Consumer priorities are shifting rapidly as the world faces an unprecedented healthcare crisis. Sensitivity to consumers’ needs is more critical than ever. Brands must think carefully...
My father always said “Time is a flat circle”, meaning the more things change the more they stay the same. At this point in time, it...
What should your business be looking to say on social during the COVID-19 lockdowns? Should you be saying anything at all? Should you be looking to...
LinkedIn has announced that it will provide free job listings to all essential services amid the COVID-19 pandemic as it seeks to help ease the burden...
Influencers, too, are navigating the coronavirus’ new norm. Self-quarantining during COVID-19 has caused some, especially those in the travel industry, to take a bigger hit than...
Many TikTok videos don’t start from scratch, so neither can its competitors. TikTok is all about remixes, where users shoot a new video to recontextualize audio...
During this time of marketing budget freezes and re-deployments, the question of which channels to use for greatest impact is top of mind for most marketers....
For weeks health officials across the country have been urging Canadians to stay inside and practise social distancing to limit the spread of the COVID-19 virus....
“It seems very obvious to update ads, but the reality is very few advertisers are doing it,” Microsoft’s Rik van der Kooi said during a live-streamed...
Over the past couple of weeks, paid search specialists Adthena have been sharing some fascinating insight into how the coronavirus pandemic is affecting the paid search...