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Affiliates Reportedly Swapping Out Dofollow Tracking Links After Google Product Reviews Update

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Affiliates Reportedly Swapping Out Dofollow Tracking Links After Google Product Reviews Update

One space that seemed to be hit the hardest by the last Google Product reviews update – the July 2022 update – was the affiliate space. Some affiliates are scrambling to make changes to see a return of their rankings and one change I see affiliates are talking about are swapping out dofollow affiliate tracking URLs with other tracking URLs.

Here is one example of someone asking about this where John Mueller of Google responded by asking why swapping out the links would matter one way or another. The person wrote “we’re seeing publishers switching on affiliate tracking across so many more industries now, in some cases widespread on historic coverage. Not seen much testing around it but seems like it’s a major problem for SEO?” John replied, “Why would that change anything?”

Here are those tweets:

John’s response is not that affiliate links will cause any ranking issues in Google Search, John said numerous times affiliates can rank fine. But rather why would you swap out links, that won’t do anything specific to make the site rank better for its affiliate content, he implied.

The conversation went off a bit on dofollow vs nofollow links and that affiliate links really show be nofollowed according to Google’s webmaster guidelines.

Here are those tweets:

Again, the product reviews update hit a lot of affiliate marketers this time around – so things are a bit scary in some verticals right now for them.

Forum discussion at Twitter.



Source: www.seroundtable.com

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Google Kirkland Aerial View

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Google Kirkland Aerial View

Here is an aerial view of part of the Google Kirkland, Seattle office. You can see that they have a tennis court and the net said Kirkland in it. I am not sure how busy this office is nowadays but it use to be pretty busy.

This photo is from Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.



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Microsoft Bing Webmaster Tools API Missing A Week Of Data

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The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was some sort of issue where the API was not returning data after March 3rd and then after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue but there is two weeks or so of data loss between March 3rd and March 17th.

Glenn Gabe posted on Twitter about this issue, first on March 17th about the API no longer returning data after March 3rd and then again after Microsoft said it was resolved, showing that yes, new data is coming in but that there is a data gap of two weeks with no data.

So as you can see, there is this two-week period where there is no data being reported by the API.

The Bing Webmaster Tools web interface seems to have the data, so technically, I guess you can export it and do some work to get it where you need it but you should be aware that the API may be missing this data.

Update: This was a week of data, not necessarily two weeks:

Also, there may be an issue with the IndexNow WordPress plugin, but I am not sure and I don’t have a way to test this one:

Forum discussion at Twitter.



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Non-Supported Rel Link Attributes Do Nothing With Google Search

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The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.

The only attributes Google would recognize and do anything with are the supported link attributes, such as rel=nofollow, rel=sponsored, and rel=ugc. But rel=dofollow means nothing to Google, Google will just crawl it like the rel link attribute is not even there. Occasionally I stick funny things in my link attributes just to see if anyone would pick up on it, no one does.

After John tweet this, he had to then come back and clarify, as to not set some SEOs off to add dofollow to their HTML links.

Here are those tweets:

Forum discussion at Twitter.



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