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NEWS

The Best Laptops Of 2020…And Other Small Business Tech News

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Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 

1 — These are the best laptops for 2020 according to Tech Radar.  

Tech Radar— a consumer technology news and review site based in the UK—has revealed its picks for the top 15 laptops of this past year. The picks include laptops that have the most up-to-date mobile technology, the most cost-effective, efficient laptops, as well as 2-in-1 laptops, to name a few. Currently, the top pick for best overall laptop goes to the MacBook Air (M1, 2020) due to its long battery life, and fanless, silent design. Dell’s XPS 15 and HP’s Spectre x360 rounded out the top three. (Source: TechRadar)

Why this is important for your business:

A great list from a very reputable source. If you’re planning on laptop purchases in 2021 this should be on your research list.

2 —TikTok launched a new small business resource center for marketers.      

TikTok has announced that they are adding business offerings by launching its new Small Business Resource Center. The feature will provide small businesses with a variety of case studies, tools to help creativity and video production, and information to assist owners navigate many other areas of business. (Source: Social Media Today)

Why this is important for your business:

With more small businesses planning to bolster digital marketing to include TikTok, the newest addition will assist owners and provide support on best practices.

3 —Congress approved a COVID-19 spending bill with contentious copyright measures.  

Congress has approved a new COVID-19 relief package but not without including a highly contended copyright bill titled the CASE act. According to the act, internet users illegally streaming for profit could be charged with a felony and fined $30,000. The bill appears to target individuals who profit from their illegal streaming services, but the bill doesn’t necessarily hold accountable Twitch streamers who potentially use work that is unlicensed as part of what they stream. Additionally, the bill will allow designers and artists to make copyright infringement challenges without the need to federally open a case. (Source: Engadget)

Why this is important for your business:

The new provisions may add extra liabilities for your business if you’re using copyrighted material – unknowingly or unknowingly – on your website or on social media platforms. On the other hand, the bill is also providing you with more protections if others are doing the same with your copyrighted material.

4 — RingCentral acquired conversational AI startup DeepAffects.

Cloud product platform RingCentral announced that it has obtained startup DeepAffects which focuses on conversational AI. DeepAffects has been developing tools that can identify unique voice prints through an audio clip, recognize emotion, detect intent, recognize multiple speakers, and metrics surrounding conversation. (Source: VentureBeat)

Why this is important for your business:

The technology is allowing businesses to extract analytics from their voice-based communication which is believed to be vital as businesses continue to work remotely or using a hybrid schedule. It is being predicted that 15% of customer service exchanges will be done using AI by 2021, which is 400% more than what it was in 2017 – a growing trend that may impact your customer operations.

5—Bambee raised $15 million to help small business owners solve challenging HR issues.  

Bambee—which provides HR solutions for SMBs—shared that it has raised $15 million. Launched in 2016, Bambee provides an experienced HR manager to small and medium-sized businesses who otherwise did not have one. The goal is to help reduce the often contentious relationship that can be the result of businesses lacking an HR strategy or expertise. Bambee plans to use the funding to expand its offerings in order to help more businesses. (Source: AIThority)  

Why this is important for your business:

The majority of SMBs in the United States do not have a qualified, professional HR manager, typically due to the high cost. Bambee is one of a growing number of HR platforms that are providing lower cost tools to help allow small businesses behave more like big businesses, particularly in this era of more regulation.

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NEWS

OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models

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OpenAI Introduces Fine-Tuning for GPT-4 and Enabling Customized AI Models

OpenAI has today announced the release of fine-tuning capabilities for its flagship GPT-4 large language model, marking a significant milestone in the AI landscape. This new functionality empowers developers to create tailored versions of GPT-4 to suit specialized use cases, enhancing the model’s utility across various industries.

Fine-tuning has long been a desired feature for developers who require more control over AI behavior, and with this update, OpenAI delivers on that demand. The ability to fine-tune GPT-4 allows businesses and developers to refine the model’s responses to better align with specific requirements, whether for customer service, content generation, technical support, or other unique applications.

Why Fine-Tuning Matters

GPT-4 is a very flexible model that can handle many different tasks. However, some businesses and developers need more specialized AI that matches their specific language, style, and needs. Fine-tuning helps with this by letting them adjust GPT-4 using custom data. For example, companies can train a fine-tuned model to keep a consistent brand tone or focus on industry-specific language.

Fine-tuning also offers improvements in areas like response accuracy and context comprehension. For use cases where nuanced understanding or specialized knowledge is crucial, this can be a game-changer. Models can be taught to better grasp intricate details, improving their effectiveness in sectors such as legal analysis, medical advice, or technical writing.

Key Features of GPT-4 Fine-Tuning

The fine-tuning process leverages OpenAI’s established tools, but now it is optimized for GPT-4’s advanced architecture. Notable features include:

  • Enhanced Customization: Developers can precisely influence the model’s behavior and knowledge base.
  • Consistency in Output: Fine-tuned models can be made to maintain consistent formatting, tone, or responses, essential for professional applications.
  • Higher Efficiency: Compared to training models from scratch, fine-tuning GPT-4 allows organizations to deploy sophisticated AI with reduced time and computational cost.

Additionally, OpenAI has emphasized ease of use with this feature. The fine-tuning workflow is designed to be accessible even to teams with limited AI experience, reducing barriers to customization. For more advanced users, OpenAI provides granular control options to achieve highly specialized outputs.

Implications for the Future

The launch of fine-tuning capabilities for GPT-4 signals a broader shift toward more user-centric AI development. As businesses increasingly adopt AI, the demand for models that can cater to specific business needs, without compromising on performance, will continue to grow. OpenAI’s move positions GPT-4 as a flexible and adaptable tool that can be refined to deliver optimal value in any given scenario.

By offering fine-tuning, OpenAI not only enhances GPT-4’s appeal but also reinforces the model’s role as a leading AI solution across diverse sectors. From startups seeking to automate niche tasks to large enterprises looking to scale intelligent systems, GPT-4’s fine-tuning capability provides a powerful resource for driving innovation.

OpenAI announced that fine-tuning GPT-4o will cost $25 for every million tokens used during training. After the model is set up, it will cost $3.75 per million input tokens and $15 per million output tokens. To help developers get started, OpenAI is offering 1 million free training tokens per day for GPT-4o and 2 million free tokens per day for GPT-4o mini until September 23. This makes it easier for developers to try out the fine-tuning service.

As AI continues to evolve, OpenAI’s focus on customization and adaptability with GPT-4 represents a critical step in making advanced AI accessible, scalable, and more aligned with real-world applications. This new capability is expected to accelerate the adoption of AI across industries, creating a new wave of AI-driven solutions tailored to specific challenges and opportunities.

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GOOGLE

This Week in Search News: Simple and Easy-to-Read Update

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This Week in Search News: Simple and Easy-to-Read Update

Here’s what happened in the world of Google and search engines this week:

1. Google’s June 2024 Spam Update

Google finished rolling out its June 2024 spam update over a period of seven days. This update aims to reduce spammy content in search results.

2. Changes to Google Search Interface

Google has removed the continuous scroll feature for search results. Instead, it’s back to the old system of pages.

3. New Features and Tests

  • Link Cards: Google is testing link cards at the top of AI-generated overviews.
  • Health Overviews: There are more AI-generated health overviews showing up in search results.
  • Local Panels: Google is testing AI overviews in local information panels.

4. Search Rankings and Quality

  • Improving Rankings: Google said it can improve its search ranking system but will only do so on a large scale.
  • Measuring Quality: Google’s Elizabeth Tucker shared how they measure search quality.

5. Advice for Content Creators

  • Brand Names in Reviews: Google advises not to avoid mentioning brand names in review content.
  • Fixing 404 Pages: Google explained when it’s important to fix 404 error pages.

6. New Search Features in Google Chrome

Google Chrome for mobile devices has added several new search features to enhance user experience.

7. New Tests and Features in Google Search

  • Credit Card Widget: Google is testing a new widget for credit card information in search results.
  • Sliding Search Results: When making a new search query, the results might slide to the right.

8. Bing’s New Feature

Bing is now using AI to write “People Also Ask” questions in search results.

9. Local Search Ranking Factors

Menu items and popular times might be factors that influence local search rankings on Google.

10. Google Ads Updates

  • Query Matching and Brand Controls: Google Ads updated its query matching and brand controls, and advertisers are happy with these changes.
  • Lead Credits: Google will automate lead credits for Local Service Ads. Google says this is a good change, but some advertisers are worried.
  • tROAS Insights Box: Google Ads is testing a new insights box for tROAS (Target Return on Ad Spend) in Performance Max and Standard Shopping campaigns.
  • WordPress Tag Code: There is a new conversion code for Google Ads on WordPress sites.

These updates highlight how Google and other search engines are continuously evolving to improve user experience and provide better advertising tools.

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FACEBOOK

Facebook Faces Yet Another Outage: Platform Encounters Technical Issues Again

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Facebook Problem Again

Uppdated: It seems that today’s issues with Facebook haven’t affected as many users as the last time. A smaller group of people appears to be impacted this time around, which is a relief compared to the larger incident before. Nevertheless, it’s still frustrating for those affected, and hopefully, the issues will be resolved soon by the Facebook team.

Facebook had another problem today (March 20, 2024). According to Downdetector, a website that shows when other websites are not working, many people had trouble using Facebook.

This isn’t the first time Facebook has had issues. Just a little while ago, there was another problem that stopped people from using the site. Today, when people tried to use Facebook, it didn’t work like it should. People couldn’t see their friends’ posts, and sometimes the website wouldn’t even load.

Downdetector, which watches out for problems on websites, showed that lots of people were having trouble with Facebook. People from all over the world said they couldn’t use the site, and they were not happy about it.

When websites like Facebook have problems, it affects a lot of people. It’s not just about not being able to see posts or chat with friends. It can also impact businesses that use Facebook to reach customers.

Since Facebook owns Messenger and Instagram, the problems with Facebook also meant that people had trouble using these apps. It made the situation even more frustrating for many users, who rely on these apps to stay connected with others.

During this recent problem, one thing is obvious: the internet is always changing, and even big websites like Facebook can have problems. While people wait for Facebook to fix the issue, it shows us how easily things online can go wrong. It’s a good reminder that we should have backup plans for staying connected online, just in case something like this happens again.

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