Google advises that site owners using Google Tag Manager may need to re-verify ownership of their site in Search Console. An issue was recently detected with...
The logos of Twitter, Facebook and Google SOPA Images | Getty Images The U.K. should regulate internet platforms like Facebook and Google over their use of...
Ever heard any of these phrases before? “Nobody searches on Bing.” “People don’t click banner ads.” “We ran Facebook ads once, and they didn’t work.” “LinkedIn...
Content marketing has become a critical element of any effective B2B marketing strategy. Great content can help in establishing brand expertise and awareness, and with most...
Social media has the power to grow your brand into a massive empire. But if you aren’t careful, it can do just the opposite. Take Snapchat,...
Although the vast majority of retail purchases are still made in-store, global online sales are on the rise, and are expected to account for over 22%...
In business, goals are extremely important – they serve as a roadmap for your strategy, and at the same time enable you to evaluate your successes...
As a marketer, you generally have a range of different goals that you’re concurrently working towards at any given time. Those could include boosting brand awareness,...
The question of misinformation, and its impact on public perception of major issues, has become a key focus in recent times, with social media platforms seen...
It’s taken some time, but Twitter has finally rolled out an element of its ‘conversational’ feature updates that its been beta testing over the last six...