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Daily Search Forum Recap: March 3, 2022

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Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.


Yoast’s founder says that IndexNow is not more efficient and does not lead to more search traffic. Google local panels are showing “confirmed by phone call” to tell searchers how recently Google knew the details were accurate. Google said it does not have quotas on how much a site can rank for. Google is testing dropping the estimated number of search results metric. Google is bringing back the Search Central unconference later this month.

Search Engine Roundtable Stories:

  • Google Local Panel Showing Confirmed By Phone Call (Duplex Related)

    Google is now showing how long ago it confirmed a phone number and hours were accurate for a local business. Google can now write in a business local panel “confirmed by phone call” followed by how long ago it was.
  • Yoast Founder: IndexNow Doesn’t Lead To More Traffic Or Improved Crawl Efficiency

    Some of you may be wondering why Yoast or WordPress have not integrated the Microsoft backed IndexNow protocol. Well, Joost de Valk, the founded of Yoast said he has seen zero evidence that IndexNow helps sites gain more traffic or reduces crawling or improves crawl efficiency.
  • Google Tests Removing Estimated Number Of Search Results

    Google Search is testing removing the estimated number of search results figure you typically see under the search bar after you conduct a search query. Google tested this back in 2016 and I guess Google is testing it again.

  • Google Ranking Quotas Do Not Exist

    Google’s John Mueller said again that websites do not have some form of quota where they can only rank for a limited number of keywords. He said on Twitter “there’s no hard limit for how many pages we show from a site, subdomain or not.”
  • Google Search Central Virtual Unconference Back Returns For 2022

    Martin Splitt from Google announced on Twitter that the Google Search Central Virtual Unconference is returning at the end of this month for the 2022 event. Google held an Unconference 2021 and 2020 and I guess has decided to host one again this year.

  • Google Buenos Aires Office

    Here is a photo I found on Instagram from the Google Buenos Aires, Argentina office. This is one of the views, but the office looks amazing. I’ve embedded more photos from this Instagram post for yo

Other Great Search Threads:

Search Engine Land Stories:

Other Great Search Stories:

Analytics

Industry & Business

Links & Content Marketing

Local & Maps

Mobile & Voice

SEO

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PPC

Search Features

Other Search

Feedback:


Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.





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See also  Daily Search Forum Recap: May 9, 2022

SEARCHENGINES

Google Ads Testing Replacing Ad Label With Sponsored Label

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Google Ads Testing Replacing Ad Label With Sponsored Label

Google Ads is testing replacing the “ads” label with a “sponsored” label again. And just so you know, Google in 2010 replaced the “sponsored” label with an “ad” label until this day. Yea, sometimes we do see “sponsored” labels in Google Search but not for the normal search ads – those have been labeled “ads” for the UK and US regions for a long time now.

I personally cannot replicate this but Bastiir posted some screenshots of this on Twitter:

Test: Sponsored label in Google Search:

Normal: Ads label in Google Search:

Here is another full size screenshot you can click on to see the “sponsored” label:

Here are more tests:

I personally like the “sponsored” label, makes it feel more luxury. 🙂

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Forum discussion at Twitter.

Update: Google has now confirmed this as a test and sent Search Engine Land this statement:

This is part of a series of experiments to help users more easily identify the brand or advertiser associated with the Search ads they may see for a given query. We are always testing news ways to improve the experience for users on the search results page, but we don’t have anything specific to announce right now.

Source: www.seroundtable.com

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