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Bug With Google Ads Discovery & Performance Max Campaigns & New Placement Reports

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Bug With Google Ads Discovery & Performance Max Campaigns & New Placement Reports

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Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug is, but it started last night at around 11pm ET. Also, George Nguyen at Search Engine Land spotted that Google released new placement reports for Performance Max campaigns.

Discovery and Performance Max Campaigns Bug

Google wrote that on January 21, 2022 at 4:07 AM UTC “We’re aware of a problem with Google Ads affecting a significant subset of users. We will provide an update by Jan 21, 2022, 8:00 AM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. This issue is affecting Discovery and Performance Max campaigns”

Google has issued another update that “We are continuing to investigate this issue” but has no details yet on what the specific issue is.

Any of you seeing the issue?

Update: Here is Google’s statement “our team uncovered a temporary technical issue that affected serving on YouTube inventory between January 18 and January 21 for a subset of Discovery campaigns and a small portion of Performance Max campaigns. We have resolved the issue and everything is now working as intended.”

New placement reports for Performance Max campaigns

George explained that Google Ads has launched placement reports for Performance Max campaigns where these new placement reports can be generated to see where ads have served for Performance Max campaigns as well as how many impressions those ads obtained.

Google sent Search Engine Land this statement, “Placement reports for Performance Max campaigns are a new reporting resource for advertisers to easily see where on Google’s channels ads have served and associated impressions. We created these reports to give advertisers more transparency and assurance around where their ads are showing.”

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Chris Ridley shared this on Twitter on this topic:

Forum discussion at Twitter.



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SEARCHENGINES

Daily Search Forum Recap: September 29, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Google had their Search On event yesterday and it was a lot of small announcements that can help searchers in a big way. Google Ads continues to have latency issues. Google said you should really avoid changing URLs. Google Posts may have an issue with submissions. Microsoft Bing is testing traffic analysis in the search results.

Search Engine Roundtable Stories:

  • All The Google Announcements From Search On 2022

    We had another Google Search On event yesterday and in case you missed it or you simply do not want to read through a lot of fluff, here is the short version. Note, I am pretty sure we covered tests of all of these announcements in the past at this site, so everything should look familiar.
  • Google Ads Continues To Suffer From Latency Issues

    Google Ads continues to suffer from ongoing latency issues – mostly from the Google Ads console. This is the place advertisers go in and manage their ads. It has become a joke about how the console can slow down and become almost unusable.

  • Google Really Wants You To Avoid Changing URLs Just For SEO Reasons

    Google’s John Mueller has put down some strong language against changing your URLs for SEO reasons alone. He basically said in most cases, changing URLs will have a negative impact on SEO and that you probably should not change URLs just for SEO reasons.

  • Bing Tests Traffic Analysis In Search Results Snippets

    Microsoft Bing is testing displaying more details in the page insights overlay feature in search. Now Bing is showing traffic analysis, like monthly visitors, the geo-location of those visitors, how they found your site and more.
  • Google Posts Submit Button Not Working For Some

    Over the past 24 hours or so, there has been a ton of complaints that the Google Posts submit button is not working. I personally tested it and it seems to work for me, but a Google My Business help thread has tons of complaints about the Google Posts not submitting.

  • Google Ballroom Dancing

    Okay, this might not be ballroom dancing, I know very little about dancing, but you can see a video below of these Googlers dancing. The post on Instagram says it is during a lunch break.

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

PPC

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Search Features

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.



Source: www.seroundtable.com

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