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The Ultimate Guide To Email Marketing for Your Dropshipping Business

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The Ultimate Guide To Email Marketing for Your Dropshipping Business

Is a small advertising budget preventing you from driving a broad audience or generating significant traffic to your dropshipping business? Then you are unaware of the benefits of email marketing campaigns. It is a low-cost way to get in front of your customers where they spend most of their time: in their email inbox.

Email marketing is not “old-school” as you may have previously believed. It is a powerful tool that can help build strong customer relationships and increase sales.

Let’s explore some expert-recommended dropshipping email marketing strategies.

What Is Dropshipping?

In an age where the cost of living has risen dramatically, dropshipping is a great way to start making money before you have even created or developed your own products. It’s an e-commerce concept where instead of keeping the products you sell in stock; you purchase them from a third party (usually the manufacturer or wholesaler) to fulfill your orders.

It’s as simple as looking for products that are in high demand and then selling them on sites such as Shopify and Amazon. You can use dropshipping to test the market and see if your product or niche is popular.

How Does Email Marketing Work

When you use email marketing, you promote your products and services by emailing people who have signed up for your mailing list.

Email marketing for your dropshipping store involves a variety of steps, but the general procedure is as follows:

  • You create a mailing list of people interested in learning more about your brand and the products you sell.
  • Email marketing tools store and segment subscribers’ email addresses for future use.
  • You create and send emails to communicate with your subscribers.
  • Those who have subscribed to your content are more likely to engage with it and visit your online store when they receive a newsletter from you.

The Advantages of a Successful Email Marketing Campaign

Marketing your dropshipping business via email is a low-cost strategy that can yield a high return on your investment (ROI). But email marketing has other advantages too, such as:

  • Boosting sales – Your subscribers are more likely to purchase from you if you send them the right message because you already know they’re interested.
  • Low costs – The cost of running an email marketing campaign is lower than other marketing channels, such as paid social or PPC advertisements on Google. You should be able to see a clear difference in your revenue during your accounting process.
  • Higher engagement – Marketing to people who have signed up for your mailing list means sending messages to people who have expressed an interest in your brand and products. This results in a higher level of participation.
  • Easily measured – You can see how each email performs based on the data you collect through tracking and analytics. There are a lot of tools and platforms that include this feature.
  • Higher reach – When you use email marketing, you can simultaneously send a message to hundreds or thousands of people. Your email list size is the only constraint.
  • Easy to launch – You don’t need to know how to code to create an email marketing campaign; plenty of user-friendly platforms and tools are available for beginners.

Reasons To Use Email Marketing for Your Dropshipping Business

If you haven’t invested the time to create an email marketing plan for your dropshipping business, you’re missing out on the opportunity to make more money and build up your business bank account.

Here are four reasons you should consider adding email marketing to your strategy.

Building Long-Term Relationships With Customers

Email is an integral part of fostering customer loyalty. While Google and social media can help you find new customers, email is still the most effective method of maintaining and expanding existing business relationships. It’s one of the best ways to keep customers coming back.

Online businesses benefit from returning customers because it lowers the average acquisition cost; it costs five times as much to acquire a new customer than to keep an old one. Moreover, a 5% increase in customer retention can increase profits by 25% to 95%.

Can Assist In Getting Results Faster

Direct and immediate access is the hallmark of email marketing – you send an email to someone who might be interested, they open it, and then decide whether or not to take action (such as redeeming a coupon, visiting your site, checking out their abandoned cart, etc.). With email marketing, you don’t have to wait months or even years to see results.

You can get new followers and visitors to your website that have the potential to convert right away. Email marketing may produce results more quickly than other channels, even though you must continue to work on growing your subscriber list.

Email Influences Revenue Streams

One of the reasons email marketing is a good choice for dropshipping is that it can have a positive effect on all three growth multipliers at once:

  • Conversions – Automating engagement and cart abandonment emails can boost revenue.
  • Frequency – The number of customer purchases can be increased by cross-selling or promotional campaigns
  • Average Order Value – Customers in the proper buying cycle stage can be targeted with up-selling and lifecycle marketing campaigns

Your sales results can be compounded by implementing a well-planned email marketing campaign that simultaneously targets all three revenue growth multipliers. That’s why email campaigns are worth the time and effort.

A Changing Algorithm Doesn’t Affect Email

It’s also worth noting that email isn’t affected by search engines or social media algorithms, making it a valuable asset for e-commerce businesses.

How often have you developed a social media or SEO strategy, failing because your platform decided to modify its algorithm?

If you’re a dropshipping business on a tight budget, you may not be able to afford to pay to advertise on social media sites to expand your customer base. Email marketing shines in this scenario – it’s a less expensive and more effective way to reach customers.

Five Types of Dropshipping Store Email Marketing Campaigns

Email marketing requires a well-thought-out strategy to achieve meaningful results. Hence, it must be set up correctly to generate sales.

Your dropshipping store can benefit from these five email marketing campaign types:

Initiation

What you want to accomplish with an initiation email marketing campaign is to get people familiar with your brand and establish a relationship with them. At this point, you’re beginning to convert your leads into returning customers.

The best time to send this email campaign is after a visitor has signed up for your mailing list.

Abandoned Cart

When it comes to regaining abandoned carts and turning them into sales, email marketing is a powerful tool.

Before launching an abandoned cart recovery email campaign, it’s crucial to know why customers are leaving their carts behind in the first place. The following are some prominent examples:

  • Unexpected costs
  • Complicated checkout procedure
  • Customer disinterest in a purchase
  • Lack of funds to purchase
  • High cost of shipping

If you want to get these carts back, you need to be able to find them first. There are email marketing services like Zumvu to help you with this.

After that, you’ll want to create enticing emails to catch customers who have already left your site. Adding coupons, discounts, and product recommendations to your email messages can help you stand out from the competition.

Post-Purchase

If you feel it’s a good idea to thank your customers when they buy something, you are right. The post-purchase email campaign helps you do just that.

But you can do more than express gratitude to them. For example, you could provide customers with order tracking information or make product suggestions to solicit their opinions and recommendations.

Engagement

Keeping customers engaged with your brand is critical even after they have purchased from you. Don’t let them forget about your business, brand, and offerings!

You should send regular emails to your customers announcing new products, special sales and deals, and blog content.

Promotional

Promotional email marketing campaigns are used to notify customers and subscribers about upcoming sales events, such as Black Friday, Cyber Monday, and the Christmas season, among other things.

Conclusion

Running a dropshipping business puts you against hundreds of rival companies selling the same products for almost the same prices. So you can’t just assume people will find your website by accident and buy something.

Instead, you should employ your available resources to attract customers. You should also ensure that all your email marketing campaigns actually end up in your customers’ inboxes. Therefore, don’t think of selecting an email marketing service as a formality – think of it as your company’s single most crucial success factor.

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HubSpot to cut around 7% of workforce by end of Q1

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HubSpot to cut around 7% of workforce by end of Q1

This afternoon, HubSpot announced it would be making cuts in its workforce during Q1 2023. In a Securities and Exchange Commission filing it put the scale of the cuts at 7%. This would mean losing around 500 employees from its workforce of over 7,000.

The reasons cited were a downward trend in business and a “faster deceleration” than expected following positive growth during the pandemic.

Layoffs follow swift growth. Indeed, the layoffs need to be seen against the background of very rapid growth at the company. The size of the workforce at HubSpot grew over 40% between the end of 2020 and today.

In 2022 it announced a major expansion of its international presence with new operations in Spain and the Netherlands and a plan to expand its Canadian presence in 2023.

Why we care. The current cool down in the martech space, and in tech generally, does need to be seen in the context of startling leaps forward made under pandemic conditions. As the importance of digital marketing and the digital environment in general grew at an unprecedented rate, vendors saw opportunities for growth.

The world is re-adjusting. We may not be seeing a bubble burst, but we are seeing a bubble undergoing some slight but predictable deflation.


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About the author

Kim Davis

Kim Davis is the Editorial Director of MarTech. Born in London, but a New Yorker for over two decades, Kim started covering enterprise software ten years ago. His experience encompasses SaaS for the enterprise, digital- ad data-driven urban planning, and applications of SaaS, digital technology, and data in the marketing space.

He first wrote about marketing technology as editor of Haymarket’s The Hub, a dedicated marketing tech website, which subsequently became a channel on the established direct marketing brand DMN. Kim joined DMN proper in 2016, as a senior editor, becoming Executive Editor, then Editor-in-Chief a position he held until January 2020.

Prior to working in tech journalism, Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.

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Advocate | DigitalMarketer

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Advocate | DigitalMarketer

Happy customers love to share their experience, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.

So, at this stage of the Customer Value Journey, ask people to share their positive experience with your brand by writing a review or sharing a social media post.

Once you get to stage seven, the Customer Value Journey is going to get a whole lot easier for you. This stage is all about learning your customer’s experience, and building up your testimonial database. 

The most important part of this step is asking these four questions. 

What Was Your Life Like Before Finding Our Solutions? What Challenges Were You Facing That Caused You to Consider Us? 

These questions are great not only because it gives you some really good stories, but because it gives you some insight on how you can provide similar prospects with that AHA moment. Understanding the average day of your clients is important in reflecting on your Customer Value Journey, and helps you understand what really set you apart from your competitors.

What Key Features Had the Biggest and/or Fastest Impact?

Not only is this going to get you to really specific stories, you will understand the specific things you provided that gave the biggest impact. The answers to these questions will not only give you great insight and testimonials, it will provide you with ideas for new lead magnets. This part is a new Entry Point Offer goldmine! 

What Has Been the Impact or Results in Your Life or Business Since Using Our Product or Service? 

This is a fairly broad question, and that’s why we put it after the others. You will have already gotten all of the specifics out of the way with #1 & #2. But when you ask this question, this is where you get the most valuable stories. You can use this part as testimonials, as an order form, as a sales page, this part is testimonial gold. 

If You Were Asked to Justify this Purchase to Your Boss or a Friend, What Would You Say? 

This is our favorite question by far. If you had to go back in time and justify this purchase, what would you say? I promise you what we’re going to find is a lot of great ideas for the jobs that your product or service has done. You’ll get a lot of great ideas for your core message canvas. This question is about backfilling all of the assets that you may not have. Here you’re going directly to the customer who are already happy, and using their justifications to help you sell to new customers. 

Hopefully you now understand just how valuable the Advocate stage could be, as well as the key questions you need to ask to get your customers talking. Here’s how it works for our example companies.

When it comes to fashion we all love to show off our outfits. So a good example for Hazel & Hems would be to have customers write reviews for a discount code or points towards their next purchase. 

Better yet, follow up with the customers to ask them to share and tag themselves wearing the items in a social media post and providing them with something valuable as a reward.

For Cyrus & Clark Media, hopping on zoom meetings or a streaming service for live talks about them and their business could generate valuable awareness for them, and a live case study for the agency. They can use the questions Ryan provided during this lesson to conduct the interview.



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Drive Conversions and Generate Engagement With Instacart Promotions

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Drive Conversions and Generate Engagement With Instacart Promotions

Through deals and coupons, Instacart has saved consumers more than $700 million in 2022. As we dive into 2023, the leading grocery technology company in North America has big plans to help consumers save even more while also helping CPGs generate sales. Instacart recently announced an advertising solution that helps both sellers and consumers called Instacart Promotions. This exciting feature is designed to help drive conversions, boost sales, and generate overall engagement on the app.

Interested in this feature and how it can help your business on Instacart? Read on as we dive into everything you need to know about this ad solution including benefits, how to get started, and more.

 

What are Instacart Promotions?

 

Instacart Promotions is an advertising feature that’s now available to all brand partners, including emerging brands, within their open beta program. Promotions give CPGs the opportunity to offer new deal structures, promotions, and incentives with Instacart Ad campaigns. With this feature in place, consumers will have access to more promotions, coupons, and deals that are tailored to them within the Instacart Marketplace.

“With the launch of our new Instacart Promotions, all of our brand partners now have the ability to set up coupons and promotions that can drive meaningful business results while also passing on more savings opportunities to consumers. We’re proud to continue expanding our portfolio with additional self-service capabilities, ad formats that drive results, and measurement that brands need to understand the true impact of their campaigns on Instacart.”

 

– Ali Miller, VP of Ads Product at Instacart

 

Source: Instacart

 

How Do Instacart Promotions Work?

 

Promotions, now available in Ads Manager, gives consumers the ability to discover more promotions and savings opportunities within the Instacart app. These promotions now show up directly on product item cards before checkout for easy accessibility. Promotions allow advertisers to customize their campaigns to sync with their goals and objectives whether that be driving sales, building baskets, or boosting trials.

Instacart shared a recent example of a brand successfully utilizing Promotions… 

Athletic Brewing, General Mills, Sola Company, and Wells Enterprises (maker of Halo Top) are strengthening campaign performance by pairing Instacart Promotions with ad formats such as Sponsored Product and Display. Instacart Promotions include two new flexible and customizable structures: Coupons (“buy X units, save $Y”) and Stock Up & Save (“Spend $X, Save $Y”). 

According to Instacart, in the coming months, the company “will work to further enhance the new offering with new deal structures such as Free Gifts and Buy One, Get One (“BOGO”). The new deal structures will help brand partners run “Free Sample” programs that can win new customers and serve personalized discounts for different customer segments, such as “new to brand” and “new to category.”  

 

Example of Instacart Promotions

Source: Instacart

 

Instacart Promotions Benefits

 

Deliver Value and Savings to Consumers

 

With Instacart Promotions, you have the opportunity to deliver value and savings that will have consumers coming back for more. With this savings feature, your brand can stand out among the competition and offer a variety of deals to shoppers ie: “Buy X units, Save $Y”.

 

Hot tip: Ensure you are selecting products for your promotion that are well-stocked and widely available.  

 

Tailor Your Campaigns to Specific Objectives

 

With a variety of savings options available, your brand can structure deals to fit specific business goals and objectives. 

 

Hot tip: If you’re looking to drive visibility and awareness, try pairing promotions with Sponsored Product campaigns. 

 

Access Real-Time Performance Insights 

 

The Promotions beta program is live and can be accessed within Instacart Ads Manager. Within Ads Manager, advertisers can access real-time insights to maximize performance and adjust campaigns as needed.

 

Hot tip: Make sure your budget matches your discount and objectives.

 

“As an advertiser, Instacart’s unique offering to self-manage promotions is so exciting! Historically, making adjustments to offer values and other promotion parameters was a more manual process, but now we’ll be able to easily make optimizations in real-time based on redemption performance.”

Emily Choate

Emily Choate, Senior Specialist, Marketplace Search at Tinuiti

 

Interested in Instacart Promotions?

 

With Instacart Promotions, you have the opportunity to reach new customers, build bigger baskets, and drive sales. Interested in testing out the beta program or looking to get started with advertising on the app? Drop us a line – we’d love to help elevate your CPG brand on Instacart.

 

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