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Facebook Identifies 2021 Topics and Trends

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Facebook studied anonymized data of topics important to people on Facebook and Instagram to understand user trends. They discovered multiple insights that suggest the most important topics and trends will be for 2021.

Four Trending Topic and Trend Categories

Facebook organized their insights into four broad categories.

  1. Education and Action
  2. Technology
  3. Lifestyle
  4. Leisure

Education and Action

United States

By education and action, Facebook is labeling a trend in social media where user interest in learning about the state of society and politics locally and across the United States and the world grew from awareness to actively learning and then to action.

Facebook used the Black Lives Matter movement as an example of how Facebook and Instagram users were educating and taking action.

Facebook user insights

According to Facebook:

“Shared instructions for calling elected officials underscore a renewed investment in local government, and people are advocating for policies that will benefit their cities, towns and neighborhoods.

People are shifting their time and money toward advocacy…”

Australian Trends

Facebook also highlighted an interesting trend in Australia that relates to books. Users are increasingly interested in talking about authors and books. Literature related activities included joining online book clubs to socialize with others with a shared interest in books.

Facebook’s data shows that discussions related to authors, literature and history have spiked and will continue to be trends into 2021.

Facebook trends for Australia

“Beyond the books themselves, small bookstores are reinforcing their presence in local communities,9 offering online lectures, discussion groups and kids’ story times. Libraries have also taken an active community role, delivering books and calling to check on elderly people.10 As books become wider windows into the world, literary tradition is going from hobby to habit. “

2021 Lifestyle Trends

Lifestyle trends in the past tended to revolve around travel, food and drink, entertainment and fashion. The 2019 Topics and Trends report highlighted trends outside of the home:

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“Green products and sustainability reflect a new eco-consciousness across beauty, fashion and travel. Food topics also popped outside of cuisine discussions, as people took new interest in the health and wellness benefits of some ingredients. And we’re now seeing the decentralization of traditional models in things like exercise, shopping and even screen time.”

The 2021 Topics and Trends report shows that lifestyle topics and trends for the UK, Canada and the United States revolve around the home, reflecting the reality of life in a pandemic.

Popular topics include gardening, casual culture trends inspired by the reality of the work at home environment and do it yourself (DIY) home renovations.

Gardening is Important to Consumers

Facebook’s report highlighted gardening trends:

“New to even kitchen gardening, many are consulting how-to books and online resources for their first season in the soil; searches for “how to grow an avocado,” for instance, increased by 100 times between mid-April 2019 and 2020.”

Facebook trends surrounding gardening

Casual Culture

Facebook pointed out a trend that it named Casual Culture. Casual culture is a reflection of the fact that many people don’t have to focus on their exteriors such as haircuts or fashion. The consumer focus has turned to comfortable clothes, self-care and what Facebook calls more authenticity in communication.

Facebook explains:

“For ages, people have worked to present polished versions of themselves, putting on an outfit and a smile to head into the office, an appointment and even the store. With in-person meetings largely on hold and the video screen providing a virtual window into peoples’ home lives, Americans are prioritizing authenticity over appearance, even if that means being vulnerable.”

Facebook trends graph about authenticity

Canadian Home Trends

Facebook highlighted the trend of focusing on home as literally focusing on the home. Popular topics and trends in Canada were those having to do with making over the home in order to accommodate the activities that were previously done outside of the home that are now accomplished inside the home.

Typical topics were creating space for work but also space for school and working out. Other topics included fixing up the backyard.

Screenshot of a trend graph of home topics

Facebook noted:

“In backyards and on balconies, people are installing raised beds for gardening and adding lawn furniture.27 The indoors is just as busy as workers graduate from improvising desk space to building out ergonomic home office setups and cordoning off areas for exercise. As people increasingly work and play in their own spaces, they’ll be asking more of their homes…”

Technology

Facebook highlighted the increased role of technology around the world for facilitating online commerce in places where online shopping hadn’t yet taken hold to the degree in other countries.

From India to Australia to Mexico. India and Mexico have had issues with online shopping due to internet connectivity and preferences to shopping with cash. Australia had issues related to difficulties in delivering to a population that is so spread out.

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In India, eCommerce, home entertainment plus work and educational activities are increasingly moving online.

Australia is trending toward what Facebook calls a hybrid version of online shopping. This reflects a mix of online shopping with delivery and online shopping with pickup at the store.

Mexico is being transformed by Neo Banking, which is a form of cashless payments via banks that have no physical presence to bank at. These are allowing more and more Mexican consumers to take advantage of cashless payment methods.

According to Facebook:

“Customers are also seeking out safer digital-first shopping options, and many businesses are adopting cashless payments. This may lead to lasting changes in how people bank and purchase: One study predicts two-thirds of Mexicans will reduce their cash use in the future.”

2021 Online Shopping Topics and Trends

Facebook’s report showed how online shopping continues to become the standard way of purchasing goods. It also shows how consumers are focused on purchases that enhance their home life. These trends are predicted to continue through 2021.

Citation

Read the 40 Page Facebook Report:

2021 Topics and Trends Report From Facebook IQ

Searchenginejournal.com

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FACEBOOK

Facebook fighting against disinformation: Launch new options

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Meta, the parent company of Facebook, has dismantled new malicious networks that used vaccine debates to harass professionals or sow division in some countries, a sign that disinformation about the pandemic, spread for political ends, is on the wane not.

“They insulted doctors, journalists and elected officials, calling them supporters of the Nazis because they were promoting vaccines against the Covid, ensuring that compulsory vaccination would lead to a dictatorship of health,” explained Mike Dvilyanski, director investigations into emerging threats, at a press conference on Wednesday.

He was referring to a network linked to an anti-vaccination movement called “V_V”, which the Californian group accuses of having carried out a campaign of intimidation and mass harassment in Italy and France, against health figures, media and politics.

The authors of this operation coordinated in particular via the Telegram messaging system, where the volunteers had access to lists of people to target and to “training” to avoid automatic detection by Facebook.

Their tactics included leaving comments under victims’ messages rather than posting content, and using slightly changed spellings like “vaxcinati” instead of “vaccinati”, meaning “people vaccinated” in Italian.

The social media giant said it was difficult to assess the reach and impact of the campaign, which took place across different platforms.

This is a “psychological war” against people in favor of vaccines, according to Graphika, a company specializing in the analysis of social networks, which published Wednesday a report on the movement “V_V”, whose name comes from the Italian verb “vivere” (“to live”).

“We have observed what appears to be a sprawling populist movement that combines existing conspiratorial theories with anti-authoritarian narratives, and a torrent of health disinformation,” experts detail.

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They estimate that “V_V” brings together some 20,000 supporters, some of whom have taken part in acts of vandalism against hospitals and operations to interfere with vaccinations, by making medical appointments without honoring them, for example.

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Change on Facebook

Facebook announces news that will facilitate your sales and purchases on the social network.

Mark Zuckerberg, the boss of Facebook, announced that the parent company would now be called Meta, to better represent all of its activities, from social networks to virtual reality, but the names of the different services will remain unchanged. A month later, Meta is already announcing news for the social network.

The first is the launch of online stores in Facebook groups. A “Shop” tab will appear and will allow members to buy products directly through the group in question.

Other features have been communicated with the aim of facilitating e-commerce within the social network, such as the display of recommendations and a better mention of products or even Live Shopping. At this time, no date has been announced regarding the launch of these new options.

In the light of recent features, the company wants to know the feedback from its users through the survey same like what Tesco doing to get its customers feedback via Tesco Views Survey. However, the company is still about this feedback will announce sooner than later in this regard.

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