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The Ultimate Guide To Email Marketing for Your Dropshipping Business

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The Ultimate Guide To Email Marketing for Your Dropshipping Business

Is a small advertising budget preventing you from driving a broad audience or generating significant traffic to your dropshipping business? Then you are unaware of the benefits of email marketing campaigns. It is a low-cost way to get in front of your customers where they spend most of their time: in their email inbox.

Email marketing is not “old-school” as you may have previously believed. It is a powerful tool that can help build strong customer relationships and increase sales.

Let’s explore some expert-recommended dropshipping email marketing strategies.

What Is Dropshipping?

In an age where the cost of living has risen dramatically, dropshipping is a great way to start making money before you have even created or developed your own products. It’s an e-commerce concept where instead of keeping the products you sell in stock; you purchase them from a third party (usually the manufacturer or wholesaler) to fulfill your orders.

It’s as simple as looking for products that are in high demand and then selling them on sites such as Shopify and Amazon. You can use dropshipping to test the market and see if your product or niche is popular.

How Does Email Marketing Work

When you use email marketing, you promote your products and services by emailing people who have signed up for your mailing list.

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Email marketing for your dropshipping store involves a variety of steps, but the general procedure is as follows:

  • You create a mailing list of people interested in learning more about your brand and the products you sell.
  • Email marketing tools store and segment subscribers’ email addresses for future use.
  • You create and send emails to communicate with your subscribers.
  • Those who have subscribed to your content are more likely to engage with it and visit your online store when they receive a newsletter from you.

The Advantages of a Successful Email Marketing Campaign

Marketing your dropshipping business via email is a low-cost strategy that can yield a high return on your investment (ROI). But email marketing has other advantages too, such as:

  • Boosting sales – Your subscribers are more likely to purchase from you if you send them the right message because you already know they’re interested.
  • Low costs – The cost of running an email marketing campaign is lower than other marketing channels, such as paid social or PPC advertisements on Google. You should be able to see a clear difference in your revenue during your accounting process.
  • Higher engagement – Marketing to people who have signed up for your mailing list means sending messages to people who have expressed an interest in your brand and products. This results in a higher level of participation.
  • Easily measured – You can see how each email performs based on the data you collect through tracking and analytics. There are a lot of tools and platforms that include this feature.
  • Higher reach – When you use email marketing, you can simultaneously send a message to hundreds or thousands of people. Your email list size is the only constraint.
  • Easy to launch – You don’t need to know how to code to create an email marketing campaign; plenty of user-friendly platforms and tools are available for beginners.

Reasons To Use Email Marketing for Your Dropshipping Business

If you haven’t invested the time to create an email marketing plan for your dropshipping business, you’re missing out on the opportunity to make more money and build up your business bank account.

Here are four reasons you should consider adding email marketing to your strategy.

Building Long-Term Relationships With Customers

Email is an integral part of fostering customer loyalty. While Google and social media can help you find new customers, email is still the most effective method of maintaining and expanding existing business relationships. It’s one of the best ways to keep customers coming back.

Online businesses benefit from returning customers because it lowers the average acquisition cost; it costs five times as much to acquire a new customer than to keep an old one. Moreover, a 5% increase in customer retention can increase profits by 25% to 95%.

Can Assist In Getting Results Faster

Direct and immediate access is the hallmark of email marketing – you send an email to someone who might be interested, they open it, and then decide whether or not to take action (such as redeeming a coupon, visiting your site, checking out their abandoned cart, etc.). With email marketing, you don’t have to wait months or even years to see results.

You can get new followers and visitors to your website that have the potential to convert right away. Email marketing may produce results more quickly than other channels, even though you must continue to work on growing your subscriber list.

Email Influences Revenue Streams

One of the reasons email marketing is a good choice for dropshipping is that it can have a positive effect on all three growth multipliers at once:

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  • Conversions – Automating engagement and cart abandonment emails can boost revenue.
  • Frequency – The number of customer purchases can be increased by cross-selling or promotional campaigns
  • Average Order Value – Customers in the proper buying cycle stage can be targeted with up-selling and lifecycle marketing campaigns

Your sales results can be compounded by implementing a well-planned email marketing campaign that simultaneously targets all three revenue growth multipliers. That’s why email campaigns are worth the time and effort.

A Changing Algorithm Doesn’t Affect Email

It’s also worth noting that email isn’t affected by search engines or social media algorithms, making it a valuable asset for e-commerce businesses.

How often have you developed a social media or SEO strategy, failing because your platform decided to modify its algorithm?

If you’re a dropshipping business on a tight budget, you may not be able to afford to pay to advertise on social media sites to expand your customer base. Email marketing shines in this scenario – it’s a less expensive and more effective way to reach customers.

Five Types of Dropshipping Store Email Marketing Campaigns

Email marketing requires a well-thought-out strategy to achieve meaningful results. Hence, it must be set up correctly to generate sales.

Your dropshipping store can benefit from these five email marketing campaign types:

Initiation

What you want to accomplish with an initiation email marketing campaign is to get people familiar with your brand and establish a relationship with them. At this point, you’re beginning to convert your leads into returning customers.

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The best time to send this email campaign is after a visitor has signed up for your mailing list.

Abandoned Cart

When it comes to regaining abandoned carts and turning them into sales, email marketing is a powerful tool.

Before launching an abandoned cart recovery email campaign, it’s crucial to know why customers are leaving their carts behind in the first place. The following are some prominent examples:

  • Unexpected costs
  • Complicated checkout procedure
  • Customer disinterest in a purchase
  • Lack of funds to purchase
  • High cost of shipping

If you want to get these carts back, you need to be able to find them first. There are email marketing services like Zumvu to help you with this.

After that, you’ll want to create enticing emails to catch customers who have already left your site. Adding coupons, discounts, and product recommendations to your email messages can help you stand out from the competition.

Post-Purchase

If you feel it’s a good idea to thank your customers when they buy something, you are right. The post-purchase email campaign helps you do just that.

But you can do more than express gratitude to them. For example, you could provide customers with order tracking information or make product suggestions to solicit their opinions and recommendations.

Engagement

Keeping customers engaged with your brand is critical even after they have purchased from you. Don’t let them forget about your business, brand, and offerings!

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You should send regular emails to your customers announcing new products, special sales and deals, and blog content.

Promotional

Promotional email marketing campaigns are used to notify customers and subscribers about upcoming sales events, such as Black Friday, Cyber Monday, and the Christmas season, among other things.

Conclusion

Running a dropshipping business puts you against hundreds of rival companies selling the same products for almost the same prices. So you can’t just assume people will find your website by accident and buy something.

Instead, you should employ your available resources to attract customers. You should also ensure that all your email marketing campaigns actually end up in your customers’ inboxes. Therefore, don’t think of selecting an email marketing service as a formality – think of it as your company’s single most crucial success factor.

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MARKETING

Only 38% of marketers very confident in their customer data and analytics systems

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Only 38% of marketers very confident in their customer data and analytics systems

Only 38% of marketers globally are very confident in their data, analytics and insight systems, according to a new report from The CMO Council. And, while 91% say direct access to customer data is a critical competitive advantage, only 11% say that data is readily accessible to them. 

Read next: Only 11% of CMOs say they have achieved digital transformation goals

North American marketers. Most of these numbers are global ones, but the ones specifically from North American marketers are not good. Only 28% say they are very confident in their data systems to win and retain customers. Compare that with Europe where 61% answered yes to this. Just 6% of North American respondents said they have high access to customer data vs. 20% of Europeans. On the issue of being able to move quickly from data to action, it is 8% from our side of the Atlantic versus 36% from theirs. And Europeans have a lot more faith in their systems: 46% say they’re confident the martech they have can adapt to future needs versus 20% in the U.S. and Canada.

Source: CMO Council’s High Velocity Data Report.
Used with permission.

Barriers to data access. Nearly three-quarters (73%) said not having the right tools prevents them from getting the data they need. The lack of proper data management processes was cited by 60% of respondents. Next up, both with 41%: Data control being elsewhere in the organization and the data not being available in real time.

Can’t get the most from their data. The biggest things preventing marketers from maximizing the data they already have? Some 55% said a lack of systems connecting data silos and making it easy to access. The talent shortage is No. 2 on the list, cited by 52% of respondents. Next on the list at 44% was not having the money to improve data systems.

Why we care. Good data is gold, bad data isn’t just useless – it can lead to very big mistakes in planning, allocation and all the other parts of marketing. So why can’t marketing departments get the data they need? This study implies it’s because they are failing to convince their own organizations about what they need. This is understandable. Convincing a customer is comparatively easy: They aren’t competing with you for resources and to move up the career ladder. So maybe it’s time to put together a campaign around the needs of the marketing department.


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About The Author

Constantine von Hoffman is managing editor of MarTech. A veteran journalist, Con has covered business, finance, marketing and tech for CBSNews.com, Brandweek, CMO, and Inc. He has been city editor of the Boston Herald, news producer at NPR, and has written for Harvard Business Review, Boston Magazine, Sierra, and many other publications. He has also been a professional stand-up comedian, given talks at anime and gaming conventions on everything from My Neighbor Totoro to the history of dice and boardgames, and is author of the magical realist novel John Henry the Revelator. He lives in Boston with his wife, Jennifer, and either too many or too few dogs.

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