Email is more than just an informative message; it is a sales tool that helps the brand reach its potential customers. That’s why email marketing continues to find a place in many brands’ marketing strategies. Also considered the most effective medium to reach a potential audience, email marketing is estimated to proliferate to more than 370 billion emails per year by 2025.

Statista’s recent report revealed that there would be a rapid and consistent increase in the use of email marketing as a promotion tool. Another report published on Financesonline.com projects that there will be 4.5 billion email users by 2024 compared to 4 billion in 2020. The rapid increase in the use of email has forced businesses to incorporate them into their marketing strategies.

Therefore, companies that want to attract customers to their brand organically must be aware of the core fundamentals of email marketing. Therefore, in the succeeding part of the article, we will understand in-depth email marketing. Everything will be discussed in the following paragraphs, from its meaning to tools.

The Ultimate Guide To Email Marketing

Experts believe that customers love to hear from the brand they love; that’s why they choose to subscribe to the monthly and weekly newsletters that companies send to make them aware of new products, among other things. So, to understand how to formulate an effective email marketing message, it is important to understand what email marketing is.

What Is Email Marketing?

Often digital marketing definition includes email marketing in it. So, what is email marketing? It is a process that revitalizes email as a promotion and advertising tool. Through email marketing, potential customers learn about new products, services, discounts, and offers, among other things. Therefore, it is an effective marketing medium that bridges the gap between the brand and the customer. It also allows brands to communicate with customers directly.

Due to its umpteen benefits and easy-to-use interface, email marketing has become one of the most popular marketing strategies globally. Large, medium or small businesses can implement email marketing into their brand promotional strategy because of the reasons listed below.

Why Is Email Marketing Important?

• It is a cost-effective marketing strategy compared to outdoor, news, and television advertisements.
• It has a higher return on investment (ROI) and helps brands reach a wider audience.
• It is an effective medium to reach new customers with minimal resources.
• It easily integrates into different marketing channels.
• It offers personalization by assisting in creating targeted messages for specific customers.

Email marketing is a powerful promotional tool that helps brands successfully persuade their customers. Its unique features and characteristics force customers to take action on them by reading, deleting, or archiving them. Therefore, it is too hard to avoid email. To effectively formulate an email marketing strategy, a marketing manager should follow a few steps that we will be discussing in the next part of the article.

How To Formulate An Email Marketing Plan?

Follow these steps to formulate an effective email marketing plan successfully:

• Understand your audience’s needs
• Include a call-to-action
• Decide the content of the email

Formulating an email marketing plan is an elaborative process requiring the marketing manager to perform various steps to understand the target audience. Once you have understood your audience’s needs, it is easy to formulate the content of the email. Unfortunately, brands often concentrate on writing email content that aligns with the needs of their audience. It is effective but compromises the organization’s goal. So, while formulating an email marketing plan, try to integrate business goals and audience needs into the strategy to get more effective results.

Different types of email marketing incite different results. So, depending on the market, audience, and business size, a company can decide the email marketing type. Below are some of the popular types of email marketing prevalent in the current times.

What Are The Types Of Email Marketing?

• Newsletters

Newsletters are a significant way of informing the audience about new products or services launched by a brand. In addition, it is used to help the users understand the brand better. Therefore, they follow a strict delivery schedule, which cannot be shifted or changed frequently.

• Welcome emails

Welcome emails are sent to new customers or potential users whom the brands wish to turn into consumers. This type of email marketing aims to educate audiences about the brand, its products, services, and brand goal, among other things.

• Promotional emails

Promotional emails’ main focus is to persuade customers to buy a product or service. Therefore, they are designed to influence the audience to buy the product.

• Sponsorship emails

Brands can use different types of email marketing to reach the audience. Sponsorship email is summarized as the process of promoting a product and service on another brand’s email ad space. In addition, it is used to attract new customers to the products.

Email marketing is a marketing activity that can be intimidating and strenuous for marketing managers. Therefore, brands use many online tools to automate and classify email marketing processes. In the last part of the article, we will discuss the tools of email marketing that helps brands promote their product or service effectively.

What Are The Tools Used For Email Marketing?

Here are some marketing tools that brands commonly use.

• Mailchimp
• Campaign Monitor
• Sendinblue
• Easysendy
• SendPulse

Besides email marketing, there are different types of digital marketing strategy that helps in reaching the targeted audience effectively. To understand the intricate details of different digital marketing strategies, marketing managers can take digital marketing certification courses offered by Emeritus India in association with renowned Indian and international universities.