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Microsoft Advertising announced a new ad format for Bing Search named health insurance ads. Microsoft said advertisers are already seeing a 4X increase in return on...
With more than a billion unique monthly visitors, Bing is a hugely popular search engine. Sure, it’s nowhere near as popular as the world’s biggest search...
Microsoft Advertising has announced it will soon begin to allow “phrase match will begin to incorporate behaviors of broad match modifier.” This is a similar move...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Hotel ads product updates Details: Google is piloting...
The travel industry has been hit, as expected, particularly hard during the world’s pandemic. Hotel closures and flight cancellations forced businesses to not only resort to...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Shopping to incorporate free product listings —...
What: Reacting to COVID-19 Resources: Prior to getting into platform-specific updates, it’s essential to address COVID-19 and its impacts on the industry. The resources below were...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google Ads conversion reporting issues and fix Details:...
In this monthly post, we bring you the latest from all of the major platforms. Google Ads What: Google rolls out conversions by time reporting Details:...
Search has gone through an evolution. As marketers, we used to be focused on keyword targeting and what someone was searching for at that time. But...
