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Daily Search Forum Recap: October 28, 2022

Published

5 months ago

October 29, 2022

Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.

Google Analytics 4 added a bunch of features you may want to dial into. Google Ads Performance Max also added a bunch of features for the holiday season. Google said the old page speed algorithms are no longer used. Google said you would be lucky to rank in the same place after changing URLs. Google also said human written content doesn’t make the content useful. And I posted my weekly video recap.

Search Engine Roundtable Stories:

Old Google Page Speed Algorithms Are No Longer Used

Google’s John Mueller confirmed this morning that Google no longer uses the old Google page speed algorithms from 2010 or 2018. Instead, he said, Google only uses the page experience update, looking at the core web vital metrics.

Google Ads Performance Max Adds Performance Planner, Scheduled Asset Groups & More

Google Ads has added several updates to Performance Max campaigns. The updates include support in performance planner, scheduled asset groups with automated rules, first-party data segmentation, and up to 15 headlines from only 5 headlines.

Google Analytics 4 Adds New Reporting & Features

Google announced new features and reporting for Google Analytics 4 including behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Plus, Google also changes to the Setup Assistant and pushed back the Universal Analytics 360 properties’ sunset date from October 1, 2023, to July 1, 2024.

Google: You’d Be Lucky To End Up In The Same Place After Changing URLs

Google for years has recommended against SEOs changing URLs for the purpose of adding keywords to the URL. If you can keep the same URLs and change other things, that is your best bet. The other day, Google’s John Mueller not only doubled-down on that recommendation but added that you’d be lucky to end up in the same place after changing URLs.

Google: Human Written Content Doesn’t Necessarily Make The Content Useful Or Helpful

Google’s John Mueller said on Twitter that just because a piece of content is written by a human, it does not make that content necessarily helpful and good content. Having a human write content won’t guarantee the content ranks well in Google Search.

Search News Buzz Video Recap: Google Spam Update Hits Hard, Query Data Analytics Bug Fixed, Google Ads API, PMax Updates & Earnings Reports

This week, we covered how the day after Google announced the Google October 2022 spam update was done, only then did we see some really massive changes. Google fixed a month-long bug with Google Analytics 3…

Locker Room At Google Poland

Here is a photo of a locker room at the Google Poland office. I think this is part of the yoga and relaxation space at the office. I spotted this on Instagram.

Other Great Search Threads:

Search Engine Land Stories:

Feedback:

Have feedback on this daily recap; let me know on Twitter @rustybrick or @seroundtable, you can follow us on Facebook and make sure to subscribe to the YouTube channel, Apple Podcasts, Spotify, Google Podcasts or just contact us the old fashion way.

Source: www.seroundtable.com

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Google Kirkland Aerial View

Published

4 hours ago

March 26, 2023

Entireweb News Bot

Here is an aerial view of part of the Google Kirkland, Seattle office. You can see that they have a tennis court and the net said Kirkland in it. I am not sure how busy this office is nowadays but it use to be pretty busy.

This photo is from Instagram.

This post is part of our daily Search Photo of the Day column, where we find fun and interesting photos related to the search industry and share them with our readers.

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Microsoft Bing Webmaster Tools API Missing A Week Of Data

Published

10 hours ago

March 26, 2023

Entireweb News Bot

The Bing Webmaster Tools API might have a week of data loss, a data gap, if you will. There was some sort of issue where the API was not returning data after March 3rd and then after Glenn Gabe reported it to Microsoft’s Fabrice Canel, Microsoft fixed the issue but there is two weeks or so of data loss between March 3rd and March 17th.

Glenn Gabe posted on Twitter about this issue, first on March 17th about the API no longer returning data after March 3rd and then again after Microsoft said it was resolved, showing that yes, new data is coming in but that there is a data gap of two weeks with no data.

Thanks for reporting Glenn, business travelling back from SMX Munich, I will have the team looking at this ASAP.

— Fabrice Canel (@facan) March 17, 2023

Just checked now and the week of 3/10 is missing. Any way to get that back? Thanks again Fabrice! pic.twitter.com/Q8v2CfsCCV

— Glenn Gabe (@glenngabe) March 21, 2023

So as you can see, there is this two-week period where there is no data being reported by the API.

The Bing Webmaster Tools web interface seems to have the data, so technically, I guess you can export it and do some work to get it where you need it but you should be aware that the API may be missing this data.

Update: This was a week of data, not necessarily two weeks:

Just to clarify, that’s missing one week of data, not two. The week of 3/10 was missing when I last checked.

— Glenn Gabe (@glenngabe) March 23, 2023

Also, there may be an issue with the IndexNow WordPress plugin, but I am not sure and I don’t have a way to test this one:

Thanks @vahandev, we will have a look.

— Fabrice Canel (@facan) March 20, 2023

Forum discussion at Twitter.

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Non-Supported Rel Link Attributes Do Nothing With Google Search

Published

17 hours ago

March 26, 2023

Entireweb News Bot

The other day, John Mueller of Google tweeted something true but sarcastic and it seems some took it the wrong way. He said In case you’re curious, the rel=dofollow works on links. The thing is, it could have been any rel attribute, such as rel=cheese and it would be treated the same as rel=dofollow, Google would ignore the attribute.

The only attributes Google would recognize and do anything with are the supported link attributes, such as rel=nofollow, rel=sponsored, and rel=ugc. But rel=dofollow means nothing to Google, Google will just crawl it like the rel link attribute is not even there. Occasionally I stick funny things in my link attributes just to see if anyone would pick up on it, no one does.

After John tweet this, he had to then come back and clarify, as to not set some SEOs off to add dofollow to their HTML links.

Here are those tweets:

Just in case it wasn’t clear from all the replies here, using an unknown rel-attribute on links doesn’t do anything, and since the default behavior is to use links normally, this just treats links like links. You don’t need to use rel=dofollow. You can, but you don’t need to.

— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023

If you wanted to, you could go even further and use made-up attributes, like <p cheese=”good”>. This will – unfortunately for the robot – also be ignored. Technically you could now create a page to do something with CSS or JS with that, but I will know.

— johnmu is not a bard yet 🖇️🖇️ (@JohnMu) March 22, 2023

Forum discussion at Twitter.

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