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How To Optimise Your Email UX for a Mobile-First Audience




The era of the mobile consumer is upon us in 2024. As we adapt to a new generation of digital interaction, one of the most prominent strategies in need of rejuvenation is email marketing.

Once designed to appear solely on a desktop device, many email campaigns still centre around the widescreen layout and are not optimised for multi-device interaction.

In 2024, a whopping 48% of emails are now opened on a mobile device, while just 11% of email templates are designed with smartphone users in mind.

Moving forward, the smart design will centre around smaller screens. Email marketers in 2024 must consider an omnichannel approach if they are to achieve a successful open rate.

“Short subject lines, mobile-optimized design and pertinent content all shape how a user responds to email,” says Randy Shattuck from The Shattuck Group. “But, at the end of the day, the goal is usually to get them to click over to something. So think through the entire experience to ensure it is optimised for mobile from start to finish.”


Here are five different ways Solvid recommends optimising your own email campaign for mobile UX success.

Introduce Responsive Design for All Devices

Responsive design should be a top priority for email marketers in 2024. Ensuring that users on all devices can engage with your content is the key to boosting your user experience. One of the hardest groups of consumers to please is mobile browsers. With a staggering 80% of mobile users likely to delete your email if they can’t engage with it on a mobile device, it’s essential that you test your designs for a mobile-first audience in 2024. 

“Test designing emails that are exclusively for mobile. On mobile devices especially, a user’s first instinct is to scroll. Marketers can leverage “long scroll” emails that completely disregard the fold. This opens up the opportunity for brands to design an immersive experience that easily guides a user through the messaging,” says Matt Doud, CEO at Planit.

The key here is to integrate ‘tapable’ content into your design. Give your mobile users the ability to respond by interacting with clear call-to-action buttons and tapable links to various social apps and web pages.

The more responsive your email design is on a smaller screen, the more interaction you’ll see within the inbox.

Craft Compelling Subject Lines

Mobile users have shorter attention spans and tend to skim through their emails at speed. Therefore, a concise and compelling attitude to email copywriting is essential when optimising the mobile UX of your emails. 


“Use perfect email subject lines and snippets to create more mobile-friendly emails. These aspects do the heavy lifting of capturing a reader’s attention and given functionality will dictate what a reader sees on their mobile device,” says Keri Witman, email marketer at Cleriti.

Take this great example from Bloom and Wild:


Using a quick and actionable subject line such as ‘Get them before they’re gone’ is a great way to attract consumer attention and create that sense of urgency that all mobile marketing campaigns require. 

Optimise Your Content for Omnichannel Viewers 

On a mobile device, it is much easier to jump from channel to channel. Many users hop between Instagram, their inbox and Google in just a few seconds, so it’s important that your email facilitates this seamless movement.

One way to do this is to work on your link-building strategy and embed links and buttons to other channels from the email itself. 


Airbnb provides a great example of this. Using their social channels to advertise their stays, they offer a window into Instagram, while also showcasing UGC content, a great seller in itself.

“We use email to show what the Airbnb experience looks like and we are really strategic about all our emails. That’s why we focus on the quality so much over quantity. To illustrate the experience, one of the best emails we sent in terms of engagement is when we showed Instagram photos posted by the community,” says Lucas Chevillard, growth manager at Airbnb.

“The Subject line was: We woke up like this. We wanted to find a way to engage with our less-engaged users by showing them compelling content. The hero here is with 3 pictures from the community. A similar idea in engaging users was by using a light question in the subject line (like: Guess where?) and then inserting pictures from the community.”

Prioritise Mobile-Friendly Calls to Action (CTAs)

If you’re an e-commerce business, call-to-action buttons are the key driver of email success. We’ve established that mobile users seamlessly jump from channel to channel, so using your email to direct them straight to the checkout is genius.  

Inserting the perfect CTA is difficult. The skill here is to identify the perfect spot for placement. Instead of placing your call-to-action button at the bottom of your email, switch it up and add it at the top. Mobile users have smaller attention spans and are likely to not read the body of the email. If your call-to-action is the first thing they see, you’re much more likely to get them clicking. 

Take this example from Wayfair:

1706430363 479 How To Optimise Your Email UX for a Mobile First Audience


By positioning their CTA at the top of the mobile email, consumers are greeted instantly with a link to your products. They may not read the rest of your email, but they’re more likely to end up at the checkout. 

Optimise Load Times for UX Success

Last but not least, let’s talk about loading times. Mobile consumers value speed, so your email loading time could be a make or break for your campaign.

Optimising elements such as high-resolution images and heavy graphics are essential if you want to cut your email loading time in half. This process not only reduces UX frustration but also contributes to a much higher open rate for your emails

Better still, a fast-loading email encourages recipients to promptly engage with your updates and promotional offers, in turn boating your chances for online conversion. 

Mobile UX: An Email Strategy Essential 

As we enter 2024, your mobile UX strategy should be a top priority if you want to drive success online. 

After experts at MailChimp found that launching a mobile-responsive email campaign increases clicks by 15%, more brands are adopting mobile UX tactics.


From optimising your content layout and loading time to crafting speed-read subject lines, renovating your email strategy for multi-device success is a challenge all marketers must face in 2024.

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Why Malia Obama Received Major Criticism Over A Secret Facebook Page Dissing Trump



Why Malia Obama Received Major Criticism Over A Secret Facebook Page Dissing Trump

Given the divisive nature of both the Obama and Trump administrations, it’s unsurprising that reactions to Malia Obama’s alleged secret Facebook account would be emotional. Many online users were quick to jump to former President Donald Trump’s defense, with one user writing: “Dear Malia: Do you really think that anyone cares whether you and/or your family likes your father’s successor? We’re all trying to forget you and your family.”

Others pointed out the double standard held by those who condemn Trump for hateful rhetoric but praise people like Malia who speak out against her father’s successor in what they believe to be hateful rhetoric. Some users seemed bent on criticizing Malia simply because they don’t like her or her father, proving that the eldest Obama daughter couldn’t win for losing regarding the public’s perception of her or her online presence. 

The secret Facebook situation is not all that dissimilar to critics who went after Malia for her professional name at the 2024 Sundance Film Festival. In this instance, people ironically accused Malia of using her family’s name to get into the competitive festival while also condemning her for opting not to use her surname, going by Malia Ann instead.

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Best Practices for Data Center Decommissioning and IT Asset Disposition




Best Practices for Data Center Decommissioning and IT Asset Disposition

Data center decommissioning is a complicated process that requires careful planning and experienced professionals.

If you’re considering shutting down or moving your data center, here are some best practices to keep in mind:

Decommissioning a Data Center is More than Just Taking Down Physical Equipment


Decommissioning a data center is more than just taking down physical equipment. It involves properly disposing of data center assets, including servers and other IT assets that can contain sensitive information. The process also requires a team with the right skills and experience to ensure that all data has been properly wiped from storage media before they’re disposed of.

Data Centers Can be Decommissioned in Phases, Which Allows For More Flexibility

When you begin your data center decommissioning process, it’s important to understand that it’s not an event. Instead, it’s a process that takes place over time and in phases. This flexibility allows you to adapt as circumstances change and make adjustments based on your unique situation. For example:

  • You may start by shutting down parts of the facility (or all) while keeping others running until they are no longer needed or cost-effective to keep running.

  • When you’re ready for full shutdown, there could be some equipment still in use at other locations within the company (such as remote offices). These can be moved back into storage until needed again.

Data Center Decommissioning is Subject to Compliance Guidelines

Data center decommissioning is subject to compliance guidelines. Compliance guidelines may change, but they are always in place to ensure that your organization is following industry standards and best practices.

  • Local, state and federal regulations: You should check local ordinances regarding the disposal of any hazardous materials that were used in your data center (such as lead-based paint), as well as any other applicable laws related to environmental impact or safety issues. If you’re unsure about how these might affect your plans for a decommissioned facility, consult an attorney who specializes in this area of law before proceeding with any activities related to IT asset disposition or building demolition.

  • Industry standards: There are many industry associations dedicated specifically toward helping businesses stay compliant with legal requirements when moving forward with projects such as data center decommissioning.

  • Internal policies & procedures: Make sure everyone on staff understands how important it is not just from a regulatory standpoint but also from an ethical one; nobody wants their name associated with anything inappropriate!

Companies Should Consider Safety and Security During the Decommissioning Process

Data center decommissioning is a complex process that involves several steps. Companies need to consider the risks associated with each step of the process, and they should have a plan in place to mitigate these risks. The first step of data center decommissioning is identifying all assets and determining which ones will be reused or repurposed. At this point, you should also determine how long it will take for each asset to be repurposed or recycled so that you can estimate how much money it will cost for this part of your project (this can be done through an estimate based on previous experience).

The second step involves removing any hazardous materials from electronic equipment before it’s sent off site for recycling; this includes chemicals used in manufacturing processes like lead-free solder paste adhesives used on circuit boards made from tin-based alloys containing up 80% pure tin ingots stamped out into flat sheets called “pucks”. Once these chemicals have been removed from whatever device needs them taken off their surfaces then those devices can safely go through any other necessary processes such as grinding away excess plastic housing material using high pressure water jets until only its bare frame remains intact without any cracks where moisture might collect inside later causing corrosion damage over time due too much moisture exposure.

With Proper Planning and an Effective Team, You’ll Help Protect Your Company’s Future

Data center decommissioning is a complex process that should be handled by a team of experts with extensive experience in the field. With proper planning, you can ensure a smooth transition from your current data center environment to the next one.

The first step toward a successful data center decommissioning project is to create a plan for removing hardware and software assets from the building, as well as documenting how these assets were originally installed in the facility. This will allow you or another team member who may inherit some of these assets later on down the line to easily find out where they need to go when it’s time for them to be moved again (or disposed).

Use Professional Data Center Decommissioning Companies

In order to ensure that you get the most out of your data center decommissioning project, it’s important to use a professional data center decommissioning company. A professional data center decommissioning company has experience with IT asset disposition and can help you avoid mistakes in the process. They also have the tools and expertise needed to efficiently perform all aspects of your project, from pre-planning through finalizing documentation.

Proper Planning Will Help Minimize the Risks of Data Center Decommissioning


Proper planning is the key to success when it comes to the data center decommissioning process. It’s important that you don’t wait until the last minute and rush through this process, as it can lead to mistakes and wasted time. Proper planning will help minimize any risks associated with shutting down or moving a data center, keeping your company safe from harm and ensuring that all necessary steps are taken before shutdown takes place.


To Sum Up

The key to a successful ITAD program is planning ahead. The best way to avoid unexpected costs and delays is to plan your ITAD project carefully before you start. The best practices described in this article will help you understand what it takes to decommission an entire data center or other large facility, as well as how to dispose of their assets in an environmentally responsible manner.

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Massive Volatility Reported – Google Search Ranking Algorithm Update



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I am seeing some massive volatility being reported today after seeing a spike in chatter within the SEO community on Friday. I have not seen the third-party Google tracking tools show this much volatility in a long time. I will say the tracking tools are way more heated than the chatter I am seeing, so something might be off here.

Again, I saw some initial chatter from within the SEO forums and on this site starting on Friday. I decided not to cover it on Friday because the chatter was not at the levels that would warrant me posting something. Plus, while some of the tools started to show a lift in volatility, most of the tools did not yet.

To be clear, Google has not confirmed any update is officially going on.

Well, that changed today, and the tools are all superheated today.

Google Tracking Tools:

Let’s start with what the tools are showing:










Advanced Web Rankings:











Cognitive SEO:




So most of these tools are incredibly heated, signaling that they are showing massive changes in the search result positions in the past couple of days.

SEO Chatter

Here is some of the chatter from various comments on this site and on WebmasterWorld since Friday:


Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again.

Something is going on.

Pages are still randomly dropping out of the index for 8-36h at a time. Extremely annoying.

Speaking of, is anyone seeing some major shuffling going on in the SERPs today? It’s a Friday so of course Google is playing around again

In SerpRobot I’m seeing a steady increase in positions in February, for UK desktop and mobile, reaching almost the ranks from the end of Sep 2023. Ahrefs shows a slight increase in overall keywords and ranks.

In the real world, nothing seems to happen.

yep, traffic has nearly come to a stop. But exactly the same situation happened to us last Friday as well.

USA traffic continues to be whacked…starting -70% today.

In my case, US traffic is almost zero (15 % from 80%) and the rest is kind of the same I guess. Traffic has dropped from 4K a day to barely scrapping 1K now. But a lot is just bots since payment-wise, the real traffic seems to be about 400-500. And … that’s how a 90% reduction looks like.

Something is happening now. Google algo is going crazy again. Is anyone else noticing?

Since every Saturday at 12 noon the Google traffic completely disappears until Sunday, everything looks normal to me.

This update looks like a weird one and no, Google has not confirmed any update is going on.

What are you all noticing?

Forum discussion at WebmasterWorld.

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