How to Optimize Microsoft AdCenter for More Effective Paid Campaigns

Gaining paid search footholds can be challenging, and once you’ve built a successful Google Ads campaign and watched it perform, it can be disheartening to reach the end of that…

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5 Steps for Using Paid Internet Advertising to Drive Conversions

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly — especially if you aren’t careful. How do…

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10 Great Testimonial Examples From Landing Pages

Landing pages help drive traffic, increase conversions, and improve SEO. However, not all landing pages are effective. If your landing pages aren’t producing results, the issue might not be your…

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A/B Testing: Definition, How it Works, Examples & Tools

A/B testing is a fantastic method for figuring out the best online promotional and marketing strategies for your business. It can be used to test everything from website copy to…

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What Should You Look For When Choosing a Shopify Theme

A recent study found that 70 percent of Americans are shopping online more than ever. E-commerce is booming, and there’s never been a better time to start an online store….

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Why Entity-Based SEO is a New Way of Thinking About Optimization

Search engine optimization (SEO) used to be defined by the number of keywords and keyword synonyms across your website’s content. When Google launched its knowledge graph, SEO shifted away from…

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How to Make Fewer HTTP Requests

When you browse the internet, do you ever stop to wonder what’s happening in the background? If the answer’s no, don’t worry. You’re not alone. Most marketers, even great ones,…

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How to Use Amazon Posts to Promote Your Products

If you’re serious about digital marketing, you’ve likely spent thousands of dollars on testing, experimenting, and workshopping only to find that you simply aren’t reaching your target audience. That’s where…

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How to Create the Perfect H1 Tag for SEO

It doesn’t matter if you run a tiny mom-and-pop shop or a mega-billion dollar corporation; content marketing works. Just look at the way the content marketing industry has exploded in…

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7 Tips for Creating International PPC Ads

Have you ever thought a struggling ad campaign would perform better outside of the country? International PPC campaigns work best when you understand your target audience and appeal to the…

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