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2020 Amazon Advertising Updates You Need To Know About

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It’s a new year, a new decade and a new look at Amazon’s marketing and advertising platform. Amazon is the number one e-commerce seller in the world and is making changes across the entire platform for advertisers. Here’s my round-up for what changes to be aware of, and how these changes will affect your account, and strategy moving forward.

Sponsored Products

Ad group changes for vendors

Overall across all these updates, it is apparent that Amazon is trying to build out a standard for both sellers and vendors. Prior to 2020 vendors were not allowed to segment their sponsored ads with ad groups, it was just an ability for sellers on the platform. Obviously this is a huge step forward for vendors and will help overall control and the ability for segmentation across different product categories.

Negative keywords For Auto-Targeted Campaigns

Negative keywords were originally only active withing manual campaigns, now they are available withing auto-targeted campaigns. These keywords can be set at either the campaign or the ad group level.  This step will be pushing us towards moving to more and more towards automated campaigns within Amazon. As well as turning Amazon to more standard processes and format that digital marketers are familiar with.

Sponsored Brands

Suggested Bids

Sponsored Brands have replaced win rate (win rate used to measured how high of a win share of keyword auctions you won) with suggested bids. Suggested bids will give visibility into the keywords that resulted in at least one click and how they performed. Obviously this is very similar to what we see on regular search interfaces such as Google Ads. This gives you a better way of optimizing your campaigns to fit what keywords people are searching and buying your products rather than how often you’re winning the auctions.

Taller Mobile Carousel

The sponsored brands mobile ad creative has changed in a big way. The ad creative is now more than double the size than it was prior to 2020, as well as now features a carousel format. This format can show three products, a headline, and a logo to fit a similar format to what we are used to seeing on the Facebook platform.

Sponsored Display

The sponsored display campaigns were initially created as a beta in the United States. Now the Sponsored display has expanded into the UK, Germany, France, Italy Spain, Japan, and Canada. This is big news for international vendors in need of expanding awareness and demand for their products, across multiple different markets.

One thing we can expect to see moving forward is more change for Amazon. With large brands such as Nike pulling diverting away from Amazon, one can expect others to follow. For a more detailed update from Amazon here is their own blog post about the upcoming changes.

Amazon’s goal seems to be to draw in more marketers and potentially capture more brands. On the flip side, check out the article
9 Reasons Why Ecommerce Marketers DON’T Advertise on Amazon.

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The Top 10 Benefits of Amazon AWS Lightsail: Why It’s a Great Choice for Businesses

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Amazon Web Services (AWS) is a popular cloud computing platform that offers a wide range of services to individuals and businesses alike. One of the services offered by AWS is Amazon Lightsail, which is a simplified and user-friendly way to launch and manage virtual private servers (VPS). In this article, we will discuss the benefits of using Amazon Lightsail for your business.

Cost-effective

One of the primary advantages of using Amazon Lightsail is its cost-effectiveness. The service offers a flat monthly fee for each instance, which makes it easy to predict costs and plan for your budget. Moreover, the pricing is transparent, with no hidden costs or surprises.

Lightsail Pricing

User-friendly

Amazon Lightsail is designed to be user-friendly, making it easy for even non-technical users to deploy and manage virtual private servers. The platform provides a simplified control panel that includes pre-configured software packages, such as WordPress, LAMP, and more. These packages are preconfigured, making it easy to deploy and set up a web application in minutes.

Scalable

Amazon Lightsail is designed to be scalable, which means you can easily upgrade your resources as your business grows. The platform provides a range of instance sizes to choose from, with varying CPU, RAM, and storage options. You can also scale up or down as needed, making it easy to manage your resources and costs.

Reliable

Amazon Lightsail is built on top of the AWS infrastructure, which means it benefits from AWS’s robust and reliable cloud infrastructure. This ensures that your applications and data are always available and accessible, with minimal downtime.

Secure

Amazon Lightsail provides a secure and reliable environment for your applications and data. The platform includes a range of security features, such as built-in firewalls, DDoS protection, and SSL/TLS encryption. Moreover, Lightsail instances are isolated from each other, which provides an additional layer of security.

Integrated with AWS services

Amazon Lightsail is fully integrated with other AWS services, making it easy to use Lightsail with other AWS services such as Amazon S3, Amazon RDS, and more. This integration provides a comprehensive cloud computing platform, enabling you to build and run complex applications.

Quick and easy deployment

Amazon Lightsail provides a quick and easy way to deploy web applications, with pre-configured templates for popular applications such as WordPress, Drupal, Joomla, and more. This makes it easy to deploy a web application in just a few clicks, without the need for technical knowledge.

High-performance

Amazon Lightsail instances are built on top of the latest generation of AWS infrastructure, providing high-performance and low-latency connectivity. This ensures that your applications and data are always accessible and responsive, with fast and efficient data transfer.

Easy to manage

Amazon Lightsail provides a simplified management interface, making it easy to manage your virtual private servers. The platform includes tools for monitoring your instances, configuring backups, managing DNS records, and more. Moreover, the platform provides a range of APIs and CLI tools, making it easy to automate management tasks.

Flexible

Amazon Lightsail is flexible, allowing you to choose the operating system and software stack that best suits your needs. The platform supports a range of operating systems, including Ubuntu, Debian, CentOS, and more. Moreover, you can install and configure any software stack that you need, giving you complete control over your environment.

In conclusion, Amazon Lightsail is a cost-effective, user-friendly, scalable, reliable, secure, integrated, quick, high-performance, easy-to-manage, and flexible platform for deploying and managing virtual private servers. If you’re looking for a simplified and efficient way to manage your cloud computing resources, Amazon Lightsail is definitely worth considering.

Get started today with Amazon Lightsail

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Binance’s BNB Chain to Offer New Decentralized Storage System

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Binance’s BNB Chain to Offer New Decentralized Storage System

The release of the decentralized storage system’s white paper was having a modest effect on the price of other storage tokens on Wednesday. Filecoin (FIL), storj (STORJ), and arweave (AR) are now trading 2%, 5% and 6%, respectively, above their pre-announcement prices.

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The Marvelous Mrs. Maisel Set Sounds Absolutely Delightful, Thanks To Rachel Brosnahan’s Adorable Pig Story

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Rachel Brosnahan playing Midge in the Season 4 trailer for Marvelous Mrs. Maisel.

Over the course of four seasons, and soon a fifth installment, The Marvelous Mrs. Maisel has managed to one-up themselves and make the scale bigger, the set pieces more extravagant and the monologues snappier. While all of this has been amazing for us viewers, one-upping yourself every time must be quite stressful, and it has been according to Rachel Brosnahan. However, she also came up with an adorable way to de-stress and help the cast and crew by hiring therapy pigs. This also goes to show just how delightful the set of this Prime Video show seems, even during stressful moments. 

Filming Season 2 of The Marvelous Mrs. Maisel, which went on to win many Emmys in 2019, the cast and crew had taken on a much bigger challenge than they did in Season 1. By traveling around the world, and upping the ante overall the stress levels were high. However, Rachel Brosnahan revealed that she had a “delightful” stress relief activity planned involving therapy pigs, truly showing how wonderful this set seems. The actress behind Midge Maisel started her story about therapy pigs by setting the scene on The Late Show with Stephen Colbert, saying:  

So this is actually from our second season, we shot ten episodes during our second season, that’s the only time we ever did that, we never tried it again. We started the season in Paris, we traveled to the Catskills, we were on the move a lot. It was a really, really tough season. The crew was really tired. And toward the end of the season, someone had told me about this service in New York, where you can order therapy pigs to come to your workplace and make you feel better. And so, I brought therapy pigs to set and it was kind of incredible.



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