GOOGLE

Google Says Word Count Not a Quality Factor

Published

3 years ago

February 27, 2021

Google’s John Mueller answered if it’s helpful to add more words to a web page to help it rank better. The idea was that if a page wasn’t ranking, adding more relevant content will help.

Will Adding Relevant Content Help Rankings?

The person asking the question wanted Mueller’s opinion as to the efficacy of improving a web page by adding additional content that was relevant.

The person asking the question was unclear about what they meant by “relevant content,” which can mean different things. It boils down to whether the content is relevant to keywords or if the content is relevant to user intent or if the content is relevant to people.

There are a multitude of ways content can be relevant, with some versions of “relevance” being, in my opinion, more useful for ranking purposes than others.

Here’s the question:

“Let’s say I want to improve content on a page. I add as much relevant content as I can for the users.

Does this mean that when I add relevant text to the page, Google automatically assumes that the page is better?

Does it work out like that? Is more text better in the eyes of Google?”

The person asking the question related that those in charge are insisting that improving rankings is “as simple” as adding more text.

Updating Content is Not a Simple Process

John Mueller began by stating that updating content is more nuanced than adding more content:

“It’s definitely not quite as simple as that.”

Is Content Quality Linked to Word Count?

There is a common perception that quality articles are comprehensive. Because quality articles are comprehensive it follows that those articles are inherently longer.

How can an article be both comprehensive and not on the long side, right?

I see this quite often. Quality is often equated to comprehensiveness, which means a higher word count.

Google’s Mueller continued his answer by remarking on the idea of word count in the context of quality and ranking factors.

Mueller explained:

“From our point of view the number of words on a page is not a quality factor, not a ranking factor.

So just blindly adding more and more text to a page doesn’t make it better.”

Mueller next put the idea of content within the example of a book versus a brochure and what the user feels is useful to them.

He said:

“It’s a bit like if you want to present something to a client who’s walking in, you can give them a one or two page brochure or you can give them a giant book of information.

And in some cases people will want a book with a lot of information. And in other cases people want something short and sweet.

And that’s similar to search.

If you have the information that you need for indexing for …kind of making it so that users and Googlebot understands what this page us about, what you’re trying to achieve with it uh… in a short version then fine, keep a short version, you don’t need to make it longer.

Just blindly adding text to a page doesn’t make it better.”

What About Thin Content?

Some people may say that thin content is an example of content that Google won’t rank because it’s too short.

But that’s not the case.

Thin content is commonly thought of as content that is short. A more precise definition is content that lacks usefulness. Factors that define thin content include more than how many words are on a page.

Improving Articles for Better Rankings

Improving an article to hopefully improve the rankings can be somewhat complicated. First, you have to assess what the web page is about and if that web page fulfills the mission of communicating the information a site visitor wants.

Sometimes an article fails because it’s not about what users mean when they search with a particular query. What people mean when they search for something can change.

The reasons why content stops ranking can sometimes be teased out by identifying if the traffic gradually slowed down or if there was a definite date when the traffic dried up. These are data points that must be considered before drawing up a strategy of what to do to help an article rank better.

As John Mueller said, “…blindly adding text to a page doesn’t make it better.”

There has to be an explainable purpose to the content rewrite.

Citation

Watch John Mueller answer question about content quality and rankings at about the 20 minute mark:

Searchenginejournal.com

GOOGLE

Google’s Next-Gen AI Chatbot, Gemini, Faces Delays: What to Expect When It Finally Launches

Published

6 days ago

December 4, 2023

Max

In an unexpected turn of events, Google has chosen to postpone the much-anticipated debut of its revolutionary generative AI model, Gemini. Initially poised to make waves this week, the unveiling has now been rescheduled for early next year, specifically in January.

Gemini is set to redefine the landscape of conversational AI, representing Google’s most potent endeavor in this domain to date. Positioned as a multimodal AI chatbot, Gemini boasts the capability to process diverse data types. This includes a unique proficiency in comprehending and generating text, images, and various content formats, even going so far as to create an entire website based on a combination of sketches and written descriptions.

Originally, Google had planned an elaborate series of launch events spanning California, New York, and Washington. Regrettably, these events have been canceled due to concerns about Gemini’s responsiveness to non-English prompts. According to anonymous sources cited by The Information, Google’s Chief Executive, Sundar Pichai, personally decided to postpone the launch, acknowledging the importance of global support as a key feature of Gemini’s capabilities.

Gemini is expected to surpass the renowned ChatGPT, powered by OpenAI’s GPT-4 model, and preliminary private tests have shown promising results. Fueled by significantly enhanced computing power, Gemini has outperformed GPT-4, particularly in FLOPS (Floating Point Operations Per Second), owing to its access to a multitude of high-end AI accelerators through the Google Cloud platform.

SemiAnalysis, a research firm affiliated with Substack Inc., expressed in an August blog post that Gemini appears poised to “blow OpenAI’s model out of the water.” The extensive compute power at Google’s disposal has evidently contributed to Gemini’s superior performance.

Google’s Vice President and Manager of Bard and Google Assistant, Sissie Hsiao, offered insights into Gemini’s capabilities, citing examples like generating novel images in response to specific requests, such as illustrating the steps to ice a three-layer cake.

While Google’s current generative AI offering, Bard, has showcased noteworthy accomplishments, it has struggled to achieve the same level of consumer awareness as ChatGPT. Gemini, with its unparalleled capabilities, is expected to be a game-changer, demonstrating impressive multimodal functionalities never seen before.

During the initial announcement at Google’s I/O developer conference in May, the company emphasized Gemini’s multimodal prowess and its developer-friendly nature. An application programming interface (API) is under development, allowing developers to seamlessly integrate Gemini into third-party applications.

As the world awaits the delayed unveiling of Gemini, the stakes are high, with Google aiming to revolutionize the AI landscape and solidify its position as a leader in generative artificial intelligence. The postponed launch only adds to the anticipation surrounding Gemini’s eventual debut in the coming year.

GOOGLE

Google Brings Bard Students Math and Coding Education in the Summer

Published

6 months ago

June 8, 2023

Entireweb News Bot

$Google Brings Bard Students Math and Coding Education in the Summer$

Google is stepping up its AI efforts this summer by sending Bard, its high-profile chatbot, to summer school. The aim? To boost the bot’s math and coding smarts. These developments are excellent news— when Bard first debuted, it was admittedly not a finished product. But Google is steadily plugging away at it, and have now implemented implicit code execution for logical prompts, and handy Google Sheets’ integration to take it to the next level.

Thanks to implicit code execution, Bard can respond to inquiries requiring calculation or computation with Python code snippets running in the background. What’s even more amazing is that coders can take this generated code and modify it for their projects. Though Google is still apprehensive about guaranteeing the accuracy of Bard’s answers, this feature is said to improve the accuracy of math and word problems by an impressive 30%.

In addition to this, Bard can now export directly to Sheets when asked about tables. So, you don’t need to worry about copying and pasting, which comes with the risk of losing formatting or data.

From the company’s I/O keynote address, it is clear that they are focused on making the most of what Bard can offer. As they continue to speak highly of the chatbot, we’re sure to expect more features and capabilities when the summer comes around.

GOOGLE

Google Bard vs. ChatGPT: which is the better AI chatbot?

Published

10 months ago

February 20, 2023

Entireweb News Bot

Google Bard vs. ChatGPT: which is the better AI chatbot?

Google Bard and ChatGPT are two of the most prominent artificial intelligence (AI) chatbots available in 2023. But which is better? Both offer natural language responses to natural language inputs, using machine learning and millions of data points to craft useful, informative responses. Most of the time. These AI tools aren’t perfect yet, but they point to an exciting future of AI assistant search and learning tools that will make information all the more readily available.

As similar as these chatbots are, they also have some distinct differences. Here’s how ChatGPT and Google Bard measure up against one another.

Which is better, Google Bard or ChatGPT?

This is a tricky question to answer, as at the time of writing, you can only use Google Bard if you’re part of a select group of early beta testers. As for its competition, you can use ChatGPT right now, completely for free. You may have to contend with a waitlist, but if you want to skip that, there’s a paid-for Plus version offering those interested in a more complete tool the option of paying for the privilege.

Still, when Google Bard becomes more widely available, it should offer credible competition for ChatGPT. Both use natural language models — Google Bard uses Google’s internal LaMDA (Language Model for Dialogue Applications), whereas ChatGPT uses an older GPT-3 language model. Google Bard bases its responses to questions on more recent data, with ChatGPT mainly trained on data that was available prior to 2021. This is similar to how Microsoft’s Bing Chat works.

We’ll have to reserve judgment on which is the more capable AI chatbot until we get time to play with Google Bard ourselves, but it looks set to be a close contest when it is more readily available.

Are Google Bard and ChatGPT available yet?

As mentioned, ChatGPT is available in free and paid-for tiers. You might have to sit in a queue for the free version for a while, but anyone can play around with its capabilities.

Google Bard is currently only available to limited beta testers and is not available to the wider public.

Banner of Google Bard intro from February 6.

What’s the difference between Google Bard and ChatGPT?

ChatGPT and Google Bard are very similar natural language AI chatbots, but they have some differences, and are designed to be used in slightly different ways — at least for now. ChatGPT has been used for answering direct questions with direct answers, mostly correctly, but it’s caused a lot of consternation among white collar workers, like writers, SEO advisors, and copy editors, since it has also demonstrated an impressive ability to write creatively — even if it has faced a few problems with accuracy and plagiarism.

Still, Microsoft has integrated ChatGPT into its Bing search engine to give users the ability to ask direct questions of the search engine, rather than searching for terms of keywords to find the best results. It has also built it into its Teams communications tool, and it’s coming to the Edge browser in a limited form. The Opera browser has also pledged to integrate ChatGPT in the future.

ChatGPT	Google Bard
Accessible through ChatGPT site. Only text responses are returned via queries.	Integrated with Google Search. You only need to change a Google setting to get your regular search results when using Google Bard AI, and vice versa.
ChatGPT produces answers from its trained database from 2021 and before.	Google Apprentice Bard AI will be able to answer real-time questions.
Based on GPT (Generative Pre-trained Transformer).	Based on LaMDA (Language Model for Dialogue Applications).
Service has a free and paid plan option (called ChatGPT Plus).	Service is free.
Has built-in plagiarism tool called GPT-2 Output Detector.	No built-in plagiarism detection tool.
Available now	Still in beta test phase

Google Bard was mainly designed around augmenting Google’s own search tool, however it is also destined to become an automated support tool for businesses without the funds to pay for human support teams. It will be offered to customers through a trained AI responder. It is likely to be integrated into the Chrome browser and its Chromium derivatives before long. Google is also expected to open up Google Bard to third-party developers in the future.

Under the hood, Google Bard uses Google’s LaMDA language model, while ChatGPT uses its own GPT3 model. ChatGPT is based on slightly older data, restricted in its current GPT3 model to data collected prior to 2022, while Google Bard is built on data provided on recent years too. However, that doesn’t necessarily make it more accurate, as Google Bard has faced problems with incorrect answers to questions, even in its initial unveiling.

ChatGPT also has a built-in plagiarism checker, while Google Bard does not, but Google Bard doesn’t have the creative applications of ChatGPT just yet.