Pinterest is now the third largest social media platform in the United States, a position which it’s expected to keep for the foreseeable future. This data...
Google Ads is making parallel tracking available for video campaigns, which is optional for now but will soon become mandatory. Parallel tracking is designed to improve...
Liveramp last month launched a CMP (Consent Management Platform). Liveramp’s CMP is called Privacy Manager, a preference and consent management platform (CMP) that enables marketers and...
Instagram will finally let you chat from your web browser, but the launch contradicts Facebook’s plan for end-to-end encryption in all its messaging apps. Today Instagram...
The crazed dash to wrap up 2019 and close the books on a banner year for PPC may have left search marketers feeling wiped out right...
Programmatic advertising has had a constant presence across the paid media space for over a decade. However, it still isn’t widely adopted by managers or businesses...
You may not watch Twitch content yourself, you may not be interested in gaming live-streams, or gaming culture more generally. But the influence of gaming is...
Last February, Facebook added some new info elements in its ‘Why am I seeing this ad?’ listings which provide users with a better understanding of how...
There are a lot of questions swirling around California’s new Consumer Privacy Act (CCPA), which was enacted on January 1st, 2020. The good news is that enforcement...
Google Ads is rolling out bid simulator support for the Target ROAS (return on ad spend) bid strategy, as well as a new budget simulator. This...