MARKETING
Top 8 SMS Appointment Reminders Templates to Validate Customer Interest in 2022
Unless you set reminders for them, it’s easy to forget the small tasks you put in your planner during the week. Message reminders can be used to save money and time for both business owners and end users in a variety of situations, from healthcare to banking to recruitment.
What are SMS reminder
SMS (short message service) or text message reminders are automated messages delivered to a client or customer to remind them of an appointment, payment, or other important event. Businesses use them to make sure their clients don’t forget about existing appointments or ones that need to be scheduled soon. This also means that fewer appointments will be missed, allowing the company to continue operating normally.
Consider a dental clinic: because all appointments are scheduled at least a week in advance, if one of the patients fails to show up, the slot becomes available. The dentist is unable to assign another patient to that time slot because it is inconvenient for them. As a result, some business is lost for the day, or worse, the brand’s identity is tarnished.
How does it work?
SMS reminders are a quick and easy way to deliver individualized reminders to big groups of clients as needed. How it works is as follows.
Step 1: Make a list of all of the appointment reminders you want to send. This could be for forthcoming appointments, sales, or payments that need to be made, among other things.
Step 2: Write a message for each reminder you’d like to send, as well as the date and time you’d like it to go out.
Step 3: Determine which customers should receive reminders.
Step 4: Put reminders on your calendar. You can upload your database as a spreadsheet directly to Exotel’s dashboard. By integrating your corporate systems with the Exotel platform and using our APIs, you can also send SMSes based on user behavior, such as requesting an OTP or placing an order. Ensure that the updates are scheduled at least 48 hours ahead of time.
Top 8 SMS appointment reminder templates to validate customer interest
Text messages are a terrific way to supplement your marketing and sales efforts. You may use them for more than just appointment scheduling and reminders. Various sectors employ SMS reminder systems in the following ways:
1. Banking
With SMS reminders, banks can help their customers avoid penalties and get the most out of their money. Customers will be more likely to pay their bills on time if they are reminded of forthcoming credit card payments, loan EMIs, and so on. Gentle reminders emails about fixed deposits, mutual fund investments, and other investments that are about to mature can help people save more.
“Hello, XYZ. In three days, your FD # 84746 will mature. Your SB account will receive the maturity payment. SMS FD to 37465 to modify your maturity instructions.”
2. Ecommerce
Given the variety of alternatives available in e-commerce, maintaining a personal and contextual relationship with clients is critical. SMS reminders are one of the most effective ways to achieve this.
Customers may return to the platform if they receive SMS alerts about impending sales, abandoned carts, or price adjustments, for example. Furthermore, reminding consumers to provide feedback on a regular basis might make them feel more heard and involved in the purchase process.
“How are you today, XYZ?” Discounted materials have been added to your shopping bag. Now is the time to check out and save up to 50% on your purchases!”
3 .Edtech
Due to the epidemic, physical classrooms are being replaced with virtual classes, making it more vital than ever for the education sector to keep parents and students informed. SMS reminders can be used by edtech companies to remind parents about future homework, tests, school programmes, parent-teacher meetings, and other events.
“Dear parents, your online parent-teacher conference with XYZ’s class teacher is scheduled for 4 p.m. today. To sign up, go to bit.ly/ptm.”
4. Healthcare
Keeping in touch with patients is critical for the healthcare business. This is done to protect their safety and to provide prompt therapies that improve patient care. A text message can simply remind patients to arrange their next visit, notify them of an approaching one, or even remind them about self-examination.
“COVID 19: Your precautionary dose date is coming near (4th April 2022). Get your slot booked through the XYZ app.”
5. Automobiles
The only way for an automotive manufacturer to ensure that its clients have a fantastic driving experience is to keep their vehicles well-maintained. Businesses can use SMS reminders for everything from oil changes to tyre rotations to reduce the number of appointments that are missed on a regular basis. Use it to notify clients when their vehicle is available for pickup after a service.
“Dear XYZ, your (name of the car) is due for service. Please give a call on 753******* to schedule a pickup.”
6. Hotels
Booking confirmation text can be sent to visitors via a reminder message. This allows them to assign rooms based on confirmation and to hold reservations.
“Hello XYZ, check in time for the reservation booking no. 449674 is at 9:00 AM tomorrow. Call us on 8473820847 to reach our support system.”
7. Travel agencies
Travel agencies find it nearly impossible to call customers to remind them of their approaching trip or any documentation they may want. Setting up an automated reminder message ensures that the customer is prepared for their trip and has everything in order before the scheduled departure.
“Your boarding time for XYZ travels no. BGFH765 is at 8:30 PM at Petrol Pump, Michigan. Driver mobile number. 987*******.
8. Airlines
Check-in times, flight delays, flight cancellations, and other information can be communicated to consumers via text message reminders. This makes it easier for their consumers to plan their trips and guarantees a positive experience in any situation.
“Dear passenger, your flight has been delayed for 45 minutes. Sorry for your inconvenience.”
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MARKETING
YouTube Ad Specs, Sizes, and Examples [2024 Update]
Introduction
With billions of users each month, YouTube is the world’s second largest search engine and top website for video content. This makes it a great place for advertising. To succeed, advertisers need to follow the correct YouTube ad specifications. These rules help your ad reach more viewers, increasing the chance of gaining new customers and boosting brand awareness.
Types of YouTube Ads
Video Ads
- Description: These play before, during, or after a YouTube video on computers or mobile devices.
- Types:
- In-stream ads: Can be skippable or non-skippable.
- Bumper ads: Non-skippable, short ads that play before, during, or after a video.
Display Ads
- Description: These appear in different spots on YouTube and usually use text or static images.
- Note: YouTube does not support display image ads directly on its app, but these can be targeted to YouTube.com through Google Display Network (GDN).
Companion Banners
- Description: Appears to the right of the YouTube player on desktop.
- Requirement: Must be purchased alongside In-stream ads, Bumper ads, or In-feed ads.
In-feed Ads
- Description: Resemble videos with images, headlines, and text. They link to a public or unlisted YouTube video.
Outstream Ads
- Description: Mobile-only video ads that play outside of YouTube, on websites and apps within the Google video partner network.
Masthead Ads
- Description: Premium, high-visibility banner ads displayed at the top of the YouTube homepage for both desktop and mobile users.
YouTube Ad Specs by Type
Skippable In-stream Video Ads
- Placement: Before, during, or after a YouTube video.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Action: 15-20 seconds
Non-skippable In-stream Video Ads
- Description: Must be watched completely before the main video.
- Length: 15 seconds (or 20 seconds in certain markets).
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Vertical: 9:16
- Square: 1:1
Bumper Ads
- Length: Maximum 6 seconds.
- File Format: MP4, Quicktime, AVI, ASF, Windows Media, or MPEG.
- Resolution:
- Horizontal: 640 x 360px
- Vertical: 480 x 360px
In-feed Ads
- Description: Show alongside YouTube content, like search results or the Home feed.
- Resolution:
- Horizontal: 1920 x 1080px
- Vertical: 1080 x 1920px
- Square: 1080 x 1080px
- Aspect Ratio:
- Horizontal: 16:9
- Square: 1:1
- Length:
- Awareness: 15-20 seconds
- Consideration: 2-3 minutes
- Headline/Description:
- Headline: Up to 2 lines, 40 characters per line
- Description: Up to 2 lines, 35 characters per line
Display Ads
- Description: Static images or animated media that appear on YouTube next to video suggestions, in search results, or on the homepage.
- Image Size: 300×60 pixels.
- File Type: GIF, JPG, PNG.
- File Size: Max 150KB.
- Max Animation Length: 30 seconds.
Outstream Ads
- Description: Mobile-only video ads that appear on websites and apps within the Google video partner network, not on YouTube itself.
- Logo Specs:
- Square: 1:1 (200 x 200px).
- File Type: JPG, GIF, PNG.
- Max Size: 200KB.
Masthead Ads
- Description: High-visibility ads at the top of the YouTube homepage.
- Resolution: 1920 x 1080 or higher.
- File Type: JPG or PNG (without transparency).
Conclusion
YouTube offers a variety of ad formats to reach audiences effectively in 2024. Whether you want to build brand awareness, drive conversions, or target specific demographics, YouTube provides a dynamic platform for your advertising needs. Always follow Google’s advertising policies and the technical ad specs to ensure your ads perform their best. Ready to start using YouTube ads? Contact us today to get started!
MARKETING
Why We Are Always ‘Clicking to Buy’, According to Psychologists
Amazon pillows.
MARKETING
A deeper dive into data, personalization and Copilots
Salesforce launched a collection of new, generative AI-related products at Connections in Chicago this week. They included new Einstein Copilots for marketers and merchants and Einstein Personalization.
To better understand, not only the potential impact of the new products, but the evolving Salesforce architecture, we sat down with Bobby Jania, CMO, Marketing Cloud.
Dig deeper: Salesforce piles on the Einstein Copilots
Salesforce’s evolving architecture
It’s hard to deny that Salesforce likes coming up with new names for platforms and products (what happened to Customer 360?) and this can sometimes make the observer wonder if something is brand new, or old but with a brand new name. In particular, what exactly is Einstein 1 and how is it related to Salesforce Data Cloud?
“Data Cloud is built on the Einstein 1 platform,” Jania explained. “The Einstein 1 platform is our entire Salesforce platform and that includes products like Sales Cloud, Service Cloud — that it includes the original idea of Salesforce not just being in the cloud, but being multi-tenancy.”
Data Cloud — not an acquisition, of course — was built natively on that platform. It was the first product built on Hyperforce, Salesforce’s new cloud infrastructure architecture. “Since Data Cloud was on what we now call the Einstein 1 platform from Day One, it has always natively connected to, and been able to read anything in Sales Cloud, Service Cloud [and so on]. On top of that, we can now bring in, not only structured but unstructured data.”
That’s a significant progression from the position, several years ago, when Salesforce had stitched together a platform around various acquisitions (ExactTarget, for example) that didn’t necessarily talk to each other.
“At times, what we would do is have a kind of behind-the-scenes flow where data from one product could be moved into another product,” said Jania, “but in many of those cases the data would then be in both, whereas now the data is in Data Cloud. Tableau will run natively off Data Cloud; Commerce Cloud, Service Cloud, Marketing Cloud — they’re all going to the same operational customer profile.” They’re not copying the data from Data Cloud, Jania confirmed.
Another thing to know is tit’s possible for Salesforce customers to import their own datasets into Data Cloud. “We wanted to create a federated data model,” said Jania. “If you’re using Snowflake, for example, we more or less virtually sit on your data lake. The value we add is that we will look at all your data and help you form these operational customer profiles.”
Let’s learn more about Einstein Copilot
“Copilot means that I have an assistant with me in the tool where I need to be working that contextually knows what I am trying to do and helps me at every step of the process,” Jania said.
For marketers, this might begin with a campaign brief developed with Copilot’s assistance, the identification of an audience based on the brief, and then the development of email or other content. “What’s really cool is the idea of Einstein Studio where our customers will create actions [for Copilot] that we hadn’t even thought about.”
Here’s a key insight (back to nomenclature). We reported on Copilot for markets, Copilot for merchants, Copilot for shoppers. It turns out, however, that there is just one Copilot, Einstein Copilot, and these are use cases. “There’s just one Copilot, we just add these for a little clarity; we’re going to talk about marketing use cases, about shoppers’ use cases. These are actions for the marketing use cases we built out of the box; you can build your own.”
It’s surely going to take a little time for marketers to learn to work easily with Copilot. “There’s always time for adoption,” Jania agreed. “What is directly connected with this is, this is my ninth Connections and this one has the most hands-on training that I’ve seen since 2014 — and a lot of that is getting people using Data Cloud, using these tools rather than just being given a demo.”
What’s new about Einstein Personalization
Salesforce Einstein has been around since 2016 and many of the use cases seem to have involved personalization in various forms. What’s new?
“Einstein Personalization is a real-time decision engine and it’s going to choose next-best-action, next-best-offer. What is new is that it’s a service now that runs natively on top of Data Cloud.” A lot of real-time decision engines need their own set of data that might actually be a subset of data. “Einstein Personalization is going to look holistically at a customer and recommend a next-best-action that could be natively surfaced in Service Cloud, Sales Cloud or Marketing Cloud.”
Finally, trust
One feature of the presentations at Connections was the reassurance that, although public LLMs like ChatGPT could be selected for application to customer data, none of that data would be retained by the LLMs. Is this just a matter of written agreements? No, not just that, said Jania.
“In the Einstein Trust Layer, all of the data, when it connects to an LLM, runs through our gateway. If there was a prompt that had personally identifiable information — a credit card number, an email address — at a mimum, all that is stripped out. The LLMs do not store the output; we store the output for auditing back in Salesforce. Any output that comes back through our gateway is logged in our system; it runs through a toxicity model; and only at the end do we put PII data back into the answer. There are real pieces beyond a handshake that this data is safe.”
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