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Bug With Google Ads Discovery & Performance Max Campaigns & New Placement Reports

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Bug With Google Ads Discovery & Performance Max Campaigns & New Placement Reports


Google Ads confirmed some sort of bug with Discovery and Performance Max campaigns that are a “significant subset of users.” It is unclear what this bug is, but it started last night at around 11pm ET. Also, George Nguyen at Search Engine Land spotted that Google released new placement reports for Performance Max campaigns.

Discovery and Performance Max Campaigns Bug

Google wrote that on January 21, 2022 at 4:07 AM UTC “We’re aware of a problem with Google Ads affecting a significant subset of users. We will provide an update by Jan 21, 2022, 8:00 AM UTC detailing when we expect to resolve the problem. Please note that this resolution time is an estimate and may change. This issue is affecting Discovery and Performance Max campaigns”

Google has issued another update that “We are continuing to investigate this issue” but has no details yet on what the specific issue is.

Any of you seeing the issue?

Update: Here is Google’s statement “our team uncovered a temporary technical issue that affected serving on YouTube inventory between January 18 and January 21 for a subset of Discovery campaigns and a small portion of Performance Max campaigns. We have resolved the issue and everything is now working as intended.”

New placement reports for Performance Max campaigns

George explained that Google Ads has launched placement reports for Performance Max campaigns where these new placement reports can be generated to see where ads have served for Performance Max campaigns as well as how many impressions those ads obtained.

Google sent Search Engine Land this statement, “Placement reports for Performance Max campaigns are a new reporting resource for advertisers to easily see where on Google’s channels ads have served and associated impressions. We created these reports to give advertisers more transparency and assurance around where their ads are showing.”

Chris Ridley shared this on Twitter on this topic:

Forum discussion at Twitter.





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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

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Google Layoffs, DOJ Sues Google, Search Console Content Ideas & Google Optimize Going Away, Yahoo Search Comeback

As I mentioned briefly last week, Google announced mass layoffs last week, and I discuss what I know so far about it. There are also reports that Google is pushing advertisers to use third-party resellers and not their internal staff. The DOJ sued Google again to break up its ad business. Microsoft announced its earnings, showing how Bing’s search ad growth continues to slow. Bing also may have had a search ranking algorithm update. Google Search Console content ideas beta feature may go away in March. Google Search Console Insights has an achievements section. Google confirmed a bug with some preferred languages in Google Search, and they blame mobile-first indexing. Google Ads had an outage on Monday morning that caused huge headaches. Google has no preferences between connected structured data and not connected structured data. Google will parse the image elements even when those elements are enclosed within other elements. Google published a new case study after 18 months, this one from Vimeo on video SEO. Google said generating tons of fake URLs on a site won’t cause SEO issues. Google Business Profiles now supports cars for sale inventory for US dealerships. Bing is testing infinite scroll. Google is testing two justifications in the local results. Google is also testing a new trusted store badge. Bing has a new menu for image search that uses a drop-down and adds explore and collect. Account-level negative keywords are now available on Google Ads. Google will sunset Google Optimize on September 30th. And it seems like Yahoo Search may be making a comeback to Search – that would be exciting. And if you want to help sponsor those vlogs, go to patreon.com/barryschwartz. That was the search news this week at the Search Engine Roundtable.

SPONSOR: This week’s video recap is sponsored by Duda, the Professional Website Builder You Can Call Your Own.

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New Google Trusted Store Badge Test

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Google Store Smile

Google is testing a new design for the trusted store badge in the paid shopping results. The Google Trusted Stores program to all U.S. merchants back in 2012, along with that came a badge in the search results to make those listings stand out.

FYI – here is how to qualify for this trusted store badge.

Brian Freiesleben spotted this new badge the other day and posted a screenshot on Twitter – here is that screenshot:

Google Trusted Store Badge New

Curently, the badge looks more like this version from last year:

click for full size

And the original one looked like this:

Google Trusted Stores AdWords Badge

Brian said on Twitter, “Would love to see Google add this to organic products from trusted merchants as well, but not sure if that’s likely.”

Forum discussion at Twitter.



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Google Search Console Content Ideas Going Away March 28th

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Google Ideas Light

Last December, we caught Google testing an experimental feature named content ideas in Google Search Console. Well, yesterday, Google sent more invites to this feature but noted the feature is only available until March 28, 2023 and then it goes away.

Both Robin Dirksen on Twitter and Deepak Ness on Twitter shared screenshots of this feature but the new part is the March 28th date.

The email they received about this feature reads, “Note: This feature be available only until March 28, 2023, and only to select properties.” Then when you access the feature, there is a notice in the interface that says, “New! Get inspiration for new content (available until March 28).”

Here are those screenshots (click to enlarge):

click for full size

click for full size

We know this seems like the Question Hub feature and that Google Question Hub shut down this month. So maybe this content ideas feature is also shutting down but not until the end of March?

Here are more tweets with this:

I do wonder if Google is only testing it until then and maybe will bring it to more users later or if Google is completely killing it off on March 28th?

Forum discussion at Twitter.



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