November Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details: Conversion reporting was impacted…

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October Updates to Paid Advertising Platforms

In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details: Reporting can now be…

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[Hero Academy Video] Targeting the Right Audience in Microsoft Advertising

Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But now the focus has…

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