7 PPC Trends To Follow In 2022

The Pay-Per-Click (PPC) realm is one that can significantly boost your business results, especially if you stay in touch with the latest PPC trends and improvements. Any business that wishes…

May 2020 Updates to Paid Media Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting a commissions (per stay) program…

Introducing: Paid Media Pulse COVID-19 Dashboard

Have you been wondering how the pandemic is impacting paid media and how your investments compare to what others are doing? We’re tracking COVID-19’s impact on the paid media industry…

Google Lead Form Extensions Vs. LinkedIn Lead Ads

Lead generation advertisers face many challenges including balancing quality leads vs. quantity of leads, abandoned lead forms, and optimizing campaigns to find quality leads. When it comes to PPC, there…

April 2020 Updates to Paid Media Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings — rolling out now. Details:…

PPC In The Time Of COVID-19: You Asked, We Answered

Coronavirus seems to be the topic of every news channel, industry, etc. So it is no surprise that it’s the primary topic of discussion PPC as well. Businesses are seeking…

March Updates to Paid Advertising Platforms

What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it’s essential to address COVID-19 and its impacts on the industry. The resources below were compiled from a recent…

December Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. General What: California Consumer Privacy Act (CCPA) goes live Details: On January 1st, 2020 CCPA…

November Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details: Conversion reporting was impacted…

October Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be…