:
- Define your target audience. Users will always ignore all ads that are not relevant to them. Unwanted ads are frustrating and can even harm your brand. If you run a store for pets, make sure your ads show content that will be interesting for pet owners. Otherwise, the whole campaign will be undermined. Regular market research and data analysis will help you refine your audience and its demographics.
- Set your goals. Each advertising campaign should have a clear-cut objective. Without well-defined goals, it is a waste of money. It is a must to know what you want to achieve – introduce your brand, boost sales or increase your audience.
- Select the proper channels. Now, you need to determine how you will reach out to your customers. Consider displaying ads on social media platforms, targeting search engine result pages (SERPs), distributing paid articles, or utilizing in-ad units on different websites. You may even be able to get creative and use email or SMS in a less salesy and more “native”-feeling way—you can find samples of texts online to help give you ideas. Exploring demand side platforms (DSP) can also bring good results.
- Offer compelling content. Do not underestimate the quality of the content for your native ads. Besides being expertly written, it must ideally match the style and language of the chosen channel,whether you’re promoting professional headshots, pet products, or anything else. The main distinctive feature of native advertising is that it should fit naturally within the natural content.
- Track your campaign. After the launch of native ads, it is crucial to monitor the progress, evaluating the costs spent and results. Use tools that help you gain insights beyond standard KPIs like CTR and CPC. You should get engagement metrics, customer data, campaign data, and third-party activity data for further campaign management.
Key takeaway
Summing up the above, it is time to embrace native advertising if you haven’t done it yet. Native ads seamlessly blend with organic content across various platforms, yielding superior engagement and conversion rates compared to traditional display ads. Marketers are allocating higher budgets to native ads because this format proves to be more and more effective – content that adds value can successfully deal with ad fatigue. Native advertising is experiencing a surge in popularity, and it is to reach its peak. So, do not miss a chance to grow your business with the power of native ads.or you can do digital marketing course from Digital Vidya.
MARKETING
OpenAI’s Drama Should Teach Marketers These 2 Lessons

A week or so ago, the extraordinary drama happening at OpenAI filled news feeds.
No need to get into all the saga’s details, as every publication seems to have covered it. We’re just waiting for someone to put together a video montage scored to the Game of Thrones music.
But as Sam Altman takes back the reigns of the company he helped to found, the existing board begins to disintegrate before your very eyes, and everyone agrees something spooked everybody, a question arises: Should you care?
Does OpenAI’s drama have any demonstrable implications for marketers integrating generative AI into their marketing strategies?
Watch CMI’s chief strategy advisor Robert Rose explain (and give a shoutout to Sutton’s pants rage on The Real Housewives of Beverly Hills), or keep reading his thoughts:
For those who spent last week figuring out what to put on your holiday table and missed every AI headline, here’s a brief version of what happened. OpenAI – the huge startup and creator of ChatGPT – went through dramatic events. Its board fired the mercurial CEO Sam Altman. Then, the 38-year-old entrepreneur accepted a job at Microsoft but returned to OpenAI a day later.
We won’t give a hot take on what it means for the startup world, board governance, or the tension between AI safety and Silicon Valley capitalism. Rather, we see some interesting things for marketers to put into perspective about how AI should fit into your overall content and marketing plans in the new year.
Robert highlights two takeaways from the OpenAI debacle – a drama that has yet to reach its final chapter: 1. The right structure and governance matters, and 2. Big platforms don’t become antifragile just because they’re big.
Let’s have Robert explain.
The right structure and governance matters
OpenAI’s structure may be key to the drama. OpenAI has a bizarre corporate governance framework. The board of directors controls a nonprofit called OpenAI. That nonprofit created a capped for-profit subsidiary – OpenAI GP LLC. The majority owner of that for-profit is OpenAI Global LLC, another for-profit company. The nonprofit works for the benefit of the world with a for-profit arm.
That seems like an earnest approach, given AI tech’s big and disruptive power. But it provides so many weird governance issues, including that the nonprofit board, which controls everything, has no duty to maximize profit. What could go wrong?
That’s why marketers should know more about the organizations behind the generative AI tools they use or are considering.
First, know your providers of generative AI software and services are all exploring the topics of governance and safety. Microsoft, Google, Anthropic, and others won’t have their internal debates erupt in public fireworks. Still, governance and management of safety over profits remains a big topic for them. You should be aware of how they approach those topics as you license solutions from them.
Second, recognize the productive use of generative AI is a content strategy and governance challenge, not a technology challenge. If you don’t solve the governance and cross-functional uses of the generative AI platforms you buy, you will run into big problems with its cross-functional, cross-siloed use.
Big platforms do not become antifragile just because they’re big
Nicholas Taleb wrote a wonderful book, Antifragile: Things That Gain From Disorder. It explores how an antifragile structure doesn’t just withstand a shock; it actually improves because of a disruption or shock. It doesn’t just survive a big disruptive event; it gets stronger because of it.
It’s hard to imagine a company the size and scale of OpenAI could self-correct or even disappear tomorrow. But it can and does happen. And unfortunately, too many businesses build their strategies on that rented land.
In OpenAI’s recent case, the for-profit software won the day. But make no bones about that victory; the event wasn’t good for the company. If it bounces back, it won’t be stronger because of the debacle.
With that win on the for-profit side, hundreds, if not thousands, of generative AI startups breathed an audible sigh of relief. But a few moments later, they screamed “pivot” (in their best imitation of Ross from Friends instructing Chandler and Rachel to move a couch.)
They now realize the fragility of their software because it relies on OpenAI’s existence or willingness to provide the software. Imagine what could have happened if the OpenAI board had won their fight and, in the name of safety, simply killed any paid access to the API or the ability to build business models on top of it.
The last two weeks have done nothing to clear the already muddy waters encountered by companies and their plans to integrate generative AI solutions. Going forward, though, think about the issues when acquiring new generative AI software. Ask about how the vendor’s infrastructure is housed and identify the risks involved. And, if OpenAI expands its enterprise capabilities, consider the implications. What extra features will the off-the-shelf solutions provide? Do you need them? Will OpenAI become the Microsoft Office of your AI infrastructure?
Why you should care
With the voluminous media coverage of Open AI’s drama, you likely will see pushback on generative AI. In my social feeds, many marketers say they’re tired of the corporate soap opera that is irrelevant to their work.
They are half right. What Sam said and how Ilya responded, heart emojis, and how much the Twitch guy got for three days of work are fodder for the Netflix series sure to emerge. (Robert’s money is on Michael Cera starring.)
They’re wrong about its relevance to marketing. They must be experiencing attentional bias – paying more attention to some elements of the big event and ignoring others. OpenAI’s struggle is entertaining, no doubt. You’re glued to the drama. But understanding what happened with the events directly relates to your ability to manage similar ones successfully. That’s the part you need to get right.
HANDPICKED RELATED CONTENT:
Cover image by Joseph Kalinowski/Content Marketing Institute
MARKETING
The Complete Guide to Becoming an Authentic Thought Leader

Introduce your processes: If you’ve streamlined a particular process, share it. It could be the solution someone else is looking for.
Jump on trends and news: If there’s a hot topic or emerging trend, offer your unique perspective.
Share industry insights: Attended a webinar or podcast that offered valuable insights. Summarize the key takeaways and how they can be applied.
Share your successes: Write about strategies that have worked exceptionally well for you. Your audience will appreciate the proven advice. For example, I shared the process I used to help a former client rank for a keyword with over 2.2 million monthly searches.
Question outdated strategies: If you see a strategy that’s losing steam, suggest alternatives based on your experience and data.
5. Establish communication channels (How)
Once you know who your audience is and what they want to hear, the next step is figuring out how to reach them. Here’s how:
Choose the right platforms: You don’t need to have a presence on every social media platform. Pick two platforms where your audience hangs out and create content for that platform. For example, I’m active on LinkedIn and X because my target audience (SEOs, B2B SaaS, and marketers) is active on these platforms.
Repurpose content: Don’t limit yourself to just one type of content. Consider repurposing your content on Quora, Reddit, or even in webinars and podcasts. This increases your reach and reinforces your message.
Follow Your audience: Go where your audience goes. If they’re active on X, that’s where you should be posting. If they frequent industry webinars, consider becoming a guest on these webinars.
Daily vs. In-depth content: Balance is key. Use social media for daily tips and insights, and reserve your blog for more comprehensive guides and articles.
Network with influencers: Your audience is likely following other experts in the field. Engaging with these influencers puts your content in front of a like-minded audience. I try to spend 30 minutes to an hour daily engaging with content on X and LinkedIn. This is the best way to build a relationship so you’re not a complete stranger when you DM privately.
6. Think of thought leadership as part of your content marketing efforts
As with other content efforts, thought leadership doesn’t exist in a vacuum. It thrives when woven into a cohesive content marketing strategy. By aligning individual authority with your brand, you amplify the credibility of both.
Think of it as top-of-the-funnel content to:
-
Build awareness about your brand
-
Highlight the problems you solve
-
Demonstrate expertise by platforming experts within the company who deliver solutions
Consider the user journey. An individual enters at the top through a social media post, podcast, or blog post. Intrigued, they want to learn more about you and either search your name on Google or social media. If they like what they see, they might visit your website, and if the information fits their needs, they move from passive readers to active prospects in your sales pipeline.
-
SEO6 days ago
Google Discusses Fixing 404 Errors From Inbound Links
-
SOCIAL4 days ago
Musk regrets controversial post but won’t bow to advertiser ‘blackmail’
-
SEARCHENGINES6 days ago
Google Search Console Was Down Today
-
MARKETING7 days ago
10 Advanced Tips for Crafting Engaging Social Content Strategies
-
SEO4 days ago
A Year Of AI Developments From OpenAI
-
MARKETING6 days ago
How to Schedule Ad Customizers for Google RSAs [2024]
-
SEO5 days ago
SEO Salary Survey 2023 [Industry Research]
-
PPC4 days ago
5 Quick Tips to Increase Referral Traffic
You must be logged in to post a comment Login