Why Followers and Engagement are Important for Social Media Strategy

Any day at any time millions of people are using platforms like TikTok, Facebook, Instagram, etc., to socialize, learn, have fun, but also to find products and services, conduct research about brands, and so on. This is why social media plays a major part in marketing in recent years for many reasons.

Most of the individuals who are, have been, or will be your customers or clients in the future are there at least for a while each day, and social media allows you to reach your target audience elegantly and productively.

Fake vs. Real Followers

Businesses open accounts on social media platforms to gain followers and ultimately attract new consumers and to do that they have to generate traffic. This is however easier said than done. Growing your audience takes time, patience, research, and knowledge, which is why some businesses opt for buying followers instead of finding ways to grow their audience organically.

However, a social media strategy that revolves purely around getting more followers can’t bring you the best results. While fake users and bots can help you stand out simply because of an impressive number of followers, they certainly can’t increase engagement, whereas real people aren’t just a number, but are truly there.

This is why, instead of finding a way to simply increase the number of users following you on TikTok, for example, you should look for a marketing strategy that will help you boost organic TikTok growth and build a community of real people. There are many different ways to do this, but your best bet is to hire a social media agency to help you reach your goals.

Increasing Reach and Visibility

Engagement on social media can have a huge impact on your success and the most obvious reason for this is the fact that real people following your accounts can actually react to your posts, share them, comment on them, like them, and so on.

This, in turn, means that other people will also see your post, learn about you, and maybe even decide to start following you and buy your products or your services. In other words, attracting real people is the best way to achieve your social media objectives – to grow your account faster, increase your reach, etc.

Strengthen Your Brand

Consumers nowadays almost always conduct research before buying products or services, and one of the most common ways to do this is through businesses’ social media accounts, whether it’s on TikTok, Facebook, Twitter, Instagram, or any other platform. If your profile doesn’t seem informative and rich with quality content, it’s very likely for people to decide to look for a different option.

Building Lasting Relationships

To put it very simply, a strong relationship between you and your customers translates into profit. And any social media platforms you choose for your business will give you many opportunities to build such a relationship. When you find a way to reach your target audience, you should focus on offering valuable content – content that may be helpful or meaningful in any way to the people you believe are your ideal clients. This is the only way to truly inspire people to interact with your posts.

Offering Superb Customer Experience

Most consumers are likely to decide to avoid a business even if they sell the best products or services if they don’t feel appreciated. And with the enormous competition in most fields nowadays, you can’t afford to lose business because of bad customer service. Having a platform where you can communicate with your existing or potential customers, gives you an unparalleled opportunity to show that you care.

The Bottom Line

The reality is that the more followers you have, the bigger the opportunity you’ll have to position the account of your business. With more followers, you are more likely to make your publications viral and spread your message. However, if your community is composed of fake users then there won’t be people who could interact with what you are sharing.

On the other hand, real followers won’t engage with content that doesn’t speak to them, repetitive posts, stolen posts, etc. So, always put quality in the focus. Offer content that is suitable for your type of audience. They should find it valuable, informative, interesting, funny, diverse, and original.

Measuring social media engagement will help you make sure that you are doing a good job and whether the content you are sharing is working or not. These insights will allow you to optimize and adjust your post, and as a result, boost interaction. Social media engagement can also help you learn more about who your customers are, what they want, what they need, and maybe even discover new ways to improve your business.