Memorial Day means many things to many people. At its heart, it’s a day to commemorate the brave American soldiers who died fighting for this country. For many, the Memorial Day weekend also marks the start of summer and a chance to grab a deal in the annual holiday shopping event.
The shopping event is no longer the preserve of brick-and-mortar stores. Research by Namogoo shows e-commerce fashion sales soared over Memorial Day 2020, up 380 percent compared to the year before. Conversions increased by 335 percent, too.
These kinds of figures don’t happen by magic, however. Marketing plays a crucial role in your store’s success.
That’s why I’m going to show seven strategies to send your Memorial Day sales soaring.
7 Tips for E-Commerce Memorial Day Sales
A record-breaking Memorial Day doesn’t happen by luck. By using one or several of the following tips, you give your store a better chance of getting noticed, winning new customers, and having a great weekend.
1. Run a Paid Ad Campaign Showcasing Your Sales
Succeeding over the Memorial Day weekend is all about standing out. Big brands may do this with television commercials or billboards. Smaller brands often stick to social media. I recommend combining the two via a paid ad campaign on social media.
While few brands can afford to go all out on a TV ad, many e-commerce brands can afford a short paid ad campaign, especially if it’s optimized for conversions.
There are two crucial factors you need to get right: The channel you advertise on and the creative you use.
I recommend sticking to Facebook or Google for your paid ads. These platforms offer the greatest reach and the best targeting tools to help make sure your paid media budget goes the furthest.
When it comes to ad creative, it’s all about standing out. Using red, white, and blue, and an American flag are a given. But also consider including summer-related imagery that so many consumers relate to the holiday.
It’s essential to remember that, unlike Independence Day, this is a day of remembrance. Keep your tone respectful of the fallen and their loved ones, even if you’re focusing on summer fun. This ad from My Mind’s Eye does a great job of finding this balance: It’s eye-catching, positive, and still reminds viewers of the reason for the holiday.
Use Memorial Day hashtags on social media platforms, but be careful about the kind of content you post. Some people may be using these hashtags to search for information around the holiday itself and may be offended by overly promotional material.
2. Tease Your Sales on Social Media Without Revealing What They Are Until Memorial Day
Teasing your Memorial Day sales on social media is a fantastic way to drum up anticipation and build a potential customer base well before the big day. By running it on social channels, you have the chance to pick up thousands of new users who have never shopped with you before.
Get your social media calendar in place well ahead of the holiday. The more time you have to post, the more anticipation you can build. This is as true for your email marketing campaign as it is for your social media posts.
For example, The Pampered Iggy—an artist who makes outfits for Italian Greyhounds—teases their upcoming Memorial Day sales in this simple but effective image:
3. Run a Flash Sale
Unlike the winter holiday shopping season, Memorial Day sales last for a couple of days at most. This makes it ripe for flash sales.
These sales typically come with substantial discounts and are all about encouraging consumers to make impulse purchases. They’re also a great way to grab some press attention and make sure customers visit your store over your competitors.
Focusing on your new summer products is the best strategy here. Many consumers wait until Memorial Day weekend to make their spring and summer purchases, so they’re on the lookout for this season’s items. Make the discounts too good to avoid.
Getting the word out about your sales will be just as important. Consider using a paid ad campaign as I described above to promote your sales, but don’t forget about your email list or social media followers.
4. Sell Winter Items at a Deep Discount
Everyone loves a discount, especially on Memorial Day. Price drops between 20 percent and 90 percent are common. There’s no better time to get rid of leftover winter items while attracting new customers than to sell them cheap.
These sales can run alongside your standard Memorial Day sales events, or they can stand on their own. It all depends on what products you stock for summer. Brands that tend to do well during the summer months may prefer to emphasize their new line of products. On the other hand, winter sports stores may just want to make their steep discounts the center of attention.
5. Honor Veterans and Their Families
Memorial Day is a day of remembrance for fallen soldiers. This is why it’s essential to stay positive but not too celebratory about the unofficial start of summer.
Remembrance and relaxation both play important roles in our lives, but they should occupy separate spheres…When brands forget to respect that separation, and when executives who don’t understand the true meaning of Memorial Day are in control of a company’s marketing and social media outreach, insensitive—even offensive—things happen.
In particular, he recommends against potentially exploitative imagery of military funeral services, families in mourning, and so forth. Many companies juxtapose these images with messages of “FLASH SALE!” and “Happy Memorial Day!” which can ruffle feathers.
Not all veterans and families want to hear “thank you for your service” on Memorial Day and want the day focused on those who have been lost. That said, honoring veterans, active duty military, and their families can be done tastefully and well, without drawing focus away from the meaning of the day—chances are many of them have lost someone in the line of duty.
There are many ways you can honor veterans and active service people. One option is to give them early or preferential access to your sale. Another is to offer them discounts or special offers. You could even give away small items as gifts.
But a particularly special thing you can do to show your understanding and gratitude? Donate a portion of your proceeds from your Memorial Day sale to a charity supporting the families of fallen soldiers, like the Tragedy Assistance Program for Survivors (TAPS) or the Children of Fallen Patriots Foundation. Mention this plan in your Memorial Day marketing materials, but keep the focus on those who need the help, not how awesome you are for doing this.
6. Contact Websites Running Sales Roundups to Get Your Store Featured
The Memorial Day weekend is a fantastic source of content for new publications, many of which include roundups of all the best sales. It’s not an accident when brands get included in these roundups. More often than not, it’s the result of a lot of outreach work.
Start by finding publications in your industry that have produced Memorial Day roundups in the past. If they did a roundup last year, there’s a good chance it will be on the editorial calendar this year.
You can also target bigger, broader publications that aren’t necessarily tied to one industry. Here are just a few websites that have created Memorial Day sales roundups in the past:
Next, draft an email to send to each of these publications. Personalize it a bit, but you can keep the bulk of it the same. Highlight what you have on sale over the Memorial Day weekend, the kind of discounts customers should expect, and why your deal is better than your competitors.
7. Set Up a Virtual Event With a Live Sale Segment
You don’t have to have a brick-and-mortar store to run a live sales event.
There are even some pretty significant benefits stores can realize by running virtual sales events. They are way more accessible for one. You’ll be able to accommodate significantly more attendees (which means more customers), and they’ll be able to tune in from anywhere in the world, too.
It will also be much cheaper to run a virtual sales event than an in-person one. Webinar software and a high-quality camera will cost a few hundred bucks at the most. That’s pretty much all you need. It will be much cheaper for customers who don’t have to travel to your store, too, meaning more money to spend on the sale.
You’ll want to make your sales event as fun and inclusive as possible. To this end, make sure to run games and activities and not just showcase your products. You could even run giveaways and competitions to give away some of your newest products for free.
Make sure that you devote a good chunk of time to your sales products, though. The whole point of running this kind of event is to increase sales, so it makes sense to spend at least the latter half of the event modeling your new clothing range or showing your new products in action.
After the pandemic, you may be facing more competition than usual when it comes to online events. It will pay to get the word out early and promote your virtual event as much as possible. Social media, email campaigns, and your website are all great places to start.
Memorial Day Sales FAQ
Which channels should I run paid ads on?
Facebook, Instagram, and Google are three of the best platforms to run paid ad campaigns on this Memorial Day weekend.
How long should my flash sale last?
It can last as little as a few hours, but don’t let it go on for longer than the weekend.
How can I avoid looking like I’m cashing in on an important holiday?
You can incorporate both summer and solemnity. Don’t overdo it on the joy, but keep the message positive. Consider donating proceeds to relevant organizations.
What should I include in my outreach email to publications?
Keep your email as short as possible, but try to stand out. State how much consumers can save, what products are on sale, and any other essential details.
Which platform should I choose for my virtual event?
Facebook or Zoom are two popular platforms that are relatively inexpensive (if not free) and stable to run events on.
Conclusion: How to Increase Memorial Day Sales
Memorial Day weekend is one of the biggest shopping events on the calendar. You can’t just launch a sale and expect customers to turn up, however, especially if you’re an e-commerce store.
Running ads, making the most of social media, and reaching out to online publications are vital to get the word out. Making sure your sale strikes the right tone with customers will be key to increasing conversions.
But don’t stop there. The best e-commerce stores use the Memorial Day weekend as a jumping-off point and do everything they can to keep holiday sales high after the Memorial Day spike.
Which tactics are you going to use this Memorial Day?
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The Banning Surveillance Advertising Act (BSAA), was introduced in the House of Representatives on Tuesday by Reps. Anna Eshoo (D-Calif.), Jan Schakowsky (D-Ill.) and Sen. Cory Booker (D-N.J.). The bill would no longer allow advertisers to target ads to consumers based on personal information. Two exceptions would be broad, location-based targeting and contextual ads.
Why the legislation was introduced. “Disinformation, discrimination, voter suppression, privacy abuses,” and other harms were cited by California Congresswoman Anna Eshoo, the lead sponsor of the bill, as the basis for the legislation forward.
Privacy search engine DuckDuckGo tweeted its support of the bill, saying that “The collection of your private data to target you w/ads violates your privacy & leads to discrimination, manipulation, & disinformation.”
In short, the lawmakers want to stop allowing advertisers to “exploit” and profit from the data collected from consumers. It’s not clear that this excludes “first-party” data. The text of the bill makes no explicit distinction between data collected voluntarily and data collected by surreptitious tracking.
“An advertising facilitator may not target the dissemination of an advertisement; or knowingly enable an advertiser or a third party to target the dissemination of an advertisement, including by providing the advertiser or third party with (i) a list of individuals or connecteddevices; (ii) contact information of an individual; (iii) a unique identifier that may be used to identify an individual or a connected device; or (iv) other personal information that can be used to identify an individual or a connected device.”
Google’s response.Google’s take was both predictable and apparent from the title of the blog post it published: “The harmful consequences of Congress’s anti-tech bills.” This was in reference to this legislation, as well as other antitrust bills pending in the Senate this week (the American Innovation and Choice Online Act and the Open App Markets Act).
How might all of this impact Google search? The end result would be lower-quality search results, Google said. For example, the company warned that the proposed legislation would prevent it from:
Showing directions from Google Maps in its search results.
Providing answers to urgent questions.
Highlighting business information when someone searches for a local business.
Integrating its products (e.g., Gmail, Calendar, Docs).
Why we care. Legislation like this could be a game-changer for every digital marketer. What’s particularly troubling is that, as drafted, it seems to prohibit the use of voluntarily submitted names, addresses or emails for targeting purposes. Whether the bill’s sponsors intend this — whether, indeed, they understand the distinction between first- and third-party data — is hard to know.
Not for the first time in the technology space we see Congress preparing to address a problem that surely exists, but that it seems only faintly to understand.
Industry says the bill goes too far. The general consensus seems to be that the bill won’t (or at least shouldn’t) pass in its current state, won’t actually accomplish what lawmakers want, and would have serious consequences for the marketing industry.
Susan Wenograd, VP, performance marketing at Marpipe, said the bill is well-intentioned. However, the idea that the user would have no say in how their personal information is used swings the pendulum widely into the other direction, she noted.
“It removes personalization from advertising under the assumption users want no tracking,” Wenograd said. “As with many things, the truth is probably somewhere in the middle.”
Marketing strategist Doug R. Thomas of Magniventris, however, seemed more accepting of the overall direction of the legislation: “I’m really not sure of the viability of specifically The Banning Surveillance Advertising Act. I’ll leave it to horse race bettors to wrangle those odds, though. Feasibility notwithstanding, my gut says that this is a statement of the direction display ads are going to be forced to move towards as legislation both in the US and abroad is refined.” He described the bill as “a bellwether for the overall tack of future regulation.”
Field service management is definitely the most demanding task for the majority of managers. It’s not simple for field managers to apply a paper-based management system to optimize workforce efficiency. All businesses that provide field services need to have suitable field service management software for managing the workforce, equipment, or related resources on site.
Generally, field service management includes work scheduling, tracking working hours, task dispatching, and, above all, invoicing customers for completed work. As a result, each company that adopts proper field service management software will make all these activities easier and simpler.
What Is Field Service Management Software?
Field service management software helps companies to reach their wanted business goals and boosts productivity. Every business owner usually aims to gain profit by following two basic objectives: use of resources up to standard and highest client satisfaction.
Today, customer expectations for superb customer service increase every day. FSM software overcomes that burden and assists your business to obtain effective solutions such as improved communication with customers, employees, and management. The businesses that utilize reliable FSM software, such as FieldAware, can quickly seize the opportunity to be one of the top competitors on the market.
If you haven’t employed FSM software yet, we give you the main five benefits of using FSM software. So, read below to understand why your business needs to adopt it.
A lot of industries continue to use papers for documentation or outmoded software to record the daily work activities. That results in work delays, scheduling overlaps, dispatching issues, a number of incorrect data entries, or even high-cost demands.
With FSM software, every job task is sent to the technician’s mobile phone, along with the optimal route to the location, tools that need to be used, inventory management processing, client’s service history, service reports, and other valuable information for serving the customer best according to their needs.
It fastly helps eradicate paper-based field services and offers the organization a possibility to streamline field service work easily.
FSM software allows you to generate and manage multiple jobs easily. Each field service business heavily depends on its scheduling and the dispatching process in order to make the working tasks smooth.
Once you implement a sound management system, it improves your scheduling immediately. In other words, it means that by implementing FSM, your business intelligence and planning make a major impact on on-time service technicians, reducing double-booking, and sending the right technician on site. On the other hand, a faulty scheduling system results in chaos and an excessive loss of revenue.
Aside from the benefits to improve the service management activities, the FSM’s customized tool allows the client to track the records related to a certain service request or service delivery.
After the service is finished, you also have an option to examine the performance of the field technician to improve your overall service. Additionally, it becomes pretty easy for you to supervise and manage your technicians more intelligently and foresee issues even before they occur.
Once you have the technician’s precise location, you can relatively easily change routes and make better decisions when dealing with surprising events or emergencies in the best way possible.
Customer acquisition and retention are the two most important goals that every organization should have. Once your customers are disappointed with your services, you can lose them. The most efficient way to boost customer satisfaction is by having better communication with the technicians who resolve your customer’s inquiries.
With FSM the technicians are able to record relevant service notes, different diagnostics, test results, important data, tools used, and labor spent in their devices. They can also capture and send on-arrival photos or videos using.
Furthermore, FSM provides real-time data in accordance with the work requirements to maintain the customer’s happiness using innovative ways to enhance customer service. Plus, the customers have the ability to track the technician’s location. As a result, customer engagement also strengthens once companies employ FSM software.
Invoicing Is Fast
Invoicing is one of the most crucial assets of every field service company. It usually takes multiple weeks to appraise the work done once every data is recorded and analyzed manually.
When using FSM, the service technicians send all the job-related data such as labor spent, tools and parts used, customer’s digital signature, and job result images.
Based on the data provided, the FSM system automatically creates invoices and calculates the cost, identifying the services available under warranty, delayed payments, and discounts.
The field service management software manages almost everything that increases your strength to make it more effective and offers field employees the resources to make their jobs simpler. Once you invest in this kind of solution, you can easily profit from the benefits of establishing great customer relations, reducing operational costs, and much more.